Lululemon presentation
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Lululemon is a yoga-inspired athletic apparel company known for technical fabrics like Luon and Luxtreme. It was founded by Chip Wilson and focuses on creating clothing to support an active lifestyle. Lululemon has over 200 stores internationally and is popular among celebrities, with key fabrics designed to wick away sweat and prevent odor during workouts.
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Lululemon Marketing Mix
Lululemon is a retailer known for high quality yoga and athletic wear. Founded in 1998, Lululemon aims to inspire healthy living through clothing and community programs. The company has experienced strong financial growth, with revenue increasing to over $450 million in 2010. Lululemon focuses on sustainability and social responsibility through environmentally-friendly practices, community donations, and public health programs. As the athletic clothing market grows, Lululemon competes through a tailored education of its products and online support tools to help customers meet their fitness goals.
Lululemon PPT (1)
Lululemon is a athletic apparel company founded in 1998 in Vancouver, Canada that designs yoga and athletic clothing. It now has over 350 stores worldwide and employs over 2,800 people. Lululemon targets active women and men ages 18-45 who are interested in maintaining a healthy lifestyle through yoga, running, and other sports. Recent news and prospects indicate Lululemon will continue its success by focusing on positive relationships with employees, customers, and community.
Lululemon
The document summarizes a strategic plan for athletic apparel brand Lululemon. It outlines the company's strengths in quality, innovation, brand recognition and community focus. It then discusses strategic imperatives to expand into related categories like outerwear and accessories, leverage the brand across the customer lifecycle, and expand into niche markets through partnerships. The plan aims to achieve 30% annual growth over 10 years through these initiatives and maintaining a customer-centric approach.
Lululemon Presentation
The document summarizes market research on Lululemon consumers in Chicago following negative publicity about the brand. Key findings include:
1. Current Lululemon customers still prefer the brand and were not strongly impacted by the bad publicity, though many were unaware of the issues.
2. Potential customers see Lululemon as overpriced, preppy, and prissy. Lowering prices and changing perceptions may attract new customers.
3. Most spending comes from current customers' infrequent purchases rather than high spending. New customers are needed for growth.
lululemon MBA Marketing Plan
This is a final project I worked on for my last MBA marketing class. I designed the paper as well as created parts of the plan.
Lululemon Digital Marketing Strategy
Lululemon is an athletic apparel company targeting yoga practitioners and runners aged 18-55 earning $40,000+. To continue growing from $1B to $1.3B in sales, Lululemon will invest $1M in digital marketing from January to April. This includes optimizing their website and email program, online/mobile ads, and expanding social media presence on platforms like Facebook, Twitter, YouTube and blogs to engage customers and drive traffic. Success will be measured by an increased ROI and customer engagement, as well as higher website traffic.
Lululemon Strategy Report
Lululemon is a designer and retailer of athletic apparel that has expanded to over 200 stores internationally. It has experienced strong revenue and profit growth in recent years. The document provides an overview of Lululemon's current state, strategy, mission, vision, objectives, corporate governance, external environment, customers, competitors, resources, and strategic alternatives. Financial analysis and projections are also included.
Lululemon.docx
This document provides a market research project report on Lululemon Athletica Inc. conducted by a group of 4 members. It includes an executive summary on Lululemon's brand and issues it has faced since 2013 related to quality, CEO comments, and stock drops. The report analyzes Lululemon's brand, history, customer profile, sales review using a SWOT analysis. It then defines the problems of declining quality and high prices based on social media comments collected from Twitter, Facebook, Reddit, YouTube and Social Mention. The report focuses its research on improving Lululemon's brand image and quality.
Recommended
Lululemon Marketing Mix
Lululemon is a retailer known for high quality yoga and athletic wear. Founded in 1998, Lululemon aims to inspire healthy living through clothing and community programs. The company has experienced strong financial growth, with revenue increasing to over $450 million in 2010. Lululemon focuses on sustainability and social responsibility through environmentally-friendly practices, community donations, and public health programs. As the athletic clothing market grows, Lululemon competes through a tailored education of its products and online support tools to help customers meet their fitness goals.
Lululemon PPT (1)
Lululemon is a athletic apparel company founded in 1998 in Vancouver, Canada that designs yoga and athletic clothing. It now has over 350 stores worldwide and employs over 2,800 people. Lululemon targets active women and men ages 18-45 who are interested in maintaining a healthy lifestyle through yoga, running, and other sports. Recent news and prospects indicate Lululemon will continue its success by focusing on positive relationships with employees, customers, and community.
