The document outlines the history and milestones of L'Oréal from its inception in 1909, highlighting significant innovations and marketing strategies including pioneering products, global marketing approaches, and integrated marketing communications (IMC). It emphasizes the company's mission to make beauty accessible worldwide and the importance of market segmentation based on customer preferences. Key components discussed include brand messaging, marketing strategies, and the role of events and brand ambassadors in strengthening market share.

1. BECAUSE SHE IS WORTH IT

2. EUGENE
SCHUELLER

3. 1909- 1956 1957 - 1983
PIONEERING IN ADVERTISING,
1931
THE FIRST SOAP FREE
SHAMPOO,
1933
LISTED IN STOCK EXCHANGE,
1963
FIRST DESIGNER PERFUME,
1966
MORE ON HISTORY

4. 1984 - 2000 2001 – PRESENT DAY
ADVANCING IN ANTI- AGING,
1986
“TONE ON TONE”,
1990
CENTENARY,
2009
“MY UV PATCH”, FIRST
EVER SKIN SENSOR
TO DETECT UV
EXPOSURE,
2016
SOME MORE

5. “TO PROMOTE THE BEST IN COSMETICS
INNOVATION TO EVERYONE AROUND THE
WORLD.”
MISSION

6. 6
-BEAUTY IS A LANGUAGE.
-BEAUTY IS UNIVERSAL.
-BEAUTY IS A SCIENCE.
-BEAUTY IS A COMMITMENT.
-L’OREAL OFFERS BEAUTY FOR ALL.

8. 8
BENEFITS-SOUGHT SEGMENTATION
-BASED ON DIFFERENCES IN PRODUCT LINES. MARKET SEGMENTATION BASED ON CUSTOMER
PREFERENCE.
ABOVE ARE DIFFERENT LINES OF LIP COLORS. THEY ARE COMPARED BASED ON SHINE AND
TEXTURE.
MARKET SEGMENTATION

9. GEOGRAPHIC SEGMENTATION
USA & REST OF
AMERICA
UK
INDIA &
ASIAN COUNTRIES
AUSTRALIA
MIDDLE
EAST
SOUTH
AFRICA
BRAZIL
MARKET SEGMENTATION

10. WHY IS L’OREAL ADOPTING
A GLOBAL MARKETING STRATEGY?
REASONS:
1. TO STAY ABREAST IN THE COMPETITIVE LADDER.
2. TO PUT ITS FOCUS ON LONG TERM OBJECTIVES OF THE COMPANY.
GLOBAL
MARKETING
STRATEGY

11. MARKETING
COMMUNICATIONS
CONCEPTUAL
FORMS
GAP
UNDERSTANDING
MARKETING
COMMUNICATIONS
CONCEPTUAL
FORMS
UNDERSTANDING CULTURAL DIMENSION

12. L’OREAL
ALSO USES
IMC IN MIDDLE EAST

13. UNIQUE, BETTER PRODUCTS
FOR STRONG
MARKET SHARE

14. EVENTS:
-KEY COMPONENT OF IMC STRATEGY.
-BRINGS BRANDS TO LIFE.
MARKETING
COMMUNICATIONS

15. BRAND AMBASSADORS

16. ADS ON SOCIAL MEDIA
TV ADS
PRINT ADS
ADVERTISINGL’OREAL DOES IT AGAIN!

17. INTERACTIVE
MARKETING

18. MARKET SHARE

19. SUMMARY
1. MISSION
2. BRAND MESSAGE
3. BRAND EQUITY
4. MARKET SEGMENTATION- BENEFITS- SOUGHT,
GEOGRAPHIC
5. MARKETING STRATEGY
6. MARKETING COMMUNICATIONS
7. MARKET SHARE

20. 20

21. DISCLAIMER
THESE SLIDES HAVE BEEN DESIGNED BY SHUBHRA SEAL, MESAGC, PUNE, DURING
“MARKETING MANAGEMENT” INTERNSHIP UNDER THE GUIDANCE OF PROF. SAMEER
MATHUR (IIM- LUCKNOW)