SlideShare a Scribd company logo
1 of 23
Your return on R&D 
investment
In 15 min . . . 
Post election funds & post CRC R&D budget scene 
Hard nosed priorities! 
Disease, morts, improving productivity 
Your investment working 
Oyster retail 
POMS resistance breeding (& ‘operation ASI’) – Matt C 
Norovirus 
Benchmarking future 
News 
Future
Post election funds & post CRC R&D budget scene 
2007 - 2014 
Pooled $565k pa 
post 2014 
Pooled $451k pa 
pre 2007 
Separate $420k pa 
Each state applying for 
FRDC $ via cross 
sector advisory Board 
CRC 
FRDC 
NSW SA Tas Others NSW SA Tas 
States pooling most 
R&D $ via CRC & to a 
strategic plan 
States pooling R&D $ 
via FRDC & to a 
strategic plan 
FRDC 
Grower levy /ha or $/1000 seed Grower levy /ha or $/1000 seed 
$300,000 
$250,000 
$200,000 
$150,000 
$100,000 
$50,000 
$0 
NSW SA Tas
FRDC’s budget cuts 
Oysters Australia leverage from FRDC reduced and under pressure 
FRDC to lose approx $1.2m pa to pay for the cost of Australian 
Government “regional fisheries management organisations” (RFMOs) – a 
potential loss of up to 7% on oyster’s $ match 
Australian Government has asked the FRDC to consider moving to a 
regional location – but at its own (significant) cost. 
FRDC’s Tactical Research Fund
FRDC’s draft 2015-2020 RD&E plan priorities 
1. Public confidence in the fishing and aquaculture community, and the 
government’s role 
2. Reduce regulatory burden 
3. Industry potential, growth and markets 
4. Resource access and allocation 
5. Workforce development 
6. Habitat/ecosystem health and climate change
Oyster priorities – time to get hard nosed! 
NSW ($) SA ($) Tas ($) National 
average 
Protect ability to farm 15 7 8 9 
Tenure security & ability to borrow 
capital against assets 
8 7 7 8 
Reducing costs of farming 11 10 9 11 
Availability of labour & training 2 5 3 4 
Breeding better oysters 27 32 24 24 
Manage & protect against disease 14 23 31 22 
Ensure shellfish safety & market 
5 7 12 8 
access 
Improved path to market 2 5 3 4 
A better returning market 16 5 4 10 
100 100 100 100 
On 
farm 
Off 
farm 
R & D 
. . . achieved via use of technology
Priorities - managing & protecting against disease 
Background info or ‘baseline’ Prevent & reduce 
What is normal mortality? 
What environment / 
husbandry contributes to 
mortality and good 
growth? 
Measure of stress 
Alert of stock stress & poor 
growing conditions 
High priority investment areas >2014
Your investment working – oyster retail 
Stage 2 
• Sept - November 
• Pre commercialisation 
• 20 independent national retail stores 
• Brochure (redesigned), posters (a series), tray fronts, store run demos, stickers
Your investment working – oyster retail 
Oyster retail – stage 2 
– Australia 
trial locations
SURVEY OF FOODBORNE VIRUSES IN 
AUSTRALIAN OYSTERS 
Norovirus (NoV) levels need to be 
contextualised against a baseline 
•EU moving towards mandatory virus 
monitoring (in UK 76% of production areas are 
positive for NoV). 
•To avoid similar regulation we need to show 
we don’t have a problem 
USA, UK, France and China have done NoV 
surveys (reported prevalence ranges between 
4 – 76%) 
Determination of Australian NoV baseline 
• Could provide an argument against mandatory testing 
i.e. if baseline < 2% prevalence 
• Could be used to inform improved management where required
SURVEY OF FOODBORNE VIRUSES IN 
AUSTRALIAN OYSTERS 
Survey Design 
– Oysters sourced at the production area level 
– Main oyster producing states: NSW, SA, TAS & Qld 
– Sampling reflects states productivity 
– 150 samples collected each in winter/spring and summer/autumn 
(n=300) 
• This will enable detection of viruses if present at < 2% prevalence 
– Viruses investigated are Norovirus (GI & GII) and Hepatitis A virus 
using the international standard for testing (ISO/TS 15216) 
