This is the Content of the advocacy we do in cooperation with the Philippines' DTI. It's meant to help demystify digital for the small Filipino entrepreneur
This document discusses the importance of having an effective digital storefront. It notes that 83% of consumers research products online before buying and 73% go online for information. An effective digital storefront, like a website, can tell a business's unique story and reflect its brand. Examples are given of websites that match the aesthetic of businesses like a diner and cafe. Social media is also discussed as an important part of a digital presence, with opportunities to engage customers regardless of location. The document advocates for cross-promotional opportunities across digital channels and emphasizes that email marketing can provide a high return on investment.
The document discusses how transformational eBusiness and social media can be. It outlines how social media allows businesses to operate anywhere at any time without traditional constraints. It also discusses how social media enables the sharing economy and global matching of common interests. However, the legal issues around social media businesses are still uncertain. The document advocates for using social media authentically through key opinion leaders and real experiences rather than "sellcial" media. It argues that social media provides advantages for businesses through low-cost advertising and reaching new customers.
Affiliatize Me: Earning Revenue from User-Generated LinksAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: More affiliate platforms offer scripts to automatically “affiliatize” links on your site that clicks off to an advertiser. Learn how Honeyfund is employing this technology and how you can do the same.
GA + SXSW PRESENT: DIGITAL STRATEGY FOR SMALL BUSINESSES & NON-PROFITSmsirkin
This course was delivered on March 14th in Austin, TX as part of General Assembly's education efforts around SXSW 2015.
Designed uniquely for small businesses and non-profits, this session with help you create an effective digital marketing strategy that gets results. You will learn the key tactics that separate novices from experts who are getting outsized results and will give you tips, tricks, tools and resources you can use immediately.
Whether you are a novice digital marketer or an expert, you will benefit from this session on digital strategy. No programming or coding is needed to do a better job communicating your business or nonprofit online.
This document discusses how businesses can benefit from going mobile and social. It summarizes that mobile devices now outnumber computers and TVs, mobile searches are 5x more than desktop, and businesses that don't go mobile may die within two years. It then outlines services offered to help businesses create websites, apps, and mobile landing pages to connect with customers on the go and drive more sales through multiple communication channels. Pricing is provided for mobile sites, landing pages, and app development starting from $350 to $1997 to help businesses embrace these new trends.
This presentation promotes social media marketing services from MrPepperMarketing and emphasizes the importance of social media for businesses. It provides statistics on social media usage and examples of businesses that increased revenue and traffic through social media. The presentation argues that while major corporations benefit from social media, small businesses can also compete by utilizing free social media tools and outsourcing management to a social media marketer. It highlights case studies of businesses that succeeded using social media and promises increased leads, referrals, exposure, and money for clients who hire MrPepperMarketing's social media services.
Erica Campbell, real estate marketing guru, provides insight on today's tech savvy "Generation Y' consumers and explains how marketers can better connect with them. Find out why Millennials are the new face of the housing market, what they are looking for in a home and what marketing tactics will be most valuable to real estate professionals that want to gain their business.
The North Pointe Office of Berkshire Hathaway HomeServices Homesale Realty sales meeting outlining the advantages of using the company's AdMaster program to advertise on social media and a discussion about becoming uncomfortable over and over again to become comfortable in your business or personal life
This document discusses the importance of having an effective digital storefront. It notes that 83% of consumers research products online before buying and 73% go online for information. An effective digital storefront, like a website, can tell a business's unique story and reflect its brand. Examples are given of websites that match the aesthetic of businesses like a diner and cafe. Social media is also discussed as an important part of a digital presence, with opportunities to engage customers regardless of location. The document advocates for cross-promotional opportunities across digital channels and emphasizes that email marketing can provide a high return on investment.
The document discusses how transformational eBusiness and social media can be. It outlines how social media allows businesses to operate anywhere at any time without traditional constraints. It also discusses how social media enables the sharing economy and global matching of common interests. However, the legal issues around social media businesses are still uncertain. The document advocates for using social media authentically through key opinion leaders and real experiences rather than "sellcial" media. It argues that social media provides advantages for businesses through low-cost advertising and reaching new customers.