Lululemon
The document summarizes a strategic plan for athletic apparel brand Lululemon. It outlines the company's strengths in quality, innovation, brand recognition and community focus. It then discusses strategic imperatives to expand into related categories like outerwear and accessories, leverage the brand across the customer lifecycle, and expand into niche markets through partnerships. The plan aims to achieve 30% annual growth over 10 years through these initiatives and maintaining a customer-centric approach.
Lululemon Presentation
The document summarizes market research on Lululemon consumers in Chicago following negative publicity about the brand. Key findings include:
1. Current Lululemon customers still prefer the brand and were not strongly impacted by the bad publicity, though many were unaware of the issues.
2. Potential customers see Lululemon as overpriced, preppy, and prissy. Lowering prices and changing perceptions may attract new customers.
3. Most spending comes from current customers' infrequent purchases rather than high spending. New customers are needed for growth.
lululemon MBA Marketing Plan
This is a final project I worked on for my last MBA marketing class. I designed the paper as well as created parts of the plan.
Lululemon Digital Marketing Strategy
Lululemon is an athletic apparel company targeting yoga practitioners and runners aged 18-55 earning $40,000+. To continue growing from $1B to $1.3B in sales, Lululemon will invest $1M in digital marketing from January to April. This includes optimizing their website and email program, online/mobile ads, and expanding social media presence on platforms like Facebook, Twitter, YouTube and blogs to engage customers and drive traffic. Success will be measured by an increased ROI and customer engagement, as well as higher website traffic.
Lululemon Strategy Report
Lululemon is a designer and retailer of athletic apparel that has expanded to over 200 stores internationally. It has experienced strong revenue and profit growth in recent years. The document provides an overview of Lululemon's current state, strategy, mission, vision, objectives, corporate governance, external environment, customers, competitors, resources, and strategic alternatives. Financial analysis and projections are also included.
Lululemon.docx
This document provides a market research project report on Lululemon Athletica Inc. conducted by a group of 4 members. It includes an executive summary on Lululemon's brand and issues it has faced since 2013 related to quality, CEO comments, and stock drops. The report analyzes Lululemon's brand, history, customer profile, sales review using a SWOT analysis. It then defines the problems of declining quality and high prices based on social media comments collected from Twitter, Facebook, Reddit, YouTube and Social Mention. The report focuses its research on improving Lululemon's brand image and quality.
Lululemon Athletica Case 2
East Carolina University MBA program presentation. Strategic Recommendations for Lululemon moving forward, Expansion Strategy, Image Management, Financials, Quality Control, Marketing, Positioning, Value Chain Analysis and SWOT.
CMA Business Case Lululemon
The following report is a case study completed for an intgrated branding course as part of the Canadian Marketing Association (CMA) programs
Lululemon Digital Strategy Critique
This document provides an overview and critique of Lululemon's digital marketing strategies. It describes Lululemon's history and competitors. A SWOT analysis is presented for Nike. Current digital practices like social media, websites, and mobile apps are examined. Goals, strategies and tactics are proposed to improve Lululemon's online presence through more advertising, breaking gender stereotypes, resolving product reviews, implementing a loyalty program and app, and better customer engagement. Metrics like sales, engagement and website traffic are suggested to measure performance.
Final lululemon project
Lululemon is a company that sells athletic apparel focused on yoga. It was founded in 1998 in Vancouver after the founder realized the growing popularity of yoga. Lululemon has expanded its product line beyond yoga wear to include other athletic clothing and accessories. The company focuses on high quality, technical fabrics and flattering fits. Lululemon's target market is women ages 25-35 who are educated professionals interested in health and wellness. The company relies on grassroots marketing through yoga instructors rather than traditional advertising.
Lululemon Athletica Case 1
This document summarizes information about lululemon athletica, a designer and retailer of high-end yoga inspired athletic wear. It discusses that lululemon was founded in 1998 in Vancouver, British Columbia by Chip Wilson as a yoga studio and has since expanded to locations across North America and Australia. The typical lululemon customer is described as a wealthy, educated, fit, healthy, active woman who is interested in yoga. Competitive forces, SWOT analysis, value chain, and other strategic aspects of lululemon's business are also summarized.
Lululemon marketing plan revised
This marketing plan summary outlines Lululemon's situation, target markets, and marketing strategies. Lululemon aims to remedy its damaged brand image through PR initiatives and by validating its pricing and quality. Its target markets are affluent men and women ages 18+ who engage in active lifestyles. The plan proposes expanding product lines to include maternity, plus sizes, and youth apparel. Marketing strategies include sponsoring events, loyalty programs, store expansion, and growing e-commerce. Implementation will occur over 5 years through new product launches, advertising, partnerships, and performance measurement.