Fact sheet on the project can be found at: 
http://oystersaustraliablog.org.au/green-light-for-new-rd-projects/ 
Or contact Dr. Valeria Torok (valeria.torok@sa.gov.au) for more information
SURVEY OF FOODBORNE VIRUSES 
IN AUSTRALIAN OYSTERS 
Number of oyster samples collected from 
various Australian Oyster production areas per 
season (winter/spring or summer/autumn) 
• Winter/spring sampling 
commenced in July and 
will finish in September 
• Sample numbers 
assigned to harvest 
areas were determined 
by production data 
• Sample collections 
within harvest area has 
been randomly 
determined
Your investment working – benchmarking 
Profit (before tax and after imputed 
labour) 
Profit as % income 
2010/11 2011/12 2012/13 2010/11 2011/12 2012/13 
All states $ 89,746 $ 76,643 $ 194,863 -5.6% 6.0% 13.2% 
SA $ 37,087 $ 71,838 $ 325,960 4.7% 16.8% 41.9% 
TAS $ 71,060 $ 113,754 $ 183,053 5.5% 10.6% 5.2% 
NSW $ 17,848 $ 34,421 $ 15,332 -29.5% 12.2% 11.8% 
+ 2 years info prior 
Total participants 2012/13 = 12 
Program still open 
Benefit is individual 
Collective co-investment questionable – to be decided
Your investment working – news 
By email & housed at 
http://oystersaustraliablog.org.au/ 
Short video versions by phone & 
housed at 
http://oystersaustraliablog.org.au/ 
Want news 4 x/yr on your phone? 
Sms your name to 0425 237 566
Future 
In 2013, we talked about a national levy to 
replace state R&D levies including a non RDE 
component for Biosecurity, OA overheads, 
marketing 
Coincidentally, in 2013, the PIRD Act was also 
changed which now enables FRDC to “Undertake 
marketing relating to the products of primary 
industries” in addition to its normal RD&E role. 
In June 2014, Oysters Australia Board decided it was too early to make a 
change to a national levy now. OA agreed to: 
• aim for 2017 to run the ballot process and lodge a submission under 
the PIERD Act 
• provide more detail to growers on mechanisms and how they work 
• provide costed proposal on any non R&D activities to growers
FRDC
What is FRDC doing about marketing? 
FRDC is about to begin a formal consultation with industry on 
marketing – your feedback will be vital 
FRDC wants to build a long term platform for marketing which 
includes both research, development and market activity. 
FRDC wants to make sure any marketing investment is: 
strongly linked to enterprise level investment 
overseen with strong governance 
strategically focused 
disciplined in approach 
effective in delivery 
able to quantify its success
Marketing Function Advisory Committee 
(advises the FRDC board) 
Brett McCallum (Chair) 
Tim Hess 
Arthur Raptis 
Peter Fare 
Nathan Maxwell-McGinn 
Gus Dannoun 
Anthony Ciconte 
Andrew Puglisi 
Jules Crocker 
Shane Geary 
John Susman 
Sam Gordon 
David Caracciolo 
Rachel King 
Katherine Winchester 
Dallas D'Silva 
Jonas Woolford 
Anthony Mercer 
Len Stephens
Some market related questions FRDC might ask you 
What areas do you think the seafood industry should focus on? 
Where should the seafood industry work together? 
What are the priorities for the seafood industry? 
What areas of marketing are priorities for you? 
What areas of marketing would you invest your money in? 
What results would you expect/like to see from marketing activities? 
Do you support seafood industry undertaking marketing? (If no why?) 
Would you contribute to seafood marketing?
& partner R&D providers 
Thank you 
and 
thanks to . . .
ADVERTISMENT BREAK 
Sydney Royal Aquaculture Competition 
 Held twice per year – February (SRO) and 
September (Pacifics) 
 NATIONAL competition! 
 Judging according to visual, flavour & 
condition 
 Feedback given 
“It’s a cheap and 
effective way of 
marketing your name 
so that buyers buy 
your stock over 
someone else’s“ 
Hazelgrove Oysters

