Taking a look at the P.O.S.T technique in social media planning.
People, objectives, strategy THEN the technology. Choosing your tools should be the last thing on your list.
(This presentation is image based and may be difficult to follow without narration)
Brian Wallace and Dr. Barry Miller present at Pace University on personal branding and how to market onesself through social media channels such as Twitter, LinkedIn, and Facebook. This presentation was given live 3/26/09.
This document provides an overview of LinkedIn and tips for using it effectively. It discusses how LinkedIn can help users manage their professional identity, grow their network, and stay relevant in their industry. Key points include completing your profile with a professional photo and summary, getting recommendations, joining relevant groups, following organizations and influencers, and maximizing your membership through mobile access and ongoing engagement. The presentation encourages connecting with a variety of professionals and contributing to discussions.
The document provides an overview of LinkedIn and its key features. It discusses what LinkedIn is, how to complete your profile, add connections, join groups and discussions, ask and answer questions, and premium accounts. The main points are that LinkedIn is the world's largest professional social network, it can be used to network and find jobs, and completing your profile is important to make full use of the platform.
Social media allows users to connect with friends and share information. Popular social networking sites include Facebook, Twitter, LinkedIn, and blogs. Facebook allows users to create profiles and connect with friends and family. Twitter is a microblogging service that allows users to send and read short text-based messages. LinkedIn is a professional networking site used to connect with colleagues and find jobs. Blogs are websites where individuals regularly post commentary, descriptions, or multimedia.
The document discusses the importance of networking and provides tips to grow one's network. It notes that in the past, "superconectors" were part of many social groups. It asks the reader to consider the similarities to today's world and how networking can benefit them now and after graduation. The document lists four easy steps to grow one's network, including earning trust, following up with contacts, leaving one's comfort zone, and expanding one's circle. It concludes that success depends on the people around you.
Social Networking with Facebook - A PrimerKim Ethridge
Created for a lunch-n-learn for our employees to answer the questions: what is it? why is CBF involved? Why should I be involved? how the heck do you use it?
Credit to Katya Andresen, Mark Rovner http://tinyurl.com/4fxbd5
Credit to Ivan Boothe http://tinyurl.com/4sgaac
Brian Wallace and Dr. Barry Miller present at Pace University on personal branding and how to market onesself through social media channels such as Twitter, LinkedIn, and Facebook. This presentation was given live 3/26/09.
This document provides an overview of LinkedIn and tips for using it effectively. It discusses how LinkedIn can help users manage their professional identity, grow their network, and stay relevant in their industry. Key points include completing your profile with a professional photo and summary, getting recommendations, joining relevant groups, following organizations and influencers, and maximizing your membership through mobile access and ongoing engagement. The presentation encourages connecting with a variety of professionals and contributing to discussions.
The document provides an overview of LinkedIn and its key features. It discusses what LinkedIn is, how to complete your profile, add connections, join groups and discussions, ask and answer questions, and premium accounts. The main points are that LinkedIn is the world's largest professional social network, it can be used to network and find jobs, and completing your profile is important to make full use of the platform.
Social media allows users to connect with friends and share information. Popular social networking sites include Facebook, Twitter, LinkedIn, and blogs. Facebook allows users to create profiles and connect with friends and family. Twitter is a microblogging service that allows users to send and read short text-based messages. LinkedIn is a professional networking site used to connect with colleagues and find jobs. Blogs are websites where individuals regularly post commentary, descriptions, or multimedia.
The document discusses the importance of networking and provides tips to grow one's network. It notes that in the past, "superconectors" were part of many social groups. It asks the reader to consider the similarities to today's world and how networking can benefit them now and after graduation. The document lists four easy steps to grow one's network, including earning trust, following up with contacts, leaving one's comfort zone, and expanding one's circle. It concludes that success depends on the people around you.