Strategic Review of Lululemon Athletica
Lululemon is a yoga apparel company that has experienced rapid growth but also growing pains as it has expanded. It needs to reevaluate its vision and strategies. The document proposes updating Lululemon's vision to becoming the number one women's athletic apparel brand. It also recommends key strategic initiatives around sales growth, operational improvement, cost containment and product innovation. Key result and performance indicators are proposed to measure progress in these areas and ensure overall alignment with the mission.
Lululemon
Lululemon is an athletic apparel company known for its yoga pants and workout gear. It targets educated, health-conscious women. The document discusses Lululemon's core competencies, competitive advantages, sustainability initiatives, and industry analysis. It finds that Lululemon has higher profit margins and revenue growth than competitors due to strong branding, innovative fabrics, and an emphasis on meeting customer needs.
Lululemon: The Key to Continuing Success
Lululemon Marketing Plan for the Creating Customer Value course at the Manhattanville School of Business.
Lululemon Marketing Study
Lululemon was founded in 1998 to provide technical athletic clothing for yoga practitioners. It started as a market-driven business by fulfilling an unmet need. Over time, as it expanded to over 140 stores, it became less market-driven and more focused on sales. However, it remains aligned with its original target market of serious yoga practitioners, known as "yogis", by providing high-quality clothing designed for yoga and educating customers. This loyal tribe values Lululemon for the technical performance and community involvement of the brand.
Lululemon Athletica Brand Audit
Lululemon is a brand known for high-quality yoga apparel. It differentiates itself by focusing on women and cultivating a sense of community in its stores. The brand has expanded beyond yoga to include other athletic apparel but could better segment its brand architecture. Lululemon uses high-performance fabrics and emphasizes function, style, and customer service. It positions itself as a luxury activewear brand and communicates its brand through elements like its logo and reusable shopping bags promoting wellness messages. The brand relies more on interactive marketing like in-store classes than traditional advertising.
Lululemon Athletica
Lululemon is a athletic apparel company founded in Vancouver in 1998 that has experienced tremendous growth. Their mission is to provide products to help people live longer, healthier, more fun lives. Employees feel the company culture does not feel like a typical retail environment and find it fulfilling to work with others committed to self-improvement. Managers try to play to each employee's strengths and give feedback on the spot. The company aims to elevate the world from mediocrity to greatness and uses its business to ignite positive change.
Internal Analysis and Strategy Report - Lululemon
The document is an internal case analysis report for lululemon athletica inc. prepared by Kailey Schaneberg for CEO Laurent Potdevin. It provides background on lululemon's success and challenges, including a product recall and leadership transitions that hurt growth. An analysis of lululemon's strengths, weaknesses, opportunities, and threats is presented. The memo recommends that lululemon create an exclusive multi-site fitness membership program, acquire the company that manufactures its Luon fabric to improve quality control and lower costs, expand its men's product line to include traditional sports apparel, and expand its brand ambassador program to professional athletes. Further details supporting these recommendations are attached.
Lululemon brand audit_presentation_with_music[1]
This document presents the findings of a brand audit of lululemon conducted by Avenger Market Research. It analyzes lululemon's strengths in its 4Ps - product, price, placement and promotion. Key findings include lululemon's strong brand positioning around quality and health/fitness. However, the brand survey found weaknesses in its appeal to men and issues with store expansion threatening quality. Recommendations include differentiating to attract men and restraining expansion plans.
LULU FINAL FINAL-1
Lululemon is a leading retailer of athletic apparel that has experienced sustained success through international expansion, growth of e-commerce sales, and plans to enter new markets like men's and teen apparel. The company is currently valued at $64.50 per share but is undervalued according to the analyst's valuation of $68.80 based on growth opportunities in store locations, online sales, and new product categories that could yield an 11.4% annual revenue CAGR through 2019.
Lululemon Valuation
Lululemon is a leading athletic apparel company known for its strong brand image. It has potential for expansion through new product lines like menswear and ivivva, as well as geographic growth. However, it faces key risks such as competition infringing on its strategies and instability in executive management. A discounted cash flow valuation estimates Lululemon's fair value at $66 per share, its current market price.
Lululemon Brand Audit
Lululemon is a brand known for high-quality yoga and athletic apparel. It differentiates itself from competitors by focusing on women as consumers and emphasizing community and wellness in its stores and marketing. Lululemon uses innovative fabrics and designs its products to be both stylish and high-performing. The brand communicates through minimal traditional advertising and focuses on interactive marketing like in-store classes and events. Word-of-mouth from ambassadors and customers is an important part of Lululemon's marketing strategy. The brand has been very successful financially and in building a loyal customer base around its focus on health, fitness and lifestyle.
