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Free Tech Tools - Promotions East 2011

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Free Technology Tools - Promotions East 2011. The internet has many tools to help improve your productivity, organization, client collaboration and marketing – all for FREE. Are you taking advantage of these tools? In this fast-paced session, participants will be introduced to online tools for your day-to-day business processes, including alternatives to big-name software packages. We’ll cover what the tools can do for you and where to get them. Don’t miss this opportunity to explore new ways to solve common problems with uncommon tools.

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Free Tech Tools - Promotions East 2011

  1. 1. Free Technology Tools with Real Life Application Jennifer Reissaus, MAS Advertising Specialties Alliance Promotions East June 7, 2011
  2. 2. Free Technology Tools
  3. 3. Free Technology Tools <ul><li>Presentation will be available for download. </li></ul>
  4. 4. Free Technology Tools Overview <ul><li>Marketing </li></ul><ul><li>Organization </li></ul><ul><li>Doing / Seeing Stuff </li></ul><ul><li>Alternatives to Big Software </li></ul><ul><li>Collaboration Tools </li></ul>
  5. 5. Free Technology Tools <ul><li>Marketing </li></ul><ul><li>Organization </li></ul><ul><li>Doing / Seeing Stuff </li></ul><ul><li>Alternatives to Big Software </li></ul><ul><li>Collaboration Tools </li></ul>
  6. 6. Marketing - Slideshows
  7. 7. Slideshare
  8. 8. Slideshare
  9. 9. Slideshare By Category By Tag
  10. 10. Slideshare
  11. 11. Slideshare
  12. 12. Slideshare Useful content = more views
  13. 13. Slideshare Don’t forget your contact information!
  14. 14. Slideshare <ul><li>PowerPoint presentations, OpenOffice files, Word documents, Adobe PDF Portfolios and Keynote (for Mac users) </li></ul><ul><li>Stored online; share publicly or privately (PRO only.) </li></ul><ul><li>Add audio to make a webinar . </li></ul><ul><li>www.slideshare.net </li></ul>
  15. 15. Slideshows <ul><li>How could you use slideshows? </li></ul><ul><li>Useful information that speaks to your target market </li></ul><ul><li>Customer-specific presentation </li></ul><ul><li>Case study collection </li></ul><ul><li>What’s new from Promotions East 2011 </li></ul><ul><li>??? </li></ul>
  16. 16. Marketing – Stock Images
  17. 17. crestock
  18. 18. crestock Read this!
  19. 19. crestock <ul><li>www.crestock.com </li></ul>
  20. 20. iStockphoto Free Photos! Free Vector Files! Free Audio! Free Video! Free Flash!
  21. 21. iStockphoto
  22. 22. iStockphoto Read this!
  23. 23. iStockphoto
  24. 24. iStockphoto <ul><li>www.istockphoto.com </li></ul>
  25. 25. Marketing - Surveys
  26. 26. Surveys - Zoomerang
  27. 27. Zoomerang
  28. 28. Zoomerang
  29. 29. Zoomerang <ul><li>zoomerang.com </li></ul>
  30. 30. Surveys - SurveyMonkey
  31. 31. Surveys - SurveyMonkey
  32. 32. Surveys - SurveyMonkey
  33. 33. SurveyMonkey <ul><li>surveymonkey.com </li></ul>
  34. 34. Marketing - Surveys <ul><li>How can you use surveys? </li></ul><ul><li>- Vote on golf tournament prizes </li></ul><ul><li>- Choose apparel styles </li></ul><ul><li>- Ask subscribers to choose next article topic </li></ul><ul><li>- ???? </li></ul>
  35. 35. Marketing - Email
  36. 36. Email Marketing - MailChimp
  37. 37. Email Marketing - MailChimp <ul><li>List Management – FREE 2000 subscribers </li></ul><ul><li>Templates </li></ul><ul><li>Autoresponders </li></ul><ul><li>Segmented lists </li></ul><ul><li>Unlimited images </li></ul><ul><li>FREE up to 12000 emails per month </li></ul><ul><li>And more…. </li></ul>
  38. 38. Marketing - Email <ul><li>mailchimp.com </li></ul>
  39. 39. Email Marketing – iContact
  40. 40. Email Marketing – iContact <ul><li>List Management – FREE 500 subscribers </li></ul><ul><li>Templates </li></ul><ul><li>Autoresponders </li></ul><ul><li>Segmented lists </li></ul><ul><li>Surveys </li></ul><ul><li>Email 6x subscriber limit per month </li></ul><ul><li>And more…. </li></ul>
  41. 41. Marketing - Email <ul><li>iContact.com </li></ul>
  42. 42. Free Technology Tools <ul><li>Marketing </li></ul><ul><li>Organization </li></ul><ul><li>Doing / Seeing Stuff </li></ul><ul><li>Alternatives to Big Software </li></ul><ul><li>Collaboration Tools </li></ul>
  43. 43. Organization – Bookmark in the Cloud <ul><li>“ The term cloud is used as a metaphor for the Internet, based on the cloud drawing used to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents.” - www.wikipedia.org </li></ul><ul><li>Cloud = Internet = Online </li></ul>In the Cloud????
