The document is a survey report on automotive app trends from 2014. It surveyed 169 participants from 34 countries on topics like key apps impacting the market, whether smartphone or embedded apps will dominate, challenges in the industry like driver distraction, and the future of payment models and how autonomous vehicles may impact infotainment. Navigation, voice control, safety and local search apps were seen as having the most market impact and delivering safety features to drivers was viewed as the main task of connected car apps. Limiting apps for driver distraction and having both free and paid models were also discussed.

2. Survey Report 2014 Automotive Apps Trends & Forces DELIVERING SOPHISTICATED CONTENT | USER EXPERIENCE DESIGN & GAMIFICATION | TRADITIONAL HMI VERSUS APP ECOSYSTEM

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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
34 COUNTRIES | 169 PARTICIPANTS | JUNE - AUGUST 2014 | AUTOMOTIVE INDUSTRY SURVEY | WE.CONECT MARKET RESEARCH & INTELLIGENCE
INDUSTRY TRENDS
•Key Auto Apps & Market Impact
•Market Impact & Trends for Auto Apps
•Applications in the Connected Car
•Smartphone Versus Head-Unit Embedded Apps
CHALLENGES & EXPECTATIONS
•Trends & Developments in the Automotive Industry
•Role of Content in the Auto Apps Evolution
THE FUTURE OF AUTO APPS
•Driver Distraction - Availability of Apps in the Car
•Content – Social Media and Gaming
•Payment Models for Auto Apps

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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
Players In The Market
Which innovative auto apps have lately caught consumers’ attention and are likely to play an increasing role in the market?
INDUSTRY TRENDS
Key Auto Apps & Market Impact
Navigation
Osmand
VW
Smilage
TomTom
Yelp
Trapster
Umano
Local Search Apps
Zubie
Car Pre- Conditioning
GPS
Waze
Pandora
Spotify
Aupeo
OBDlink
Mirror Link
Apple
CarPlay
Parking Apps
Carknow

5. ‘Rise of demand for car diagnostics, parking, fuel, traffic, location, ecodriving apps…’
‘Providing data to OEM to increase quality and reduce cost...’
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
Market Impact and Trends for Auto Apps
INDUSTRY TRENDS
Market Impact & Trends for Auto Apps
‘We are only at the beginning of step by step capturing
the potentials for automotive apps …’
‘Navigation, voice control, safety and local search will rise in demand...’
‘Integrating apps with full head unit functionality to foster user experience…’
‘Car to car communication apps will play an increasing role...’
‘Delivering more relevant & contextual info
to the driver will be key...’
‘Some OEMs seem to have the right system in place to attract and deploy apps...’

6. CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
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41%
40%
17%
2%
Delivering safety and
driving-support services
to the driver
Delivering interoperability
between devices,
technology and car
Delivering entertainment
services to the driver
Other
INDUSTRY TRENDS
Applications in the Connected Car
What will be the
central task
of
applications
in the
connected car?

7. CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
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Will smartphone apps prevail or will
head-unit embedded apps carry the day?
INDUSTRY TRENDS
Smartphone versus Head-Unit Embedded Apps
Smartphone Apps 57%
Head-Unit Embedded Apps 31%
Other 12%

8. CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
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CHALLENGES & EXPECTATIONS
Challenges for the Automotive Industry
1%
9%
11%
15%
16%
22%
26%
Other
Compliance with Guidelines (e.g. NHTSA)
Differentiating Infotainment Offerings vs.
Maintaining the Brand
Lack of Advanced Business Models
Demand for Personalization and Flexibility vs.
Cost Effectiveness
Creating Rich UX while lowering Driver
Distraction
Collaboration between OEMs / App Developing
Companies
Which are the
main
challenges
that need to
be overcome
soon?
Multiple Choice of Respondents Displayed

9. CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
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According to managers’ expectations ,
the future of the automotive app lies in ...
61%
30%
6%
CHALLENGES & EXPECTATIONS
Role of Content in the Auto Apps Evolution
…changing the way content is delivered
... providing more and diversified content
... providing less content

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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
THE FUTURE OF AUTO APPS Driver Distraction - Availability of Apps in the Car
Availability of Apps in cars
25% YES!
In order to keep driver distraction low...
21% Maybe!
7% I don’t know!
47% No! As apps should primarily support the driving task…
Should the
number of apps
being available
in the car
be limited?

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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
THE FUTURE OF AUTO APPS Content – Social Media & Gaming
LESS IMPORTANT 38%
SIGNIFICANT 42%
VERY IMPORTANT 39%
How high is the relevance of in-vehicle social networks and gaming content?

12. 64%
26%
8%
Mixed
Free
Paid
I don´t know
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
THE FUTURE OF AUTO APPS
Payment Models for Auto Apps
Will future automotive apps be paid for or supplied free in the long-term?
2%

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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
THE FUTURE OF AUTO APPS
Autonomous Vehicles & In-Vehicle Infotainment
Will
autonomous
vehicle
technology
push in-vehicle
entertainment?
19%
81%
No
Yes

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Auto Apps Evolution 2014 Berlin – The Show
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
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