Andre is a retired computer science engineer and co-founder of Adegga, a wine marketplace company. Adegga started by holding wine market events in four cities with 150 wine producers and 1000 visitors per event. However, the company failed four times by not listening to customers or properly researching the market. They eventually found success by creating Adegga WineMarkets, which provided a product customers wanted and paid for, and developing an innovative SmartWineGlass. Andre advocates for making a great team, getting support, innovating continuously, embracing success, loving what you do, working hard and having fun, and changing the world through perseverance.

1. Starting Up by Failing
The Lisbon MBA 2014

2. Hi, I’m Andre

3. Lisbon, Portugal
Retired Computer Science Engineer
First company @ 19 years old
Co-Founder of Adegga
Wine Entrepreneur

4. Adegga
A Wine Marketplace

5. 4 cities (Lisbon, Porto, Brussels, Rio)
10 Adegga WineMarkets
150 Wine Producers
1000 Visitors per event
5000 #winelover customers
$$$$$ of wine sold

6. The idea

7. What we thought consumers wanted.

8. Summer 2012
The 20 Top Whites
for less than 10€
What consumers really wanted.

9. Fail #1
Didn’t listen to customers.

10. What we thought wine producers wanted.

11. What wine producers really wanted.

12. Fail #2
Selling a product customers
didn’t want to pay for.

13. Lots of visibility.

14. Fail #3
Visibility is not money.

15. Flash Sales. What consumers wanted.

16. Wine producers didn’t want.

17. Fail #4
Didn’t do proper research.

18. Drawing board!
1. What you know.
2. Listen. Research. Brainstorm.
Extra: Travel. Think.

19. Adegga WineMarket!

20. Success #1
A product that everyone wants
(and pays for).

21. SmartWineGlass

22. Success #2
Useful innovation.

23. What’s next? Lots.
1. More countries.
2. Online Marketplace.

24. What have
I learned?
10 Quick Tips

25. Make a great team.

26. Get amazing supporters.

27. Think different.

28. Innovate. Non-stop.

29. Embrace (all forms of) success.

30. Love what you do.

31. Work hard. Party harder.

32. LOL! A lot!

33. Change the World.

34. f**k**g
JUST DO IT.

35. Obrigado.
Now, wine!
andre@adegga.com
Twitter & Skype: andrerib