Pricing, sales, marketing, and finance professionals all have the common goal of making money for their company. The document promotes the Certified Pricing Professional (CPP) designation, which teaches skills related to increasing profit through pricing strategies. The CPP covers 14 topics including pricing fundamentals, costs, customers, competition, and pricing globally. Earning the CPP designation is promoted as a way to advance one's career and boost a company's pricing function through strategic pricing skills.