Housing rebranded itself in 2015 with a new logo and tagline, "Look Up", to maximize brand recall. It launched the #LookUpMoments social media campaign, asking people to submit photos taken at 90 degrees that showed optimistic moments of looking up in architecture, nature, or their homes. Within 7 days the campaign received around 5,000 submissions, helping make the new logo and tagline iconic. It was a successful campaign that received celebrity participation and appreciation from Facebook and Instagram.

1. #LookUpMoments Campaign

2. 2015 : Housing rebranded itself & announced a new logo and tagline - Look Up. Brand
wanted to establish the logo & tagline in people's mind to create maximum brand recall.

3. Thus, a social media campaign was designed - #LookUpMoments
Inspired by our new logo - our symbol of optimism - we asked people to find moments in
architecture, nature, and in their own homes, that made them look up. The rules required
entries to be 90 degrees representing our logo and had to be optimistic.

4. People fell in love with the logo while clicking for the contest. They could see the logo
everywhere.

5. Campaign saw huge celebrity participation as well.
This is the entry by actress Nargis Fakiri!

7. It was made sure that the brand vision (optimism) and vibrant colours transpired in every
picture posted by the brand handle making the rules simple to understand.

8. Within 7 days approximately 5,000 pictures were received, making the logo & tagline
iconic and memorable.

10. Facebook & Instagram team appreciated this campaign a lot. They organised an offline
exhibition of these photos in Facebook India Client Council's office.

12. Thank You