Upload for Marketing Management Week 4

2. WHAT’S SO GREAT ABOUT LUSH?
Lush is one of my favorite stores! They offer a variety of body products
made from wholesome, organic ingredients.
Minimal packaging is used because they are eco-friendly and the staff
is very knowledgeable and helpful. The staff is more than happy to do
demos to show how various things in the shop work. A good portion of
items are veggie and vegan friendly as well.
They have staple soaps, ballistics, shampoos, shower gels,
moisturizers, fragrances and gifts, and my most favorite….bath bombs!
The company also works very hard to bring out new products during
the year and have seasonal offerings too.

3. DOUBLE CLICK THE BLACK BOX BELOW TO
WATCH A COOL VIDEO THAT DISPLAYS HOW
THE BATH BOMBS TRANSFORM YOUR TUB TO A
SPA!

4. TOP COMPETITORS
Alliance Boots The Body
Shop

5. EVALUATION… WHAT MATTERS?
I think that price and quality are the biggest two identifiers when evaluating
the group (Lush Ltd, The Body Shop, and Alliance Boots).

6. CHARACTERISTICS
I think that internal characteristics such as skill, customer service, and
innovation are what is used to rank Lush’s products and their company
as a whole.

7. PERCEPTUAL MAP… WHERE DOES LUSH STAND?
The
Body
Shop
Lush
Ltd
Allianc
e Boots

8. CONCLUSION