Why the Automotive UI – Strategic to the Brand and sells more Cars.
Take our latest survey and receive the results to understand why.
https://www.surveymonkey.com/s/AUTO_UI_2012_1
droidcon 2012: The Android passenger, Joerg Decker, CapgeminiDroidcon Berlin
The combination of smartphone and vehicules allows the seemless integration of the digital world of the driver with the vehicules.
Possibilities of Android in cars are shown
In-Car Infotainment Market is Expected to Reach $33.8 Billion, Globally by 2022Allied Market Research
In-Car Infotainment Market Report by Allied Market Research, The in-car infotainment market is expected to reach $33.8 billion by 2022, registering a CAGR of 13.3% during 2016 - 2022.
Access Full Summary at :https://www.alliedmarketresearch.com/in-car-infotainment-market
droidcon 2012: The Android passenger, Joerg Decker, CapgeminiDroidcon Berlin
The combination of smartphone and vehicules allows the seemless integration of the digital world of the driver with the vehicules.
Possibilities of Android in cars are shown
In-Car Infotainment Market is Expected to Reach $33.8 Billion, Globally by 2022Allied Market Research
In-Car Infotainment Market Report by Allied Market Research, The in-car infotainment market is expected to reach $33.8 billion by 2022, registering a CAGR of 13.3% during 2016 - 2022.
Access Full Summary at :https://www.alliedmarketresearch.com/in-car-infotainment-market
MONETIZING THE CONNECTED CAR, Citi 2013 Connected Car SymposiumArynga
Walter Buga, CEO of Arynga made this presentation at the Citi forum of the connected car. This presentation answers the "How to monetize the connected car?" question
Introduction to the existing automotive telematics software systems and the challenges facing the automotive industry to create the car app store of the future.
Describes the process for using the business model canvas to identify connected vehicle scenarios and prioritize feature sets into cloud-based, global platforms
With increasingly autonomous capabilities and a declining interest in ownership, the auto industry needs to focus on in-transit innovation, purpose-driven design and a transition to a service-based business model.
This report explores the strategic issues that will have to be considered by authorities as more fully automated and ultimately autonomous vehicles arrive on our streets and roads. It was drafted on the basis of expert input and discussions amongst project partners in addition to a review of relevant published research and position papers.
Smartphone Vehicle Integration & Connectivity 2014
Vehicle OEMs are under increasing pressure to bring customers' connected lives into the vehicle. The challenge lies in providing seamless functionality whilemaintaining product differentiation to sell more vehicles in a world where demand for smart phone integration is rapidly increasing.
The solution lies in optimizing the balance between embedded solutions and smartphone integration to maximize customer appeal and overcome connected device reliability issues while minimizing security threats and driver distraction.
Varying development cycles between vehicles and consumer electronics and a lack of standardization across operating systems and connectivity protocols add further complexity to these challenges meaning OEMs must assess big data and understand industry trends to develop market leading products.
The most effective way to overcome interoperability, enhance smartphone connectivity and minimize security risks and driver distraction is to share best practice with all industry stakeholders including OEMs, operating systems, app developers, wireless carriers, consumer electronics manufacturers, government regulators and suppliers.
The first Smartphone & Embedded Connectivity Vehicle Integration 2014 has been engineered specifically to focus on this very latest challenge in vehicle infotainment. Hosting 20+ industry leading speakers, the congress will outline operating system and platform solutions, connectivity architecture, app development and user interfaces to create competitive infotainment systems, optimize integrated with embedded functionality and maximize customer appeal tosell more vehicles.
For more information please visit: http://www.smart-phone-vehicle-integration-2014.com/
Automobile UX: Emerging Infotainment Systems and In-Car Apps From a User Expe...Robert Gardner-Sharp
This paper not only divulges this bourgeoning in-car infotainment industry, but also conveys its inherent challenges and complexities, particularly for user experience. Through an assessment of multi-disciplinary discourse on cognitive load in high-risk context of use, and a collection of design and usability theory and practice, insights are gained that inform and inspire the wider adoption of in-car infotainment systems as viable and compelling platforms in user experience.
