Joao Teixeira - eCommerce DAY GLOBAL Online [Live] Experience - Keynote Sessions

2. João Teixeira
+55(11)9-5590-97500
joao.teixeira@vtex.com
Whatsapp Linkedin
Since 2013 in the eCommerce area, supporting
Industry, Wholesale and Retail in their digital
transformation.

3. Cross Border to Planet Earth
Dropshipping to Brazil

4. Inspired by
Frictionless Commerce

5. All possibilities available and more to come
Brazil
Latin America
US
Brazil
China
US
Latin America
US
Europe
planet Earth

6. 2020 Cross Border numbers
61%
bought from Amazon,
19% from AliExpress,
11% from eBay,
9% from Wish
26%
purchases were below
EUR74 / USD86
74%
had free
cross-border
shipping
9%
source: International Post Corporation
returned cross
border purchase
47%
of items weighed
up to 0.5kg
31%
waited 15+ days
for cross-border
delivery
16%
shipping costs
less than
EUR5 / USD5.80
39%
biodegradable
packaging material

7. Cross Border Strategy
• Locally in your country
• Advanced stock in destination country
• Stock in both countries
Your eCommerce
brand
Marketplaces
Synchronized
Stock
MARCA

8. Selling outside in 5 steps for VTEX
and non-VTEX customers
1.
Brand Setup
Trademark registration
(recommended)
Product review like label,
tag, etc.
(optional)
Competitive advantage
like sustainability, etc.
(important)
4 Ps evaluation and
channel strategy
Product, price, place,
promotion strategy
Advanced inventory,
initial stock
Inventory planning
and replenishment
• Stock in Portugal
• Stock in Miami
• Only cross border
• Multiple stock
Powered by a logistics
partner
2. 3.
Marketplace
connection and
eCommerce go live
Catalog standardization
(by a partner)
Go-Live no eCommerce e
Marketplaces
(by a partner)
4.
Ongoing – operation
and optimization
Cross Border KPIs and
Dashboard
Process and logistics
improvement
New products, new
strategies,
5.

9. Dropshipping from US or China to Brazil in
2 steps and 15 min
1.
Commission
Agreement
Commission agreement
between you and
Dropshipping partner
Catalog
Synchronization
Seller onboard, category
and brand mapping,
catalog synchronization
All products in
Portuguese and in Reais
(R$) with all taxes
included
2.
https://selleraccountname.myvtex.com/admin/received-skus/pending
selleraccountname

10. Novo Mundo selling US products from a cross border partner
Both are VTEX Customers

11. 3 Big Mistakes
positioning: wanting not wanting,
or believe not believing
Channels: just marketplace or just
own eCommerce website
persist in error
Domain is not .com
Site is not in the correct language
No Investment, No Return
Lose Loyalty or Sales
Churn

12. The Next Cross
Border Challenge:
EcommerceX?

13. EcommerceX for SpaceX consumers

14. October/22 - Hands-On
• 2:15 PM - Welcome
• 2:30 PM - Brazil to US and to Latin America
• 3:00 PM - Brazil to Europe
• 3:30 PM - Brazil to planet Earth
• 4:00 PM – US to Brazil
• 4:30 PM - Brazil to US
• 5:00 PM - China to Brazil
• 5:30 PM - Latin America and Brazil to US
• 6:00 PM - Closing
Hour: AR-BR-CL GMT-3

15. João Teixeira
joao.teixeira@vtex.com
+55(11)9-5590-9750
Whatsapp Linkedin
Thank you
Gracias
Obrigado