LSA15: Crafting a Compelling Sales Offering for Today's More Savvy SMBsLocalogy
The document discusses tips for crafting compelling sales offerings for small and medium sized businesses (SMBs) in today's marketplace. It emphasizes the importance of focusing sales pitches on the customer's needs and pain points, showing real results and customer feedback, optimizing listings across directories and platforms, creating compelling content, and having a strong mobile presence as SMB customers are increasingly finding businesses on their smartphones. The overall message is that SMB sales offerings need to address how marketing services can help businesses succeed in today's mobile-focused digital landscape.
The document discusses tips for crafting compelling sales offerings for small businesses, including focusing on the customer's needs, showing results, using feedback, optimizing listings on directories and search engines, creating content for multiple platforms, and emphasizing a mobile-first approach as customers increasingly use smartphones. It also notes challenges small businesses face in online marketing and the importance of meeting customers where they are online.
This document discusses how stories can build a brand for tourism destinations. It advocates using authentic visitor stories, shared through social media, to define a destination brand. Influential community members and content that facilitates remarkable experiences can help popular stories spread widely. Regularly listening to visitors and providing helpful support is also important for generating positive word-of-mouth that strengthens the destination brand. The overall message is that an effective brand is built from the bottom up through social engagement and storytelling.
SMX Advanced: The Inigo Montoya Guide to StorytellingSusan Wenograd
This document discusses how brands can use storytelling in paid social media to create engagement and lower costs. It recommends focusing on an emotional angle rather than just product features. The example is given of a brand that used the memorable character of the "6-Fingered Man" from The Princess Bride to tell multiple stories and drive engagement. Storytelling increased click-through rates and reduced costs per lead. Overall, the document advocates developing a clear brand story and repeating it across digital channels so that users will help spread the story organically.
Investment in video advertising is growing rapidly, particularly on mobile. With more options to grab audience attention on more channels, brands and performance advertisers with all types of budgets are seeing the power of digital video ads. And while YouTube may not lead to immediate, direct return, it will help boost your brand perception (if your initial targeting is precise) and grow awareness to drive future searches. In this session attendees will learn how they can do so much better than basic remarketing and reach significantly higher engagement rates. Joe will show you how to effectively invest in visual media, segment audiences, what type of video content works for which type of audience (at which place in the funnel), how to effectively target competitor audiences on YouTube as well as new, custom interest audiences.
Presentation for SuperNova South '15
----
Crafting a structurally sound narrative is key in product development because humans experience everything as if it was a story. Learn how storytelling principals can be applied to your product development process.
The document outlines the agenda for a professional development event on using Twitter and other digital tools for professional learning. The agenda includes sessions on building a professional learning network using Twitter, creating visuals using Canva, alternative methods for professional learning like Twitter chats and book studies, and hacking leadership and professional development. Participants will learn how to use hashtags, analyze their Twitter usage, and connect with other educators online.
The cognitive era and the future of contentScott Abel
The document discusses how cognitive computing could help Manuel, a nutritionist, more effectively produce and deliver healthy recipes and content to customers. It notes that Manuel currently struggles to produce enough content across multiple channels to meet customer expectations. A cognitive computing system could learn from Manuel's large collection of structured and unstructured content, understand customer needs, and help deliver personalized recommendations and experiences. This would help Manuel scale his business and provide an exceptional customer experience.
LSA15: Crafting a Compelling Sales Offering for Today's More Savvy SMBsLocalogy
The document discusses tips for crafting compelling sales offerings for small and medium sized businesses (SMBs) in today's marketplace. It emphasizes the importance of focusing sales pitches on the customer's needs and pain points, showing real results and customer feedback, optimizing listings across directories and platforms, creating compelling content, and having a strong mobile presence as SMB customers are increasingly finding businesses on their smartphones. The overall message is that SMB sales offerings need to address how marketing services can help businesses succeed in today's mobile-focused digital landscape.