More Related Content

Similar to Oysters australia r& d investment report rachel king

Wilsons Aged care, Health services and Retirement villages conference monda...
Wilsons Aged care, Health services and Retirement villages conference   monda...Wilsons Aged care, Health services and Retirement villages conference   monda...
Wilsons Aged care, Health services and Retirement villages conference monda...George Gabriel
 
Science and technology can help you to improve performance and profitability
Science and technology can help you to improve performance and profitabilityScience and technology can help you to improve performance and profitability
Science and technology can help you to improve performance and profitabilityBlue BRIDGE
 
Sue middleton presentation for blog
Sue middleton presentation for blogSue middleton presentation for blog
Sue middleton presentation for blogKara Billsborough
 
Sue middleton presentation for blog
Sue middleton presentation for blogSue middleton presentation for blog
Sue middleton presentation for blogKara Billsborough
 
Sue middleton presentation for blog latest
Sue middleton presentation for blog latestSue middleton presentation for blog latest
Sue middleton presentation for blog latestKara Billsborough
 
4. Aas csisa alignment workshop 6-7 may'13 by mokarram
4. Aas csisa alignment workshop 6-7 may'13 by mokarram4. Aas csisa alignment workshop 6-7 may'13 by mokarram
4. Aas csisa alignment workshop 6-7 may'13 by mokarramAASBD
 
Presentation - Funding for Innovation in Life & Health Sciences
Presentation - Funding for Innovation in Life & Health SciencesPresentation - Funding for Innovation in Life & Health Sciences
Presentation - Funding for Innovation in Life & Health SciencesInvest Northern Ireland
 
Battle Of Minds 2007, Khulna University
Battle Of Minds 2007, Khulna UniversityBattle Of Minds 2007, Khulna University
Battle Of Minds 2007, Khulna UniversityTareq Islam Shuvo
 
Mobilizing adaptation finance
Mobilizing adaptation financeMobilizing adaptation finance
Mobilizing adaptation financeExternalEvents
 
1 Shire of Murray - Innovation Clustering.pdf
1 Shire of Murray - Innovation Clustering.pdf1 Shire of Murray - Innovation Clustering.pdf
1 Shire of Murray - Innovation Clustering.pdfssuserde1c26
 
National Pork Board Update - 2010
National Pork Board Update - 2010National Pork Board Update - 2010
National Pork Board Update - 2010National Pork Board
 
Collaborative Solutions - Mobile Government - 17 November 2011 Program Briefing
Collaborative Solutions - Mobile Government - 17 November 2011 Program BriefingCollaborative Solutions - Mobile Government - 17 November 2011 Program Briefing
Collaborative Solutions - Mobile Government - 17 November 2011 Program BriefingCollaborative Solutions
 
TCIOceania14 SEQ's manufacturing specialisations
TCIOceania14 SEQ's manufacturing specialisationsTCIOceania14 SEQ's manufacturing specialisations
TCIOceania14 SEQ's manufacturing specialisationsTCI Network
 
Ilocos Regional Development Plan 2011-2016
Ilocos Regional Development Plan 2011-2016Ilocos Regional Development Plan 2011-2016
Ilocos Regional Development Plan 2011-2016Jo Balucanag - Bitonio
 
Biodiversity 101: Dependencies, impacts and opportunities
Biodiversity 101: Dependencies, impacts and opportunitiesBiodiversity 101: Dependencies, impacts and opportunities
Biodiversity 101: Dependencies, impacts and opportunitiesGreenBiz Group
 
