Using Social Media for Sales
•
1 like•1,020 views
The document summarizes key events and developments in computing and the internet in 1978, including the introduction of the Speak & Spell toy, the rise of 5.25 inch disk drives, Microsoft earning $1 million in revenue, and over 200,000 personal computers being sold. It also notes that the first spam email was sent in 1978.
![[1978]
•
SPEAK & SPELL!
•
5.25 DISK DRIVES!
•
MICROSOFT $1,000,000!
•
200,000 COMPUTERS!
•
FIRST SPAM EMAIL
$499
(c) 2014 Sneeze It, LCC
#SneezeIt @dsteel](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
Similar to Using Social Media for Sales
Similar to Using Social Media for Sales (20)
More from David Steel
Recently uploaded
Recently uploaded (20)
Using Social Media for Sales
- 2. [1978] • SPEAK & SPELL! • 5.25 DISK DRIVES! • MICROSOFT $1,000,000! • 200,000 COMPUTERS! • FIRST SPAM EMAIL $499 (c) 2014 Sneeze It, LCC #SneezeIt @dsteel
- 3. (c) 2014 Sneeze It, LCC #SneezeIt @dsteel
- 4. In 1976 XEROX LAUNCHED! PROFESSIONAL SELLING SKILLS . NOT MUCH HAS CHANGED SINCE! THAT ORIGINAL PROCESS? Today we are going to explore real life examples on how companies have changed the sales process using social media. #SneezeIt @dsteel
- 5. SALES 101 HOWEVER HOW CONSUMERS! MAKE BUYING DECISIONS HAS. WHY? (c) 2014 Sneeze It, LCC #SneezeIt @dsteel
- 6. PROFESSIONAL VISITOR RELIES ON LOOKS, PERSONALITY OR! GENERAL CONVERSATION. (c) 2014 Sneeze It, LCC #SneezeIt @dsteel
- 7. PRICE SELLER RELIES ON PRICING TO BE OUT! COMPETITORS. (c) 2014 Sneeze It, LCC #SneezeIt @dsteel
- 8. CONTENT SELLER RELIES ON FEATURES & BENEFITS! REGARDLESS OF BUYER'S NEEDS. (c) 2014 Sneeze It, LCC #SneezeIt @dsteel
- 9. BUYERS ARE SMARTER? THE INTERNET HAS TURNED BUYERS! INTO KNOWLEDGABLE COMPETITORS. (c) 2014 Sneeze It, LCC
- 10. BUYERS ARE SMARTER? THE INTERNET HAS TURNED BUYERS! INTO KNOWLEDGABLE COMPETITORS. 88 % OF BUYING DECISIONS ARE MADE ONLINE BEFORE CONTACTING A COMPANY (c) 2014 Sneeze It, LCC
- 11. VALUE (c) 2014 Sneeze It, LCC #SneezeIt @dsteel
- 12. TRANSACTIONAL SEM & PPC FULFILL A BUYER’S! IMMEDIATE WANTS. GOOGLE SEARCH ENGINES YAHOO (c) 2014 Sneeze It, LCC BING #SneezeIt @dsteel
- 14. CONSULTATIVE SALE FULFILLING A BUYERS FUTURE! NEEDS THROUGH EDUCATION. FACEBOOK SOCIAL MEDIA YOUTUBE TWITTER #SneezeIt @dsteel
- 15. • APPLICATION • TARGET • OFFER • MOTIVATE #SneezeIt @dsteel
- 16. APPLICATIONS NOT ALL SOCIAL MEDIA APPLICATIONS! WORK FOR ALL STRATEGIES. (c) 2014 Sneeze It, LCC
- 17. [ADULTS] 16% (c) 2014 Sneeze It, LCC 20% 67% 15%
- 18. • • • • • • • (c) 2014 Sneeze It, LCC EMPLOYER! EDUCATION! AGE! GENDER! MARITAL STATUS! INTERESTS! LOCATION #SneezeIt @dsteel
- 19. C-Level Executives (c) 2014 Sneeze It, LCC
- 20. .155% 280,000 Chief Financial Officers .133% 240,00 Chief Marketing Officers (c) 2014 Sneeze It, LCC .21% 380,00 Chief Operating Officers .167% 300,000 ! Chief Information Officers
- 21. Affluent (c) 2014 Sneeze It, LCC
- 22. 8,200 Thoroughbred Horse Owners 26,000 Associated with NetJets (c) 2014 Sneeze It, LCC 8,600 Members of Ferrari Club of America 4,600 ! Associated with Family Offices
- 23. 1 # REASON WHY ONLINE MARKETING FAILS! (c) 2014 Sneeze It, LCC #SneezeIt @dsteel
- 24. ANONYMITY YOU CAN NOT MARKET TO SOMEONE! IF YOU DON’T KNOW WHO THEY ARE. “ DON’T TALK ! TO STRANGERS (c) 2014 Sneeze It, LCC ” #SneezeIt @dsteel
- 25. 2 # (c) 2014 Sneeze It, LCC REASON WHY ONLINE MARKETING FAILS! #SneezeIt @dsteel
- 26. GENERALISTS YOU CAN NOT BE A GENERALIST YOU! NEED TO BE VERY, VERY SPECIFIC. “ (c) 2014 Sneeze It, LCC SPECIFICITY! BREEDS ! CREDIBILITY ” #SneezeIt @dsteel
- 27. 3 # (c) 2014 Sneeze It, LCC REASON WHY ONLINE MARKETING FAILS! #SneezeIt @dsteel
- 28. CONTENT IS (c) 2014 Sneeze It, LCC