The document discusses tips for crafting compelling sales offerings for small businesses, including focusing on the customer's needs, showing results, using feedback, optimizing listings on directories and search engines, creating content for multiple platforms, and emphasizing a mobile-first approach as customers increasingly use smartphones. It also notes challenges small businesses face in online marketing and the importance of meeting customers where they are online.
This document discusses how stories can build a brand for tourism destinations. It advocates using authentic visitor stories, shared through social media, to define a destination brand. Influential community members and content that facilitates remarkable experiences can help popular stories spread widely. Regularly listening to visitors and providing helpful support is also important for generating positive word-of-mouth that strengthens the destination brand. The overall message is that an effective brand is built from the bottom up through social engagement and storytelling.
SMX Advanced: The Inigo Montoya Guide to StorytellingSusan Wenograd
This document discusses how brands can use storytelling in paid social media to create engagement and lower costs. It recommends focusing on an emotional angle rather than just product features. The example is given of a brand that used the memorable character of the "6-Fingered Man" from The Princess Bride to tell multiple stories and drive engagement. Storytelling increased click-through rates and reduced costs per lead. Overall, the document advocates developing a clear brand story and repeating it across digital channels so that users will help spread the story organically.
Investment in video advertising is growing rapidly, particularly on mobile. With more options to grab audience attention on more channels, brands and performance advertisers with all types of budgets are seeing the power of digital video ads. And while YouTube may not lead to immediate, direct return, it will help boost your brand perception (if your initial targeting is precise) and grow awareness to drive future searches. In this session attendees will learn how they can do so much better than basic remarketing and reach significantly higher engagement rates. Joe will show you how to effectively invest in visual media, segment audiences, what type of video content works for which type of audience (at which place in the funnel), how to effectively target competitor audiences on YouTube as well as new, custom interest audiences.
Presentation for SuperNova South '15
----
Crafting a structurally sound narrative is key in product development because humans experience everything as if it was a story. Learn how storytelling principals can be applied to your product development process.
The document outlines the agenda for a professional development event on using Twitter and other digital tools for professional learning. The agenda includes sessions on building a professional learning network using Twitter, creating visuals using Canva, alternative methods for professional learning like Twitter chats and book studies, and hacking leadership and professional development. Participants will learn how to use hashtags, analyze their Twitter usage, and connect with other educators online.
The cognitive era and the future of contentScott Abel
The document discusses how cognitive computing could help Manuel, a nutritionist, more effectively produce and deliver healthy recipes and content to customers. It notes that Manuel currently struggles to produce enough content across multiple channels to meet customer expectations. A cognitive computing system could learn from Manuel's large collection of structured and unstructured content, understand customer needs, and help deliver personalized recommendations and experiences. This would help Manuel scale his business and provide an exceptional customer experience.
Channels are exploding and we can't keep up. Instead of approaching each new channel by trying to figure out all its constraints or oversimplifying the user behavior, ignore the channel. Plan for context and channel will follow.
A talk our VP User Experience Emily Wengert gave at the IA Summit 2012 in New Orleans.
Conversion Optimization Beyond The Landing Page - UnwebinarMackenzie Fogelson
Once you’ve designed, tested and published your landing page, it can be tempting to sit back and wait for your conversion rates to climb. But if you’re only concentrating on your page, you’re losing out on potential conversions by neglecting the rest of your marketing funnel.
In this Unwebinar, Mack Fogelson, Founder and CEO of Mack Web, will teach you how to provide a consistent user experience that doesn’t stop at your landing page. From your website and blog, to social and email, you’ll learn why the best campaigns provide delightful experience across all marketing channels.
You Can't Growth Hack Your Way to SuccessKyle Lacy
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE.
Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
Healthcare Content is a Conversation: Driving Patient EngagementAhava Leibtag
The document discusses driving patient engagement through healthcare content marketing. It argues that content should be viewed as a conversation with patients and defines the goals of content marketing as attracting, acquiring, and engaging patients to drive action. It then provides five rules for effective healthcare content marketing: 1) understand the difference between informational content and delivery methods; 2) know your target patient audiences; 3) clearly define your healthcare brand; 4) use stories and focus on patients rather than technology; and 5) ensure content is created for patients rather than just the healthcare organization. The overall message is that content should foster an ongoing conversation with patients through varied formats and channels to build connections.
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Mill...Elizabeth Quintanilla, MBA
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Millenials, & more! Presented at the Cornerstone Credit Union League Conference - focus is on marketing execution and word-of-mouth marketing.
Want the next Coolest Marketing strategy to Engage Your Customers and their friends? This discussion will focus on the important elements in developing and launching a successful word-of-mouth campaign. This is a strategic tool for raising the awareness of your product, brand and PR in your marketing strategy. Our expert will provide 5 proven concepts for list building, increasing reads, conversions, and movement through the sales pipeline.
Laura Wilson - Battle of Micro-Storytelling: Winning With the 'Stories' Format Autumn Quarantotto
This document summarizes Laura Wilson's presentation on mastering social media stories formats. Some key points include:
- Stories formats are designed specifically for mobile and allow for sharing content that disappears after 24 hours.
- Popular platforms like Instagram and Facebook have adopted stories features similar to Snapchat.
- Brands should repurpose existing content for stories by adapting formats and focusing on visual storytelling.
- Working with brand ambassadors and influencers can help small teams create stories content.
- Geofilters, live video, and ads provide opportunities for user engagement and expanded reach on Snapchat.
- Consistent experimentation is important to find the best formats and styles for each social platform.
Jeff Rohrs at Cleveland Clinic Patient Experience Summit 2014Chris Seper
The document discusses the evolution of marketing channels and the rise of the hybrid marketing era. It emphasizes that audiences are business assets that should be cultivated over the long term using paid, owned, and earned media. It also presents a model of seekers, amplifiers, and joiners that represent different audience types and motivations. The overall message is that marketing must focus on empowering audiences and innovating the customer experience through empathy.
What Is The Atomic Weight of Your Content & Why It MattersMichael Pranikoff
This workshop was given by PR Newswire Global Director of Emerging Media - Michael Pranikoff - at the PRSA North Pacific Region Conference on 6-25-16. The presentation walks through emerging media trends and the importance of creating content that is easy to quickly understand, digest, and make shareable both from a PR aspect of reaching media as well creating content that is direct for your intended audience.
Discovery to Share: The Keys to Getting Your Audiences to Move Your Message ...Michael Pranikoff
Presentation created for the #eBev Conference held in Denver on Oct 24 -25, 2013 by the American Beverage Consortium. The conference was for digital markers in the adult beverage industry. This presentation focused on trends in the digital marketing world and how content can create authority and organic conversations.
Social Media 101 - Surrey International Writers' Conferencemiss604
This document appears to be a presentation by Rebecca Bollwitt about using social media for business purposes. It discusses setting up accounts on various social media platforms like blogs, YouTube, Twitter and Facebook. It provides statistics on the size of these networks and advises how to use each platform to engage with customers, drive traffic to a website, and promote brand awareness. Tips are given around content creation, sharing engaging content regularly, and using hashtags and links to expand reach. The overall message is that an active social media presence can provide marketing benefits to companies.
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & AttentionCNW Group
We live in an omnichannel world today both as marketers and as audiences. Content marketers strive to create material that is engaging and valuable to target audiences. However content development efforts can be squandered if the message is not discoverable by your audience. Join PR Newswire on 19 May in Kuala Lumpur at our Media Coffee event, and together with our two esteemed speakers, we will look at how to better understand our audience and their behaviours, and more importantly how we could better target them.
Presented by: Michael Pranikoff, Global Director, Emerging Media, PR Newswire
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & AttentionCNW Group
The document discusses trends in news and media consumption, including the rise of social media and mobile as sources for news. It notes that audiences now play an active role in the media landscape by interacting with and sharing content. The roles of journalists are also changing as digital reporting grows and skills in online promotion are valued alongside traditional reporting. The challenges of getting branded and owned content discovered are discussed, along with tips for structuring content for easy consumption and writing headlines that drive reader engagement.