Affiliatize Me: Earning Revenue from User-Generated LinksAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: More affiliate platforms offer scripts to automatically “affiliatize” links on your site that clicks off to an advertiser. Learn how Honeyfund is employing this technology and how you can do the same.
GA + SXSW PRESENT: DIGITAL STRATEGY FOR SMALL BUSINESSES & NON-PROFITSmsirkin
This course was delivered on March 14th in Austin, TX as part of General Assembly's education efforts around SXSW 2015.
Designed uniquely for small businesses and non-profits, this session with help you create an effective digital marketing strategy that gets results. You will learn the key tactics that separate novices from experts who are getting outsized results and will give you tips, tricks, tools and resources you can use immediately.
Whether you are a novice digital marketer or an expert, you will benefit from this session on digital strategy. No programming or coding is needed to do a better job communicating your business or nonprofit online.
This document discusses how businesses can benefit from going mobile and social. It summarizes that mobile devices now outnumber computers and TVs, mobile searches are 5x more than desktop, and businesses that don't go mobile may die within two years. It then outlines services offered to help businesses create websites, apps, and mobile landing pages to connect with customers on the go and drive more sales through multiple communication channels. Pricing is provided for mobile sites, landing pages, and app development starting from $350 to $1997 to help businesses embrace these new trends.
This presentation promotes social media marketing services from MrPepperMarketing and emphasizes the importance of social media for businesses. It provides statistics on social media usage and examples of businesses that increased revenue and traffic through social media. The presentation argues that while major corporations benefit from social media, small businesses can also compete by utilizing free social media tools and outsourcing management to a social media marketer. It highlights case studies of businesses that succeeded using social media and promises increased leads, referrals, exposure, and money for clients who hire MrPepperMarketing's social media services.
Erica Campbell, real estate marketing guru, provides insight on today's tech savvy "Generation Y' consumers and explains how marketers can better connect with them. Find out why Millennials are the new face of the housing market, what they are looking for in a home and what marketing tactics will be most valuable to real estate professionals that want to gain their business.
The North Pointe Office of Berkshire Hathaway HomeServices Homesale Realty sales meeting outlining the advantages of using the company's AdMaster program to advertise on social media and a discussion about becoming uncomfortable over and over again to become comfortable in your business or personal life
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...Zach Kamphuis
This document summarizes key digital marketing trends and provides action items for wineries. It discusses how consumers are increasingly online and using mobile/social media platforms like YouTube and Instagram. Wineries should segment their customer data and create targeted digital ad campaigns for different segments like wine club members. Retargeting campaigns and lookalike audiences can help find new customers. Tracking analytics is important. Video is becoming more prominent so wineries should consider video content. SEO and SEM can work together to help wineries rank higher and drive organic traffic when done effectively. Ratings and reviews from customers are also highly influential.
10 Tips to Turn Your Average One-Time Website Visitor Into a CustomersIvanti
Affiliate marketing expert Jeremy Schoemaker shares knowledge he's learned from ShoeMoney.com. How do you turn your website visitors into leads and customers?
This document provides an overview of personal promotion strategies for real estate agents. It discusses developing a budget and marketing plan, determining your niche, delivering your message through various channels, evaluating your efforts, and integrating all elements. Specific tactics covered include developing brand identity, using social media, video, photography, networking events, farming your sphere of influence, and automating follow-up using customer relationship management tools. The goal is to attract business through a coordinated promotional strategy.
BizPoint is a digital currency that can be used across a platform. It aims to be a global currency for purchasing necessities and engaging in new business modules. Unlike investments, BizPoint is intended to fulfill real purchase needs. Successful digital platforms and games in the past have shown that with low initial investment but high demand, digital currencies can grow rapidly in valuation to billions of dollars through various online uses like social media, marketing, gaming, and e-commerce.