A presentation that outlines answer to the following questions: What makes passengers feel good about flying? What can aviation learn from other business sectors? What are innovative onboard products and services that show the way the cabin experience will evolve?
Enter the New App Generation: Deliver Intuitive
Content to Springboard into the ‘Revenue Era’ of
Infotainment.
8th-9th April, Hotel Kempinski, Munich, Germany
MONETIZING THE CONNECTED CAR, Citi 2013 Connected Car SymposiumArynga
Walter Buga, CEO of Arynga made this presentation at the Citi forum of the connected car. This presentation answers the "How to monetize the connected car?" question
Introduction to the existing automotive telematics software systems and the challenges facing the automotive industry to create the car app store of the future.
Describes the process for using the business model canvas to identify connected vehicle scenarios and prioritize feature sets into cloud-based, global platforms
With increasingly autonomous capabilities and a declining interest in ownership, the auto industry needs to focus on in-transit innovation, purpose-driven design and a transition to a service-based business model.
This report explores the strategic issues that will have to be considered by authorities as more fully automated and ultimately autonomous vehicles arrive on our streets and roads. It was drafted on the basis of expert input and discussions amongst project partners in addition to a review of relevant published research and position papers.
Smartphone Vehicle Integration & Connectivity 2014
Vehicle OEMs are under increasing pressure to bring customers' connected lives into the vehicle. The challenge lies in providing seamless functionality whilemaintaining product differentiation to sell more vehicles in a world where demand for smart phone integration is rapidly increasing.
The solution lies in optimizing the balance between embedded solutions and smartphone integration to maximize customer appeal and overcome connected device reliability issues while minimizing security threats and driver distraction.
Varying development cycles between vehicles and consumer electronics and a lack of standardization across operating systems and connectivity protocols add further complexity to these challenges meaning OEMs must assess big data and understand industry trends to develop market leading products.
The most effective way to overcome interoperability, enhance smartphone connectivity and minimize security risks and driver distraction is to share best practice with all industry stakeholders including OEMs, operating systems, app developers, wireless carriers, consumer electronics manufacturers, government regulators and suppliers.
The first Smartphone & Embedded Connectivity Vehicle Integration 2014 has been engineered specifically to focus on this very latest challenge in vehicle infotainment. Hosting 20+ industry leading speakers, the congress will outline operating system and platform solutions, connectivity architecture, app development and user interfaces to create competitive infotainment systems, optimize integrated with embedded functionality and maximize customer appeal tosell more vehicles.
For more information please visit: http://www.smart-phone-vehicle-integration-2014.com/
Automobile UX: Emerging Infotainment Systems and In-Car Apps From a User Expe...Robert Gardner-Sharp
This paper not only divulges this bourgeoning in-car infotainment industry, but also conveys its inherent challenges and complexities, particularly for user experience. Through an assessment of multi-disciplinary discourse on cognitive load in high-risk context of use, and a collection of design and usability theory and practice, insights are gained that inform and inspire the wider adoption of in-car infotainment systems as viable and compelling platforms in user experience.
A presentation that outlines answer to the following questions: What makes passengers feel good about flying? What can aviation learn from other business sectors? What are innovative onboard products and services that show the way the cabin experience will evolve?
Enter the New App Generation: Deliver Intuitive
Content to Springboard into the ‘Revenue Era’ of
Infotainment.
8th-9th April, Hotel Kempinski, Munich, Germany
In the past decade, auto manufacturers have installed various technologies designed to make cars safer, more responsive, and more pleasurable to drive. From the hands-free cellphone, to iPod berths, to satellite radio, to automated parking—not to mention Google’s self-driving vehicle—the automobile is undergoing an electronic overhaul that promises to transform its role for consumers. What once was perceived as personal transportation is fast evolving into a new mobile device, merging with the digital world into an all-encompassing communications environment.
This ongoing transformation is poised to shift into high gear as cars display still greater connectivity and broader capabilities than ever. What makes this shift different from the way automobiles adopted new technologies in the past is that this time, automakers may have to consider how they can quickly merge consumer electronics and software with their traditional automotive systems.
