Selected two stores of GIANT MALL and discussed about there marketing mix.

1. PRESENTED BY:
AYINDRILA MUKHERJEE
BIPRATA HALDER
DEEPSIKHA TARIYAL
ISHITA BOSE
SAYANTANI BARMAN ROY

2. •A pioneer in modern supermarket shopping
•Giant Hypermarket, which is owned by Giant Capital Holdings
(GCH), is one of the largest hypermarkets in Malaysia.
•Founded in 1944 by the Teng family in Kuala Lumpur.
•Headquarter is based at Shah Alam, Selangor
• CEO: Dato' John Coyle.

4. ENRICHING LIVES THE SMARTER WAY
• Founded in 1979
• Based in Kuala Lumpur, Malaysia.
• Cosway (M) Sdn Bhd operates as a subsidiary of Cosway
Corporation Limited.
• Cosway (M) Sdn Bhd distributes health and beauty, skin care,
personal care, cosmetics, household, fragrance, car care, organic
food, and other products.
• The company offers products through a network of stockiest
centers, redemption centers, country farm organic stores, and
pharmacy stores in Malaysia.

5. Marketing Mix Strategy - PRODUCT
• Beauty & Healthcare
• Kitchen appliances
• Shapewear
• Spices & Food Products
• Home care products

6. Marketing Mix Strategy - PRICING
• Lower priced than Guardians
Product Category Cosway Guardians
Beauty products like Body oil:
Beauty Products like
Yoghurt milk Body
Moisturizers:

7. Marketing Mix Strategy - PLACE
• Strategically located

8. Marketing Mix Strategy – PROMOTION
Special offerings Membership
benefits
Parking fee
waiver

9. • Unprofessional behaviour
• Not pocket friendly
• Less variety