Lululemon Branding Strategy
This is a 5 minute slide presentation that my group members and I have put together. The project was on a brand audit and strategies on Lululemon. For more information (30 page brand report), visit my blog at www.josephshouts.com.
Lululemon athletica case study
The document analyzes the lululemon brand and its position in the sports fashion world. It discusses lululemon's marketing mix, target market, SWOT analysis, and strategic issues. Key points are that lululemon needs to revisit its value proposition, expand its product line to include plus sizes, sneakers, and international markets. It should also focus on product placement, create a loyalty program, and pursue celebrity endorsements.
Valuation of lululemon
Performed a team-based valuation of Lululemon, which included financial and strategic assessments, a DCF analysis, and a final presentaton.
CASE 22 Iululemon athletica Inc.Jenna Beyer, Leon Faifman, Eric.docx
CASE 22: Iululemon athletica Inc.
Jenna Beyer, Leon Faifman, Eric Ho, Miso Kezunovic, and Lance Olian
Texas A&M University
Lovei
Rachael Fowler ran cross-country and played tennis in high school. In college, she successfully completed two full marathons. After college, she remained active and health conscious. Now a 37-year-old mother of two boys, Rachael maintains her physical fitness through gym sessions with a personal trainer and by attending yoga classes twice a week. At the end of one yoga session, a friend of hers suggested she purchase some yoga apparel from lululemon. Overhearing the two women talk, the class instructor added that she was a lululemon ambassador and began to rave about the quality and style of lululemon’s products.
“This is how 80 percent of our guests come to know lululemon, through word-of-mouth. Guests are so pleased with the clothes we offer that they can’t help but tell all their friends about it,” explains Laci Levisay, a lululemon associate from a store in Austin, Texas.1 Levisay continues, “For the other 20 percent who walk into lululemon stores with no previous knowledge, store employees look to find out as much as possible about the guests’ lifestyle and then educate them on what products would best suit their needs.”
© Vividfour / Shutterstock.com
Choose a Positive Thought
Based in Vancouver, Canada, lululemon athletica provides premium quality athletic apparel at a premium price. One of lululemon’s signature items is its yoga pants, typically sold by competitors for between $25 and $50.2 Yoga pants available in lululemon stores and online range between $78 and $128 with its most popular pair priced recently at $98 – two to three times rivals’ prices.3However, lululemon’s products sell and they sell fast. Demand for lululemon clothing is so high that stores have trouble keeping new lines in stock. Sheree Waterson, Lulu’s chief product officer conveyed this example, saying, “A hot-pink color named ‘Paris Pink’ that launched in December (of 2011) was supposed to have a two-month lifecycle but sold out its first week.”4 The question then arises as to why customers, or “guests” as lululemon refers to them, are willing to pay high prices for high fashion items that are destined to be soaked in sweat!
It seems the answer to this question resides in lululemon’s ability to connect with its guests on a deeper level than just the typical sales associate–customer relationship. After all, other companies such as Nike, Adidas, and Under Armour not only produce high-tech clothing with the same soft cotton feel, four-way stretch, and moisture-wicking technology that lululemon touts, but do so much less expensively for their end consumers. Ultimately, what competitors cannot duplicate is lululemon’s culture. It is lululemon’s deep understanding of its target market, close relationships with its communities, and an inimitable culture that transforms customers/guests into diehard loyalists.
This is not to say that lululemon ...
CASE 22 Iululemon athletica Inc.Jenna Beyer, Leon Faifman, .docx
CASE 22: Iululemon athletica Inc.
Jenna Beyer, Leon Faifman, Eric Ho, Miso Kezunovic, and Lance Olian
Rachael Fowler ran cross-country and played tennis in high school. In college, she successfully completed two full marathons. After college, she remained active and health conscious. Now a 37-year-old mother of two boys, Rachael maintains her physical fitness through gym sessions with a personal trainer and by attending yoga classes twice a week. At the end of one yoga session, a friend of hers suggested she purchase some yoga apparel from lululemon. Overhearing the two women talk, the class instructor added that she was a lululemon ambassador and began to rave about the quality and style of lululemon’s products.
“This is how 80 percent of our guests come to know lululemon, through word-of-mouth. Guests are so pleased with the clothes we offer that they can’t help but tell all their friends about it,” explains Laci Levisay, a lululemon associate from a store in Austin, Texas.1 Levisay continues, “For the other 20 percent who walk into lululemon stores with no previous knowledge, store employees look to find out as much as possible about the guests’ lifestyle and then educate them on what products would best suit their needs.”
