L'oreal- Because you're worth it.
•Download as PPTX, PDF•
1 like•520 views
A 21 slide walk through the marketing strategies of L'Oreal to analyse the case study mentioned about them in the 15th edition of Marketing Management.
Recommended
More Related Content
What's hot
What's hot (20)
Recently uploaded
Recently uploaded (20)
L'oreal- Because you're worth it.
- 1. BECAUSE SHE IS WORTH IT
- 3. 1909- 1956 1957 - 1983 PIONEERING IN ADVERTISING, 1931 THE FIRST SOAP FREE SHAMPOO, 1933 LISTED IN STOCK EXCHANGE, 1963 FIRST DESIGNER PERFUME, 1966 MORE ON HISTORY
- 4. 1984 - 2000 2001 – PRESENT DAY ADVANCING IN ANTI- AGING, 1986 “TONE ON TONE”, 1990 CENTENARY, 2009 “MY UV PATCH”, FIRST EVER SKIN SENSOR TO DETECT UV EXPOSURE, 2016 SOME MORE
- 5. “TO PROMOTE THE BEST IN COSMETICS INNOVATION TO EVERYONE AROUND THE WORLD.” MISSION
- 6. 6 -BEAUTY IS A LANGUAGE. -BEAUTY IS UNIVERSAL. -BEAUTY IS A SCIENCE. -BEAUTY IS A COMMITMENT. -L’OREAL OFFERS BEAUTY FOR ALL.
- 8. 8 BENEFITS-SOUGHT SEGMENTATION -BASED ON DIFFERENCES IN PRODUCT LINES. MARKET SEGMENTATION BASED ON CUSTOMER PREFERENCE. ABOVE ARE DIFFERENT LINES OF LIP COLORS. THEY ARE COMPARED BASED ON SHINE AND TEXTURE. MARKET SEGMENTATION
- 9. GEOGRAPHIC SEGMENTATION USA & REST OF AMERICA UK INDIA & ASIAN COUNTRIES AUSTRALIA MIDDLE EAST SOUTH AFRICA BRAZIL MARKET SEGMENTATION
- 10. WHY IS L’OREAL ADOPTING A GLOBAL MARKETING STRATEGY? REASONS: 1. TO STAY ABREAST IN THE COMPETITIVE LADDER. 2. TO PUT ITS FOCUS ON LONG TERM OBJECTIVES OF THE COMPANY. GLOBAL MARKETING STRATEGY
- 12. L’OREAL ALSO USES IMC IN MIDDLE EAST
- 13. UNIQUE, BETTER PRODUCTS FOR STRONG MARKET SHARE
- 14. EVENTS: -KEY COMPONENT OF IMC STRATEGY. -BRINGS BRANDS TO LIFE. MARKETING COMMUNICATIONS
- 16. ADS ON SOCIAL MEDIA TV ADS PRINT ADS ADVERTISINGL’OREAL DOES IT AGAIN!
- 18. MARKET SHARE
- 19. SUMMARY 1. MISSION 2. BRAND MESSAGE 3. BRAND EQUITY 4. MARKET SEGMENTATION- BENEFITS- SOUGHT, GEOGRAPHIC 5. MARKETING STRATEGY 6. MARKETING COMMUNICATIONS 7. MARKET SHARE
- 20. 20
- 21. DISCLAIMER THESE SLIDES HAVE BEEN DESIGNED BY SHUBHRA SEAL, MESAGC, PUNE, DURING “MARKETING MANAGEMENT” INTERNSHIP UNDER THE GUIDANCE OF PROF. SAMEER MATHUR (IIM- LUCKNOW)