Lululemon is a athletic apparel company founded in Vancouver in 1998 that has experienced tremendous growth. Their mission is to provide products to help people live longer, healthier, more fun lives. Employees feel the company culture does not feel like a typical retail environment and find it fulfilling to work with others committed to self-improvement. Managers try to play to each employee's strengths and give feedback on the spot. The company aims to elevate the world from mediocrity to greatness and uses its business to ignite positive change.

1. lululemon athletica
A presentation on
lululemon athletica
Presented by Team lulu (3)
Justin Breton - Hank Chow - Jenna Cristello
Galin Ma - Alexis Smith - Erin Thomas
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2. lululemon
Background
Founded and based in Vancouver, 1998
IPO in 2007; tremendous growth
Christine Day, new CEO
Mission: “To provide components for people to live
a longer, healthier, and more fun life.”
http://media.canada.com/cfe7ac49-e090-4323-a853-83766709cd57/lululemon_np_072707.jpg
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3. “I used to work in other retail
stores and hated it... But here, it
doesn’t feel like retail. Things are
done outside of the box.”
-Erin Svare, Assistant Manager at Hingham
lululemon store
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4. “At lululemon, you surround
yourself with people who change
their lives how they want to live
them and do something about it.
It’s very fulfilling for me.”
-Monique Cahn, Manager at Hingham
lululemon store
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5. Sharing Values Through
an Organic Process
Self-development
Educators are the medium to
guests
Reflection onto community
Vision: “To elevate the world from
mediocrity to greatness.”
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6. “The law of attraction is very
important for hiring because great
people attract great people and
that’s the foundation of lululemon.”
-Gretchen Hibbs, Regional Community
Manager for lululemon
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7. Educators on the
Front-line
Educators = Face of the company
More than employees!
Hire people with same values and
lifestyle
Absence of surface and deep-level
diversity
http://www.iloverewards.com/images/gallery_lululemon.jpg
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8. Recommendations for
Organizational Structure
Diversify homogenous organization
Broaden customer base
Expand products
Adopt ultimate view points
Eliminate Groupthink
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9. “Give people jobs that they are
good at. Don’t ask for things to be
done just to get them done. I try to
play to people’s greatness.”
-Vinita Goswami, Manager at Prudential
Center lululemon store
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10. Equality
Team-based; no barriers within this box
Management pods
“Enhanced my commitment to lululemon.”
Managers feel respected; earned respect
Absence of hierarchy
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11. Recommendations
for Management
Management more proactive in approaching
educators
Improve conflict resolution
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12. “As entrepeneurs, you have to be
open to feedback. You never want
to be complacent because you wont
grow that way.”
-Cara Cameron, Regional Manager for
lululemon
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13. Rewards, Feedback,
Entrepreneurship
Intrinsic and extrinsic rewards
Instant, on-the-spot feedback
Managers are CEOs
“Ask for forgiveness, not permission.”
http://www.lululemon.com/emails/2007_02_01/images/yorkdale_ambassador.jpg
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14. Recommendations
for Motivation
Keeping the bar high
Remain focused on individuals
Maintain a self-reinforcing
workforce
http://www.gov.bc.ca/ecdev/img/gallery/img_hyp14_lululemon_japan_hansen.jpg
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15. “26 young children came into the
store with their familes to take a
dance class. This created an
amazing sense of community
within a larger town. lululemon
was able to give people an
opportunity to try something new.”
-Monique Cahn, Manager at Hingham
lululemon store
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16. Impacting the Global
Economy
Business as a medium for change
Igniting change in the culture of retail industry
Recommendations:
Constant prices, diversify product line
Expand target market
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17. !
Thank you!
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