Choose a Positive Thought
Based in Vancouver, Canada, lululemon athletica provides premium quality athletic apparel at a premium price. One of lululemon’s signature items is its yoga pants, typically sold by competitors for between $25 and $50.2 Yoga pants available in lululemon stores and online range between $78 and $128 with its most popular pair priced recently at $98 – two to three times rivals’ prices.3 However, lululemon’s products sell and they sell fast. Demand for lululemon clothing is so high that stores have trouble keeping new lines in stock. Sheree Waterson, Lulu’s chief product officer conveyed this example, saying, “A hot-pink color named ‘Paris Pink’ that launched in December (of 2011) was supposed to have a two-month lifecycle but sold out its first week.”4 The question then arises as to why customers, or “guests” as lululemon refers to them, are willing to pay high prices for high fashion items that are destined to be soaked in sweat!
It seems the answer to this question resides in lululemon’s ability to connect with its guests on a deeper level than just the typical sales associate–customer relationship. After all, other companies such as Nike, Adidas, and Under Armour not only produce high-tech clothing with the same soft cotton feel, four-way stretch, and moisture-wicking technology that lululemon touts, but do so much less expensively for their end consumers. Ultimately, what competitors cannot duplicate is lululemon’s culture. It is lululemon’s deep understanding of its target market, close relationships with its communities, and an inimitable culture that transforms customers/guests into diehard loyalists.
This is not to say that lululemon does not uphold the highest quality standards in its pr ...
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CMA Business Case Lululemon
The following report is a case study completed for an intgrated branding course as part of the Canadian Marketing Association (CMA) programs
Lululemon Digital Strategy Critique
This document provides an overview and critique of Lululemon's digital marketing strategies. It describes Lululemon's history and competitors. A SWOT analysis is presented for Nike. Current digital practices like social media, websites, and mobile apps are examined. Goals, strategies and tactics are proposed to improve Lululemon's online presence through more advertising, breaking gender stereotypes, resolving product reviews, implementing a loyalty program and app, and better customer engagement. Metrics like sales, engagement and website traffic are suggested to measure performance.
Final lululemon project
Lululemon is a company that sells athletic apparel focused on yoga. It was founded in 1998 in Vancouver after the founder realized the growing popularity of yoga. Lululemon has expanded its product line beyond yoga wear to include other athletic clothing and accessories. The company focuses on high quality, technical fabrics and flattering fits. Lululemon's target market is women ages 25-35 who are educated professionals interested in health and wellness. The company relies on grassroots marketing through yoga instructors rather than traditional advertising.
Lululemon Athletica Case 1
This document summarizes information about lululemon athletica, a designer and retailer of high-end yoga inspired athletic wear. It discusses that lululemon was founded in 1998 in Vancouver, British Columbia by Chip Wilson as a yoga studio and has since expanded to locations across North America and Australia. The typical lululemon customer is described as a wealthy, educated, fit, healthy, active woman who is interested in yoga. Competitive forces, SWOT analysis, value chain, and other strategic aspects of lululemon's business are also summarized.
Lululemon marketing plan revised
This marketing plan summary outlines Lululemon's situation, target markets, and marketing strategies. Lululemon aims to remedy its damaged brand image through PR initiatives and by validating its pricing and quality. Its target markets are affluent men and women ages 18+ who engage in active lifestyles. The plan proposes expanding product lines to include maternity, plus sizes, and youth apparel. Marketing strategies include sponsoring events, loyalty programs, store expansion, and growing e-commerce. Implementation will occur over 5 years through new product launches, advertising, partnerships, and performance measurement.
Strategic Review of Lululemon Athletica
Lululemon is a yoga apparel company that has experienced rapid growth but also growing pains as it has expanded. It needs to reevaluate its vision and strategies. The document proposes updating Lululemon's vision to becoming the number one women's athletic apparel brand. It also recommends key strategic initiatives around sales growth, operational improvement, cost containment and product innovation. Key result and performance indicators are proposed to measure progress in these areas and ensure overall alignment with the mission.
Lululemon
Lululemon is an athletic apparel company known for its yoga pants and workout gear. It targets educated, health-conscious women. The document discusses Lululemon's core competencies, competitive advantages, sustainability initiatives, and industry analysis. It finds that Lululemon has higher profit margins and revenue growth than competitors due to strong branding, innovative fabrics, and an emphasis on meeting customer needs.
Lululemon: The Key to Continuing Success
Lululemon Marketing Plan for the Creating Customer Value course at the Manhattanville School of Business.
Lululemon Marketing Study
Lululemon was founded in 1998 to provide technical athletic clothing for yoga practitioners. It started as a market-driven business by fulfilling an unmet need. Over time, as it expanded to over 140 stores, it became less market-driven and more focused on sales. However, it remains aligned with its original target market of serious yoga practitioners, known as "yogis", by providing high-quality clothing designed for yoga and educating customers. This loyal tribe values Lululemon for the technical performance and community involvement of the brand.