BizPoint is a digital currency that can be used across a platform. It aims to be a global currency for purchasing necessities and engaging in new business modules. Unlike investments, BizPoint is intended to fulfill real purchase needs. Successful digital platforms and games in the past have shown that with low initial investment but high demand, digital currencies and platforms can grow rapidly to handle billions of dollars in value. BizPoint can be used across social media, e-marketing, games, lifestyle applications and e-commerce.
The document provides a presentation template for the Two Roads Summit. It includes different slide variations that presenters can use and customize for their topics. The template includes title slides, section break slides, and content slides. The content slides are tagged for whether they relate to sales, revenue, or marketing topics. The presentation encourages presenters to update, edit, and personalize the slides for their specific purposes. It also provides instructions for choosing different slide layouts and using the notes section.
Local Business Marketing Using Social Media Seminar
Smartphone usages
Number of Smartphones in the U.S.
• Smartphones overtook regular phones in 2011
Smartphones Rule!
The Smartphones Stats
• 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
Mobile & Search Spend to Reach $30 Billion
Action Oriented Searchers
Local Information Seekers
• Check In Sites
• Why People Check In?
• Who’s Checking In?
Foursquare, Facebook Places, Google Places, Twitter?
Location-Based Check In
• Why Use LBS
• How to Use LBS
Foursquare
• Foursquare APP
• Fastest Growing Geolocation Service
Facebook Places (Check In)
• Facebook Places
Other Check In Sites
• Yelp
• WHERE
Mobile Site Optimization
• Make Sure that Your Site is Optimized for Mobile
• WordPress is SEO & Mobile Friendly
• View Your Site on Different Smartphones & Pads
• Google Sites Mobile Landing Pages
QR Code Me!
• QR Codes Usage
• Call Me, PDFs, Promotions, Coupons, Web Site
• Free QR Code Generators
• QR Code Reader for Smartphones
Reviews & Ratings Sites
• Claim Your Listing on All Sites
• Monitor Your Listings
• What to Do About Bad Reviews?
• What to Do About Good Reviews?
Reviews & Ratings Sites
• Yelp
• Urbanspoon
• CitySearch
• Google+ Places
• Restaurantica.com
• Zagat.com
• Gayot.com
Local Directories
• Great for SEO
• Get on all directories
• Don’t pay for enhance
Customer Loyalty Programs
• Customer Loyalty Programs
• The Goldfish in the Bowl
Get Listed on 50+ Search Engines
Daily Deals for Profit
New Marketing
• “Permission Marketing”
The “Tribe”
• Being Remarkable
• Conventional Media
• New Media (Social Media Marketing)
• Web Interaction: C.C.E.
Social Media and LBS Strategies
• Social Media Domination
• Build Large Number of Profiles
• Build Relationships
• Create T.O.M.A.
• Positioning
• “Expert” Perception
Social Media and LBS Strategies
• Social Networking
• Social Bookmarking
• Social Media Press Releases
• Blogging
• Articles
• Local Directories
SMM & LBS Video Strategies
• YouTube and Video
• Dozens of other Video Sites
A Note About Facebook
• Put Facebook Business Pages in an iFrame
Social SEO / SMM
• Social Media Marketing is Really about SEO
The New SEO
• Search Engine Optimization (SEO)
• DIY-SEO (Do-It-Yourself)
SEO New Media Trend
Optimized Microsites
Three Active Points of a Website
1. Call to Action
2. Capture
3. Engagement
Set Up Your Facebook Place
• Select “Local Business”
• Optimize the Page – SEO / Keywords
Why You Need LBS and Social Media?
• The New Marketing Strategies
• The Differentiator
• Without LBS and SMM You Are the Gazelle
Why You Need LBS and Social Media?
What Happens if You Don’t Implement Location-
This document discusses digital marketing and provides an overview of key concepts. It begins with polling the audience on their experience and goals related to digital marketing. It then defines digital marketing as using the internet to create demand. Traditional marketing uses TV, radio, newspapers while digital uses online platforms. Digital marketing is measurable and allows for tailored brand experiences. Popular search engines like Google handle over 100 billion searches per month, with most website traffic and online purchases starting from a search. The document discusses how search facilitates purchases and how digital marketing is growing as a business investment compared to traditional marketing methods. It briefly outlines types of digital marketing and ways to earn money through affiliate marketing and e-business on platforms like Google.
