Rihanna worked on the Fenty beauty project for two years before releasing it to the public. She said, "It was important that every woman felt included in this brand". And it has been a successful bet even since its release in Fall 2017.
Read on to see how this brand changed the beauty industry for good!
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
A case study of Sephora for a graduate class at University of Baltimore that had an emphasis on the many ways that designers and business people can work together to provide the synergies that successful design can bring to any organization.
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
A case study of Sephora for a graduate class at University of Baltimore that had an emphasis on the many ways that designers and business people can work together to provide the synergies that successful design can bring to any organization.
Select any reputed Business Organisation of your choice and elaborate the various "Social Media marketing" strategies that are adopted and practiced currently by that organisation.
ColourPop - The Budget-Friendly and High Quality Brand Everyone LovesOctoly
The ColourPop brand is very different from the traditional industry, where you’ll see top-down campaigns. Instead of massive companies that plan and concept their launches a year or more ahead of time, John and Laura Nelson, founders of Seed Beauty and ColourPop have 20-something staffers on social media asking the brand's consumers what they want; then roll it out as soon as it's ready.
Huda Beauty - How a Beauty Blogger Built an EmpireOctoly
Huda Kattan first gained fame via social media and has now built a beauty empire, with nearly 24 million Instagram followers today. Her cosmetic line, Huda Beauty, is wildly popular all around the world and Kattan’s posts often feature micro-influencers using her products.
For more information, you can find related content on the following websites:
WWD - Huda Beauty Said to Hire Financo for Deal: Oct 24, 2017
http://wwd.com/business-news/financial/huda-beauty-huda-kattan-deal-financo-11034129
Fashionista - Influencer Huda Kattan's Beauty Company Just Landed a Major Investment, Dec 14, 2017
https://fashionista.com/2017/12/huda-kattan-beauty-investment
Business of Fashion - Inside Huda Kattan's Blog-to-Brand Beauty Empire, Dec 14, 2016
https://www.businessoffashion.com/articles/business-blogging/huda-beauty-huda-kattan-blog-makeup-cosmetics
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...Octoly
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
A college project where I came up with a rebranding strategy for the Brand Fair and lovely- Now glow and lovely in order to combat their racial controversy.
Select any reputed Business Organisation of your choice and elaborate the various "Social Media marketing" strategies that are adopted and practiced currently by that organisation.
ColourPop - The Budget-Friendly and High Quality Brand Everyone LovesOctoly
The ColourPop brand is very different from the traditional industry, where you’ll see top-down campaigns. Instead of massive companies that plan and concept their launches a year or more ahead of time, John and Laura Nelson, founders of Seed Beauty and ColourPop have 20-something staffers on social media asking the brand's consumers what they want; then roll it out as soon as it's ready.
Huda Beauty - How a Beauty Blogger Built an EmpireOctoly
Huda Kattan first gained fame via social media and has now built a beauty empire, with nearly 24 million Instagram followers today. Her cosmetic line, Huda Beauty, is wildly popular all around the world and Kattan’s posts often feature micro-influencers using her products.
For more information, you can find related content on the following websites:
WWD - Huda Beauty Said to Hire Financo for Deal: Oct 24, 2017
http://wwd.com/business-news/financial/huda-beauty-huda-kattan-deal-financo-11034129
Fashionista - Influencer Huda Kattan's Beauty Company Just Landed a Major Investment, Dec 14, 2017
https://fashionista.com/2017/12/huda-kattan-beauty-investment
Business of Fashion - Inside Huda Kattan's Blog-to-Brand Beauty Empire, Dec 14, 2016
https://www.businessoffashion.com/articles/business-blogging/huda-beauty-huda-kattan-blog-makeup-cosmetics
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...Octoly
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
A college project where I came up with a rebranding strategy for the Brand Fair and lovely- Now glow and lovely in order to combat their racial controversy.
We continuously keep a track of successful digital campaigns carried out in the industry and try to create innovative and creative strategy for our clients that help them grow & multiply.
Global marketing and e-commerse of M.A.C and sugar.pdfAmitha72
One of the leading cosmetic brands worldwide, the acronym MAC stands for Makeup Artist Cosmetics. The brand has been immensely successful in meeting consumer expectations in terms of quality and variety.
Significantly greater brand recognition than Sugar Cosmetics (estimated)
Offers significantly more discounts and promotions than Sugar Cosmetics
Offers PayPal support
Offers student discount policies
Offers Zip financing support
Offers gift card support
Uses AR
Sugar Cosmetics is one of India's fastest-growing premium cosmetic companies. The brand is devoted to producing products that are a great fit for every Indian skin tone throughout seasons and across the calendar.
ignificantly better halal ingredients than MAC Cosmetics
Sugar born from a desire to bridge the gap between providing world-class quality of colour cosmetics and makeup pigments that suit Indian skin tones is inclusive of all Indian skin tones
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
'Social Media' case studies from major brands with insights into why their campaigns worked and what we can learn from them.