Lululemon Athletica Brand Audit
Lululemon is a brand known for high-quality yoga apparel. It differentiates itself by focusing on women and cultivating a sense of community in its stores. The brand has expanded beyond yoga to include other athletic apparel but could better segment its brand architecture. Lululemon uses high-performance fabrics and emphasizes function, style, and customer service. It positions itself as a luxury activewear brand and communicates its brand through elements like its logo and reusable shopping bags promoting wellness messages. The brand relies more on interactive marketing like in-store classes than traditional advertising.
Lululemon Athletica
Lululemon is a athletic apparel company founded in Vancouver in 1998 that has experienced tremendous growth. Their mission is to provide products to help people live longer, healthier, more fun lives. Employees feel the company culture does not feel like a typical retail environment and find it fulfilling to work with others committed to self-improvement. Managers try to play to each employee's strengths and give feedback on the spot. The company aims to elevate the world from mediocrity to greatness and uses its business to ignite positive change.
Internal Analysis and Strategy Report - Lululemon
The document is an internal case analysis report for lululemon athletica inc. prepared by Kailey Schaneberg for CEO Laurent Potdevin. It provides background on lululemon's success and challenges, including a product recall and leadership transitions that hurt growth. An analysis of lululemon's strengths, weaknesses, opportunities, and threats is presented. The memo recommends that lululemon create an exclusive multi-site fitness membership program, acquire the company that manufactures its Luon fabric to improve quality control and lower costs, expand its men's product line to include traditional sports apparel, and expand its brand ambassador program to professional athletes. Further details supporting these recommendations are attached.
Lululemon brand audit_presentation_with_music[1]
This document presents the findings of a brand audit of lululemon conducted by Avenger Market Research. It analyzes lululemon's strengths in its 4Ps - product, price, placement and promotion. Key findings include lululemon's strong brand positioning around quality and health/fitness. However, the brand survey found weaknesses in its appeal to men and issues with store expansion threatening quality. Recommendations include differentiating to attract men and restraining expansion plans.
LULU FINAL FINAL-1
Lululemon is a leading retailer of athletic apparel that has experienced sustained success through international expansion, growth of e-commerce sales, and plans to enter new markets like men's and teen apparel. The company is currently valued at $64.50 per share but is undervalued according to the analyst's valuation of $68.80 based on growth opportunities in store locations, online sales, and new product categories that could yield an 11.4% annual revenue CAGR through 2019.
Lululemon Valuation
Lululemon is a leading athletic apparel company known for its strong brand image. It has potential for expansion through new product lines like menswear and ivivva, as well as geographic growth. However, it faces key risks such as competition infringing on its strategies and instability in executive management. A discounted cash flow valuation estimates Lululemon's fair value at $66 per share, its current market price.
Lululemon Brand Audit
Lululemon is a brand known for high-quality yoga and athletic apparel. It differentiates itself from competitors by focusing on women as consumers and emphasizing community and wellness in its stores and marketing. Lululemon uses innovative fabrics and designs its products to be both stylish and high-performing. The brand communicates through minimal traditional advertising and focuses on interactive marketing like in-store classes and events. Word-of-mouth from ambassadors and customers is an important part of Lululemon's marketing strategy. The brand has been very successful financially and in building a loyal customer base around its focus on health, fitness and lifestyle.
Lululemon Branding Strategy
This is a 5 minute slide presentation that my group members and I have put together. The project was on a brand audit and strategies on Lululemon. For more information (30 page brand report), visit my blog at www.josephshouts.com.
Lululemon athletica case study
The document analyzes the lululemon brand and its position in the sports fashion world. It discusses lululemon's marketing mix, target market, SWOT analysis, and strategic issues. Key points are that lululemon needs to revisit its value proposition, expand its product line to include plus sizes, sneakers, and international markets. It should also focus on product placement, create a loyalty program, and pursue celebrity endorsements.
Valuation of lululemon
Performed a team-based valuation of Lululemon, which included financial and strategic assessments, a DCF analysis, and a final presentaton.
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CASE 22 Iululemon athletica Inc.Jenna Beyer, Leon Faifman, Eric.docx
CASE 22: Iululemon athletica Inc.
