• Vision: “To be the world’s leading makeup authority among both professional
makeup artists and consumers. To meet customers need for superior quality services
and to provide secure & challenging work environment for all employees”.
• Mission: “All Ages, All Races, All Sexes”.
• To maintain the leading position in the
• To expand its presence in different
• To maintain a close relationship with
the company suppliers
• To innovate its makeup product lines
• To keep working in its foundations of
• To keep taking responsibility with the
• To provide a product line for
professional makeup artists (MAC PRO)
and another one for consumers in
general (MAC Cosmetics).
• To maintain competitive prices for
• To provide professional advice to clients
interested in makeup artist.
• To participate in fashion events around
• To promote their products using famous
• To sell the products only in authorized
MAC stores or department stores in
• To make practical tests of makeup in new
• To provide clients with immediate
communication via online to solve their
doubts or concerns.
• To give the opportunity to the customers
to change a product if they are not
satisfied with that.
• To provide professional makeup advice
recommending the most suitable
products for each client.