This document contains summaries of various design projects for clients in different industries such as digital publishing, cosmetics, skin care, health and fitness, drainage, instrument repair, and marine. It describes the scope and objectives of website designs, branding projects, and social media post designs created for clients such as My Fat Pocket, Etude House, Physiogel, Fast Flow Group, Ambercraft Violins, and Rotating Offshore Solutions.

1. Hey there, my name is
Suk Yi! I love travelling,
writing and digital design.
Mobile: +65 9819 2783
Instagram: @eatlooktravelbook
Blog: eatlooktravelbook.com

2. My Fat Pocket
Client: My Fat Pocket
Industry: Digital Publishing (Female Portal)
Scope: Website Design & Social Media Post Designs
The My Fat Pocket website was redesigned to better align the
website to its fun and quirky brand personality, targeted at
women. In the process, a strong and cohesive brand identity
was created. Key considerations for digital publishing were
kept in mind, such as placing tags and related articles in highly
visible areas to maintain user attention on the content.

9. Aesthetics Hub
Client: My Fat Pocket
Industry: Digital Publishing (Aesthetics Portal)
Scope: Website Design
The Aesthetics Hub website serves as an informative
portal for aesthetics concerns and clinics in Singapore.
A website redesign was done as a sleek and
professional look was necessary to communicate
credibility and assurance for readers.
This website redesign is slated to be launched in 2017.

13. Etude House
Client: Etude House Singapore
Industry: Cosmetics
Scope: Microsite
To celebrate the one year anniversary of Etude
House’s flagship store in Singapore, a microsite
was designed to showcase the beauty brand’s
achievements in Singapore. The microsite was
designed to be like an e-magazine, with the
landing page styled to look like a magazine cover.

16. Physiogel
Client: GlaxoSmithKline
Industry: Skin Care
Scope: Facebook Post Designs
A series of Facebook post designs were created for
GlaxoSmithKline’s skin care brand, Physiogel. It was
important that the designs and selection of images are
in line with the brand’s simple and clean look and feel.

18. Crunch
Client: My Fat Pocket
Industry: Health & Fitness
Scope: Website Design & EDM Design
Crunch is a calorie counting app that takes a fun
and casual approach to healthy living. A website
and series of EDMs were designed to support
Crunch’s marketing initiatives. Bright colours and
icons were used to ensure that the online visuals
look fun and engaging to the younger crowd.

21. Infographics
Client: My Fat Pocket
Industry: Digital Publishing (Female Portal)
Scope: Food & Drink Infographics for Editorials
A series of food infographics were created to support
My Fat Pocket’s food articles on healthy eating.

27. Fast Flow
Client: Fast Flow Group
Industry: Drainage
Scope: Corporate Branding
The objective is to create a drainage solutions brand
by bringing a new perspective to the art of drainage
solutions. The founders are passionate about their
business, and would like others to see that drainage
can be fun and interesting. The logo was designed to
reflect a water drop falling into a pipe. This water drop
was used to create different patterns such as rain,
ocean and buildings for their corporate collaterals.

28. ...the art of drainage

31. Tong Ming Xi
Client: Ambercraft Violins
Industry: Instrument Repair & Restoration
Scope: Corporate Branding
In this branding project, the brand image was
positioned as more premium by bringing across
the brand message - the balance of art and
precision. The logo was designed to reflect
musical notes on score sheets, and the entire
look and feel is meant to exude class and luxury.

38. ROS
Client: Rotating Offshore Solutions
Industry: Marine & Offshore
Scope: Corporate Branding
A marine and offshore solutions brand
was redesigned to emphasise on the
company’s engineering capabilities. The
logo was designed based on tessellations,
which are meant to reflect how well
integrated their solutions can be.