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UNIT8: MEDIA INDUSTRY
IN CONTEXT
MAINSTREAM
INDEPENTANT
NICHE
Mainstream MARKETS
• MAINSTREMS are big distribution networking with high production values
and budgeting, it also have a large scale marketing campaigns with universal
appeals mainstream appear across the world with easy out lets.
• mainstream have a global marketing easy for advertisement with already have
they own franchise which means they already have branded and equipment.
• conventional generic products mass production, are easy to access and high
in quality things you expect to see.
INDEPENDENT MARKETS
• LIMITED DISTRIBUTION NETWORKING
• LOWER PRODUCTION AND VALUES LOW BUDGETING. not
enough money.
• MORE LIMITED APPEAR, meaning it not to everyone taste.
• small scale marketing campaigning. often viral.
• EXPERIMENTAL & risk taking.
• alternative generic products.
NICHI MARKET
• a product that is made and marketed for use in a small and specialized but
profitable market.
• aimed at a small and specific target audience.
• target marketing campaigns
• attractive to advertisers
BBC market
Apple Markets
DISNEY MARKETING
ROCKSTAR MARKETING

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Lyn class unit 8 media industry 2016 hot

  • 1. UNIT8: MEDIA INDUSTRY IN CONTEXT MAINSTREAM INDEPENTANT NICHE
  • 2. Mainstream MARKETS • MAINSTREMS are big distribution networking with high production values and budgeting, it also have a large scale marketing campaigns with universal appeals mainstream appear across the world with easy out lets. • mainstream have a global marketing easy for advertisement with already have they own franchise which means they already have branded and equipment. • conventional generic products mass production, are easy to access and high in quality things you expect to see.
  • 3. INDEPENDENT MARKETS • LIMITED DISTRIBUTION NETWORKING • LOWER PRODUCTION AND VALUES LOW BUDGETING. not enough money. • MORE LIMITED APPEAR, meaning it not to everyone taste. • small scale marketing campaigning. often viral. • EXPERIMENTAL & risk taking. • alternative generic products.
  • 4. NICHI MARKET • a product that is made and marketed for use in a small and specialized but profitable market. • aimed at a small and specific target audience. • target marketing campaigns • attractive to advertisers