The document outlines 8 rules for effective email marketing: 1) Create an email marketing plan and calendar with objectives and integrated online and offline campaigns. 2) Get permission and comply with spam laws when communicating. 3) Engage prospects and customers through email, newsletters, and personalized postcards. 4) Seek customer input through surveys, contests, and ideas for improvement. 5) Keep messages and designs simple with one screen and no scrolling. 6) Get feedback by encouraging responses and newsletter signups. 7) Track deliveries, bounces, and click-throughs to act on results. 8) Nurture email relationships by staying in touch and providing valuable content.

1. 1
1
The 8 Rules of E-mail
Marketing
By Varju Luceno

2. 1. CreateYour eMail Marketing Plan
and A Marketing Calendar
 State Objectives
 Differentiate
 Integrate Online and Offline
Campaigns
2
2

3. 2. Get Permission and Communicate
 Avoid spam-trigger words such as “free”,
“sale”,“offer”
 Limit use of images
 Remain Can-Spam Act compliant
3
3

4. 3. Engage Prospects and Customers
Email
E-mail newsletters
Personalized postcards (include URLs)
4
4

5. 4. Seek Customer Input
Surveys
Contests
Drawings
Ideas for Improvement
5
5

6. 5. KeepYour Message and
Design Simple
Strive for One Screen, No Scrolling
6
6

7. 6. Get Feedback
Encourage recipients to respond via links
and forms
Encourage newsletter signups

8. 7. Get Results
Track deliveries, bounces, click-throughs
Act on results

9. 8. NurtureYour Email Relationships
Stay in touch with your prospects and
clients
Provide valuable content

10. Check OutThese ServicesCheck OutThese Services
MailChimp
Constant Contact
Emma
Vertical Response