Social Networking with Facebook - A PrimerKim Ethridge
Created for a lunch-n-learn for our employees to answer the questions: what is it? why is CBF involved? Why should I be involved? how the heck do you use it?
Credit to Katya Andresen, Mark Rovner http://tinyurl.com/4fxbd5
Credit to Ivan Boothe http://tinyurl.com/4sgaac
The document discusses channels and metrics for digital engagement. It provides steps for effective digital engagement including choosing goals and key performance indicators (KPIs), defining channels, deciding on key metrics, and implementing and monitoring the channel strategy. It discusses various marketing metrics like market share, digital metrics like page impressions and click-through rate. It emphasizes integrating channels and metrics and using tools like CRM and marketing automation to plan campaigns and analyze performance.
10 Tips To Connect With Gen Y In A Changing Digital LandscapeDeHallam
The document discusses strategies for marketing to Generation Y and using social media. It notes that Gen Y expects to be entertained and involved in shaping outcomes. Brands need to foster trust through authenticity, dialogue, and innovation by adding value where the target audience is and giving them a place to participate. Content should be engaging and relevant. Brands should create avenues for audiences to explore, discover, share opinions, and have engaging experiences in order to increase perceived value and build loyalty. Understanding what audiences are sharing and why is important for creating memorable brand experiences.
Beyond the prospectus: Blogs, Twitter, YouTube and more... (2009)DeHallam
Looking for new ways to connect with prospective students and "gen-y", we looked to social media to help us connect with our audiences in a real and authentic way.
Website production process: Overview (2010)DeHallam
As part of an education class for ADMA students I was asked to talk through the website planning process, specifically around the production steps involved in taking a website from an idea to a physical web address.
This document is a website development proposal from Putuadi Creative Media Production. It proposes a 5-step process for developing a website including research, strategic planning, design, programming, and quality assurance. The proposal estimates the total cost to be $800 USD to develop the site within 2 weeks, including 10 pages and basic features. Payment would be made in phases with a $400 deposit required upon signing and the remainder due on delivery of pages and launch. The proposal seeks to outline the full scope of work and ensure the developed site meets the client's goals and expectations.
5 things that still surprise me about Digital Marketing todayDave Chaffey
Dave Chaffey discusses 5 things that still surprise him about digital marketing in 2016. First, he is surprised that more businesses do not have an integrated digital strategy and still treat digital as a separate silo. Second, he is surprised that businesses do not take search marketing more seriously. Third, he notes the importance of mobile and why "mobile first" has become a mantra for digital strategies. Fourth, he discusses why marketing automation has not fulfilled its promise for many businesses. Finally, he expresses surprise that more agencies do not offer conversion rate optimization (CRO) services to help businesses improve their digital marketing results.
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
This document provides guidance on using social media effectively. It discusses that social media is about online conversations, not just marketing messages. Key tools like Facebook, Twitter, LinkedIn and Foursquare are summarized, noting their objectives and common features. Guidelines are presented for being respectful, a leader and responsible on social media. Planning is emphasized using the POST framework - defining People, Objectives, Strategy and Technology before choosing tools. Assistance from the university's Digital Media team is offered to those looking to use social media.
The document provides an overview of social media and how businesses and organizations can utilize various social media platforms like Facebook, LinkedIn, and Twitter. It discusses what social media is, who uses different social media tools, how to get started using social media, and why businesses should engage on social media. Tips are provided on setting up profiles and pages on each platform and how to best leverage social media relationships and networking.
This document provides an overview of social media and how it can be used professionally. It defines social media as online interactions and relationships. It then discusses major platforms like Facebook, LinkedIn, and Twitter, describing their functions, features, and how professionals can create profiles and groups to connect with colleagues. The document gives tips for using each platform and concludes with general best practices for social media, such as personal branding, networking, and using it as a professional tool or news source.