  44. 44. Organization – Bookmark in the Cloud <ul><li>del.icio.us </li></ul><ul><li>OR </li></ul><ul><li>www.delicious.com </li></ul>
  45. 45. delicious Plays nice with Firefox …… and with Internet Explorer ……
  46. 46. delicious
  47. 47. delicious Or - Right Click to see the dialog box Use the button
  48. 48. delicious
  49. 49. delicious Tags, not folders In the cloud – access anywhere
  50. 50. Organization – Web Notebooks / Clippers
  51. 51. Zoho Notebook <ul><li>Clip portions of web screens or entire screens </li></ul><ul><li>Text & Images </li></ul><ul><li>Organize into notebooks </li></ul><ul><li>Sections within notebooks </li></ul><ul><li>Stored in the Cloud </li></ul>
  52. 52. Zoho Notebook
  53. 53. Zoho Notebook Right Click to see the dialog box
  54. 54. Zoho Notebook Or use Quick Link
  55. 55. Zoho Notebook
  56. 56. Zoho Notebook <ul><li>notebook.zoho.com </li></ul>
  57. 57. Evernote
  58. 58. Evernote Finds text in graphics!
  59. 59. Evernote <ul><li>Shines as a capture tool </li></ul><ul><li>Replaces notebooks / scraps of paper / napkins / Post-It notes </li></ul>
  60. 60. Evernote <ul><li>Shines as a capture tool </li></ul><ul><li>Replaces notebooks / scraps of paper / napkins / Post-It notes </li></ul>
  61. 61. Evernote <ul><li>Sync between online / desktop / mobile device </li></ul><ul><li>Free iPod/iPhone App </li></ul><ul><li>Android now available </li></ul>
  62. 62. Evernote <ul><li>www.evernote.com </li></ul>
  63. 63. Organization – Web Notebooks / Clippers <ul><li>How can you use Web Notebooks? </li></ul><ul><li>- Collect information on clients / prospects </li></ul><ul><li>- Collect information on upcoming events </li></ul><ul><li>- ???? </li></ul>
  64. 64. Organization – To-Do Lists
  65. 65. CheckVist
  66. 66. CheckVist
  67. 67. CheckVist
  68. 68. CheckVist <ul><li>Multiple Lists </li></ul><ul><li>Nested Lists / collapse-expand </li></ul><ul><li>Due Dates / view by due date </li></ul><ul><li>Tags / view by tag </li></ul><ul><li>Color tasks to show priority </li></ul><ul><li>Search for text, tags, due dates – in one list or across all lists </li></ul><ul><li>New features added based on user voting </li></ul>
  69. 69. CheckVist <ul><li>www.checkvist.com </li></ul>
  70. 70. Finding a Meeting Time
  71. 71. When Is Good
  72. 72. Finding a Meeting Time <ul><li>www.WhenIsGood.net </li></ul>
  73. 73. Free Technology Tools <ul><li>Marketing </li></ul><ul><li>Organization </li></ul><ul><li>Doing / Seeing Stuff </li></ul><ul><li>Alternatives to Big Software </li></ul><ul><li>Collaboration Tools </li></ul>
  74. 74. Doing / Seeing – Viewing Embroidery Files
  75. 75. Wilcom TrueSizer
  76. 76. Wilcom TrueSizer – Simulated Sewout
  77. 77. Wilcom TrueSizer – Slow Redraw
  78. 78. Wilcom TrueSizer <ul><li>www.wilcom.com.au/PRODUCTS/ TrueSizer.aspx </li></ul><ul><li>Must register at embroiderystartup.com to download </li></ul>
  79. 79. Pulse Ambassador <ul><li>www.pulsemicro.com/ ambassadordownload </li></ul>
  80. 80. Doing / Seeing - Desktop Recorder <ul><li>Used for the Wilcom slow redraw slide </li></ul><ul><li>CamStudio 2.0 </li></ul><ul><li>www.camstudio.org </li></ul>
  81. 81. Doing / Seeing – Transferring Large Files
  82. 82. Transferring Large Files <ul><li>File Transfer / Share </li></ul><ul><li>File Sync – between multiple computers </li></ul><ul><li>Online Backup – FREE to 2GB </li></ul><ul><li>Version History </li></ul><ul><li>Premium plans available </li></ul><ul><li>www.dropbox.com </li></ul>
