2. shopper programs are
Frequent
used to both build a customer
database by identifying
customers with their
transactions and encourage
repeat purchase behavior and
retailer loyalty.
3. Rewards should be tiered according
to the customer’s purchases to
motivate them to increase the level of
their purchases.
Based on individual or cumulative
transactions.
Programs combine both discounts and
points for rewards.
Customers generally accept the idea
that people who spend more should
receive greater rewards.
4. all customers value the
Not
same rewards.
The most effective frequent
shopper programs offer
customers choices.
link their frequent
Retailers
shopper programs to
charitable causes.
5.
6. ensure they collect all
To
customer transaction data and
encourage repeat
purchases, programs need to
reward all purchases, not just
purchases of selected
merchandise.
7. Customers need to be able to
understand quickly and easily when
they will receive rewards, what the they
are, and how much they have
earned, and how they can redeem the
points they have accumulated.
With the customers knowing exactly
what the next level of rewards are will
push them to spend more to get those
rewards.