Hero biz plan slides
Hero biz plan slidesHero biz plan slides
Hero biz plan slidessiboik
 

Similar to Oysters australia r& d investment report rachel king (20)

Fruit fly research - a national approach
Fruit fly research - a national approachFruit fly research - a national approach
Fruit fly research - a national approach
 
Wilsons Aged care, Health services and Retirement villages conference monda...
Wilsons Aged care, Health services and Retirement villages conference   monda...Wilsons Aged care, Health services and Retirement villages conference   monda...
Wilsons Aged care, Health services and Retirement villages conference monda...
 
IFPRI- ASTI-NAARM Brief Background of ASTI- Dr PK Joshi
IFPRI- ASTI-NAARM Brief Background of ASTI- Dr PK JoshiIFPRI- ASTI-NAARM Brief Background of ASTI- Dr PK Joshi
IFPRI- ASTI-NAARM Brief Background of ASTI- Dr PK Joshi
 
Science and technology can help you to improve performance and profitability
Science and technology can help you to improve performance and profitabilityScience and technology can help you to improve performance and profitability
Science and technology can help you to improve performance and profitability
 
National Primary Industries Research, Development and Extension Framework and...
National Primary Industries Research, Development and Extension Framework and...National Primary Industries Research, Development and Extension Framework and...
National Primary Industries Research, Development and Extension Framework and...
 
Investment and capacity trends in agricultural R&D: New evidence for West As...
Investment and capacity trends in agricultural R&D: New evidence for West As...Investment and capacity trends in agricultural R&D: New evidence for West As...
Investment and capacity trends in agricultural R&D: New evidence for West As...
 
Sue middleton presentation for blog
Sue middleton presentation for blogSue middleton presentation for blog
Sue middleton presentation for blog
 
Sue middleton presentation for blog
Sue middleton presentation for blogSue middleton presentation for blog
Sue middleton presentation for blog
 
Sue middleton presentation for blog latest
Sue middleton presentation for blog latestSue middleton presentation for blog latest
Sue middleton presentation for blog latest
 
4. Aas csisa alignment workshop 6-7 may'13 by mokarram
4. Aas csisa alignment workshop 6-7 may'13 by mokarram4. Aas csisa alignment workshop 6-7 may'13 by mokarram
4. Aas csisa alignment workshop 6-7 may'13 by mokarram
 
Presentation - Funding for Innovation in Life & Health Sciences
Presentation - Funding for Innovation in Life & Health SciencesPresentation - Funding for Innovation in Life & Health Sciences
Presentation - Funding for Innovation in Life & Health Sciences
 
Battle Of Minds 2007, Khulna University
Battle Of Minds 2007, Khulna UniversityBattle Of Minds 2007, Khulna University
Battle Of Minds 2007, Khulna University
 
Mobilizing adaptation finance
Mobilizing adaptation financeMobilizing adaptation finance
Mobilizing adaptation finance
 
1 Shire of Murray - Innovation Clustering.pdf
1 Shire of Murray - Innovation Clustering.pdf1 Shire of Murray - Innovation Clustering.pdf
1 Shire of Murray - Innovation Clustering.pdf
 
National Pork Board Update - 2010
National Pork Board Update - 2010National Pork Board Update - 2010
National Pork Board Update - 2010
 
Collaborative Solutions - Mobile Government - 17 November 2011 Program Briefing
Collaborative Solutions - Mobile Government - 17 November 2011 Program BriefingCollaborative Solutions - Mobile Government - 17 November 2011 Program Briefing
Collaborative Solutions - Mobile Government - 17 November 2011 Program Briefing
 
TCIOceania14 SEQ's manufacturing specialisations
TCIOceania14 SEQ's manufacturing specialisationsTCIOceania14 SEQ's manufacturing specialisations
TCIOceania14 SEQ's manufacturing specialisations
 
