This document outlines a marketing communication plan with sections on social media, public relations, advertising, promotions, print material, and cross branding. [SECTION 1] Social media efforts will include advertising on platforms like Facebook and sharing content on networks in both Arabic and English. [SECTION 2] Public relations will involve online press releases, sponsoring health events. [SECTION 3] Advertising will only use printed magazines. [SECTION 4] Promotions will include gift baskets, snack boxes, and sponsoring an IKEA calendar.

1. Marketing Communication Plan

2. Agenda
1. Social Media
2. Public Relations
3. Advertising
4. Promotions
5. Print Material
6. Cross Branding

3. Social Media
- Spread awareness through a number of social networks by
market segmentation, targeting location, demographics (age
group, sex), likes & interests. Advertising on Facebook.
- Through out the campaign will share with the audience; photos
of products & brands, health benefits & nutrition facts, general
well being, benefits of other foods (vegetables, fruits…etc),
content both Arabic & English, Q&A, articles, video, press
releases…etc. Including popular blogs both locally & regional.
- Media elements to be utilized; Facebook, Twitter, Tumbler blog,
website brand, products & media page, online brochure,
Pinterest, Foursquare, instagram and other popular social
networks. Each element will be communicated in both Arabic
and English language.

4. Social Media
• Twitter, Weekly hash tag
• Video, to create online commercials and upload on
Youtube.
• Online Newsletter, Mailchimp.com to be developed
• Website mobile version
• E-commerce
– To be developed

5. Social Media
• Lowcarb.Nosugar App to be developed further:
– Will have each brand with product lines & products.
– Where to purchase by industry (pharmacy, restaurant…etc.)
with address & contact info

6. Public Relations
• Online Press Release
• Events
• Healthy Campaign with sponsorships; diet centers,
fitness centers, corporates (social responsibility)

7. Advertising
• Printed only recommend, dinning & food annual
magazine
• Popular magazine, Bazzar

8. Promotions
• Gift Baskets
• Snack Box
• Sponsor IKEA calendar, each month a brand
• Stands
• Placed in channel distribution venue
• Both Counter & Big Size
• Already been implement, will have more with improvement

9. Print Material
• No need to print
• Only print roll up
• Place in channel distribution venue
• QR Reader will be placed on roll up, stands, & our
store, to link consumers to:
• Online brochure
• Website
• Social Media
• Blog
• And much more…

10. Cross Branding
• With top clients
• Database Sharing
• Activities