In this case study is basically highlight key points which has achieved by using a social media service or strategy.
Few such Law Firms of India in that surpassed the rest caught our attention and we chose to feature them in our latest edition of our education magazine, The Knowledge Review, titled- The 10 Most Booming Fashion Influencers to watch in 2021
TREND: How are luxury brands appealing to millennial consumers?Clara Saladich
The evolution of digital has completely changed the way users consume information. The millennial generation is quickly entering its prime in terms of spending power. In years gone by, the predominant channel for discovery was through a window display, then it was a brand's website and now its social media and influencers, especially when considering luxury brands.
This is a brief example of what was discussed on a panel debate with Victoria Buchanan, Strategic Researcher at The Future Laboratory, Henry Kimber, Marketing Manager at IWC and Chris Donnelly, Founder and Managing Director at Verb Brands
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
4. «I feel like everybody should be included. The
fact that women are getting emotional at the
counter because they found their shade for the
first time shows that makeup has become a
celebration -and it's now become a movement.”
Rihanna, Founder of Fenty Beauty
5. Overview
Once again, Kendo Beauty has hit hard the beauty
industry. The famous LVMH incubator (Kat Von D,
Marc Jacobs Beauty, Bite…) worked with Rihanna to
create her vision of beauty. She said “Fenty Beauty
was created for everyone: For women of all shades,
personalities, cultures and races. I wanted
everyone to feel included.”
Considering that the beauty industry has historically
failed to represent people of color in advertising
and with products, Rihanna has taken the matter in
her own hands. Fenty Beauty must stay true to
Rihanna’s vision, which is why she got involved
from the start in the creative process of the
products.
Her makeup line launched on September 8th
2017, focuses on a wide range of traditionally
hard-to-match skin tones, creating formulas that
work for all skin types, and pinpointing universal
shades. To promote the brand, she used
different types of models making it the most
diverse campaign of Fall 2017.
When the brand released its first products at
Sephora, the feedback was phenomenal: Beauty
bloggers, influencers, celebrities, and clients
acclaimed the brand that released 40 different
shades of foundation the very first week of its
release and celebrated the inclusivity that this
act represented.
Vision Creation
6. Changing the conversation about Beauty
An inclusive and powerful campaign
Fenty seems invincible today. Releasing 90 products for its first
campaign in one go and leaving no skin tone behind, has propelled
the brand to the top making it the leader of diversity and inclusivity
in the beauty industry. Thanks to its large variety of beauty products
containing a 40 shade foundation range, a universal lip gloss shade
and now extravagant lipstick colours and eye shadows, Fenty is
proving that the brand is unstoppable.
Numerous are the brands that are still struggling with releasing
more than 20 foundation shades…
A game changer for the beauty industry
The company recorded $72.0 m in earned media value in just one
month – most of it provided from Instagram ($45.2 m), beating out
long-established labels such as NYX ($51.5 m), Benefit ($48.1 m)
and Urban Decay ($37.0 m). Because Fenty Beauty has changed the
diversity standard, beauty brands are starting to diversify their
campaigns by adding more women of colour to their PR lists, social
media pages, in their ads and so forth.
Below are some of the critics found on Twitter and
other social platforms in regards to other brands
suddenly showing interest in a larger variety of
shades and inclusivity:
7. Rihanna, a beloved and trusted figure
Fenty Beauty isn’t only a name that Rihanna slapped on products.
It represents her personal curated creations, her own version of
makeup.
Renowned for being a brilliant businesswoman: she is a singer, an
actress and a fashion designer for her FENTY x PUMA line (highly
respected in the fashion world), she is also strongly backed up by
her loyal fans she names the “Rihanna Navy”.
The brand’s core: Rihanna’s fan base
Because Rihanna has never made a misstep in her career,
everyone’s expectations were high. On social media the madness
was real and everyone was definitely not disappointed.
PR kits and launch party invitations were sent to YouTube beauty
bloggers and make-up artists, with small and large followings who
had the power to influence their followers' spending. Social media
beauty influencers praised the diversity, quality and inclusivity
that the products represent.
Many got emotional and spoke about the joy of having products
that truly represent them.
In November 2017, within 2
months of the brand’s launch,
TIME magazine named Fenty
Beauty one of the 25 best
inventions of 2017.
In November 2017, the brand won
3 awards at the Beauty Innovators
Awards organized by Refinery 29.
Awarded for Innovator of The Year,
Best Foundation and Best Beauty
Campaign.