Disrupting the Car Industry and Driver Experience with APIs - API Days San Fr...Fabernovel
Announcing API Days San Francisco 2014, focused on APIs for Connected Cars and Driver Experience.
This edition will focus on how APIs are disrupting the Car Industry and the Driver Experience, paving the way towards the connected car of the future.
According to Mark O'Neill, VP Innovation at Axway, "Soon we will see apis as being just as fundamental to cars as fuel or tires".
Come join us at API Days San Francisco 2014, from June 13th to June 15th at PARISOMA (169 11th Street).
More info: http://sf.apidays.io
The Internet of things is spreading its influence on all the verticals we can think of. From healthcare to agriculture, connected devices are proving to be more and more valuable everyday.
On the consumer side, very much has been said about wearables and smart home appliances. But one of the industries the most impacted by the IoT revolution is definitely the automotive sector.
The internet of things is changing the way car dealers sell cars and consumers drive them. The emergence of new products and new services will ultimately craft a new economy for the car industry. If they want to survive, the various players of the automotive industry, from carmakers, to OEMs, to insurers, will have to adapt their business model.
Fortunately, most of them have already jumped on the bandwagon. All the players of the automotive industry are now catching up, competing with each other to launch ever more innovative features.
In this presentation, we explore how the IoT is impacting the automotive sector and what new services are emerging.
Embitel has expertise in developing Android Infotainment Projects, embedded software/hardware developers and infotainment testing. As your infotainment solution partner, we provide end-to-end support throughout your product development roadmap – technology strategy, UX design, infotainment software and hardware development and support.
Prepared by Helene Andre on June 2015
The impact of the Internet of things on the automotive sector.
How will it change business models, broaden business opportunities and bring new services to consumers
What are the next challenges from security to customer relationships
Automated-Testing-of-Infotainment-Systems.pdfMatthew Allen
This whitepaper discusses the importance of automotive infotainment testing and ways to automate the QA process of in-vehicle infotainment systems (IVIS). The paper provides an overview of the changing IVI landscape, user expectations, and the challenges auto OEMs and IVI app developers face in testing infotainment systems. It further delves into how auto OEMs and IVI app creators can leverage automotive infotainment testing tools to provide customers with a flawless digital user experience.
NFC in the automotive industry was the focus of the VISIONFC Automotive Summit, an NFC Forum event, that took place in Vienna, Austria. At this event stakeholders came together to talk about how NFC enhances the automotive consumer experience and discussed NFC automotive developments, market needs and requirements.
IDTechEx Research: Printed Electronics for the Automotive IndustryIDTechEx
The total market for flexible and printed electronics in automotive applications is expected to reach $5.5bn by 2026, spearheaded by significant growth expected by OLED displays and lighting as well as in-mold electronics applications in the next decade. These slides from IDTechEx focus on these, along with other technologies that benefit from additive processing and flexibility in form factor and will include advances in printed sensors, haptics, thin film photovoltaics and others. Slides cover: Market forecasts for printed electronics in vehicles; Mature markets; Fast growing opportunities; Opportunities in the long term.
Automotive Apps & Mobile Device Evolution 2013 - PreviewMaria Willamowius
One of Europe´s most important conferences for strategic approaches and challenges in the field of app & software development in automotive cockpits. More information regarding speakers, keynotes, main topics and program on : http://automotive-apps2013.we-conect.com/en/preview/agenda/
Similar to Advanced Hmi Autotechinsider White Paper 11 10 (20)
Fabien Cure, experienced automotive wireless manager, as Chief Engineer will lead the Cohda engineering team. Fabien has over ten years of wireless and automotive design experience, and will direct the development and commercialization of Cohda’s automotive products. After extensive testing, Cohda Wireless, a global player in providing complete connectivity solutions, was selected by the United States Department of Transportation (USDOT) to provide a wide range of Vehicle-to-Vehicle (V2V) radios for the Safety Pilot Model Deployment, a real-life test on Ann Arbor, Michigan roads using 2,800 vehicles.
V2 V V2 I Apps Come To Michigan Test Bed Article 9 1 11coachdave
Connected Car technologies come to Michigan. Michigan is the place to come to test new connected car technologies, which is never more true than today! Over the last year we have seen a significant expansion of the connected vehicle test bed, called Michigan Development Test Environment (DTE) from the Novi area to Telegraph road for new Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I) applications.