Ilocos Regional Development Plan 2011-2016
Ilocos Regional Development Plan 2011-2016Ilocos Regional Development Plan 2011-2016
Ilocos Regional Development Plan 2011-2016
 
Biodiversity 101: Dependencies, impacts and opportunities
Biodiversity 101: Dependencies, impacts and opportunitiesBiodiversity 101: Dependencies, impacts and opportunities
Biodiversity 101: Dependencies, impacts and opportunities
 
Hero biz plan slides
Hero biz plan slidesHero biz plan slides
Hero biz plan slides
 

More from adamsaddler

Foodbourne viriuses in australian oysters valeria torok
Foodbourne viriuses in australian oysters   valeria torokFoodbourne viriuses in australian oysters   valeria torok
Foodbourne viriuses in australian oysters valeria torokadamsaddler
 
Asi shellfish futures 2014
Asi shellfish futures 2014Asi shellfish futures 2014
Asi shellfish futures 2014adamsaddler
 
Update of the tasmanian pacific oyster health surveillance program kevin ...
Update of the tasmanian pacific oyster health surveillance program     kevin ...Update of the tasmanian pacific oyster health surveillance program     kevin ...
Update of the tasmanian pacific oyster health surveillance program kevin ...adamsaddler
 
Tsqap risk management tools shellfish futures 2014
Tsqap risk management tools   shellfish futures 2014Tsqap risk management tools   shellfish futures 2014
Tsqap risk management tools shellfish futures 2014adamsaddler
 
Reducing risk by training the next generation james garde
Reducing risk by training the next generation    james gardeReducing risk by training the next generation    james garde
Reducing risk by training the next generation james gardeadamsaddler
 
Pacific oyster mortality syndrome richard whittington
Pacific oyster mortality syndrome   richard whittingtonPacific oyster mortality syndrome   richard whittington
Pacific oyster mortality syndrome richard whittingtonadamsaddler
 
Managing risks from harmful algal blooms andrew bradbury
Managing risks from harmful algal blooms   andrew bradburyManaging risks from harmful algal blooms   andrew bradbury
Managing risks from harmful algal blooms andrew bradburyadamsaddler
 
Identifying business risk aaron robertson
Identifying business risk   aaron robertsonIdentifying business risk   aaron robertson
Identifying business risk aaron robertsonadamsaddler
 

More from adamsaddler (8)

Foodbourne viriuses in australian oysters valeria torok
Foodbourne viriuses in australian oysters   valeria torokFoodbourne viriuses in australian oysters   valeria torok
Foodbourne viriuses in australian oysters valeria torok
 
Asi shellfish futures 2014
Asi shellfish futures 2014Asi shellfish futures 2014
Asi shellfish futures 2014
 
Update of the tasmanian pacific oyster health surveillance program kevin ...
Update of the tasmanian pacific oyster health surveillance program     kevin ...Update of the tasmanian pacific oyster health surveillance program     kevin ...
Update of the tasmanian pacific oyster health surveillance program kevin ...
 
Tsqap risk management tools shellfish futures 2014
Tsqap risk management tools   shellfish futures 2014Tsqap risk management tools   shellfish futures 2014
Tsqap risk management tools shellfish futures 2014
 
Reducing risk by training the next generation james garde
Reducing risk by training the next generation    james gardeReducing risk by training the next generation    james garde
Reducing risk by training the next generation james garde
 
Pacific oyster mortality syndrome richard whittington
Pacific oyster mortality syndrome   richard whittingtonPacific oyster mortality syndrome   richard whittington
Pacific oyster mortality syndrome richard whittington
 
Managing risks from harmful algal blooms andrew bradbury
Managing risks from harmful algal blooms   andrew bradburyManaging risks from harmful algal blooms   andrew bradbury
Managing risks from harmful algal blooms andrew bradbury
 
Identifying business risk aaron robertson
Identifying business risk   aaron robertsonIdentifying business risk   aaron robertson
Identifying business risk aaron robertson
 