How To Elevate Your Content today using principles of earned media. Presentation given by PR Newswire Global Director of Emerging Media for PRSA Omaha in Oct. 2014.
This document provides tips for starting a blog, including using different voice styles like professional, neighborly, or humorous. It recommends sharing knowledge in each post in a unique way and trusting yourself to publish posts. The document encourages using online sharing as part of daily life to invite others to learn more.
Creating Content in Your Client's Voice | WCRaleighJen Miller
Jen Miller shares insight into finding your voice as a blogger and developing your client's voice if you ghostwrite in "Creating Content in Your Client's Voice" at WordCamp Raleigh in April 2018, a WordPress conference.
Choosing to React to Gutenberg WordCamp San Diego #WCSDJen Miller
The announcement of Gutenberg in June 2017 altered perspective for many of us in WordPress. Some chose to leave, many decided to “wait and see,” while others jumped in to contribute. How did you react? As an agency owner, I viewed it as an opportunity. It provided me a reason to enroll in a front end developer curriculum, so I could “learn Javascript deeply” per the encouragement of Matt Mullenweg. I particularly wanted to discover what React components were all about and how to use them to improve the user experience. I applied for a Udacity Developer Program and was delighted to be awarded a Google scholarship which paid for my coursework. Strengthening my skills as a front end developer enhances my passion for WordPress and my fascination with Gutenberg. As an agency owner and a writer, learning the code behind Gutenberg allows me to see possibilities I would not have imagined otherwise. It tempts me to explore interactive media in my client work. It expands my technical expertise and increases my respect for forward-thinking developers. Most importantly, it teaches me to value, embrace and contribute to open source opportunities.
Local SEO: Creating Website Content That Matters RegionallyJen Miller
Jen Miller explains how website speed, technical coding details, platform, design and content (the website words and images) all work together to achieve the best local search engine optimization at WordCamp Europe in June 2017.
Creating Content in Your Client's Voice | WordCamp Austin 2017Jen Miller
The document discusses how to create content for clients in their voice by writing as if the client wrote it themselves. It emphasizes thinking like the client and blogging about topics they would be interested in using their tone and voice. The goal is to provide better content, topics, and voice that clients deserve rather than just writing content and finding where to place it.
Channels are exploding and we can't keep up. Instead of approaching each new channel by trying to figure out all its constraints or oversimplifying the user behavior, ignore the channel. Plan for context and channel will follow.
A talk our VP User Experience Emily Wengert gave at the IA Summit 2012 in New Orleans.
Conversion Optimization Beyond The Landing Page - UnwebinarMackenzie Fogelson
Once you’ve designed, tested and published your landing page, it can be tempting to sit back and wait for your conversion rates to climb. But if you’re only concentrating on your page, you’re losing out on potential conversions by neglecting the rest of your marketing funnel.
In this Unwebinar, Mack Fogelson, Founder and CEO of Mack Web, will teach you how to provide a consistent user experience that doesn’t stop at your landing page. From your website and blog, to social and email, you’ll learn why the best campaigns provide delightful experience across all marketing channels.
You Can't Growth Hack Your Way to SuccessKyle Lacy
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE.
Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
Healthcare Content is a Conversation: Driving Patient EngagementAhava Leibtag
The document discusses driving patient engagement through healthcare content marketing. It argues that content should be viewed as a conversation with patients and defines the goals of content marketing as attracting, acquiring, and engaging patients to drive action. It then provides five rules for effective healthcare content marketing: 1) understand the difference between informational content and delivery methods; 2) know your target patient audiences; 3) clearly define your healthcare brand; 4) use stories and focus on patients rather than technology; and 5) ensure content is created for patients rather than just the healthcare organization. The overall message is that content should foster an ongoing conversation with patients through varied formats and channels to build connections.
