Atkins Advantage Sell Sheet

1. Atkins AdvAntAge™
PROdUCt OveRvieW

2. ®
the Atkins Advantage
lineup in one
word: Sales.
We’re earth-friendly.
Atkins practices sustainable manufacturing
Atkins Advantage bars and shakes are the perfect snack to
• tetra cartons are recyclable and efficient
help you eat right and follow your plan. Packed with plenty of
• Our bar cartons are made with wind energy and only with material from
protein, fibers and only a few net carbs, you can enjoy these FsC certified forests, recycled materials or other controlled sources.
delicious snacks anytime of the day. get the Atkins advantage.
Start today.
• All our Advantage bars and shakes have been reformulated
• Additionally: Our newly redesigned packaging creates a unified look
and feel
- Contemporary, premium appearance
- Billboard effect at shelf
- incredible taste appeal
- Clearly differentiated sub-brands
(Advantage, day Break®, endulge®)
- easy to read benefit block
eases navigation

3. Atkins consumers are extremely loyal. Our reformulated Atkins Advantage
Our bars and shakes Purchase frequency is on the rise.
bars and shakes offer the best
continue to inspire loyalty. • An increased number of consumers are purchasing
possible taste and texture.
• 52% brand loyalty** Atkins bars and ready to drink shakes while increasing
ADVANTAGE BARS
their Atkins purchase amount +38%! (total Us HH)**
• Better than eAs, Zone or south Beach BAR FLAVoRS SINGLE EAN UNITS PER CASE
DISPLAy/Box/UNIT EAN SINGLES PER DISPLAy/Box/UNIT CASE EAN
• Atkins repeat purchase has increased! “Purchase Chocolate
Decadence 5060074624767 5060074624750 15 5060074624408 2
Frequency” +18%**
Chocolate
68% hazelnut 5060074624781 5060074624774 15 5060074624415 2
Crunch
52%
50% Chocolate
Brownie 5060074624484 5060074624477 15 5060074624460 2
45% ** source: nielsen Panel data,
42% 42% 39% Q3 2008 Chocolate
38% orange 15 2
26% 24% Chocolate
Peanut 5060074624569 5060074624552 15 5060074624545 2
Caramel
Slim Clif Zon Bala Pow Spe Lun EAS Sou
Fas e Pe nce er B cial a (car th B
t r fec ar K b co eac
t ntro h
l)
We satisfy the need for great tasting,
ADVANTAGE PowDER
PowDER FLAVoRS SINGLE EAN DISPLAy/Box/UNIT EAN SINGLES PER DISPLAy/Box/UNIT CASE EAN UNITS PER CASE
balanced, convenient snacks.
Vanilla
5060074621148 5060074623913 4
Chocolate 5060074624118 5060074624101 4
ADVANTAGE BARS
BAR FLAVoRS PRoTEIN FIBER SUGAR NET CARBS CALoRIES
Chocolate Decadence 16 grams 7,0 grams 1,0 gram 2,1 grams 232
Chocolate hazelnut Crunch 19 grams 5,4 grams 1,0 gram 2,8 grams 219
207
ADVANTAGE RTDs
Chocolate Brownie 18 grams 9,6 grams 1,1 gram 3,1 grams
RTD FLAVoRS SINGLE EAN DISPLAy/Box/UNIT EAN SINGLES PER DISPLAy/Box/UNIT CASE EAN UNITS PER CASE
Chocolate orange 18 grams 5,4 grams 0,8 gram 1,9 grams 240
Milk
Chocolate Peanut Caramel 18 grams 1,1 grams 9,8 gram 2,9 grams 220 Chocolate 5060074624590 5060074624583 6
ADVANTAGE PowDER Coffee
Royale 5060074625009 5060074624996 6
PowDER FLAVoRS PRoTEIN FIBER SUGAR NET CARBS CALoRIES
Vanilla 18 grams 3,7 grams 1,0 gram 2,8 gram 164
Chocolate 18 grams 3,0 grams 0,9 gram 3,0 grams 165
ADVANTAGE RTD
ADVANTAGE oThER
RTD FLAVoRS PRoTEIN FIBER SUGAR NET CARBS CALoRIES
oThER FLAVoRS SINGLE EAN DISPLAy/Box/UNIT EAN SINGLES PER DISPLAy/Box/UNIT CASE EAN UNITS PER CASE
Coffee Royal 15 grams 1,6 grams 0,2 gram 2,9 gram 157 Bread
Mix 8717662260162 8717662260179 6
Milk Chocolate 15 grams 2,6 grams 0,3 gram 1,3 grams 151
ADVANTAGE oThER Crackers 8717662260186 8717662260193 20
FLAVoRS PRoTEIN FIBER SUGAR NET CARBS
Bread mix 5,0 grams 1,5 grams 0,3 gram 5,8 gram
Crackers 1,5 grams 4,2 grams 0,3 gram 2,9 grams

