Lost	
  in	
  the	
  Cloud Cloud	
  compu*ng,	
  hope	
  or	
  hype?
Thijs	
  Feryn
Support	
  manager
+32	
  (0)9	
  218	
  79	
  06
thijs@combellgroup.com
Digital	
  MarkeJng	
  First
Thursday	
  October	
  28th	
  2010
Brussels,	
  Belgium
About	
  me
I’m	
  the	
  support	
  manager	
  at	
  Combell
About	
  me
I’m	
  a	
  board	
  member	
  at	
  PHPBenelux
Follow	
  me	
  on	
  TwiUer:	
  @ThijsFeryn
Read	
  my	
  blog:	
  hUp://blog.feryn.eu
What	
  is	
  Cloud?
What	
  is	
  Cloud?
What	
  Cloud	
  is	
  NOT	
  !
What	
  Cloud	
  is	
  NOT	
  !
Not	
  a	
  technology
Not	
  a	
  revoluJon
Not	
  a	
  philosophy
What	
  is	
  Cloud?
BoUom	
  line
Cloud	
  =	
  the	
  internet
MisconcepJons	
  &	
  trickery
MisconcepJons	
  &	
  trickery
Cloud	
  is	
  about	
  virtualizaJon
Cloud	
  is	
  about	
  elasJc	
  resources
Cloud	
  is	
  about	
  scalability	
  &	
  high	
  availability
Cloud	
  is	
  about	
  pay	
  as	
  you	
  go/grow
DefiniJon
DefiniJon
A	
  consumpJon	
  and	
  delivery	
  
model	
  for	
  the	
  internet	
  where	
  
flexibility	
  is	
  key	
  and	
  can	
  be	
  
ensured	
  throughout	
  abstracJon
Internet	
  as	
  commodity/uJlity
Key	
  features
AbstracJon
AbstracJon
VirtualizaJon
Resources	
  isolaJon
Storage	
  vs	
  computaJon
Flexibility
Flexibility
Scalability	
  &	
  high	
  availability
ElasJc	
  resource	
  allocaJon
Pay	
  as	
  you	
  go/grow
Fast	
  setup	
  &	
  deployment
Service	
  layers
Service	
  layers
SaaS
PaaS
IaaS
Sogware	
  As	
  A	
  Service	
  (SaaS)
Plahorm	
  As	
  A	
  Service	
  (PaaS)
Infrastructure	
  As	
  A	
  Service	
  (IaaS)
Deployment	
  models
Public	
  cloud
Private	
  cloud
Hybrid	
  cloud
Manager	
  friendly	
  diagrams
Manager	
  friendly	
  diagrams
Consequences	
  of	
  the	
  hype	
  effect
Cloud	
  washing
Cloud	
  is	
  not	
  a	
  new	
  phenomenon
What	
  people	
  want
How	
  people	
  expect	
  it	
  to	
  be
What	
  people	
  actually	
  need
People	
  someJmes	
  forget
That	
  cloud	
  is	
  not	
  a	
  one	
  size	
  fits	
  all	
  soluJon
SaturaJon	
  of	
  the	
  market
The	
  power	
  of	
  the	
  Cloud
The	
  power	
  of	
  the	
  Cloud	
  lies	
  in	
  its	
  recipe	
  
which	
  is	
  different	
  for	
  each	
  hoster
Ask	
  more	
  quesJons	
  !
The	
  big	
  boys?
Auto	
  scaling?
Pay	
  as	
  you	
  go/grow?
Service	
  Level	
  Agreement
Can	
  you	
  reach	
  out	
  to	
  your	
  hoster?
Do	
  it	
  yourself?
Consequences	
  of	
  downJme
Where’s	
  your	
  data?
Rethink	
  your	
  deployment	
  model
But	
  ...	
  there’s	
  hope
Proven	
  technology
The	
  big	
  boys	
  are	
  playing	
  along	
  too
Can	
  be	
  economically	
  beneficial
Scalability
High	
  availability
Ride	
  the	
  wave
Reach	
  the	
  mainstream
The	
  way	
  we	
  roll
Q&A

Lost in the cloud: cloud computing hope or hype dmf10