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Mill...Elizabeth Quintanilla, MBA
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Millenials, & more! Presented at the Cornerstone Credit Union League Conference - focus is on marketing execution and word-of-mouth marketing.
Want the next Coolest Marketing strategy to Engage Your Customers and their friends? This discussion will focus on the important elements in developing and launching a successful word-of-mouth campaign. This is a strategic tool for raising the awareness of your product, brand and PR in your marketing strategy. Our expert will provide 5 proven concepts for list building, increasing reads, conversions, and movement through the sales pipeline.
Laura Wilson - Battle of Micro-Storytelling: Winning With the 'Stories' Format Autumn Quarantotto
This document summarizes Laura Wilson's presentation on mastering social media stories formats. Some key points include:
- Stories formats are designed specifically for mobile and allow for sharing content that disappears after 24 hours.
- Popular platforms like Instagram and Facebook have adopted stories features similar to Snapchat.
- Brands should repurpose existing content for stories by adapting formats and focusing on visual storytelling.
- Working with brand ambassadors and influencers can help small teams create stories content.
- Geofilters, live video, and ads provide opportunities for user engagement and expanded reach on Snapchat.
- Consistent experimentation is important to find the best formats and styles for each social platform.
Jeff Rohrs at Cleveland Clinic Patient Experience Summit 2014Chris Seper
The document discusses the evolution of marketing channels and the rise of the hybrid marketing era. It emphasizes that audiences are business assets that should be cultivated over the long term using paid, owned, and earned media. It also presents a model of seekers, amplifiers, and joiners that represent different audience types and motivations. The overall message is that marketing must focus on empowering audiences and innovating the customer experience through empathy.
What Is The Atomic Weight of Your Content & Why It MattersMichael Pranikoff
This workshop was given by PR Newswire Global Director of Emerging Media - Michael Pranikoff - at the PRSA North Pacific Region Conference on 6-25-16. The presentation walks through emerging media trends and the importance of creating content that is easy to quickly understand, digest, and make shareable both from a PR aspect of reaching media as well creating content that is direct for your intended audience.
Discovery to Share: The Keys to Getting Your Audiences to Move Your Message ...Michael Pranikoff
Presentation created for the #eBev Conference held in Denver on Oct 24 -25, 2013 by the American Beverage Consortium. The conference was for digital markers in the adult beverage industry. This presentation focused on trends in the digital marketing world and how content can create authority and organic conversations.
Social Media 101 - Surrey International Writers' Conferencemiss604
This document appears to be a presentation by Rebecca Bollwitt about using social media for business purposes. It discusses setting up accounts on various social media platforms like blogs, YouTube, Twitter and Facebook. It provides statistics on the size of these networks and advises how to use each platform to engage with customers, drive traffic to a website, and promote brand awareness. Tips are given around content creation, sharing engaging content regularly, and using hashtags and links to expand reach. The overall message is that an active social media presence can provide marketing benefits to companies.
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & AttentionCNW Group
We live in an omnichannel world today both as marketers and as audiences. Content marketers strive to create material that is engaging and valuable to target audiences. However content development efforts can be squandered if the message is not discoverable by your audience. Join PR Newswire on 19 May in Kuala Lumpur at our Media Coffee event, and together with our two esteemed speakers, we will look at how to better understand our audience and their behaviours, and more importantly how we could better target them.
Presented by: Michael Pranikoff, Global Director, Emerging Media, PR Newswire
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & AttentionCNW Group
The document discusses trends in news and media consumption, including the rise of social media and mobile as sources for news. It notes that audiences now play an active role in the media landscape by interacting with and sharing content. The roles of journalists are also changing as digital reporting grows and skills in online promotion are valued alongside traditional reporting. The challenges of getting branded and owned content discovered are discussed, along with tips for structuring content for easy consumption and writing headlines that drive reader engagement.
How To Elevate Your Content today using principles of earned media. Presentation given by PR Newswire Global Director of Emerging Media for PRSA Omaha in Oct. 2014.
