M.A.C was founded in Toronto in 1984 by makeup artist Frank Toskan and beauty salon owner Frank Angelo who developed a professional makeup line that photographed well. They tested products in their kitchen and sold through Angelo's salon, building word-of-mouth popularity among makeup artists, models, and photographers. In March 1984, they officially launched the line in a Toronto department store. M.A.C is now a global cosmetics manufacturer headquartered in New York known for its inclusive "all ages, all races, all sexes" target market.

1. by: Yanese Ayne
PREPARED FOR : MISS SHERIL AIDA

2. History of M.AC
• M ·C ·A was established in Toronto when makeup artist and
photographer, Frank Toskan and beauty salon owner, Frank Angelo
brainstormed a makeup line. Frustrated because of the lack of
colours that would shoot well with photography; their aim was to
develop a studio line makeup line that would fulfill their
professional needs. M·A·C was homegrown in Canada – literally.
The two entrepreneurs cooked up the cosmetics in their kitchen
and sold them from the hair salon. Their first customers: fellow
makeup artists, models, photographers…then came stylists and
editors. With every colour, and every magazine credit, word-of-
mouth popularity grew. In March 1984, the duo officially launched
the line from a single counter in a department store in Toronto.

3. • MAC Cosmetics (Make-up Art Cosmetics;
stylized as M.A.C ) is manufacturer of
cosmetics headquatered in New York
City.

4. Founder of M.A.C
Make-up Art Cosmetics, or M.A.C
as it's more commonly known,
was founded in 1984 by two
Canadian chaps named Frank -
make-up artist and photographer
Frank Toskan and beauty salon
owner Frank Angelo.
Frank Angelo, a co-founder of
MAC Cosmetics died on Sunday
at Baptist Hospital in Coral
Gables, Fla. He was 49 and lived
in Toronto.

5. Target Market
"All ages, all races, all
sexes"
Secondary target
audience: Females
ages 18-25

6. COMPETITORS
SMASHBOX NARS

7. m.a.c PRODUCT

8. PROMOTION

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14. THANK YOU!