This document summarizes a presentation about embracing technology as a nonprofit. It discusses how the online space is thriving for nonprofits and the importance of websites, email, social media and mobile. Integrated fundraising solutions are highlighted as key to success, allowing nonprofits to connect with donors through websites, databases, ecommerce and more. Customer examples show how nonprofits have increased fundraising through customized integrated solutions.
Did you know:
17% of visitors to Charity web sites cannot find the donation page.
Up to 90% of people visiting your Non Profit donation page may be leaving without making a donation.
Optimizing your home page and donation page can lead to very large increases in online donations with no marketing spend.
Some studies, tests & results
Dispatchdigitalseminaraug2014 140828034617-phpapp01Laurie Allen, MBA
This document summarizes a seminar on digital strategies for growing a local business in 2014. It discusses opportunities in changing consumer habits and the rise of mobile, video, and social media. Key topics covered include optimizing online listings and directories, using video and social media to engage customers, building positive reviews, email marketing, and using integrated print and digital advertising. The overall message is that both traditional marketing efforts and an online presence across multiple platforms are important for acquiring and retaining customers.
The Importance and Function of Your Website in Digital MarketingShane O'Neill
Welcome to the Digital Marketing Revolution. In the past few years we have seen digital marketing efforts increase dramatically for the retail jeweler. Scalability, data tracking and low costs have made digital media the marketing topic du jour. There is serious money and business at stake for those who enter the fray, but digital efforts can’t survive alone. There are detailed aspects that can significantly alter successful outcomes, and most revolve around your website. Find out how programs like paid search, retargeting and mobile advertising work and, more importantly, what you are risking in time and money if you don’t have the proper foundation. Your website is arguably the most important asset you posses to drive new business. It is also the most frequently neglected. The introduction to countless digital marketing and social media opportunities combined with the rise of the smartphone have changed the game forever. Explore why it is vital to understand the how and why of the digital landscape and what it means for your business.
Presentation given to the Rotary club of North Wirral UK 22/8/2011 at Heatherlands Hotel, it was first presented to the International Business Association of Phuket. in 2009 It covers the basics of Social Networking for business.
This document provides advice on developing an effective internet strategy. It notes that many first-time business owners incorrectly assume that traffic will come automatically through search engines, social media, or viral sharing. However, generating web traffic requires active effort. The main drivers of traffic are search engine optimization and pay-per-click advertising, which together can account for 80-88% of visits. To succeed online, businesses need to test different marketing approaches, measure results like traffic sources, conversions and costs, and focus on optimizing the most effective strategies.
This document provides information about search engine marketing (SEM). It defines SEM as using internet marketing to promote websites and increase visibility on search engine results pages. The goal is to increase revenues while lowering costs. This is done by building brand awareness and offerings. The document discusses types of search engines and their market shares. It also covers search engine optimization (SEO), local SEO, pay-per-click (PPC) advertising, and evaluating search results. Additional topics include content marketing, integrating SEO with social media and public relations, and optimizing for different devices like desktop, mobile, and tablets.
Convenience is king, with billions of products available at the push of a button, how does your business compete? Professional services, retail, wellness, and more are all being bought, sold, and delivered with more frequency than ever. Are you providing a smooth experience for your customers and clients online?
More and more people are doing all their online activities from a smartphone. With more competitive information available than ever before, consumers are better educated on the numerous providers available. Finding, building, and maintaining online client relationships is now a necessity. If your online experience does not make it easy for them, they will go elsewhere.
With a cohesive strategy, a well-designed website, and traffic generating activities including paid ads and organic social media, you can Make It Easy for your customers to find and buy from you.
Real, No B.S. Social Media Marketing StrategiesManny Sarmiento
What is Social Media? Is Facebook really a good tool to grow my business? Is Pinterest better than Instagram? How come no one "Likes" me on Facebook?
There's a lot of misinformation about Social Media on the web. So how do you really manage a great Social Media Marketing Strategy!?