Cohda Wireless Advantage and Partenership Opportunities
Advanced Hmi Autotechinsider White Paper 11 10
1. The Advanced User Interface –
Essential for the Safe and Connected Car
AutoTechinsider LLC White Paper November 2010
The Automotive UI – Strategic to the Brand
The auto industry is getting a “bum wrap”, as they say. Every article that we have read over
the last few years characterized our industry as conventional, conservative or “old-school”,
that is, resistive to adapting new ideas. Not true – our auto industry is undergoing
tremendous change and is embracing technologies to produce a connected, green and safer
car. As Charles Dickens said in the Tale of Two Cities, “It was the best of times, it was the
worst of times…” The US auto industry is emerging from the worst of financial times, the
worst crisis it has faced since the depression. Fortunately, our Industry has embraced
technologies that will produce the “best” possible driving experience for the driving pubic. The
Ford Motor Company is held up as the shining example of embracing change with SYNC as
the marquee product. Ford is selling more cars with compelling technology and what is
termed the signature-branded User Interface (UI). “Ford SYNC has shown there is a demand
for advanced UIs,” according to Joe Kennedy, president of Pandora. Ford was the first OEM
to announce Internet radio in the car!
Customers crave new
features, especially those
related to entertainment.
These new features are now
called ‘applications’ because
they work on various
computing or smart phone
platforms and in various cars.
The Apple app store is the
fastest growing enterprise. On
January 16, 2009, Apple
announced that 500 million
apps had been downloaded;
the billionth application was
downloaded only four months
later.1 Ford announced at the
January 2010 Consumer
Electronics Show that a SYNC
car would support
downloadable apps stores.
Other OEMs are quickly
responding, ushering in the
best of times for the driving
public.
1
http://www.apple.com/ca/press/2009_04/app_store.html
Dave
McNamara
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Autotechinsder
LLC
1
November
8,
2010
2. The Advanced User Interface –
Essential for the Safe and Connected Car
AutoTechinsider LLC White Paper November 2010
The advanced UI is strategic to getting more features/functions in the car. Autotechinsider
LLC has quantified the UI space as a large and growing business. We conducted a recent
study for Telematics Update Business Intelligence, which quantified a $1.8 Billion market in
2013 for displays, software, and controls - switches/haptics. The overall HMI revenue with a
CAGR of about 14% (2009-2016) is significant. New hardware components will be added to
allow drivers and passengers to access new features, especially connected vehicle services.
HMI components are estimated at about 2-3% of overall total ADAS and infotainment costs,
which are growing at about a 7–8% annual rate. In conclusion, growth not de-contenting of
vehicles can be expected. The HMI is the all- important means to bring new content into the
vehicle. Hence, the HMI is strategic and worthy of investment as a new, affordable robust
technology becomes available.
The size of the HMI Opportunity
Dave
McNamara
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Autotechinsder
LLC
2
November
8,
2010
3. The Advanced User Interface –
Essential for the Safe and Connected Car
AutoTechinsider LLC White Paper November 2010
If this is not enough, safety systems, specifically Diver Assistance Systems (DAS), are the
fastest growing auto elecs. segment, with ACC and side vision as the vanguard.i In the past,
ABS, seat belts and airbags were high safety wants. Today, OEMs are positioning DAS
especially on luxury vehicles as a key product differentiator. On top of this new infrastructure
based safety features, based on Vehicle-to-vehicle (V2V) and Vehicle-to-Infrastructure (V2I)
or I2V will show up in cars in the 2014-17 time frame. As shown in the chart on the next
page, these new safety features will have significant impact on the automotive UI. Please
visit the IntelliDriveSM website, www.intelidrive.org, to see the videos of Intersection collision
warning/mitigation features to see first how drivers will benefit.ii The goal in mind is
eventually autonomous driving or cooperative driving. The Volvo City Driving feature, stop-
and-go ACC is a forerunner of new “autonomous driving” to allow hands off the wheel and
foot off the accelerator driving under certain conditions.iii It’s easy to envision stop-and-go
ACC evolving into “Platooning” – the driver relies on the system for low speed driving, joining
a group of vehicles travelling faster than the “congestion” speed. Today, new ADAS systems
require the driver to be fully responsible for mitigating any collision, e.g. blind spot detection
and lane departure. Autonomous driving is a ways off, therefore, capable HMIs will be
needed to support all this new information presented to the driver.
