Bringing it all together – Key take-aways to bring back to your organization today | William Bakker | #SoMeT15EU Amsterdam, Netherlands
At SoMeT, you’re going to hear a lot of inspirational ideas and campaigns, and William will help you to leave with an understanding of how all of this inspiration might fit together. William will look at the patterns he observes from the presentations at the conference and put this in context with the broader implications he sees for Destination Marketers. William Bakker is Chief Strategist at Destination Think!, a global marketing agency focusing exclusively on the tourism industry. He is considered a leader in the world of digital destination marketing and speaks at conferences around the world. Before joining Destination Think! in 2010, William was the eMarketing Director at Tourism British Columbia for over 10 years. You can read his thoughts on his blog: wilhelmus.ca. This will be William’s second appearance on stage at SoMeT Europe. See his latest presentation at SoMeT USA in Nashville, Tennessee last November 2014.
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Bringing it all together – Key take-aways to bring back to your organization today | William Bakker | #SoMeT15EU Amsterdam, Netherlands
- 1. Key takeaways from #SoMeT15EU William Bakker @wilhelmus
- 2. Things I’ve learned Jochem van Drimmelen - KLM #SoMeT15EU Evgenia Egorova, Northern Norway Tourist Board,
- 3. Things I’ve learned #SoMeT15EU Evgenia Egorova, Northern Norway Tourist Board,
- 5. 8,000 photographers 50% shares on social 1.2M people reached EVERY DAY!
- 6. 8,000 photographers 50% shares on social 1.2M people reached EVERY DAY! other people’s stories your stories
- 7. 8,000 photographers 50% shares on social 1.2M people reached EVERY DAY! other people’s stories your stories others are doing the marketing for you
- 8. other people’s stories your stories #SoMeT15EU Thomas Sprangers, Destination Think!,
- 9. destination brand destination story #SoMeT15EU Jef Pelkmans, Brandhome
- 11. 11 a visitor is the lead character destination storytelling
- 15. 15 the story is told in social media destination storytelling
- 16. find/create your (nice) destination story #SoMeT14US Jef Pelkmans, Brandhome
- 17. find/create your destination story (be honest) #SoMeT15EU Evgenia Egorova, Northern Norway Tourist Board,
- 18. Manage the destination experience #SoMeT15EU Thomas Sprangers, Destination Think!,
- 19. 19 Get your story told by the right people #SoMeT15EU Miquel Alabern, Catalan Tourist Board , #SoMeT15EU Miquel Alabern, Catalan Tourist Board ,
- 20. 20 Get the story told by the right people #SoMeT14US Leah Poulton - Destination British Columbia
- 21. Curate, mitigate, amplify #SoMeT15EU Dimitris Tsoukalas, Marketing Greece , #SoMeT15EU Nancy Smith, Travel Alberta
- 22. create an integrated channel strategy Ciaran Doherty - Tourism Ireland #SoMeT14US Thomas Sprangers – Destination Think! #SoMeT15EU
- 24. 24 OK, but NOW WHAT?
- 25. Set focussed objectives & KPIs you can control #SoMeT14US Heidi Sørvig - Visit Sørlandet Destination BC strategy launch Marsha Walden – Destination BC
- 26. 26 Create your strategy Benchmark Move forward
- 28. 28 1. Find/create your niche destination story 2. Manage the destination experience 3. Get your stories told by the right people 4. Curate, mitigate, amplify 5. Integrate your channels Summary 6. Focus your objectives 7. Set KPIs you can control 8. Create a strategy 9. Set benchmarks and move forward 10.LEAD!
- 30. 30
- 31. 31 set the right KPIs
- 32. 32
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- 36. 36
- 37. 37
- 38. 38
- 39. 39
- 40. 40
- 41. @wilhelmus
- 42. @wilhelmus
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- 45. @wilhelmus
- 46. Value to the influencer1 Reach/size of the audience2 Audience demographics3 Influence in a niche4 Connection to other influencers5 Quality and style of content6 Speed of creation/communication7 Use of technology and tools8 Personality9
- 47. 47
- 49. Community Forum FAQ Knowledge Base Promotions Blog Social Networks Newsletter Website Store eCommerce Direct Mail Email Media BlogReviews Social Ads PPC Email Online Ads Word of Mouth Radio / TV / Print PR AdvocacyRetentionPurchaseConsiderationAwareness
Editor's Notes
- Charel
- Nancy
- Storytelling
- Heleen
- Can you speed up the animation? Maybe x2?