It's simple, understand that Social Media has two levels, Level-1 and Level-2 tools. You post on Level-1s and share on Level-2s.
This simple distinction and many other practical Social Media strategies are covered in the Social Media Marketing Mastery seminar.
This Social Media Training presentation will change your life!
This webinar discusses new marketing models for real estate agents to find buyer clients. It is presented by Richard Silver, a veteran real estate agent and director. The webinar emphasizes engaging buyers where they are online through blogs, social media, and sharing content. It stresses becoming an authority and "friend of a friend" by regularly sharing valuable real estate knowledge that clients will refer to others. Agents are encouraged to listen to client questions and use various online tools and platforms to engage buyers and build their brand.
Power Session: Social Media for Small & Medium Business OwnersYasmin Bendror
SOCIAL MEDIA is no longer a novelty, but a strong marketing tool for small and medium business owners. This power session is perfect for you if you want to dive into the (sometimes) complex and overwhelming world of social media, but don’t know where to start.
Digital marketing offers career growth opportunities and can be used to start an entrepreneurship. It involves skills like search engine optimization, social media marketing, and email marketing. Successful digital marketers like Syed Balkhi and Amit Agarwal earn millions annually through blogs, paid advertising, and affiliate income using digital marketing strategies. Workshops are available to help people learn blogging, online reputation management, and how to start an online business. Digital marketing expertise is in high demand globally.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
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Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...Zach Kamphuis
This document summarizes key digital marketing trends and provides action items for wineries. It discusses how consumers are increasingly online and using mobile/social media platforms like YouTube and Instagram. Wineries should segment their customer data and create targeted digital ad campaigns for different segments like wine club members. Retargeting campaigns and lookalike audiences can help find new customers. Tracking analytics is important. Video is becoming more prominent so wineries should consider video content. SEO and SEM can work together to help wineries rank higher and drive organic traffic when done effectively. Ratings and reviews from customers are also highly influential.
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Affiliate marketing expert Jeremy Schoemaker shares knowledge he's learned from ShoeMoney.com. How do you turn your website visitors into leads and customers?
This document provides an overview of personal promotion strategies for real estate agents. It discusses developing a budget and marketing plan, determining your niche, delivering your message through various channels, evaluating your efforts, and integrating all elements. Specific tactics covered include developing brand identity, using social media, video, photography, networking events, farming your sphere of influence, and automating follow-up using customer relationship management tools. The goal is to attract business through a coordinated promotional strategy.
BizPoint is a digital currency that can be used across a platform. It aims to be a global currency for purchasing necessities and engaging in new business modules. Unlike investments, BizPoint is intended to fulfill real purchase needs. Successful digital platforms and games in the past have shown that with low initial investment but high demand, digital currencies can grow rapidly in valuation to billions of dollars through various online uses like social media, marketing, gaming, and e-commerce.
BizPoint is a digital currency that can be used across a platform. It aims to be a global currency for purchasing necessities and engaging in new business modules. Unlike investments, BizPoint is intended to fulfill real purchase needs. Successful digital platforms and games in the past have shown that with low initial investment but high demand, digital currencies and platforms can grow rapidly to handle billions of dollars in value. BizPoint can be used across social media, e-marketing, games, lifestyle applications and e-commerce.
The document provides a presentation template for the Two Roads Summit. It includes different slide variations that presenters can use and customize for their topics. The template includes title slides, section break slides, and content slides. The content slides are tagged for whether they relate to sales, revenue, or marketing topics. The presentation encourages presenters to update, edit, and personalize the slides for their specific purposes. It also provides instructions for choosing different slide layouts and using the notes section.
Local Business Marketing Using Social Media Seminar
Smartphone usages
Number of Smartphones in the U.S.
• Smartphones overtook regular phones in 2011
Smartphones Rule!
The Smartphones Stats
• 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
Mobile & Search Spend to Reach $30 Billion
Action Oriented Searchers
Local Information Seekers
• Check In Sites
• Why People Check In?
• Who’s Checking In?
Foursquare, Facebook Places, Google Places, Twitter?
