The document summarizes improvements made to public transport displays in Lviv. Ethnographic research found the existing text was too small and confusing for users. A competitive analysis of other display systems found using larger LED screens could show more useful information like upcoming stop names, additional travel times, and alerts. The updated displays were designed to make key transit information more clear and valuable to citizens of Lviv.

1. November 2013
Lviv Public Transport Display
How we made one of the newer
elements in Lviv navigation system
a little better

6. “Can we create
something more valuable
than what currently exists?”

7. Ethnographic research
— Text is too small
— I don’t understand anything
— Only a few actually used it

8. Competitive analysis
Hardware LED
Screens 1
Lines 3–5
Fields #, Destination, Time left
Additional Time, Stop name, Ad
2nd screen List of further stops, Alerts

29. Thank you.
Serhiy Baryshniev
sbarysh@softserveinc.com