Put Social Media To Work For You - Katherine Swartzemallen4
This document provides an overview of social media and how it can be used by individuals and organizations. It defines social media as online activities that allow for technology, social interaction and sharing of content. It then discusses specific social media platforms like Facebook, LinkedIn and Twitter, how they are used, and tips for using each platform to engage with others and promote your business or organization. General tips are also provided for using social media effectively.
The document discusses the benefits of using social media for professional networking and marketing purposes. It begins by addressing common concerns with social media before presenting statistics on the growth and usage of major platforms like LinkedIn, Twitter, Facebook. It then provides guidance on creating effective profiles on each network, connecting with others, and engaging in conversations. The key aspects are creating a professional image, linking profiles across networks, and sharing valuable content to both inform and promote your services.
This document provides an overview of a social media workshop presented by David Crowley. The workshop aimed to reinforce why social media can benefit public health professionals, provide relevant examples of social media use, and give practical guidance on using Facebook pages and Twitter. The document discusses Crowley's experience using social media with Social Capital Inc., outlines reasons why social media is useful for professional work, and provides tips and best practices for using Facebook and Twitter, including engaging audiences, posting consistently, and using hashtags.
Intro to social media for nonprofits, focusing on benefits to using social media and 4 keys to success. Given at Google Cambridge as part of HandsOnTech Boston workshop series 3/6/13. Presented by David Crowley, Social Capital Inc. President & Founder
Using Social Media to Reach Your Tribe - RoanokeOutside.comRoanokeOutside.com
What's your story? Who's telling your story? Who is your tribe? What is a tribe? How are you connecting your tribe?
Using simple social medial tools (blog, Twitter, and Facebook) to connect your community of users.
This document provides an overview of a webinar on social media best practices. The webinar covers the basics of major social media sites like Facebook, Twitter, and LinkedIn and how businesses can use them strategically. It emphasizes growing networks to build relationships and business connections while maintaining a professional online presence. Examples are given of how a restaurant chain uses social media to engage customers and leverage connections.
The document provides guidance for RSA Fellows on digital engagement and using social media. It encourages Fellows to use tools like blogs, social networks, and online sharing to communicate, collaborate, and strengthen relationships. It emphasizes the importance of upholding the RSA's reputation by sharing appropriate content and engaging respectfully online. Fellows are asked to consider how their digital activities align with the RSA's mission of promoting arts, manufacturing, and social progress.
This document provides an overview of a workshop on using social media for public health professionals. It begins with the presenter's background in using social networking to connect people to community information. Examples are given of the presenter's social media presence and successes using these platforms. The rest of the document focuses on explaining why social media is important for reaching people, giving statistics on usage, and outlining best practices for using platforms like Facebook and Twitter. Tips are provided for setting goals, engaging constituents, positioning as an expert, and leveraging features of each platform like photos on Facebook and mentions on Twitter.
The document provides an overview of social media and how to get started using it. It defines social media as technology-enabled direct communication with a community. It discusses popular social media platforms like LinkedIn, Facebook, and Twitter and how they can be used for business purposes like sales, marketing and customer service. It then provides a 10-day plan for getting started with social media in 10 minutes a day by setting up accounts and connecting with contacts on each platform.
The document discusses channels and metrics for digital engagement. It provides steps for effective digital engagement including choosing goals and key performance indicators (KPIs), defining channels, deciding on key metrics, and implementing and monitoring the channel strategy. It discusses various marketing metrics like market share, digital metrics like page impressions and click-through rate. It emphasizes integrating channels and metrics and using tools like CRM and marketing automation to plan campaigns and analyze performance.
10 Tips To Connect With Gen Y In A Changing Digital LandscapeDeHallam
The document discusses strategies for marketing to Generation Y and using social media. It notes that Gen Y expects to be entertained and involved in shaping outcomes. Brands need to foster trust through authenticity, dialogue, and innovation by adding value where the target audience is and giving them a place to participate. Content should be engaging and relevant. Brands should create avenues for audiences to explore, discover, share opinions, and have engaging experiences in order to increase perceived value and build loyalty. Understanding what audiences are sharing and why is important for creating memorable brand experiences.