Location-Based Check In
• Why Use LBS
• How to Use LBS
Foursquare
• Foursquare APP
• Fastest Growing Geolocation Service
Facebook Places (Check In)
• Facebook Places
Other Check In Sites
• Yelp
• WHERE
Mobile Site Optimization
• Make Sure that Your Site is Optimized for Mobile
• WordPress is SEO & Mobile Friendly
• View Your Site on Different Smartphones & Pads
• Google Sites Mobile Landing Pages
QR Code Me!
• QR Codes Usage
• Call Me, PDFs, Promotions, Coupons, Web Site
• Free QR Code Generators
• QR Code Reader for Smartphones
Reviews & Ratings Sites
• Claim Your Listing on All Sites
• Monitor Your Listings
• What to Do About Bad Reviews?
• What to Do About Good Reviews?
Reviews & Ratings Sites
• Yelp
• Urbanspoon
• CitySearch
• Google+ Places
• Restaurantica.com
• Zagat.com
• Gayot.com
Local Directories
• Great for SEO
• Get on all directories
• Don’t pay for enhance
Customer Loyalty Programs
• Customer Loyalty Programs
• The Goldfish in the Bowl
Get Listed on 50+ Search Engines
Daily Deals for Profit
New Marketing
• “Permission Marketing”
The “Tribe”
• Being Remarkable
• Conventional Media
• New Media (Social Media Marketing)
• Web Interaction: C.C.E.
Social Media and LBS Strategies
• Social Media Domination
• Build Large Number of Profiles
• Build Relationships
• Create T.O.M.A.
• Positioning
• “Expert” Perception
Social Media and LBS Strategies
• Social Networking
• Social Bookmarking
• Social Media Press Releases
• Blogging
• Articles
• Local Directories
SMM & LBS Video Strategies
• YouTube and Video
• Dozens of other Video Sites
A Note About Facebook
• Put Facebook Business Pages in an iFrame
Social SEO / SMM
• Social Media Marketing is Really about SEO
The New SEO
• Search Engine Optimization (SEO)
• DIY-SEO (Do-It-Yourself)
SEO New Media Trend
Optimized Microsites
Three Active Points of a Website
1. Call to Action
2. Capture
3. Engagement
Set Up Your Facebook Place
• Select “Local Business”
• Optimize the Page – SEO / Keywords
Why You Need LBS and Social Media?
• The New Marketing Strategies
• The Differentiator
• Without LBS and SMM You Are the Gazelle
Why You Need LBS and Social Media?
What Happens if You Don’t Implement Location-
This document discusses digital marketing and provides an overview of key concepts. It begins with polling the audience on their experience and goals related to digital marketing. It then defines digital marketing as using the internet to create demand. Traditional marketing uses TV, radio, newspapers while digital uses online platforms. Digital marketing is measurable and allows for tailored brand experiences. Popular search engines like Google handle over 100 billion searches per month, with most website traffic and online purchases starting from a search. The document discusses how search facilitates purchases and how digital marketing is growing as a business investment compared to traditional marketing methods. It briefly outlines types of digital marketing and ways to earn money through affiliate marketing and e-business on platforms like Google.
This document summarizes a presentation about embracing technology as a nonprofit. It discusses how the online space is thriving for nonprofits and the importance of websites, email, social media and mobile. Integrated fundraising solutions are highlighted as key to success, allowing nonprofits to connect with donors through websites, databases, ecommerce and more. Customer examples show how nonprofits have increased fundraising through customized integrated solutions.
Did you know:
17% of visitors to Charity web sites cannot find the donation page.
Up to 90% of people visiting your Non Profit donation page may be leaving without making a donation.
Optimizing your home page and donation page can lead to very large increases in online donations with no marketing spend.
Some studies, tests & results
Dispatchdigitalseminaraug2014 140828034617-phpapp01Laurie Allen, MBA
This document summarizes a seminar on digital strategies for growing a local business in 2014. It discusses opportunities in changing consumer habits and the rise of mobile, video, and social media. Key topics covered include optimizing online listings and directories, using video and social media to engage customers, building positive reviews, email marketing, and using integrated print and digital advertising. The overall message is that both traditional marketing efforts and an online presence across multiple platforms are important for acquiring and retaining customers.
