3. myStarbucks
and Starbucks Mobile Card
Presence:***
Location:*
Engagement: 0
Use Starbucks mobile apps to search for the nearest starbucks, design
your favorite drinks, check and refill balance, customize order & pay
for the drink with your phone. Go from being handy to an indispensible
app with mobiteris engagement features which is sure to leave a sweet
spot in every coffee lover’s heart.
Some simple enhancements: (a) consolidate the apps; (b) order
completion from within the app; (c) notify the app when order is ready;
(d) make re-ordering seamless; (e) sense location if customer is already
in the store
4. Whole Foods Market Recipes
Presence:****
Location:*
Engagement: 0
No more vacant stares at your fridge or pantry,, scratching your head
about what to cook. With Whole Foods Market Recipes you can search
& filter by categories and get detailed recipes with ingredients and
method to cook . You can also get get recipe suggestions when you
punch in ingredients on hand.
The app is high on presence but weak in location and engagement
categories. Leverage mobiteris wholesome offerings to build lasting,
organic relationships with your customers.
5. Target
Presence:*****
Location:**
Engagement: 0
With Target’s easy to use app you can lookup weekly deals, products,
reviews and best of all find out whether items you want to buy are
available at your nearest Target. If available, the user can get information
on the aisle placement of the product!
Target app has certainly made shopping convenient but make it a
rewarding experience with the addition of mobiTeris location and
engagement features. With the addition of these features customers
couldn’t agree more with Target’s tagline “Expect More Pay Less”
6. Chipotle
Presence:***
Location:*
Engagement: 0
Chipotle’s app takes fast food casual dining to new heights. Finding
the closest Chipotle, ordering multiple items with different
combinations, drinks and sides, paying and adding any special notes
to your mobile order is a breeze. The app is sure to draw the loyal
fans and we can’t help but wonder how much more amazed and
rewarded they would feel with mobiTeris location and engagement
features.
Some simple enhancements: (a) notify the app when order is ready;
(b) make re-ordering seamless; (c) sense location if customer is
already in the restaurant (d) add “dine-in or take-out” option
7. Best Buy
Presence:*****
Location:*
Engagement: 0
Best Buy’s iphone app facilitates both regular customers as well as gamers to
search & browse product categories, weekly deals, read reviews, store
location and item availability and purchasing. As with other retail
applications it lacks on the location and engagement features. By leveraging
mobiTeris they could build a strong and interactive relationship with their
active customer communities.
8. Barnes & Noble
Presence:*****
Location:*
Engagement: 0
Barnes & Nobles has two applications. The B&N Bookstore
enables customers to browse and purchase books, music CD’s
and movie DVD, read reviews, reserve it at your closest B&N
store, read author reviews and little sample snippets etc. In
addition to the store location, hours and amenities the app
also lists events at each location. The ereader app has 700,000
ebooks in various categories. Customers can read free
samples or pay and download the entire book. With
personalized mobiTeris location and engagement features
the B&N apps should be a real dream for book lovers
everywhere.
10. Six Retailers with Mobile Applications
Capability Analysis
Mobile Starbucks Target Whole Best Buy Barnes & Burger King Chipotle
Features Foods Nobles
Presence
Search
X X X
Keywords
Product Review
X X X X
Feeds
Catalog
X
Presentation
My Favorites/
?
Cart/wish list
GPS Store
Limited
Locator
Location
Location Based
X X X X
Inventory
Location Based
X Limited Limited Limited X Limited X
Promotions
@ Register
X X X X X X X
Shake & Save
Store Card X X X X X X
Fast Order X X X X X
Engagement
Social
X X X X X X X
Campaigns
Deal Insider X X X X X X X
Together
X X X X X X X
Shoppers
Shoot & Share
X X X X X X X
Social, etc.
Engagement
X X X X X X X
Discount