Oysters australia r& d investment report rachel king

  • 1. Your return on R&D investment
  • 2. In 15 min . . . Post election funds & post CRC R&D budget scene Hard nosed priorities! Disease, morts, improving productivity Your investment working Oyster retail POMS resistance breeding (& ‘operation ASI’) – Matt C Norovirus Benchmarking future News Future
  • 3. Post election funds & post CRC R&D budget scene 2007 - 2014 Pooled $565k pa post 2014 Pooled $451k pa pre 2007 Separate $420k pa Each state applying for FRDC $ via cross sector advisory Board CRC FRDC NSW SA Tas Others NSW SA Tas States pooling most R&D $ via CRC & to a strategic plan States pooling R&D $ via FRDC & to a strategic plan FRDC Grower levy /ha or $/1000 seed Grower levy /ha or $/1000 seed $300,000 $250,000 $200,000 $150,000 $100,000 $50,000 $0 NSW SA Tas
  • 4. FRDC’s budget cuts Oysters Australia leverage from FRDC reduced and under pressure FRDC to lose approx $1.2m pa to pay for the cost of Australian Government “regional fisheries management organisations” (RFMOs) – a potential loss of up to 7% on oyster’s $ match Australian Government has asked the FRDC to consider moving to a regional location – but at its own (significant) cost. FRDC’s Tactical Research Fund
  • 5. FRDC’s draft 2015-2020 RD&E plan priorities 1. Public confidence in the fishing and aquaculture community, and the government’s role 2. Reduce regulatory burden 3. Industry potential, growth and markets 4. Resource access and allocation 5. Workforce development 6. Habitat/ecosystem health and climate change
  • 6. Oyster priorities – time to get hard nosed! NSW ($) SA ($) Tas ($) National average Protect ability to farm 15 7 8 9 Tenure security & ability to borrow capital against assets 8 7 7 8 Reducing costs of farming 11 10 9 11 Availability of labour & training 2 5 3 4 Breeding better oysters 27 32 24 24 Manage & protect against disease 14 23 31 22 Ensure shellfish safety & market 5 7 12 8 access Improved path to market 2 5 3 4 A better returning market 16 5 4 10 100 100 100 100 On farm Off farm R & D . . . achieved via use of technology
  • 7. Priorities - managing & protecting against disease Background info or ‘baseline’ Prevent & reduce What is normal mortality? What environment / husbandry contributes to mortality and good growth? Measure of stress Alert of stock stress & poor growing conditions High priority investment areas >2014
  • 8. Your investment working – oyster retail Stage 2 • Sept - November • Pre commercialisation • 20 independent national retail stores • Brochure (redesigned), posters (a series), tray fronts, store run demos, stickers
  • 9. Your investment working – oyster retail Oyster retail – stage 2 – Australia trial locations
  • 10.
  • 11. SURVEY OF FOODBORNE VIRUSES IN AUSTRALIAN OYSTERS Norovirus (NoV) levels need to be contextualised against a baseline •EU moving towards mandatory virus monitoring (in UK 76% of production areas are positive for NoV). •To avoid similar regulation we need to show we don’t have a problem USA, UK, France and China have done NoV surveys (reported prevalence ranges between 4 – 76%) Determination of Australian NoV baseline • Could provide an argument against mandatory testing i.e. if baseline < 2% prevalence • Could be used to inform improved management where required
  • 12. SURVEY OF FOODBORNE VIRUSES IN AUSTRALIAN OYSTERS Survey Design – Oysters sourced at the production area level – Main oyster producing states: NSW, SA, TAS & Qld – Sampling reflects states productivity – 150 samples collected each in winter/spring and summer/autumn (n=300) • This will enable detection of viruses if present at < 2% prevalence – Viruses investigated are Norovirus (GI & GII) and Hepatitis A virus using the international standard for testing (ISO/TS 15216) Fact sheet on the project can be found at: http://oystersaustraliablog.org.au/green-light-for-new-rd-projects/ Or contact Dr. Valeria Torok (valeria.torok@sa.gov.au) for more information