In December 2017, Fenty Beauty
won WWD's 2017 Beauty Inc. Award
for "Launch of the Year" in the
prestige sector.
8. The Fenty campaign the “new generation of beauty” included models of all colors, shapes
and sizes. Rihanna created a much-needed conversation on diversity within the beauty
industry. Thanks to this fundamental debate she started, we are expecting to see many more
brands come upfront with a varied array of products made for everyone. Fenty Beauty was
the biggest beauty brand on Facebook, Twitter and YouTube in the first month of its release.
The feedback on social media was tremendous.
The verdict
Beauty Influencers are some of the most vocal and most influential people on social media
and beauty reviews have become something it is impossible for beauty brands to
ignore. Reviewers encourage their audiences to join the conversation in the comments
section to give tips and advice. Rihanna has been releasing since September 2017 new
products nearly every month which is why other brands must follow the example (start
working on their shades!) to keep up.
Influencers Can’t Get Enough of Fenty
"I'm so happy as an Indian & Pakistani woman with an olive undertone
to have been able to walk into Sephora and finally get matched to a
foundation that's not orange” – Myra Chaudhary (YouTuber)
"A lot of brands wait to produce products in my shade after
establishing their product lines, but Fenty Beauty gave me an option
right away” – Nyajal Dup (YouTuber)
10. Brands have a major problem …
…and the problem is HER
And the millions of other passionate people like her who post videos & photos
11. Brands have lost control of their messaging
due to a highly fragmented audience
Creators Networks Audience
Online retailers
Direct to
consumers
12. Micro Influencing is the Future of brands on Social Media
Top 25 YouTubers
700+ YouTubers
41%
of views
Top Tier creators are hard to reach,
long and expensive to activate.
59%
of views
Mid & Long Tail creators are a great
opportunity for brands to reach
creators and audience at scale.
13. Content watched on social media is micro
Digital celebrities are as
powerful as people not known
personally.
Bloggers and vloggers create
strong and effective content for
brands and are more reachable
than most of the celebrities you
may find on social networks.
15. “Our brands that grew the most were also very low [advertising
and promotion] intensive,[…] Kiehl’s has no media. Urban Decay
has no media. Many of these brands have no media.”
Jean Paul Agon
16. Influencers are more relevant than brand pages
As organic social reach is
increasingly limited,
social influencers offer a
more authentic voice,
leading to more engaged
audiences.
18. Influencers drive sales
…of beauty consumers indicate that
YouTube influenced their purchasing
decisions by helping them to visualize
how the products would fit their
lifestyle.
Pure players give incentives to creators'
audiences through promotional codes.
66%
19. Micro-influencers really matter
Mid- and long-tail creators usually:
● Have a greater freedom of speech
● Create more engagement
● Won’t request $$$ to collaborate
● Have a clearer schedule
Smart brands will leverage their
combined power and higher engagement
20. Major marketing challenges for brands in a digital age
2of 3US Millennials use
and AD Blocker
Consumers are exposed to
5,000ads per day on average
New Indie Brands
Infobesity &
Decline of Engagement
Decline Of Advertising
Efficiency
21. The Direct-to-Consumer revolution is reaching all industries
5
Years old
$200M
Revenues
www.bloomberg.com
2
Years old
$75M
Revenues
http://fortune.com/
4
Years old
$150M
Expected
Revenues
http://www.inc.com/
$240M
Raised
$60M
Raised
22. Indie brands are popping up
Small lines with social media savvy are winning top-dollar bids
from cosmetic giants seeking growth.
18
Months old
$420M
Revenues
3
Years old
$35M
Revenues/Raised
+600%
Growth in 2016
“ ”
23. What’s an Indie Brand?
Any beauty addict can tell you they love top brands
such as M.A.C Cosmetics BUT they believe their
prices are too high.
They’re generally endorsed by celebrities or models.
Indie brands are taking off rapidly offering great products
at an affordable price.
They’re generally endorsed by Beauty blogger/vloggers.
All these endorsements have the ability to generate engaging content but beauty bloggers do it better.
24. “I sell directly to customers. With other brands, they are putting their stuff
in Sephora, and Sephora takes their cut, so they have to mark up their
prices to cover overhead and staffing, and all that. But because we sell
online—directly from the warehouse to the customer—we can kind of cut
out that middle portion and save a lot of money in costs.”
How are you able to provide the same quality as high-end makeup brands and keep
prices low?
Marlena Stell, YouTuber
25. Retailers are also disrupted
5 years old 6 years old 5 years old
$150M
Revenues
$125M
Revenues
$50M
Raised
26. Get authentic reviews at scale
Reach a unique community of 10,000+ influencers with
over 1 billion collective subscribers.
Contact us:
https://go.octoly.com/welcome