  83. 83. Transferring Large Files <ul><li>FREE – 5GB storage </li></ul><ul><li>Send files up to 25MB ea. </li></ul><ul><li>Premium plans available </li></ul><ul><li>www.box.net </li></ul>
  84. 84. Transferring Large Files <ul><li>FREE – Send files up to 100MB ea </li></ul><ul><li>Premium plans available </li></ul><ul><li>www.yousendit.com </li></ul>
  85. 85. Doing / Seeing – Screen Capture <ul><li>OLD WAY </li></ul><ul><li>PrintScreen – Copies full screen image to clipboard. (Then paste to image editing tool to crop, crop, recopy, insert into document.) </li></ul><ul><li>Alt-Printscreen – Copies active window image to clipboard. </li></ul><ul><li>Right-click on image – Download image as saved file. Insert file into document. </li></ul>
  86. 86. Doing / Seeing – Screen Capture <ul><li>NEW WAY </li></ul><ul><li>Snippy – </li></ul><ul><li>- Draw around exact portion of screen needed – automatically copies to clipboard (then paste into document.) </li></ul><ul><li>- Press shift to draw rectangle instead of free-form. </li></ul><ul><li>- www.bhelpuri.net/Snippy/ to download & install </li></ul>
  87. 87. Snippy
  88. 88. Snippy
  89. 89. Snippy <ul><li>Download executable (snippy.exe) to your hard drive. </li></ul><ul><li>Add a shortcut to the executable to startup folder. </li></ul><ul><li>Click on Snippy icon in SystemTray to use. </li></ul>
  90. 90. Doing / Seeing - Creating PDF Files <ul><li>Installs as a printer </li></ul>
  91. 91. CutePDF
  92. 92. CutePDF
  93. 93. CutePDF <ul><li>Universally-readable format </li></ul><ul><li>CutePDF.com </li></ul>
  94. 94. Doing / Seeing Viewing EPS Files <ul><li>promote.3m.com/eps_viewer/index.jsp </li></ul>
  95. 95. Doing / Seeing Identifying Fonts
  96. 96. Doing / Seeing Identifying Fonts
  97. 97. Doing / Seeing - Identifying Fonts <ul><li>www.WhatTheFont.com </li></ul>
  98. 98. Doing / Seeing Identifying Fonts
  99. 99. Doing / Seeing - Identifying Fonts <ul><li>www.identifont.com </li></ul>
  100. 100. Free Technology Tools <ul><li>Marketing </li></ul><ul><li>Organization </li></ul><ul><li>Doing / Seeing Stuff </li></ul><ul><li>Alternatives to Big Software </li></ul><ul><li>Collaboration Tools </li></ul>
  101. 101. Alternatives to MS Office
  102. 102. Alternatives to MS Office - OpenOffice Word Powerpoint Excel Access Visio
  103. 103. OpenOffice <ul><li>Opens Microsoft Office files </li></ul><ul><li>Save as Microsoft Office files </li></ul><ul><li>Windows, Linux, Mac version </li></ul><ul><li>Files stored locally </li></ul><ul><li>www.OpenOffice.org </li></ul>
  104. 104. Alternatives to MS Office - Google Docs <ul><li>More than a search tool….. </li></ul>
  105. 105. Google Docs
  106. 106. Google Docs
  107. 107. Google Docs Word Powerpoint Excel Visio
  108. 108. Google Docs <ul><li>Opens Microsoft Office files </li></ul><ul><li>Save as Microsoft Office files </li></ul><ul><li>Files stored in the Cloud / Export to local drive </li></ul><ul><li>docs.Google.com </li></ul>
  109. 109. Zoho Powerpoint Excel Project Word Access
  110. 110. Zoho <ul><li>Opens Microsoft Office files </li></ul><ul><li>Save as Microsoft Office files </li></ul><ul><li>Files stored in the Cloud / Export to local drive </li></ul><ul><li>Use Google Gears for offline access </li></ul><ul><li>- Many apps to explore! </li></ul><ul><li>- Zoho.com </li></ul>
  111. 111. Alternatives to Adobe Photoshop
  112. 112. Photoshop Alternatives – The GIMP <ul><li>The GNU Image Manipulation Program </li></ul><ul><li>Closest free alt. to Photoshop </li></ul><ul><li>Windows, Unix, Mac </li></ul><ul><li>Great tutorials </li></ul><ul><li>www.gimp.org </li></ul>