Similar to Jen Miller - Humanizing Storytelling (15)
This document provides tips for starting a blog, including using different voice styles like professional, neighborly, or humorous. It recommends sharing knowledge in each post in a unique way and trusting yourself to publish posts. The document encourages using online sharing as part of daily life to invite others to learn more.
Creating Content in Your Client's Voice | WCRaleighJen Miller
Jen Miller shares insight into finding your voice as a blogger and developing your client's voice if you ghostwrite in "Creating Content in Your Client's Voice" at WordCamp Raleigh in April 2018, a WordPress conference.
Choosing to React to Gutenberg WordCamp San Diego #WCSDJen Miller
The announcement of Gutenberg in June 2017 altered perspective for many of us in WordPress. Some chose to leave, many decided to “wait and see,” while others jumped in to contribute. How did you react? As an agency owner, I viewed it as an opportunity. It provided me a reason to enroll in a front end developer curriculum, so I could “learn Javascript deeply” per the encouragement of Matt Mullenweg. I particularly wanted to discover what React components were all about and how to use them to improve the user experience. I applied for a Udacity Developer Program and was delighted to be awarded a Google scholarship which paid for my coursework. Strengthening my skills as a front end developer enhances my passion for WordPress and my fascination with Gutenberg. As an agency owner and a writer, learning the code behind Gutenberg allows me to see possibilities I would not have imagined otherwise. It tempts me to explore interactive media in my client work. It expands my technical expertise and increases my respect for forward-thinking developers. Most importantly, it teaches me to value, embrace and contribute to open source opportunities.
Local SEO: Creating Website Content That Matters RegionallyJen Miller
Jen Miller explains how website speed, technical coding details, platform, design and content (the website words and images) all work together to achieve the best local search engine optimization at WordCamp Europe in June 2017.
Creating Content in Your Client's Voice | WordCamp Austin 2017Jen Miller
The document discusses how to create content for clients in their voice by writing as if the client wrote it themselves. It emphasizes thinking like the client and blogging about topics they would be interested in using their tone and voice. The goal is to provide better content, topics, and voice that clients deserve rather than just writing content and finding where to place it.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
7. #WCSC JEN MILLER
@jenblogs4u#WCSCV JEN MILLER
@jenblogs4u
Build your lists using newsletters,
social media, videos, blog posts,
private groups, and more.
8. #WCSC JEN MILLER
@jenblogs4u#WCSCV JEN MILLER
@jenblogs4u
Start a brand gimmick - Top 10
posts, 9 second videos, calls to
home, develop a design palette...
9. #WCSC JEN MILLER
@jenblogs4u#WCSCV JEN MILLER
@jenblogs4u
Welcome customer reviews even if
they’re not what you’d like (and
listen to the feedback).
10. #WCSC JEN MILLER
@jenblogs4u#WCSCV JEN MILLER
@jenblogs4u
Allow real people to advise you.
Marketing is not only about the
expert’s opinion.
Humanizing Storytelling - Drama and Authenticity Connect Audiences to Brands
You may be asking yourself what does that even mean?
It means getting real - with yourself, with your partners, with your shareholders, with your clients and customers. One of my clients referred to it as pulling back the kimono. You might connect with the word vulnerable or insider’s view. Basically though it means being willing to be honest as you tell your story, knowing that you will find an audience. No matter what you and your business do, be it a service, product or concept. It means saying who you are and what you do.
The man on the boat in this slide is my grandfather. He was an adventurer. He didn’t apologize for it - he owned his truth. If I wanted to try something new, he was the person to call. But he wasn’t the person to seek advice or warm fuzzies from. It wasn’t his brand.
Every brand represents something - an individual, a business, a product
But that brand has to also BE something larger than the individual, business or product.
Don't be afraid to let people see inside. That's where the connection is made.
Go into detail as you share your message on your website. Show fun photos of you or your team at work. Give sneak peeks into what you do.
