1. Purchase Registration and Loyalty
Service
Digital Loyalty Systems

2. What we doPurchase Registration and Loyalty service is
provided by Digital Loyalty System. The
service identifies and records customers by
the payment cards they use. Also it stores
purchase information as a digital copy of the
receipt in a real time.
Service can register both cash and non-cash
purchase transactions using credit card
machine and payment card. Transaction
contains all vital information - payment card
identifier and data about type of goods
purchased.

3. What is the purpose of Purchases
Registration and Loyalty Service?
Creation of convenient
environment in retail
business, marketing
communications and Smart
purchase and sale transaction
between Retailers and Customers

4. Average purchase
size
Number of
customers
Number of
purchases
INCOME

5. Loyalty System is aimed at
increase of each component
•Average purchase size
•Number of customers
•Number of purchases
How can Income be increased?

6. Customer
Identification and
Profile
Narrowcasting
Stimulation of
behavior
Raising of Revenue – sequential
process

7. • Use of various Issuers’ bank cards for participation and
identification by purchasing
• Functionability of the Service on various Acquirers’ POS-
terminals
• Electronic archive of cashier receipts
Purchases Registration and Loyalty
Service is

8. How Purchase Registration and Loyalty
Service functions
Contents of the
receipt forms at
the cash desk
Contents of the
receipt forms at
the cash desk
Identification at
POS-terminal with
payment card
Payment and
Identification at
POS-terminal
Record an electronic
receipt copy and reward
Customer
Cash desk
prints a receipt
Cash desk prints
a receipt
Printed receipt
contains received
benefits
Printed receipt
contains received
benefits
Record an electronic
receipt copy and reward
Customer

9. DL
• Completeness of information. All users “see” purchases
paid both by non-cash transactions and in cash for each
goods item separately.
• Scalability. The existing infrastructure of International
Payment Systems allows connection of any partner.
• Safety. Both information on purchase and bank details on
payment are protected.
Value and features of Purchases
Registration and Loyalty Service

10. Purchases Registration and
Loyalty Service has business
model cumulating
Consumers’, Retailers’, Banks’
interests

11. Cash flow
Information flow
Consumer
Operator
Retailer
Issuer
Acquirer
Amalgamating interests

12. • Discounts and bonuses by purchasing
• Electronic versions of receipts from Retailer’s cashier
desk in Account
• Record of own purchases paid both by non-cash
transactions and in cash
Benefits for Consumer

13. • Identification of any Customer possessing a bank card
• Information on Customer and his/ her purchases
• Calculation of bonuses and discount basing upon
payment method, goods item and other parameters
• Target messages and communications with Customers in
receipts and SMS
Benefits for Retailer

14. • Complete profile, identification and rating Customers with
following communication
• Loyalty System on Issuer’s cards, bonus fund of which is
provided by Retailer
• Promotion of Issuer’s service for Card holders
• Promotion of merchant acquiring services for Retailer
• Providing additional income on POS-terminal
Benefits for Bank

15. Thank You
for Your
attention