Beyond the prospectus: Blogs, Twitter, YouTube and more... (2009)DeHallam
Looking for new ways to connect with prospective students and "gen-y", we looked to social media to help us connect with our audiences in a real and authentic way.
Website production process: Overview (2010)DeHallam
As part of an education class for ADMA students I was asked to talk through the website planning process, specifically around the production steps involved in taking a website from an idea to a physical web address.
This document is a website development proposal from Putuadi Creative Media Production. It proposes a 5-step process for developing a website including research, strategic planning, design, programming, and quality assurance. The proposal estimates the total cost to be $800 USD to develop the site within 2 weeks, including 10 pages and basic features. Payment would be made in phases with a $400 deposit required upon signing and the remainder due on delivery of pages and launch. The proposal seeks to outline the full scope of work and ensure the developed site meets the client's goals and expectations.
5 things that still surprise me about Digital Marketing todayDave Chaffey
Dave Chaffey discusses 5 things that still surprise him about digital marketing in 2016. First, he is surprised that more businesses do not have an integrated digital strategy and still treat digital as a separate silo. Second, he is surprised that businesses do not take search marketing more seriously. Third, he notes the importance of mobile and why "mobile first" has become a mantra for digital strategies. Fourth, he discusses why marketing automation has not fulfilled its promise for many businesses. Finally, he expresses surprise that more agencies do not offer conversion rate optimization (CRO) services to help businesses improve their digital marketing results.
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
This document provides guidance on using social media effectively. It discusses that social media is about online conversations, not just marketing messages. Key tools like Facebook, Twitter, LinkedIn and Foursquare are summarized, noting their objectives and common features. Guidelines are presented for being respectful, a leader and responsible on social media. Planning is emphasized using the POST framework - defining People, Objectives, Strategy and Technology before choosing tools. Assistance from the university's Digital Media team is offered to those looking to use social media.
The document provides an overview of social media and how businesses and organizations can utilize various social media platforms like Facebook, LinkedIn, and Twitter. It discusses what social media is, who uses different social media tools, how to get started using social media, and why businesses should engage on social media. Tips are provided on setting up profiles and pages on each platform and how to best leverage social media relationships and networking.
This document provides an overview of social media and how it can be used professionally. It defines social media as online interactions and relationships. It then discusses major platforms like Facebook, LinkedIn, and Twitter, describing their functions, features, and how professionals can create profiles and groups to connect with colleagues. The document gives tips for using each platform and concludes with general best practices for social media, such as personal branding, networking, and using it as a professional tool or news source.
Put Social Media To Work For You - Katherine Swartzemallen4
This document provides an overview of social media and how it can be used by individuals and organizations. It defines social media as online activities that allow for technology, social interaction and sharing of content. It then discusses specific social media platforms like Facebook, LinkedIn and Twitter, how they are used, and tips for using each platform to engage with others and promote your business or organization. General tips are also provided for using social media effectively.
The document discusses the benefits of using social media for professional networking and marketing purposes. It begins by addressing common concerns with social media before presenting statistics on the growth and usage of major platforms like LinkedIn, Twitter, Facebook. It then provides guidance on creating effective profiles on each network, connecting with others, and engaging in conversations. The key aspects are creating a professional image, linking profiles across networks, and sharing valuable content to both inform and promote your services.
This document provides an overview of a social media workshop presented by David Crowley. The workshop aimed to reinforce why social media can benefit public health professionals, provide relevant examples of social media use, and give practical guidance on using Facebook pages and Twitter. The document discusses Crowley's experience using social media with Social Capital Inc., outlines reasons why social media is useful for professional work, and provides tips and best practices for using Facebook and Twitter, including engaging audiences, posting consistently, and using hashtags.