Know what your brand stands for - and align with stories that showcase it
We work with a lot of real estate clients. Each national chain is known for something.
Sothebys represents luxury while Keller Williams represents contribution and service (charitable and client based), and Redfin represents value. We would not use stories, videos or testimonials of $28 million dollar homes to market Redfin, just as we wouldn’t focus on first time home buyers with the Sotheby’s brand.
The stories we use must align with the brand.
It’s important to remember that you can’t be all things to all people. BUT you can focus on one aspect of your brand and help your audience to see it clearly, to help it be more relatable. Awards and facts and figures are impressive, but they aren’t what tells the brand story.
Sometimes we have clients come to us sharing that they want to use a less professional, more fun voice in their content and we happy shift to provide that. Humor can and does sell, so don’t be afraid to use it, if you are a naturally funny person and want to incorporate that in your brand. Remember, there is an audience for everyone.
Humanizing the story is about sharing.
A blog post or video on how and why the business started connects.
An interview with the founder about where they find inspiration pulls people in.
Sharing how a team member made a difference or a sign of first success are other ways to get your followers interested and invested in what you do.
I need 3 people who own a business to come up and be my volunteers.
What is the name of your business?
What does it do?
Can you tell us a story where you did that?
Show up and say the same thing repeatedly - consistently.
Do any of you recognize this lake? It’s a lake I spent a lot of time at as a teen. It’s Lake Castaic, and is located about 15 minutes from here. My grandpa and I used to visit it often because it was one of his favorite places to windsurf. On breezy summer days we would drive out to the lake and spend the day on the water. It was a ton of fun and I have great memories of those days on the lake because I chose to show up. No one MADE me go.
The same is true for business events. To build your brand, gain insight to use in the content your create and understand what people are asking, you need to show up.
I first started coming to WordPress events because of my friend Ben Mueller. Ben is a coder and we used to work together. Though he lived in Riverside he used to drive out to attend the WordPress Meetup near me in Huntington Beach. Knowing this I invited him to dinner at my house one night before the Meetup. It was awesome getting to talk to each other outside of work and at his urging I started watching the video stream from the Meetup since I wasn’t able to attend at that time. After about a year I ventured to the physical Meetup location and suddenly I became involved in a community that understood my fascination with blogging and website content. I shared what I did and offered solutions to my new friends. Eventually I started speaking at events, all the while sharing a message that I believed in - that content done right is essential to every marketing plan. My focus in the beginning was on the blog and over the years it’s expanded to much more, but the underlying message is the same and repeated wherever I go. My business name states my message and makes it easy for people to know how I can be a resource.
Going to events is one way I like to build my brand as a company and as an individual. Because, if you own a company, your personal branding needs to be tied to your business branding. And, as I mentioned before, you have to show up. Yesterday my Grandma died. We were very close. It was hard for me to find the motivation to attend this event this weekend, but I knew that showing up was important. So I did. And you know what? I found comfort. I found friends who were willing to lift and support me through this hard time. I’m here because I hope my message today inspires you to take some action towards sharing your message in a very authentic way. So, show up and share when given the opportunity, because humanizing your storytelling takes you well beyond the data.
However, don’t forget that data brings conversion. Show people the numbers and use those to elevate your message. Connect the dots for your audience, but don’t get lost in the numbers.
Data should be used to understand your audience, you need to know how your traffic responds to the things you do. You need to know what call to action and number of clicks is required to gain conversion, but your audience doesn’t really care about all the details.
They just want to know what works. So when sharing facts and figures, focus on the ones that will bring the point home to your typical customer. Consider using each stat or statistical grouping as a different piece of content rather than throwing everything out at once in an infographic that is too complex. Your goal is to make the content something that resonates with your customer - something they want to think more about or share with their neighbor, co-worker or spouse.
At 18I was asked to go under cover to report on a story covering businesses that would sell alcohol to minors and how I compiled stats and documentation showing 30% success in alcohol purchase. The general number was enough luckily - details of who, how, where and when - weren’t necessary to bring together a community and how an organization was formed to watchdog those businesses. Readers care more about the solution than the details.