The Importance and Function of Your Website in Digital MarketingShane O'Neill
Welcome to the Digital Marketing Revolution. In the past few years we have seen digital marketing efforts increase dramatically for the retail jeweler. Scalability, data tracking and low costs have made digital media the marketing topic du jour. There is serious money and business at stake for those who enter the fray, but digital efforts can’t survive alone. There are detailed aspects that can significantly alter successful outcomes, and most revolve around your website. Find out how programs like paid search, retargeting and mobile advertising work and, more importantly, what you are risking in time and money if you don’t have the proper foundation. Your website is arguably the most important asset you posses to drive new business. It is also the most frequently neglected. The introduction to countless digital marketing and social media opportunities combined with the rise of the smartphone have changed the game forever. Explore why it is vital to understand the how and why of the digital landscape and what it means for your business.
Presentation given to the Rotary club of North Wirral UK 22/8/2011 at Heatherlands Hotel, it was first presented to the International Business Association of Phuket. in 2009 It covers the basics of Social Networking for business.
This document provides advice on developing an effective internet strategy. It notes that many first-time business owners incorrectly assume that traffic will come automatically through search engines, social media, or viral sharing. However, generating web traffic requires active effort. The main drivers of traffic are search engine optimization and pay-per-click advertising, which together can account for 80-88% of visits. To succeed online, businesses need to test different marketing approaches, measure results like traffic sources, conversions and costs, and focus on optimizing the most effective strategies.
This document provides information about search engine marketing (SEM). It defines SEM as using internet marketing to promote websites and increase visibility on search engine results pages. The goal is to increase revenues while lowering costs. This is done by building brand awareness and offerings. The document discusses types of search engines and their market shares. It also covers search engine optimization (SEO), local SEO, pay-per-click (PPC) advertising, and evaluating search results. Additional topics include content marketing, integrating SEO with social media and public relations, and optimizing for different devices like desktop, mobile, and tablets.
Convenience is king, with billions of products available at the push of a button, how does your business compete? Professional services, retail, wellness, and more are all being bought, sold, and delivered with more frequency than ever. Are you providing a smooth experience for your customers and clients online?
More and more people are doing all their online activities from a smartphone. With more competitive information available than ever before, consumers are better educated on the numerous providers available. Finding, building, and maintaining online client relationships is now a necessity. If your online experience does not make it easy for them, they will go elsewhere.
With a cohesive strategy, a well-designed website, and traffic generating activities including paid ads and organic social media, you can Make It Easy for your customers to find and buy from you.
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What is Social Media? Is Facebook really a good tool to grow my business? Is Pinterest better than Instagram? How come no one "Likes" me on Facebook?
There's a lot of misinformation about Social Media on the web. So how do you really manage a great Social Media Marketing Strategy!?
It's simple, understand that Social Media has two levels, Level-1 and Level-2 tools. You post on Level-1s and share on Level-2s.
This simple distinction and many other practical Social Media strategies are covered in the Social Media Marketing Mastery seminar.
This Social Media Training presentation will change your life!
This webinar discusses new marketing models for real estate agents to find buyer clients. It is presented by Richard Silver, a veteran real estate agent and director. The webinar emphasizes engaging buyers where they are online through blogs, social media, and sharing content. It stresses becoming an authority and "friend of a friend" by regularly sharing valuable real estate knowledge that clients will refer to others. Agents are encouraged to listen to client questions and use various online tools and platforms to engage buyers and build their brand.
Power Session: Social Media for Small & Medium Business OwnersYasmin Bendror
SOCIAL MEDIA is no longer a novelty, but a strong marketing tool for small and medium business owners. This power session is perfect for you if you want to dive into the (sometimes) complex and overwhelming world of social media, but don’t know where to start.