Intro to social media for nonprofits, focusing on benefits to using social media and 4 keys to success. Given at Google Cambridge as part of HandsOnTech Boston workshop series 3/6/13. Presented by David Crowley, Social Capital Inc. President & Founder
Using Social Media to Reach Your Tribe - RoanokeOutside.comRoanokeOutside.com
What's your story? Who's telling your story? Who is your tribe? What is a tribe? How are you connecting your tribe?
Using simple social medial tools (blog, Twitter, and Facebook) to connect your community of users.
This document provides an overview of a webinar on social media best practices. The webinar covers the basics of major social media sites like Facebook, Twitter, and LinkedIn and how businesses can use them strategically. It emphasizes growing networks to build relationships and business connections while maintaining a professional online presence. Examples are given of how a restaurant chain uses social media to engage customers and leverage connections.
The document provides guidance for RSA Fellows on digital engagement and using social media. It encourages Fellows to use tools like blogs, social networks, and online sharing to communicate, collaborate, and strengthen relationships. It emphasizes the importance of upholding the RSA's reputation by sharing appropriate content and engaging respectfully online. Fellows are asked to consider how their digital activities align with the RSA's mission of promoting arts, manufacturing, and social progress.
This document provides an overview of a workshop on using social media for public health professionals. It begins with the presenter's background in using social networking to connect people to community information. Examples are given of the presenter's social media presence and successes using these platforms. The rest of the document focuses on explaining why social media is important for reaching people, giving statistics on usage, and outlining best practices for using platforms like Facebook and Twitter. Tips are provided for setting goals, engaging constituents, positioning as an expert, and leveraging features of each platform like photos on Facebook and mentions on Twitter.
The document provides an overview of social media and how to get started using it. It defines social media as technology-enabled direct communication with a community. It discusses popular social media platforms like LinkedIn, Facebook, and Twitter and how they can be used for business purposes like sales, marketing and customer service. It then provides a 10-day plan for getting started with social media in 10 minutes a day by setting up accounts and connecting with contacts on each platform.
Social media is an important component of today’s public relations toolbox. But is your organization effectively leveraging its use to deliver key messages and accomplish strategic business goals? This program was used for a session at the PRSA-Lookout Chapter\'s annual conference that explores how to take your social media presence beyond simply being present to engaging in conversations that advance your organization while enhancing your target audience’s social media experience.
This document discusses how companies can use social media for competitive intelligence by monitoring conversations about their industry, competitors, and brand. It provides examples of how companies like United Airlines and Dell have used social media to address customer complaints. The document then outlines specific tools and strategies for listening on social media platforms like Twitter, Facebook, LinkedIn, blogs and forums to gain insights into trends, customers and competitors. It emphasizes the importance of listening in order to effectively engage customers and identifies key metrics for measuring social media exposure, engagement, influence and sentiment, and lead generation.
Special Olympics Missiouri Social Media TrainingRyan Eades
The document provides an overview of using social media for advocacy and communication, outlining best practices and strategies for platforms like Facebook, Twitter, YouTube, and discussing how to measure success and engage supporters through online communities. Key recommendations include developing clear guidelines, dedicating staff time, listening to supporters, and focusing on authentic engagement over just promotion.
A presentation on Social Media for the STC. Paris March 20, 2009
The presentation contained some avi files which aren't showing. I have added a youtube presentation to demo how I work with social media. Contact me for more info.
This document summarizes a workshop on using social media for career development. The workshop covered using LinkedIn and Twitter to build a professional network and personal brand. Speakers discussed how to combine online and offline networking, maintain a consistent online presence across multiple platforms, and use social media tools like LinkedIn and Twitter to nurture connections, share updates, and position oneself as a thought leader in their industry. Tips included using scheduling tools to post regularly on social media, engaging others by asking questions and mentioning their handles, and creating lists on Twitter to better manage connections.
