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Who are we?
Canada’s leading and largest think tank
• Work with private, public, and not-for-profit
organizations
• Work with leading agencies: WEF, OECD
• Not-for-profit, not government
Our mission: Building a better future for Canadians
by making our economy and society more dynamic
and competitive
The Research
• It all started in Halifax!!
• Commercialization gaps
• Pre internet curriculums
• The new global multi cultural reality
• Growth challenges
• Free Trade Agreements
Things have changed
• It’s more than your company and
products
• It's more than relationships
• There are many “foxes" today
• Risk aversion
• Consensus decision making
• Cost cutting vs. business building
The Reality
• It's now about "Educating"
• It's about "Networking"
• It's about managing
• It's about taking control of the process
• It's about making a difference
The Plan
• Find best in class “Available
Curriculum”
• Include "Cross Cultural" communication
• Include the CBI research outcomes
Sell Beyond Borders:
Challenge
• Who are your top 10 customers?
• How much business do you do with
each of them?
• What are their goals and priorities for
the next 12-24 months?
• How can you help deliver against these
priorities?
Halifax, NS
November 8, November 29-30, 2017
February 28, 2018

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Lunch and learn at Innovacorp, October 2017 | Sell Beyond Borders

  • 1.
  • 2. Who are we? Canada’s leading and largest think tank • Work with private, public, and not-for-profit organizations • Work with leading agencies: WEF, OECD • Not-for-profit, not government Our mission: Building a better future for Canadians by making our economy and society more dynamic and competitive
  • 3. The Research • It all started in Halifax!! • Commercialization gaps • Pre internet curriculums • The new global multi cultural reality • Growth challenges • Free Trade Agreements
  • 4. Things have changed • It’s more than your company and products • It's more than relationships • There are many “foxes" today • Risk aversion • Consensus decision making • Cost cutting vs. business building
  • 5. The Reality • It's now about "Educating" • It's about "Networking" • It's about managing • It's about taking control of the process • It's about making a difference
  • 6. The Plan • Find best in class “Available Curriculum” • Include "Cross Cultural" communication • Include the CBI research outcomes
  • 8. Challenge • Who are your top 10 customers? • How much business do you do with each of them? • What are their goals and priorities for the next 12-24 months? • How can you help deliver against these priorities?
  • 9. Halifax, NS November 8, November 29-30, 2017 February 28, 2018