Digital marketing offers career growth opportunities and can be used to start an entrepreneurship. It involves skills like search engine optimization, social media marketing, and email marketing. Successful digital marketers like Syed Balkhi and Amit Agarwal earn millions annually through blogs, paid advertising, and affiliate income using digital marketing strategies. Workshops are available to help people learn blogging, online reputation management, and how to start an online business. Digital marketing expertise is in high demand globally.
Similar to Digitize the Philippines, A Beginner's Guide to Digital for Filipino SMB's (20)
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
2. Bernard San Juan III
• Web Professional of 20 years
• Run over 14,000 Marketing Campaigns
• Launched over 1000 Websites
• $220M Career Revenue
• Sits on the Board of 5 Start-ups
• Digital Advocate
• Toy Collector
• Mama’s Boy
GM@ TrueLogic, Inc
3. T H E P H I L I P P I N E D I G I T A L E C O N O M Y
D I G I T A L M A R K E T I N G S T R A T E G I E S
T A K E - A W A Y
4. The Philippine Digital Economy
POPULATION: 107 Million
E-COMMERCE REVENUE: 60 Billion Pesos
URBANIZATION: 39%
INTERNET PENETRATION: 60%
E-COMMERCE PENETRATION: 32.2
60 Billion Pesos
5. The Philippine Digital Economy
Last Year:
Filipinos online spent:
• PHP4.2 BN on Music and Movies
• PHP1.5 BN on Travel
• PHP1.4 BN on Toys
• PHP861 MN on Vehicles
• PHP712 MN on Clothing and Apparel
• PHP572 MN on Financial Services
• PHP325 on Real Estate
• PHP203 on Food
6. The Philippine Digital Economy
Not to mention:
Filipinos spent on ride sharing last year:
• 15.6 BN
• A MONTH!!
• 65,000 ride sharing demand
12. …People sort of do it like this
UNDERWEAR
SALE!!
Digital Marketing
13. …People sort of do it like this
Hanggang saan aabot ang P20 mo?
Digital Marketing
14. Awareness Evaluation Desire Purchase Usage Advocacy
Are you visible?
Where?
Are you talked
about?
What are you
known for?
How does it
work?
Are you what I
need?
Is this right for
me?
What do people
say about you?
How do people
feel about you?
Can I hear from
someone like
me?
Is it a good deal?
Will I regret this?
This feels right
I hope I don’t
regret this.
Am I having a
good time?
I loved/hated it
Do I care enough
to share about it?
Search
Engines/
Homepage
Disclosure
Pages
Review Sites/
Testimonials
E-commerce
Business
Process
Facebook/
Listings
Digital Marketing
18. Digital Marketing
STEP 2: Get a Name
Go to a name registrar
• www.dot.ph
• Godaddy.com.ph
• Namechaeap.com
• Registrar.com
• Pick a name for your Website
• Pay PHP600 to PHP1,200 per year
19. Digital Marketing
STEP 3: Website
Go to Wordpress (FREE!)
• Go to Themeforest.com
• Elegantthemes.com
• Pick a design
• Pay 2,500 one time
• OR Duguin ka kakadesign
• OR Pay a developer PHP25,000 for a
website
20. Digital Marketing
STEP 4: SEO
Go to a Notebook
• Write the industry you are in
• Pick words that people could type to
look for you or your services
• List them down
• Pick a page from your website that
talks about 1 to 2 things on that list
• Keep writing pages until you are
done with your list
Need to be Persuaded
Need to become Aware
Need to Know
Need to know MORE
Awareness
Information
Consideration
Desire
Close
Loyalty
Need to Buy
Need to Learn More
21. Digital Marketing
STEP 4: SEO
Best Priced Sugar Producer
Sugar Manufacturer
Refined Sugar Manufacturer
Quality Controlled Sugar Manufacturing
Awareness
Information
Consideration
Desire
Close
Loyalty
Free quote on volume sugar orders
22. Digital Marketing
STEP 4: SEO
SEO for Small Businesses
TrueLogic | SEO Company
SEO Services
Best Philippine SEO Company
Awareness
Information
Consideration
Desire
Close
Loyalty
Free SEO Consultation
SEO Blog