Similar to Should you have a Facebook page is like asking a builder if he should have a hammer (2010) (20)
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
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In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Should you have a Facebook page is like asking a builder if he should have a hammer (2010)
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16. “ Simply put, the groundswell is a social trend in which people use technologies to get the things they need from each other instead of from companies.” GROUNDSWELL “ Winning in a world transformed by social technologies”
40. Cost to save : $15,000/yr Monitoring Tools: $9,000/yr Tweetdeck: Free One social butterfly: $6,000/yr ROI: 2,900%
41. Cost to save : $15,000/yr Monitoring Tools: $9,000/yr Tweetdeck: Free One social butterfly: $6,000/yr ROI: 2,900% And our social butterfly soothed at least 5 twitter- tantrums in the last 6 months.
53. We want to do something in social media! 6 months P.O.S.T Content strategy. Guidelines. Crisis Management. Education. Trial Ready for public consumption
61. Facebook is a social networking website … Users can add people as friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by workplace, school, or college. The website's name stems from the colloquial name of books given to students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better.
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67. Twitter is a social networking and microblogging service that enables its users to send and read other users' messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the author's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers .
68. Twitter is a social networking and microblogging service that enables its users to send and read other users' messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the author's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers .
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73. LinkedIn (pronounced /ˌlɪŋkt.ˈɪn/) is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, [2] it is mainly used for professional networking.
74. LinkedIn (pronounced /ˌlɪŋkt.ˈɪn/) is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, [2] it is mainly used for professional networking .
79. Foursquare is a location-based social networking website, software for mobile devices. Users "check-in" at venues using a mobile website, text messaging or a device-specific application. [2] They are then awarded points and sometimes "badges.”
80. Foursquare is a location-based social networking website, software for mobile devices . Users "check-in" at venues using a mobile website, text messaging or a device-specific application. [2] They are then awarded points and sometimes "badges.”
Thank you all for being here, and to Vicky who asked me to speak today. I know a few of you are quite social media savvy, But I hope to give you something new to think about today.
What we’re going to talk about today are The format of the presentation is quite fast, so if you could leave any questions to the end.
The first thing that we need to acknowledge when it comes to social media, is that social media is not a marketing channel. Its not something you can set up and use to put out a message – or strapline – or proposition. (This – is not going to work.)
and the message cannot be controlled or carefully crafted by a single source
Think of social media as all the conversations in the world.
That would happen at the pub,
In the workplace
On the bus
Or at the kitchen table.
That all just happen to be going on online. But of course some of the great differences to these conversations happening online is
We can have conversations with people we don’t know
About things we get really excited about…
Each and everyone of us now has their own personal soap box
And the world is more vocal than ever.
But the biggest difference of all with social media – and the one that’s most important to us – is that we can listen to these conversations. Which means that we as a brand, can engage and interact with our audiences in a way that no other generation has been able to before.. The fact that we can listen to what people think about our brand, their hopes, their dreams, their desires – is giving us the biggest opportunity to connect, change, communicate - and be real – with our audiences.
this is a quote from the book Groundswell that really drove it home for me… If you’d like to learn more and haven’t already bought this book, let me know and I can order it in for you.
Which brings us to the first topic.
The world of Social media is a big place. And we all have a voice
And even though it is a big pond –
The repercussions of what is said within the social media statosphere– Can be huge. Now I’m going to show you an example of what I mean, if you’ve been at a social media conference in the past 6 months – you may have heard or seen the example
This is a conversation that happened on the Nestle Facebook page. It came about because fans of Nestle were posting altered Nestle logos in protest of the Palm oil that Nestle were using in their chocolate. I’ll give you a moment to have a read… And it goes on… and on (the page is huge). It spiralled into a public relations disaster. And the impact of this conversation to the Nestle brand was disastrous.
So what do we do when we see conversations happening about our brand online? Firstly – don’t panic!
We’ve created a set of social media guidelines (which we can pass around now) The idea of these guidelines is to give you some guidance around what you can do online if you come across conversations happening about Murdoch. They really boil down to three simple points – which we can run through now together.