Dave
McNamara
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Autotechinsder
LLC
3
November
8,
2010
4. The Advanced User Interface –
Essential for the Safe and Connected Car
AutoTechinsider LLC White Paper November 2010
As shown below new features/functions, such as forward collision, night vision, intersection
safety, do not pass, etc. will have a major design impact on the UI requiring new
technologies. For example, several of the HMI experts we interviewed indicated the need for
Heads-Up displays (HUDs) as the means to get new safe treated information into the car.
Even though HMI experts agree auditory alerts, especially the “alarm bell” type get our
attention, we need a visual display in the field of view with the critical information as to the
nature of the alert.
The Impact of new features/functions on the automotive HMI
Dave
McNamara
-‐
Autotechinsder
LLC
4
November
8,
2010
5. The Advanced User Interface –
Essential for the Safe and Connected Car
AutoTechinsider LLC White Paper November 2010
The basis of this article is the author’s work to compile a comprehensive report for Telematics
Update Business Intelligence, titled “The Automotive User Interface the Key Brand
Differentiator”.iv In-depth interviews with more than 30 experts in the U.S. and Europe were
conducted and 75 users and decision makers were surveyed. These industry leaders agreed
on the strategic importance of the HMI and that their customers wanted both new safety and
connectivity features! OEMs are learning from Apple and the CE industry to be user-
experience focused versus developing task-centric UIs. Great user experiences are clearly
defined by the iPhone and iPod, according to the Telematics Update survey and expert
interviews. “Apple has showed us that there is a market for the better user interface, They
took complex devices and made them simple – hiding the complexity”, according to Rod
MacKenzie ITS-America’s CTO. What translates well from the CE world to the automotive
word is still a subject of debate, however. Defining the user experience for the car means
including a wide range of features and functions, encompassing safety, infotainment, and
now the use of devices outside the car (remote control apps, for example).
The experts described to us why the advanced UI is important, as:
1. A brand differentiator, overall the car is easier to use and safer than the competition
2. An enabler of valued safety features/functions: the need to integrate new DAS features
and deal with infotainment-related distraction issues
3. Improved time-to-market with new features; the UI has now become a constraint, new
adaptable platforms and tools are needed
4. A response to consumer demand - affordable, capable UIs are moving downscale
because consumers want them
5. A response to the Consumer Electronics (CE) industry. The CE industry drives demand,
but doesn’t design with driving in mind and can’t do integration at the car level. OEMs
need to take control and build a capable UI platform.
The HMI Development Process is the Key Enabler
OEMs think they are best at designing the UI with driving as the primary task. “The CE
industry doesn’t design with driving in mind” explains why the industry is viewed as slow and
conservative. The OEM HMI development process is resource and time consuming. The
process is geared to minimize the risk of inappropriate customer “field testing” and
importantly distraction. But, everyone today agrees that safety features and connectivity sell
cars. How to get all these features/functions in the car while meeting the highest quality,
reliability and affordability?
The OEMs and Suppliers interviewed and our on-line survey described the “best-in-class”
development process as keeping these goals in mind:
74.0% of respondents listed easy-to-use/simple
12.3% of respondents listed safe to use
5.5%of respondents listed aesthetics/attractiveness
2.7%of respondents listed cost value
Dave
McNamara
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Autotechinsder
LLC
5
November
8,
2010
6. The Advanced User Interface –
Essential for the Safe and Connected Car
AutoTechinsider LLC White Paper November 2010
The industry as a first step has participated in government and industry cooperative efforts as
the means to understand key safety related problems .The Collision Avoidance Metrics
Partnership (CAMP) is the key industry effort, in collaboration with NHTSA and the USDOT;
to develop an understanding on how new safety features/functions should work. v CAMP,
created by GM and Ford in 1995 has worked to resolve the key pre-competitive issues
needed for deployment of these new safety features. OEMs will take these learnings to
develop executions consistent with their brands and vehicle/interior architectures. Also, the
Integrated Vehicle-Based Safety Systems (IVBSS), the five-year cooperative research
project, combined several DAS features/functions (forward collision, lane departure, lane
change, and curve speed warning) into an integrated system.