  113. 113. Photoshop Alternatives – The GIMP
  114. 114. Photoshop Alternatives – paint.net <ul><li>Another close alt. to Photoshop </li></ul><ul><li>Windows </li></ul><ul><li>Great tutorials </li></ul><ul><li>www.getpaint.net </li></ul>
  115. 115. Photoshop Alternatives –paint.net
  116. 116. Alternatives to Adobe Illustrator
  117. 117. Inkscape
  118. 118. Illustrator Alternatives – Inkscape <ul><li>Opens SVG, SVGZ (zipped SVG), PDF, and AI files </li></ul><ul><li>Other file types with assistance (EPS, CDR, CGM, SK1) </li></ul><ul><li>Save as SVG, SVGZ, PDF, Postscript/EPS/EPSi, AI </li></ul><ul><li>www.inkscape.org </li></ul><ul><li>wiki.inkscape.org </li></ul>
  119. 119. Free Technology Tools <ul><li>Marketing </li></ul><ul><li>Organization </li></ul><ul><li>Doing / Seeing Stuff </li></ul><ul><li>Alternatives to Big Software </li></ul><ul><li>Collaboration Tools </li></ul>
  120. 120. Collaboration Tools
  121. 121. Collaboration Tools <ul><li>Why? </li></ul><ul><li>Keeps everyone informed. </li></ul><ul><li>Easier for the client – no repetitive e-mails, everything is in one place. </li></ul><ul><li>If a client project – you get insight into decision makers & decision process. </li></ul>
  122. 122. Collaboration Tools – Zoho <ul><li>Collaboration integrated into many Apps </li></ul><ul><li>www.zoho.com </li></ul>
  123. 123. Collaboration Tools – Google docs / Shared Spaces <ul><li>sharedspaces.googlelabs.com </li></ul><ul><li>Google labs app </li></ul>
  124. 124. Collaboration Tools – SpringNote <ul><li>springnote.com </li></ul>
  125. 125. Collaboration Tools <ul><li>How would you use a collaboration tool? </li></ul><ul><li>Develop client’s brochure content / wording / design </li></ul><ul><li>Design promotional campaign – timelines, content, responsibilities </li></ul><ul><li>????? </li></ul>
  126. 126. Real-Life Scenario Create project plan Survey employees Create presentation – “ Why Corporate Apparel?” Snip visual content from Web Pull Clipart Post presentation Receive DST file & Corporate Anniversary project request Find meeting time Collaborate with team on anniversary calendar content Email presentation link Create custom background View DST file Create PDF of apparel style options Identify fonts from old corporate literature Edit calendar photos Send calendar art to supplier Apparel + Calendar Research corporate apparel trends / benefits Order Apparel!
  127. 127. Free Technology Tools <ul><li>Top 3 you will use </li></ul><ul><li>& How you will use them </li></ul>
  128. 128. Free Technology Tools <ul><li>Where do I find this stuff? </li></ul>
  129. 129. lifehacker
  130. 130. lifehacker Search for #hivefive + subject
  131. 131. lifehacker 1. CallForContenders 2. Results 3. Followup
  132. 132. lifehacker Read the comments!
  133. 133. lifehacker <ul><li>lifehacker.com </li></ul>
  134. 134. dogpile
  135. 135. dogpile
  136. 136. dogpile
  137. 137. dogpile <ul><li>dogpile.com </li></ul>
  138. 138. Kim Komando
  139. 139. Kim Komando
  140. 140. Kim Komando <ul><li>komando.com </li></ul>
  141. 141. Where to get this presentation <ul><li>http://slidesha.re/TechToolsPE2011 </li></ul>Questions?
  142. 142. Free Technology Tools <ul><li>Please fill out the Evaluation Form </li></ul><ul><li>Thanks for attending </li></ul><ul><li>http://slidesha.re/TechToolsPE2011 </li></ul>Jennifer Reissaus, MAS Advertising Specialties Alliance [email_address]

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