Build your lists using newsletters, social media, videos, blog posts, private groups, and more.
A campaign to nurture new followers offers value repeatedly. Present a problem, talk about a solution, show what things will look like once the problem is solved. For us, client emails are essential. When we keep dialogue open with our customers, they order more, ask more questions and refer us more frequently. When we are at a point of client saturation, we scale back on those efforts. We can control the ebb and flow of client work because we understand, after years of practice, what brings people in.
Tell story of clients being approached on street because she was recognized from the photo on her monthly events calendar email. Tell story of client connecting with other local business and writing about them on her blog so they could synergistically combine audiences.
Start a brand gimmick - Top 10 Posts, 9 second videos, calls to home, design palette development
Have any of you heard of Click Funnels?
I recently read a book called Expert Secrets by Click Funnels Founder, Russell Brunson where he tells the story of his friend Jacob. Jacob started recording videos, not as a brand gimmick, but for himself. Jacob wanted to be able to dunk a basketball and researched methods to do so. He would try out techniques to improve his vertical jump, all the while recording himself for his own viewing. When he found a method that worked, he would note it and move on to a new one. He practiced and videotaped himself for his own purposes and added them to his YouTube channel. Pretty soon he had a few followers and eventually his follower base grew to millions of viewers. He ended up forming a very profitable business where he helps others to increase their basketball skills. But he started with short videos that he thought nobody was watching.
Authenticity doesn’t only belong on the basketball court. It’s in the people behind the business, in the day to day operations. It’s in the ordinary, consistent actions. It’s in the Instagram post or Facebook LIVE video that engages the audience. These actions increase audience participation and allow you to interact with your followers.
Talk about how Wrigley is in the process of rebranding us to integrate the sunglasses in our logo and how my Instagram feed is suspect. And it sounds like sunglasses will be our new gimmick. ;)
As you interact, you’ll start to gather reviews.
Welcome customer reviews even if they’re not what you’d like (and listen to the feedback)
Reviews need to be specific, first hand and provide insight. What is it really like to use your service, product, or company.
You can prep your reviews by emailing some questions about their experience.
Questions I like to suggest get sent to clients - whether the review is in written or video form.
What issue prompted you to call us?
How did you feel before you asked us for help?
How was working with us different?
When did you realize the solution we suggested started working?
How did the solution change your business?
With video, keep it conversational and focus on one on one. Ask for examples and wait (editing can happen later). Primary goal is to make it accessible, not high level and lofty.
Allow real people to advise you - marketing is not only about the expert’s opinion
Now is the time for you to speak up and share - you’ve learned a lot this weekend but you probably have something to contribute, as well. What do you see brands doing well? Where have you seen them fail?
Make friends, you never know who will be a key influencer.
I told you about how I got to my first WordPress Meetup, but I didn’t share why I stayed once there. I stayed because I made friends. Some of those friends have become key influencers in the WordPress space. Some of those friends encouraged me to attend a second meetup, called the Social Media Masterminds of Orange County or SMMOC. There I met a whole new group of friends. One of those social media friends, Bridget Willard, eventually decided to come to the WordPress Meetup I attended. She started playing at building a WordPress website and within a year had made a significant career change. She has become a key influencer in the WordPress space and she was already an expert at Twitter, and many of you may count her as a friend. As my friend, she has helped me forward my business in countless ways, because that’s what friends do.
And by key influencer, I’m not only talking about the number of followers a person has or industry clout, though that definitely matters. I’m also talking about the influence those friends will have on you. You will become better because of the people you meet. As you meet people, you will increase your following and find that you are spreading your message on and off line. Thank you so much for being here today so that I can now count you among my friends. I’m so glad I came.
Thank you! I’m Jen Miller from Need Someone To Blog and we can take a few questions now or you can catch me in the hall afterwards. I would love to meet all of you!