A short(er) version of a talk I recently gave at SMAZ -- Social Media for Business in Arizona. The house was packed, even though others were talking about the ROI of social media.
I made sure mine had teeth and didn't dance around the issue of ROI. ROI means what ROI means. And CFOs don't care about alternative descriptions for it. They care about money out and want to see money in.
Is that easy? Nope. But it's doable. For some. I give props inside this preso to Olivier Blanchard for the concept that I expand upon. Hope you enjoy it.
E.
FastSpring Webinar: How Conversion Optimization Can Transform Your Digital Ca...FastSpring
Join FastSpring as we host Ali Nasser, CEO of Spiralyze, in an exclusive webinar that covers:
*The benefits of implementing a CRO program, and best practices for running a successful A/B and multivariate testing.
*Common mistakes and misconceptions that kill tests.
*How to obtain meaningful results from your testing program.
Join Anna Talerico, ion co-founder, as she helps you understand the business value of landing pages. Learn how a strategic landing page program can drive more leads, more sales opportunities and more revenue. Plus, she'll teach you the easy math for calculating your landing page ROI.
How to Use Social Media To Attract More Customers - HubSpotHubSpot
Businesses now have the power to leverage the Internet -- search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
This presentation covers:
* How to use social media to connect with customers online
* Creating content to attract more customers to your business
* Tools to help you manage and measure your social media efforts
Disrupting Complacency - It Only Works Until It Doesn'tEvo Terra
Slides (and audio, if I can make it work) of my keynote presentation at UnGagged London, 2015.
It's all about my story of disruption, and being disrupted, and dealing with it. You can, too!
Podcasting: A Disruption 10 Years in the MakingEvo Terra
After a decade, has podcasting really lived up to the hype by disrupting radio, TV and other forms of media? Or has the disruption yet to have happened? We live in a world of lean startups, social overload, and ubiquitous connectivity, and traditional media plays all of those cards to its advantage. But when podcasters learn the basic tenets of disruption, they open up a world of new possibilities.
Parables vs Facts: Why we know the earth is older than 6000 yearsEvo Terra
I’m OK with your religious beliefs. Really, I am. But I’m not OK with those beliefs controlling policy or attempting to counter demonstrably proven facts about the universe. In this talk, I’ll demonstrate (without the use of hard-to-understand things like carbon dating) how we know the universe is more than 6000 years old.
Special thanks to George Hrab for the inspiration and initial research on this talk. He is, quite frankly, the man.
The dry-run of my presentation tomorrow night at Ignite Phoenix #6. My first 3 focused on "big" things. This one kicks off what I hope will be the beginning of a new trilogy focused on "weird" things. This one is time. Next up will be distance and numbers. Because some of this stuff is just... weird.
Digitally Expose Yourself : Building Your Web PresenceEvo Terra
A before-basic intro to the digital world for those who've been reluctant to enter.
Originally given at the 2009 NAR national conference, I've been asked to travel to Prescott to give it to Arizona-based real estate agents.
No, you don't have to be a real estate agent to enjoy it. But it is geared toward them.
Part of the "Social Media 101" series I do before each Phoenix Social Media Club meeting, aimed at those new to the world of social media.
Compromised social media accounts happen. All too often. And it's usually because you did something dumb with your password. So here are some tips on how not to do that.
Originally given at PodCamp AZ 2009.
There are lots of ways to make a podcast. And the technical aspects can be daunting. But did you know that while there are many right ways, there are also some major pitfalls to avoid when creating your podcast's .mp3 files?
This quick presentation takes a look at the five most common errors made on the technical side of podcasting, and how to fix them.
The Disconnect: Reasons Companies fail at Social Media and how to SucceedEvo Terra
A presentation for Social Media for Business - SocialMediaAZ.org.
I speak of the the disconnect between business who want to use social media to reach people, and the people who use social media. Different goals. Different outcomes. How can the line up? Hint: the people won't change. Business have to.
The third and final of the "BIG" presentations I presented at Ignite Phoenix.
As a society, and perhaps as a species, we have trouble with things that are truly vast. Things that are beyond our experiences.
This talk will help shed some light on this issue of scale as it effects us daily.
Social Media for the Travel and Tourism industryEvo Terra
An abbreviated version of a lecture I gave to the Cochise County Travel & Tourism workshop. The topic: getting involved in social media. In attendance were 100+ business owners from south eastern Arizona, most of which had limited engagement with social media.
This is very much a BEGINNER class. You won't find advanced topics here.
Big Distance - Talk from Ignite Phoenix 3Evo Terra
We humans have an issue with scale. Popular culture and even popular science has reinforced this bad behavior. My audience will walk away with a MUCH better understanding of how far away is far away, and how very small is the very small. Perspective. Whoa.
New Media Business Strategies for Real Estate ProfessionalsEvo Terra
I spoke at NAR 2008 (National Association of Realtors). It was their national convention, held in Orlando Florida. My topic was \\\"digital business strategies\\\", but the topic was really new media strategies. I tailored the topic specific to the needs of real estate professionals brand new to the ideas and concepts behind new media.
Have you ever wanted more listeners? Advertisers? Chances are, your podcast won't attract either. Why?
YOUR PODCAST SUCKS!