Jenna Beyer, Leon Faifman, Eric Ho, Miso Kezunovic, and Lance Olian
Texas A&M University
Lovei
Rachael Fowler ran cross-country and played tennis in high school. In college, she successfully completed two full marathons. After college, she remained active and health conscious. Now a 37-year-old mother of two boys, Rachael maintains her physical fitness through gym sessions with a personal trainer and by attending yoga classes twice a week. At the end of one yoga session, a friend of hers suggested she purchase some yoga apparel from lululemon. Overhearing the two women talk, the class instructor added that she was a lululemon ambassador and began to rave about the quality and style of lululemon’s products.
“This is how 80 percent of our guests come to know lululemon, through word-of-mouth. Guests are so pleased with the clothes we offer that they can’t help but tell all their friends about it,” explains Laci Levisay, a lululemon associate from a store in Austin, Texas.1 Levisay continues, “For the other 20 percent who walk into lululemon stores with no previous knowledge, store employees look to find out as much as possible about the guests’ lifestyle and then educate them on what products would best suit their needs.”
© Vividfour / Shutterstock.com
Choose a Positive Thought
Based in Vancouver, Canada, lululemon athletica provides premium quality athletic apparel at a premium price. One of lululemon’s signature items is its yoga pants, typically sold by competitors for between $25 and $50.2 Yoga pants available in lululemon stores and online range between $78 and $128 with its most popular pair priced recently at $98 – two to three times rivals’ prices.3However, lululemon’s products sell and they sell fast. Demand for lululemon clothing is so high that stores have trouble keeping new lines in stock. Sheree Waterson, Lulu’s chief product officer conveyed this example, saying, “A hot-pink color named ‘Paris Pink’ that launched in December (of 2011) was supposed to have a two-month lifecycle but sold out its first week.”4 The question then arises as to why customers, or “guests” as lululemon refers to them, are willing to pay high prices for high fashion items that are destined to be soaked in sweat!
It seems the answer to this question resides in lululemon’s ability to connect with its guests on a deeper level than just the typical sales associate–customer relationship. After all, other companies such as Nike, Adidas, and Under Armour not only produce high-tech clothing with the same soft cotton feel, four-way stretch, and moisture-wicking technology that lululemon touts, but do so much less expensively for their end consumers. Ultimately, what competitors cannot duplicate is lululemon’s culture. It is lululemon’s deep understanding of its target market, close relationships with its communities, and an inimitable culture that transforms customers/guests into diehard loyalists.
This is not to say that lululemon ...
CASE 22 Iululemon athletica Inc.Jenna Beyer, Leon Faifman, .docx
CASE 22: Iululemon athletica Inc.
Jenna Beyer, Leon Faifman, Eric Ho, Miso Kezunovic, and Lance Olian
Rachael Fowler ran cross-country and played tennis in high school. In college, she successfully completed two full marathons. After college, she remained active and health conscious. Now a 37-year-old mother of two boys, Rachael maintains her physical fitness through gym sessions with a personal trainer and by attending yoga classes twice a week. At the end of one yoga session, a friend of hers suggested she purchase some yoga apparel from lululemon. Overhearing the two women talk, the class instructor added that she was a lululemon ambassador and began to rave about the quality and style of lululemon’s products.
“This is how 80 percent of our guests come to know lululemon, through word-of-mouth. Guests are so pleased with the clothes we offer that they can’t help but tell all their friends about it,” explains Laci Levisay, a lululemon associate from a store in Austin, Texas.1 Levisay continues, “For the other 20 percent who walk into lululemon stores with no previous knowledge, store employees look to find out as much as possible about the guests’ lifestyle and then educate them on what products would best suit their needs.”
Choose a Positive Thought
Based in Vancouver, Canada, lululemon athletica provides premium quality athletic apparel at a premium price. One of lululemon’s signature items is its yoga pants, typically sold by competitors for between $25 and $50.2 Yoga pants available in lululemon stores and online range between $78 and $128 with its most popular pair priced recently at $98 – two to three times rivals’ prices.3 However, lululemon’s products sell and they sell fast. Demand for lululemon clothing is so high that stores have trouble keeping new lines in stock. Sheree Waterson, Lulu’s chief product officer conveyed this example, saying, “A hot-pink color named ‘Paris Pink’ that launched in December (of 2011) was supposed to have a two-month lifecycle but sold out its first week.”4 The question then arises as to why customers, or “guests” as lululemon refers to them, are willing to pay high prices for high fashion items that are destined to be soaked in sweat!
It seems the answer to this question resides in lululemon’s ability to connect with its guests on a deeper level than just the typical sales associate–customer relationship. After all, other companies such as Nike, Adidas, and Under Armour not only produce high-tech clothing with the same soft cotton feel, four-way stretch, and moisture-wicking technology that lululemon touts, but do so much less expensively for their end consumers. Ultimately, what competitors cannot duplicate is lululemon’s culture. It is lululemon’s deep understanding of its target market, close relationships with its communities, and an inimitable culture that transforms customers/guests into diehard loyalists.
