This is an analysis of how Mabe started to be a international company Theory:Kenichi Ohmae (1991) believes that the global company is one that has abandoned its national identity and operates as a non-country on a global scale.

1. 21-2-2016 Mabe
Denisse Reséndiz Serpel
EBC- Promoción Internacional

2. Abstract
Objective: Analyze why a company decide to invest overseas, in this case mabe.
Objectives: Identify what was the process and how mabe a Mexican company
started to be an internacional company
Solution: Analyze all the process that mabe pass thought in order to be an
international company.
Project order:
 Introduction
 Reasons for internationalization
 Internationalization strategy
 Ways growth
 Strategies mixture
 Conclusions
Abstract
Objetivo: Analizar por qué una empresa decide invertir en el extranjero, en este caso
mabe.
Objetivos: Identificar lo que fue el proceso y cómo mabe una empresa mexicana
comenzó a ser una empresa internacional
Solución: Analizar todo el proceso que MABE paso con la finalidad de ser una
empresa internacional.
Contenido del proyecto:
•Introducción
• Las razones para la internacionalización
• La estrategia de internacionalización
• Formas de crecimiento
• Mezcla de estrategias y similitudes
• Conclusiones

3. Abstract
Objectif: Pour analyser pourquoi une entreprise décide d'investir à l'étranger, dans
ce cas mabe.
Objectifs: identifier quel était le processus et comment mabe une entreprise
mexicaine a commencé à être une entreprise internationale
Solution: Numérisez tout le processus de l'étape MABE afin d'être une entreprise
internationale.
Contenu du projet:
• Présentation
• Les raisons de l'internationalisation
• La stratégie d'internationalisation
• Les formes de croissance
• Les stratégies et les similitudes mixtes
• Conclusions

4. Introduction
Now in days in a global word is more normal that a company look forward their
natural country and decide to invest overseas for many different reasons, reasons
that are strongly connected with their philosophy, mission, vision and values.
Also is much related with the production of the product, gains, company growth and
ofert and demand.
At the end everything is related with gains but the are many different ways to expand
your market and we will analyze the case of mabe a Mexican company that now has
presence on the united states with an interest alliance, and in brazil with a direct
investment.

5. Reasons for internationalization
At the 60´s mabe was the leader on mexico of electrodomestic products so they
decidedto expand the horizonts to Puerto Rico, República Dominicana y Venezuela
just in order to growth.
But at the 70´s they started an alliance with General Electrics, GE wants to
introduce their product to Mexico but the main propose of this alliance for GE
was to have access to a cheap manufacture, on change of that Mabe was able
to distribute their products on the united states with the logistic channel of GE.
 The Main reason to mabe to internationalization was expand their market,
because their capacity of production was bigger than their market in Mexico.
Internationalization strategy
Theyuse two differentstrategies:
 Sudamerica:Onsudamericathe opena factoryand administrative officessotheyuse
Implantation.
 UnitedStates:Inthiscase the use a jointventure bettercalled piggybackwithGE to
distribute theirproductsbytheirSupplyChainsManagement.
 Canada: theyboughtan companycalledcamco
Ways growth
Mabe withthisinternationalizationstrategy hasaninternal growthbecause eventhattheyhave
and alliance withGE,isjusta distributionalliance soatthe endall the growthisinter, theyhave
access to a biggermarketandtheircompaniesgoesstrongerandbigger.
Strategies mixture
Mabe use differentstrategiestogrowth,adaptedtothe differentmarkets,inthe unitedstates
mabe is sold bythe name of GE that give itthe possible to be soldwithagood brandname
withoutdeal the problemof demonstrate de qualityof theirproducts,now ondaysthe 70% of the
productionof mabe on Mexicoisfor export,sonow isleaderinMexicobut,theyare too strong to
avoidcrisisinMexicowithoutaproblemlike theydidinthe 2008

6. Conclusions
Is very important that a company look forward their country because the
opportunities are bigger than in just one country and taking chances is part of the
internationalization process but that’s why is important to choose the best way to
internationalize your company, taking in consideration your market because not all
the markets are the same, mabe was very smart in this part and now is not just the
leader on Mexico, also has presence on North America and Sudamerica with a
different and successful strategies, so successful that they survive the 2008 crisis
without problems and now 70% of their production is destiny to other countries.
Resources:
 El economista,.(2016). Al exterior,70% de la producción deMabe.Retrieved21 February
2016, fromhttp://eleconomista.com.mx/estados/2013/08/14/exterior-70-produccion-
mabe
 Keegan,W.(2009). Márketing Internacional.México:PrenticeHall.
 Mabe.cc,.(2016). mabeCorporativo.Retrieved21February2016, from
http://www.mabe.cc/home/historia.aspx
 mexicanas,L.,mexicanas,L.,desayuno,1.,memoria,3.,& vida?,¿.(2008). Las10 grandes
exportadorasmexicanas. Tudecides.Retrieved21 February2016, from
http://www.tudecides.com.mx/noticias/empresas/las-10-grandes-exportadoras-
mexicanas.html