4. You deserve every Advantage
get closer to your goal with delicious snacks anytime of the day.
SINGLE EAN BARS SINGLE EAN RTDS
Chocolate Milk Chocolate Decadence – decadence with zero guilt. this piece of heaven can only be
Decadence Chocolate
5 060074 624767 5 060074 624590 described as a total chocolate treat. it’s out of this world.
Chocolate Chocolate Hazelnut Crunch – Warning, its not your average bar. its great nutrition
Coffee
hazelnut
Royale
5 060074 625009
disguised as rich chocolate and crunchy hazelnuts. this portable snack or meal has the
Crunch 5 060074 624781
fuel to keep you going.
Chocolate
Brownie
Chocolate Orange – A smooth chocolate bar with a twisted taste of orange – just right for
5 060074 624484
that evening snack as you watch the tv or curl up with your latest novel.
Chocolate Chocolate Peanut Caramel – it’s one of our most popular bars. Why? taste one and
orange
5 060074 624897 see. sweet chocolate combined with rich and creamy peanut and caramel. it satisfies the
Chocolate craving and the need for great nutrition.
Peanut
Caramel 5 060074 624569 Chocolate Brownie – it just doesn’t sound possible, does it? A highly nutritious snack that
combines a brownie centre dipped in rich chocolate. Oh but it’s true.
SINGLE EAN PowDER SINGLE EAN oThER
Chocolate Crackers
take full advantage.
5 060074 624118 8 717662 260186
Vanilla Bread Mix
5 060074 621148 8 717662 260162
As a leading brand in the weight loss category, Atkins is
about to pull even farther ahead. Put sweet sexy science to
work for you and your bottom line today – stock up on Atkins
Advantage bars and shakes.

5. More facts your customers will devour.
Atkins™ is a powerful life-time approach to successful weight
loss and weight management. Whether you’re trying to lose
weight or maintain your optimal weight, Atkins Advantage bars
and shakes are a delicious and nutritious way to help you
reach your goals.
• As much protein as a turkey and swiss sandwich*
• More fiber than two slices of whole wheat bread**
PRo
ER TE
• As much vitamin C as a glass of OJ † FI B IN
• Calcium equal to a glass of milk††
MINS, MINER ALS
NTS
Go
• But only 3 grams of sugar or less – some nutrition VITA T I o x I DA
o D CARBS
bars have as much sugar as a glazed donut
AN
* UsdA standard serving sizes of white bread (two slices), turkey breast lunchmeat
&
(one large slice), low-fat swiss cheese (one slice), mustard, lettuce = 14g protein.
** UsdA standard serving size of whole wheat bread = 28g = 2g of fiber.
† UsdA standard serving size of Orange Juice = 30g = 25% dv of vitamin C. o
R
G
o
A
†† UsdA standard serving size of milk = 244g = 30% dv of Calcium. D G
FA T SU
S Low
atkins.com