LuLu Hypermart is a retail chain started in 2000 by LuLu Group International, based in Abu Dhabi. It has over 30,000 employees across 105 outlets in Gulf countries and 1 in India. Research firms have recognized LuLu as one of the biggest retail chains in Asia and the fastest growing retailer globally. In addition to supermarkets, LuLu offers many extra services like ATMs, pharmacies, money exchanges and more to support customers. The company focuses on social responsibility through initiatives to improve school infrastructure in disadvantaged areas and job training programs.

1. Case study
Of
Lulu hypermart
by,
incredibles

2. About:

LuLu Hypermart is a hypermarket chain and retail venture started by LuLu
Group International in 2000.Mr. M.A. Yusuffali is the Managing Director of the
Group that is based in Abu Dhabi. LuLu has over 30,000 employees of
different nationalities.

It is one of the biggest retail chains in Asia and is the biggest in Middle East
with 105 outlets in the Cooperation Council for the Arab States of the Gulf
(GCC) and one in Kochi, Kerala, India. Research firm Deloitte, recently placed
it amongst the world’s 50 fastest growing retailers.

3. Operations:

As of 2013, there are 105 LuLu Hypermarkets in the GCC and one in India at
Kochi, Kerala.

In April 2013, LuLu Group launched its operations in
the UK at Birmingham with the inauguration of a logistics and packaging
centre under the name, Y International. The 20,000 sq. ft. facility procures
and exports food, non-food, chilled and frozen products of British origin to
LuLu Hypermarkets spread across the Gulf countries. Date coding and labeling
for different countries, translation of labels, Halal and other relevant
certifications are also carried out here. About 60 British nationals are
employed at the facility which hopes to create 200 jobs soon

4. Innovations:

Believed in proper investments in agricultural productions

Simple and perfect organization

Proper prediction of demands of the customers and necessary back end
processes.

Now lulu is into e-marketing

5. services

ATM

Ambulance

Baby Room

Baggage Counter

BankCab Services

Disabled-Friendly Service

Drinking WaterEscalators

Fire ExitFirst

Aid Information Centre

6. 
Lifts

Lost & Found

Money Exchange Centre

Pharmacy

Prayer Room

Special Events Information

Travel & Holidays Services

Wi-Fi

7. Social responsibilities taken:

LuLu teamed up with Dubai Cares to adopt schools in Gaza and Nepal thereby
improving the infrastructure of primary school classrooms. It also aims to
improve the access to adult education and literacy skills by providing training
to local facilitators

LuLu Hypermarket teamed up with the Bahrain Petroleum Company for the
LuLu Joy of Giving Program

BankMuscat joined hands with LuLu Hypermarket to equip 40 young Omanis
with the necessary skills to develop their careers and contribute to national
development. On successful completion of a 3-month training programme, the
Omani youth, including women, from low-income families
in Dakhiliyah and Dhofar governorates were to be absorbed by LuLu for
various jobs in its outlet

8. The end