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LIVING A REVOLUTIONARY RETAIL BRAND:
INSIDE LIFE AT LUSH	


Shama	
  Alexander,	
  LUSH	
  
LUSH
FRESH HANDMADE COSMETICS
                           Living a Revolutionary Retail Brand:
                           Inside Life at LUSH




                                                      “The whole point

                               	
                       of LUSH is that
                                                        it should be fun
                                                     for our customers
                                                        and fun for us.”
                                                               -Mark Constantine,
                                                         LUSH’s Managing Director
a fresh start

  “I’ve always loved the way fruit and vegetables
  are displayed in a grocery store.”
                              -Mark Constantine, LUSH’s Managing Director




             1995                                           1996              2002
           First LUSH store                                First Canadian    First U.S. LUSH
           opens in Poole,                               LUSH store opens     store opens in
                England                                   in Vancouver, BC   San Francisco,
                                                                                    CA




                                                            2008               2009
             2005                                          LUSH North
                                                                                First new
             First in-store                               America hits 100
            LUSH opens in                                  stores in Las     concept shop in
                Macy’s                                      Vegas, NV         North America
we believe
        video
OUR FINEST INVENTIONS




                                naKeD




       100%
     vegetarian
     80% vegan

                           MiniMaL
                          PreServativeS




                  FreSH
OUR PRODUCTS




               100% Not tested on animals
               100% Vegetarian
               80% Vegan
               67% Preservative-free
               46% Unpackaged
               *Percentages subject to change in accordance with changes to the product line.
At the heArt of WhAt We Do
OUR PROCESS
  HOW IT’S MADE
       “SEXY PEEL”
OUR
SHOPS


                Total
              US shops:
                 110

                Total
           Canadian shops:
                 45

                Total
            global shops:
                 816

        Approximate shop size:
             500 – 1000
                sq. ft.
GettinG Up on oUr Soap Box

        ns
campaig




                             charity p
                                       ot
GettinG Up on oUr Soap Box
                                                                Partnered	
  with	
  89	
  organiza1ons	
  
                                                                Funded	
  97	
  projects	
  
                                                                Raised	
  over	
  $1.4	
  Million	
  




                                           TACUGAMA	
  CHIMPANZEE	
  SANCTUARY	
  




PERMACULTURE	
  IN	
  EL	
  SALVADOR	
  
OUR INNER CHI
SB'12 - Shama Alexander - LUSH

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SB'12 - Shama Alexander - LUSH

  • 1. LIVING A REVOLUTIONARY RETAIL BRAND: INSIDE LIFE AT LUSH Shama  Alexander,  LUSH  
  • 2. LUSH FRESH HANDMADE COSMETICS Living a Revolutionary Retail Brand: Inside Life at LUSH “The whole point   of LUSH is that it should be fun for our customers and fun for us.” -Mark Constantine, LUSH’s Managing Director
  • 3. a fresh start “I’ve always loved the way fruit and vegetables are displayed in a grocery store.” -Mark Constantine, LUSH’s Managing Director 1995 1996 2002 First LUSH store First Canadian First U.S. LUSH opens in Poole, LUSH store opens store opens in England in Vancouver, BC San Francisco, CA 2008 2009 2005 LUSH North First new First in-store America hits 100 LUSH opens in stores in Las concept shop in Macy’s Vegas, NV North America
  • 4.
  • 5. we believe video
  • 6. OUR FINEST INVENTIONS naKeD 100% vegetarian 80% vegan MiniMaL PreServativeS FreSH
  • 7. OUR PRODUCTS 100% Not tested on animals 100% Vegetarian 80% Vegan 67% Preservative-free 46% Unpackaged *Percentages subject to change in accordance with changes to the product line.
  • 8. At the heArt of WhAt We Do
  • 9. OUR PROCESS HOW IT’S MADE “SEXY PEEL”
  • 10. OUR SHOPS Total US shops: 110 Total Canadian shops: 45 Total global shops: 816 Approximate shop size: 500 – 1000 sq. ft.
  • 11. GettinG Up on oUr Soap Box ns campaig charity p ot
  • 12. GettinG Up on oUr Soap Box Partnered  with  89  organiza1ons   Funded  97  projects   Raised  over  $1.4  Million   TACUGAMA  CHIMPANZEE  SANCTUARY   PERMACULTURE  IN  EL  SALVADOR