7. “Millions come and see
these mountains. Only a
few reach for them. I
can’t imagine those who do
are ever the same.
“If you don’t try- won’t you
always wonder..”
8. Diagnosing “Risk” to
create Opportunity
Weak
Signals
Then Ask-
“What If?”
Launch New
Entity
Form
Collaborativ
e Team-
Research
DEEP DIVE:
Create
Multiple
Scenarios
ID:
1. Core
Risk
2. Core
Opps
Ideation
19. Pace changes everything- It can also work
against you
10 15 20
Skip? React? Hope to follow?
Execute Grow Lead
Chris Anderson; The Long Tail, 2007, 2008
Car Share?
Tourism
Unions
Car
Ownership? P&C Ins ?
Taxis
Pre Web= 5-10 years; Now= 24-36 months
20. 2. Market development:
Extend the core into new markets
4. Diversification:
Create a new future
1. Start-up Market Penetration:
Better positioning with improved products and
services
3. Product Development:
How to redefine/redeploy to create new
products?
New
Existing
Existing
New
Consumers
Maturation of a New Industry
As a Sector
Grows,
Existing
Industry Scale
Forces React-
Default Mode
Risk: Hype vs
Genuine
Products
24. Together, We Will Succeed
China will build new 20
cities every year until 2050
to keep up with the
migration from rural to
urban
India: 1 million
people migrate from
rural to urban……
per week.
25. Improving 1 billion
lives within 1 decade
“Only a few can reach
for them. Those
that do will never be
the same”