This is not to say that lululemon does not uphold the highest quality standards in its pr ...
Product catalogue 2008_1
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3) Aloe vera is the key ingredient in many of the company's products. They own patents related to aloe vera stabilization and production, helping ensure high quality and purity in their aloe vera-based goods.
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Leading in Context believes in the kind of leadership that brings out the best in people,organizations and communities.
Superbrand
An AI assistant that helps the user stay on track and provides
relevant information to their goals.
Community:
A forum for users to connect, share knowledge and support
each other.
Resource Library
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field for guidance.
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Credentials that validate the users mastery in their field of
expertise.
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Access to capital and financial tools to help scale their
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Protection for the individual as they operate independently.
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Tools and strategies for the individual to attract clients and
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A statement of belief in the kind of leadership that transforms people, organizations and communities. Spread the word!
Storytelling, Evangelism, and Behind the Seams: Establishing a Social Culture...
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Lululemon presentation
- 2. what is lululemon? self-described yoga inspired athletic apparel company 7 core values: quality, product, integrity, balance, entrepreneurship, greatness, and fun “create components for people to live long, healthy, and fun lives”
- 3. the lululemon manifesto “We are passionate about sweating every day and we want the world to know it. Breathing deeply, drinking water and getting outside also top the list of things we can’t live without.”
- 4. women
- 5. men
- 6. fabrics & technologies Luon: signature technical fabric designed to handle stretch and sweat Luxtreme: high-performance fabric developed for long-runs and workouts Swift: versatile fabric that offers freedom and movement of stretch Mesh & Liners: lightweight and stretchy ventilation Natural Blends: blended fabrics that maintain shape and breathability Silverescent technology, “the silver bullet for stink”: prevents the growth of odor causing bacteria in our gear
- 7. the designer: Dennis “Chip” Wilson • self-made designer • 2012, Forbes Ranked 10th wealthiest Canadian • 2004, Ernst & Young named Wilson as “Canadian Entrepreneur of the Year”
- 8. stores • 201 stores internationally • employees are called educators • share space with yoga studios
- 9. social media
- 10. celebrities in lulu Reese Witherspoon Kelly Rippa Kim Kardashian Vanessa Hudgens Sophia Bush Sandra Bullock Leann Rymes Kristin Cavallari
- 11. where would lululemon fit?
- 12. Namaste
Editor's Notes
- -founded in 1998 -revenue 1.37 billion $$ -targets all ages men & women
- The companies philosophy, quotes they live by
- Yoga, running, casual activewear Jackets 80-$120 Leggings $70 Skirts and shorts $50 Tops $40-70 Sports bras $40-60
- All of the clothing is designed in canada, all manufacturing and production is done overseas mostly in Vietnam and China. Lulelemon makes sure each factory undergoes strict screening inspections before being selected to manufacture their products. Full on luon took 2.5 years to develop
- He created lululemon in response to increased female participation in sports and his belief yoga is the optimal way to maintain athletic excellence at an advanced age. Created in 1998. that From: Vancouver Canada, Self-made, bachelor of Arts of and Science( University of Calgary) Married to Shannon Wilson, 5 kids, his first retail apparel company was West beach Snowboard (surf, skate, snowboard markets)
- -first store in kitsilano, a neighborhood in Vancouver, included a design studio, retail store, and shared space with a yoga studio -lululemon operates approximately 201 stores -refers to their employers as educators (develop a personal connection with each customer) -highly decentralized -most of the stores have yoga studios
- Aps: Lululemo: store preferences and purchase info, access your account from anywhere Sea wheeze: pocket-sized personal trainer, part dj, part city guide for the sea-wheeze half marathon in Vancouver Om finder: find yoga wherever you are, explore new teachers, studios and styles, get tips and tricks for yoga Instagram: 672 K followers Nordstrom: 577 K followers
- Kelly rippa (blue top) Reese Witherspoon Sophia bush Sandra bullock Vanessa hudgens 6. kim kardashion Leann rymes Kristin cavallari
- Lulu will also attract another type of customer. Maybe someone older who does’t necessarily care as much about day to day shopping and designer brands but is always in need of work out clothes. Because lululemon only has 201 stores and shopping online can be difficult because of sizing, this customer can now come into a Nordstrom nearby and purchase Lululemon clothing there.
- Lululemon can bring the unique and inspiring collection that the Nordstrom athletic department is missing. Right now there isn’t one specific designer or company that jumps out at you when you go to Nordstrom to shop for athletic wear but Lululemon will change that.