Use your real name and always be honest and transparent when you talk online. If you do want to express an opposing viewpoint – make sure you are respectful - never resort to personal attacks or post things that may be offensive, defamatory, vulgar or otherwise objectionable. Talk to us if you have a concern related to the University. Publicly voicing any such issue without first addressing it internally is counterproductive.
Identify your position at the uni (and qualifications if relevant) whenever participating in discussions related to your area of expertise. Avoid commenting on unfamiliar topics and ensure your personal opinions are distinguished from your professional ones (i.e when commenting on a topic outside of your area of expertise, include a disclaimer like – ‘this is my personal opinion’) And, regardless of whether you are talking online in a personal or professional capacity, make sure that what you’re saying adds value to the discussion.
Protect sensitive or confidential information. Ensure you respect intellectual property and link to sources whenever possible. If you make a mistake, be upfront and take responsibility for it. Minor issues can often be easily remedied with an apology or by posting a correction, but never try to handle anything more serious than this on your own (contact us!). Use your best judgment and always think twice before you hit publish - because it is you who is ultimately responsible for what you write.
So there you have it – 3 simple guidelines – which if you follow, you will be fine. At the end of the brochure you will also notice the ‘rules of engagement’. This is what we can use if we’re looking to start a Facebook, twitter or LinkedIn page – we’ll get to that a bit later.
Want to show you an example of how our Twitter manager, Jo, managed an incident on Twitter using these guidelines. She handled it vastly different to poor old nestle, and got much different results. This was a conversation that Jo found happening on Twitter (using Tweetdeck).
Now the really important thing in this conversation – and not all of it is shown here, Was that Jo identified herself. She clearly told this tweeter that she was from digital media, and she took the conversation offline so she could engage the right people (i.e. student admissions) to find a solution. She was respectful, she didn’t buy in to the negativity that Tealou had going there.
Just one example of how something so small, can make such a massive business impact.
So that’s all good and well, but what social media tools are worth knowing about, and which ones should you be using?
As you know there are 100s, 1000s of social media tools With new ones popping up and gaining momentum every day At the moment to keep up with them all is almost impossible.
And you’re probably wondering which ones (if any) you should be using?
But before even looking at social media tools, you need a firm understanding of what it is you’re trying to achieve.
POST is an acronym that can help you ensure you do all your homework before starting anything in social media
It stands for People
Doing your homework around these areas can help you decide which social media tools you could be using. Once you’ve done your homework – THEN you choose your tools.
It’s all about good planning.
From the time we began thinking about what we could be doing in social media, it took 6 months to get to a stage where we were happy enough with our Twitter account to actively promote it.
And it takes time and resources – much more than you ever think. Jo manages our twitter account as a part-time job to get her through uni. There is no way we could add the day to day management of this effectively on top of our existing roles.
But, when it comes to the technology, there are really 3 or 4 heavyweights of social media tools …
You will all have an understanding of these tools already, but I wanted to share with you some high level, fundamental differences. Let’s start with the big one.
I always find definitions from Wikipedia the most simplest and easiest to understand. Here is a wikipedia definition for Facebook.
I’ve highlighted some of the key terms of this definition which I think help to set it apart.
X factors of facebook – what makes it so great? Facebook is really personal – its very friend based, this is where you’re most proud to share with your friends what your in to or where you come from.
What kind of things can you do on Facebook? This is where it comes down to the tactical execution – and the possibilities are endless… But to know what is going to work – you first need to do your POST to understand which is going to work best for you. The tactical of what you can do changes constantly, with new functionality being added to everyday. This should be the last thing on your mind – do your homework first (POST) – put the roof on the house last (choose the technology)
In terms of demographics, the Australian Facebook population is slightly over-indexed on female users. and in terms age, Facebook remains a generation Y social network. With the 13-17yr old age bracket highly over-indexed, followed by 18-34yr olds. Its also interesting that Australians spend more time on Facebook than any other country. (Nielsen study from March that quotes 8:19 per month - http://www.nielsen-online.com/pr/social_media_report-mar10.pdf ) Demographic stats from Quantcast.com
X-factors of twitter – what makes it great? Unlike Facebook, Twitter allows interaction with other users without giving them full access to photos, videos, notes, etc. It allows you to engage without exposing everything about yourself.
