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  1. 1. Strategic Analysis
  3. 3. COMPANY PERSPECTIVE • Vision: “To be the world’s leading makeup authority among both professional makeup artists and consumers. To meet customers need for superior quality services and to provide secure & challenging work environment for all employees”. • Mission: “All Ages, All Races, All Sexes”.
  4. 4. CORPORATE STRATEGIES • To maintain the leading position in the market. • To expand its presence in different countries. • To maintain a close relationship with the company suppliers • To innovate its makeup product lines constantly. • To keep working in its foundations of social responsibility. • To keep taking responsibility with the environment.
  5. 5. BUSINESS STRATEGIES • To provide a product line for professional makeup artists (MAC PRO) and another one for consumers in general (MAC Cosmetics). • To maintain competitive prices for consumers. • To provide professional advice to clients interested in makeup artist. • To participate in fashion events around the world. • To promote their products using famous people. • To sell the products only in authorized MAC stores or department stores in recognized businesses.
  6. 6. FUNCTIONAL STRATEGIES • To make practical tests of makeup in new applicant’s interview. • To provide clients with immediate communication via online to solve their doubts or concerns. • To give the opportunity to the customers to change a product if they are not satisfied with that. • To provide professional makeup advice recommending the most suitable products for each client.