A solid foundation is built with
expert knowledge, constant
interpretation and smart
• Market Research
• Strategic Planning
• Usability Testing
• Process Improvement
• Training & Seminars
Focused and impactful, our
designs and messaging
resonate with your audience to
• Branding & Identity
• Web & Interactive
• Print & Packaging
• Tradeshows & Signage
• Photography, Video & Writing
• E-Commerce & Online Apps
Targeting solutions to reach and
build relationships with your
audience, we deliver your brand
to wherever they are.
• Search Optimizations
• E-Mail Marketing
• Public Relationship
• Social Media
What is Social Media?
Social media allows end users to engage in multi-directional
conversations in or around content or information.
What is Social Media to a business?
What is Social Media to a consumer?
A resource; a soapbox.
What is our Brand and Strategy?
How an audience perceives us through visuals, messages,
personality and more.
Create a Strategy
Develop your message and personality, know where your
audience is and create a plan for use.
Accomplishing Our Goals
What value you provide, how you
interact & engage will greatly affect
your brand. With a great brand comes
a bigger audience and higher
Visual Branding / Information Completeness
Customize Your Look
Most Social Networks allow you to customize the look – FaceBook, Twitter,
Fill out your profile
Be complete, give a lot of information.
The bigger your audience and the more viral your content, the greater
Brand Awareness you can achieve.
• Create really great content! Content is King.
• Engage with your audience.
• Share other quality content.
• Don’t be shy, put it out there – more than once.
• Be aware of your brand at all times.
Brand Influence / Residual Sales
78% of consumers trust peer recommendations, while only14% trust advertising.
• Give your consumers the ability to share your brand.
• Monitor what people are saying and react.
• Do a great job, because today’s world is small and instant.
• Don’t be shy, share what other people say.
In Depth: Creating Great Content
Where does the content live?
Have a website that allows for constant new content. Integrate Social Media.
What kind of content?
Articles, white papers, videos, animated diagrams, calculators, online tools and
resource lists. Sky is the limit.
What should it be about?
Remember your brand and strategy. How do you want to be perceived? As a
resource, a thought leader, a critic? What do you want your audience to do –
drive them to an action.
In Depth: Interact, Engage & Create Dialog
Engage with your audience.
Respond to what they are saying and build a relationship.
Ask interesting questions.
Start a great dialog that is viral.
Share other content.
Utilize other people’s great content and questions. Spread the dialog and add
your own thoughts. Your thoughts may even become more viral.
Getting Web Visits
The key thing to remember with social media is it is a
SOCIAL medium. The whole point is to use the
available tools to interact with other people.
Interact with visitors, hold contests or promotions (maybe
tell the jewelry contest story here…)
Gain Brand + Market Knowledge
Segment customers and learn what they want.
New trends, tools and information to expand your business.
Strategic visualization of tactics, messages and networks.
Keep tabs on your brand and what people are saying.
Building inbound links
as well as new effects
to search engine
Measure + Optimize Your Social Media
Quality often beats quantity.
An engaged customer is a valuable one.
Track all your channels.
Use that CRM and analytics.
Build those links with exposure.
Word-of-mouth + viral sharing.
How often do you respond.
Keep clients with customer engagement.
All these elements lead to profits.
Tools to Manage & Measure
Great measurement tool.
Simple click measurement.
Manage and measure all social media.
Many exist, use the tools that work with your strategy.
See statistics about your page.
Use search and trends.
Quick free tool to see mentions.
5 Questions to ask at the Social Media Lab
1. What tools can I use to measure results?
2. How often and what kind of content should I post on
Twitter and Facebook?
3. Are there any good tools to make Social Media easier?
4. What should be in my Social Media strategy?
5. How can I get more followers, friends, connections?
2020 Center Street,
Cleveland, OH 44114