But it doesn't have to. With some patience and an understanding of what's wrong, you can fix it.
This presentation was delivered at Podcamp AZ in November of 2008. By me.
Are things good or bad in the market? Well, it all depends on your point of view -- and perspective. How can what you learn here impact decisions you'll make in all aspects of your life?
A part of a collection of short presentations entitled: BIG.
Also thrown together on a whim. :)
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. Measuring ROI for Social Media
Evo Terra
Shaking Hands with Fellow Graduates by boxercab ASimplerWay.com
3. Measuring ROI for Social Media
Evo Terra
adding machine (d) by Aaron Kyle ASimplerWay.com
4. Measuring ROI for Social Media
• ROI = Return on Investment
– not “interest”
– not “interaction”
– not “engagement”
Evo Terra
ASimplerWay.com
5. Measuring ROI for Social Media
• ROI = Return on Investment
– not “interest”
– not “interaction”
– not “engagement”
Benefit - Cost
ROI =
Cost
Evo Terra
ASimplerWay.com
10. Head in the sand by jvh33
Evo Terra
ASimplerWay.com
11. Head in the sand by jvh33
That gulping sound is coming from your yard by Daniel Greene
Evo Terra
ASimplerWay.com
12. Head in the sand by jvh33
That gulping sound is coming from your yard by Daniel Greene
Evo Terra
Rob Cottinghams Notes from My Metrics Session by cambodia4kidsorg ASimplerWay.com
14. Your social media plan isn’t
Evo Terra
Social Media Plan by javiberm ASimplerWay.com
15. Your Social Media Investment…
leads to an Action, that
creates a Reaction, which
delivers a Non-Financial Impact, that may ultimately
cause a Financial Impact.
Evo Terra
Stolen from The Definitive Social Media ROI Presentation by Olivier Blanchard | http://smroi.net ASimplerWay.com
16. Evo Terra
Not the best hockey game ever by Evo Terra ASimplerWay.com
18. HOW TO measure ROI
• Showstoppers
– Limited access to metrics
– Execution roadblocks
Evo Terra
ASimplerWay.com
19. HOW TO measure ROI
1. Know your client’s goals
– Selling stuff
– Increase sales of XYZ by 10% in Q2
Evo Terra
ASimplerWay.com
20. HOW TO measure ROI
1. Know your client’s goals
– Financial Impact
• Replacing expensive customer focus groups
• Reduce inbound sales calls
• Reduce inbound service requests
• Reduce advertising expenses
• Increased transactions
• Higher GP sales
• Increased sales efficiency
Evo Terra
ASimplerWay.com
21. HOW TO measure ROI
1. Know your client’s goals
– Non-Financial Impact
• Increased PageRank™
• Reduced infrastructure cost
• Increased store traffic
• Increased site traffic
• Improved sentiment
• Relevant Fans & Followers
Evo Terra
ASimplerWay.com
22. Measurement RULE
If you aren’t influencing it,
don’t measure it.
Evo Terra
ASimplerWay.com
23. HOW TO measure ROI
2. Record every Action
– Date & action
• Blog posts
• Outbound comment
• Guest post
• Interviewed on podcast
• eBook published
• Event promoted
• Campaign flight
• Press release
• Influential re-Tweet
Evo Terra
ASimplerWay.com
24. HOW TO measure ROI
3. Overlay with business metrics
Total Revenues
Site traffic is flat.
Site Traffic
Gross Profit %
Revenues are up!
Twitterers
FB Fans
Conversions per
customer
Evo Terra
ASimplerWay.com
25. HOW TO measure ROI
3. Overlay with business metrics
Total Revenues
Site traffic is flat.
Site Traffic
Gross Profit %
Revenues are up!
Twitterers
FB Fans
Conversions per
customer
No more conversions, either.
Evo Terra
ASimplerWay.com
26. HOW TO measure ROI
3. Overlay with business metrics
Total Revenues
Site traffic is flat.
Site Traffic
And sales were already
going up. You’re fired. Gross Profit %
Revenues are up!
Twitterers
FB Fans
Conversions per
customer
No more conversions, either.
Evo Terra
ASimplerWay.com
27. HOW TO measure ROI
3. Overlay with business metrics
Total Revenues
Site Traffic
Gross Profit %
Twitterers
Mix of key financial and non-
financial goals impacted FB Fans
Conversions per
customer
Evo Terra
ASimplerWay.com
28. HOW TO measure ROI
3. Overlay with business metrics
SM Campaign launches 10/30 - Mashable.com
guest blogging
9/1 - Influential tweet
Total Revenues
7/20 - New product push
Site Traffic
Gross Profit %
Twitterers
FB Fans
Conversions per
customer
Evo Terra
ASimplerWay.com
29. Measurement RULE
But you aren’t done!
Calculate the ROI.
Evo Terra
ASimplerWay.com
33. Benefit - Cost
ROI =
Cost
Benefit: $623,939.12 in net profit dollars, less $429,000 as baseline
Cost : $1000 for 33 weeks = $33,000
$194,939.12 - $33,000
4.91 =
ROI $33,000
Evo Terra
ASimplerWay.com
34. What if…
You don’t win?
Then you don’t win.
Evo Terra
ASimplerWay.com