  • 13. SURVEY OF FOODBORNE VIRUSES IN AUSTRALIAN OYSTERS Number of oyster samples collected from various Australian Oyster production areas per season (winter/spring or summer/autumn) • Winter/spring sampling commenced in July and will finish in September • Sample numbers assigned to harvest areas were determined by production data • Sample collections within harvest area has been randomly determined
  • 14. Your investment working – benchmarking Profit (before tax and after imputed labour) Profit as % income 2010/11 2011/12 2012/13 2010/11 2011/12 2012/13 All states $ 89,746 $ 76,643 $ 194,863 -5.6% 6.0% 13.2% SA $ 37,087 $ 71,838 $ 325,960 4.7% 16.8% 41.9% TAS $ 71,060 $ 113,754 $ 183,053 5.5% 10.6% 5.2% NSW $ 17,848 $ 34,421 $ 15,332 -29.5% 12.2% 11.8% + 2 years info prior Total participants 2012/13 = 12 Program still open Benefit is individual Collective co-investment questionable – to be decided
  • 15. Your investment working – news By email & housed at http://oystersaustraliablog.org.au/ Short video versions by phone & housed at http://oystersaustraliablog.org.au/ Want news 4 x/yr on your phone? Sms your name to 0425 237 566
  • 16. Future In 2013, we talked about a national levy to replace state R&D levies including a non RDE component for Biosecurity, OA overheads, marketing Coincidentally, in 2013, the PIRD Act was also changed which now enables FRDC to “Undertake marketing relating to the products of primary industries” in addition to its normal RD&E role. In June 2014, Oysters Australia Board decided it was too early to make a change to a national levy now. OA agreed to: • aim for 2017 to run the ballot process and lodge a submission under the PIERD Act • provide more detail to growers on mechanisms and how they work • provide costed proposal on any non R&D activities to growers
  • 17. FRDC
  • 18.
  • 19. What is FRDC doing about marketing? FRDC is about to begin a formal consultation with industry on marketing – your feedback will be vital FRDC wants to build a long term platform for marketing which includes both research, development and market activity. FRDC wants to make sure any marketing investment is: strongly linked to enterprise level investment overseen with strong governance strategically focused disciplined in approach effective in delivery able to quantify its success
  • 20. Marketing Function Advisory Committee (advises the FRDC board) Brett McCallum (Chair) Tim Hess Arthur Raptis Peter Fare Nathan Maxwell-McGinn Gus Dannoun Anthony Ciconte Andrew Puglisi Jules Crocker Shane Geary John Susman Sam Gordon David Caracciolo Rachel King Katherine Winchester Dallas D'Silva Jonas Woolford Anthony Mercer Len Stephens
  • 21. Some market related questions FRDC might ask you What areas do you think the seafood industry should focus on? Where should the seafood industry work together? What are the priorities for the seafood industry? What areas of marketing are priorities for you? What areas of marketing would you invest your money in? What results would you expect/like to see from marketing activities? Do you support seafood industry undertaking marketing? (If no why?) Would you contribute to seafood marketing?
  • 22. & partner R&D providers Thank you and thanks to . . .
  • 23. ADVERTISMENT BREAK Sydney Royal Aquaculture Competition  Held twice per year – February (SRO) and September (Pacifics)  NATIONAL competition!  Judging according to visual, flavour & condition  Feedback given “It’s a cheap and effective way of marketing your name so that buyers buy your stock over someone else’s“ Hazelgrove Oysters

Editor's Notes

  1. Project ideas – talk to your state R&D rep. They’ll either thank you for taking an interest or it’s a new way of looking at an old problem or they can tell you that other growers and other states have the same idea, its already a high priority & you shouldn’t have to wait too long before you see a solution to the problem