What kind of things can you do on Twitter?
In terms of demographics – Twitter is slightly over-indexed on female But vastly over-indexed on the 18-34yr old age bracket. So interesting one for us to watch.
X-factors of LinkedIn
What kind of things can you do on Linked In
Demographics of linked in Only very slightly over-indexed on male users. Generally a little older.
X-factors of LinkedIn
Newcomer - US stats
Don’t get blinded by new shiny tools. The technology changes everyday – and to keep up with them, is near on impossible Do your homework first (POST) and make sure you’re clear on what your trying to achieve first. THEN choose your social media tool.
I’ve been doing a lot of research around how other universities are using social media – and I found two really great examples that I wanted to share with you.
The first is Syracuse University. Syracuse is in the US has a very well thought out strategy for their alumni which used an online reputation management platform. Some of you are most likely familiar with this strategy – It’s very clever and I wanted to bring it up and break it down together.
So what syacuse did was partner with ‘Brand-Yourself.com’ - an online reputation management platform. What ‘Brand-Yourself’ does is help students monitor and shape their online presence during the job search process.
Syracuse gave all their graduates a free 6 month subscription
Which enabled them to build and monitor their profiles on these
So that what appeared on here
Isn’t anything they wouldn’t want
Employers to see When they do background checks.
This was a very clever strategy – and they obviously did a lot of research. Heres a very high level breakdown using POST. __ Brand Yourself is a tiny company of around 4 people - so you can see that before they even looked at what technology to use, they really recognised an opportunity first – then sought out the technology that would best deliver on their strategy.
So if we were to take a look at the ‘people’ bucket to get a better understanding of how they formed this strategy
So they’ve looked in particular at Alumni – you might have other audiences your wanting to do something with…
So within alumni you’ve got say these groups
They’ve looked at this particular segment and done their POST around that.
But what if you broke down these other audiences -
And did further posts around those! What other opportunities would you find there?
This Sycruse strategy has been done just around a very particular segment – but the possibilities are huge of what you could be doing across all audiences.
People were saying some pretty bad things about how Red Cross managed aid for hurricane katrina.
The online chatter was through the roof – and Red Cross wanted to make it stop.
So they hired this lady – Wendy Harman - as the organisations first Social Media Manager.
The first thing wendy did was set up some monitoring programs, and speant the first 6 months listening to what was being said about the red cross.
She started noticing trends in the chatter – people were using terms like People were really passionate in their conversations.
Wendy did a lot of homework – researching best practices for social media and she wrote a series of guidelines for how red cross could be taking advantage of all this chatter about them.
After about a year of research and monitoring, she then began an ‘official’ facebook page. And you can see she really did her research around how she wanted Facebook to function: Directory ability to donate blood photos of their presence huge join now banner huge realestate dedicated to updates (she identified what it was that people were looking for)
Over 2 years, she gradually worked her way through starting other official social media accounts - like twitter, flickr, youtube, blogs etc As she started each one, she produced a set of guidelines - a kind of social media ‘guidebook’ for Red Cross (which was really their social media strategy).
Red Cross have about 800 chapters across the US – they all two wanted to start official pages – and used her guidelines to begin them. And it wasn’t just the chapters that she had a plan for – she also looked at leveraging the passion behind red cross staff, blood donors and other contributors.
By leverage an existing online community, By listening Huge amounts of research A dedicated resource Red cross systematically rolled out an integrated social media strategy that has made them one of the highest earning charities in the world.