Lyft is a ride-sharing company that provides car rides and other transportation services in the United States and some Canadian cities. It was founded in 2007 by Logan Green and John Zimmer to create an efficient transportation network that reduces costs and the environmental impact of transportation. Lyft now offers car rides, bike-sharing, scooter-sharing, and has partnerships to provide services like airport transportation. While an expert notes the company may be overvalued, Lyft had an initial public offering in 2019 to become the first major ride-sharing company to go public.

1. Andrew Rosen (rosenand)

2. Problem
• Adults need to get around but long
distances and inclement weather make
it difficult
• Car owners may be too busy to take
another job, but want to make a little
extra cash on the side

3. Products
• Car rides (Lyft, XL, Lux, and Shared)
• Bikes and Scooters

4. Mike
• Young professional working and
living in Manhattan
• Busy and on-the-move
• Took out student loans to pay for
school, is now working to repay
them

5. Financial Info

6. Financial Info
“My concerns are, is this a great company or is it
wildly overvalued? The answer is yes,” NYU
Marketing Professor Scott Galloway

7. Financial Info

8. Financial Info
• Expiration of Uber’s IPO lock-up period (early
investors, employees)
• Lyft actually beat (low) expectations

9. Transportation as a Service Business Model

10. Transportation as a Service Business Model

11. History
• Logan Green and
John Zimmer
• Introduced via Facebook
• “a huge opportunity to create efficiency to save a lot
of money and to reduce our environmental
footprint” - Zimmer

12. History
2007: Zimride
founded by Logan
Green and John
Zimmer
May 2012: Announce
Lyft, three years after
Uber is founded
July 2013: Zimride
(excluding Lyft) is
sold off, Green &
Zimmer focus entirely
on ride-hailing
April 2014: Enter 24
U.S. cities, providing
services in 60 U.S.
cities. Add Lyft
Shared Rides.

13. History
January 2017:
Reach 300 U.S.
cities and
announce 160
millionth ride
May 2018: Launch
a fleet of 30
autonomous
vehicles in Las
Vegas
September 2018:
Launch a fleet of
electric scooters in
Denver
March 29, 2019:
First ride-sharing
company to IPO

14. What’s Hot
• Shared Rides
• Returning customer
deals

15. Secret Sauce
• Ethical engineering, in touch with
customer wants
• Lyft rides are carbon neutral (carbon
offset purchases)
• Disney World “Minnie Van”, patient
transportation with Allscripts

16. Competition
Individual
Rides
Shared
Rides
Direct
Pick-up/
Drop-off
Alternative
Transportation
Methods
Carbon Neutral
Lyft
Uber
Via

17. Prediction
Success (?)

18. References
• https://upload.wikimedia.org/wikipedia/commons/thumb/a/a0/Lyft_logo.svg/1200px-Lyft_logo.svg.png
• https://www.bostondigital.com/sites/default/files/Lyft%20app.jpg
• https://cdn.lyft.com/enterprisepaxfe/car@2x.1bdcac0d.png
• https://i.pinimg.com/originals/2d/bf/50/2dbf50069613f60f64ad42a204ed7ec7.jpg
• https://finance.yahoo.com/quote/LYFT/profile?p=LYFT
• https://www.foxbusiness.com/markets/lyft-is-wildly-overvalued-nyu-marketing-professor
• https://dashboards.trefis.com/no-login-required/zrRBRShU?fromforbesandarticle=a-closer-look-at-lyfts-
valuation
• https://www.incimages.com/uploaded_files/image/1940x900/Lyft-web_96319.jpg
• https://en.wikipedia.org/wiki/Lyft
• https://ir.aptiv.com/investors/press-releases/press-release-details/2018/Aptiv-Launches-Fleet-of-
Autonomous-Vehicles-on-the-Lyft-Network/default.aspx

19. Questions?