The concern for ease and simple to use applies to safety and connectivity features/functions
alike. The key question is how well do safety features work, the class of features that interact
directly with the driver through the senses and rely on the driver to take action. Do these new
safety have “value”, in the sense of reducing accidents with out negative consequences?
Relative to HMI development we ask a different set of questions, how effective is the “alert”
that is being understood and appropriately acted on. In the case of infotainment features,
that we use everyday of an entertainment (Pandora) and information (navigation with traffic)
related, distraction is the key issue.
As mentioned, designing safe treated
features/functions has a very different set
of considerations. The use of vehicle
simulators has significantly increased the
understanding of alerts and warnings,
because realistic driving scenarios can be
created to measure response without
putting anyone at risk. Ford, Toyota, GM,
and other OEMs and suppliers have
vehicle simulators and have used them to
test possible warning solutions. Many of
these experiments have been done in
collaboration with NHTSA, specifically
with CAMP. The naturalistic studies
focused on front collision, blind spot, lane
change, curve speed, and backup-
warning systems. The systems that made
use of instrument cluster based displays,
heads-up displays, haptic seats, and a
variety of audible warnings. Results
showed that the most effective solutions
use warnings that appropriately communicate urgency and combine sensory alerts.
Basically, haptic warnings must be intuitively related to event, visual warnings must be clearly
seen without having to look down, and the audible warnings must be of a frequency that is
clearly heard by people of all ages.
Dave
McNamara
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Autotechinsder
LLC
6
November
8,
2010
7. The Advanced User Interface –
Essential for the Safe and Connected Car
AutoTechinsider LLC White Paper November 2010
To make these warning systems truly useful for protecting people and saving lives, the
system that detects the problem condition (and generates a warning) must have a high
degree of accuracy, and must not generate false positives. If drivers lose confidence in
warning systems, they will disregard the warning and render it useless. Basically, the
accuracy and dependability of the detection system is as important as the effectiveness of
the warning itself. CAMP has identified these criteria for designing displays, the combination
of visual and auditory alerts: vi
1. get attention (auditory best)
2. convey urgency (auditory best)
3. be annoying (combination)
4. be understandable (visual best)
5. be effective at indicating where the collision is (visual best)
6. be effective about what to do (visual best)
7. overall utility.vii
The OEMs surveyed all have formal design processes that are an intimate part of their
overall vehicle design process. This implies that design guidelines must be met and verified
before proceeding. Several tier ones also have a formal process around capturing customer
and technology trends and verifying requirements. Some of those surveyed indicated that
they are currently creating a disciplined HMI process. Regardless of whether the OEM directs
and specifies all or some of the HMI development process, these are the critical success
factors:
Human factors: professionals who are knowledgeable and experienced
Strong internal design guidelines
Continuous benchmarking of the competition
Participation in key consortiums
Generic usability or naturalistic studies to understand driver behavior
A formal software development process: involving requirements capture
On-going product improvement through social networks: including customer and
developer involvement
Dave
McNamara
-‐
Autotechinsder
LLC
7
November
8,
2010
8. The Advanced User Interface –
Essential for the Safe and Connected Car
AutoTechinsider LLC White Paper November 2010
It is important to identify the tier two suppliers who are focused on providing platforms and
tool sets for developing advanced UIs. The three that were often mentioned in our interviews
were Altia, Elektrobit, and MECEL who are revolutionizing UI design, providing software tools
and collaborative approaches. To help us visualize the process, the graphic below outlines a
generic process for creating an infotainment system with a touch screen. The starting points
for this process are well thought-out use cases.
Dave
McNamara
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Autotechinsder
LLC
8
November
8,
2010
9. The Advanced User Interface –
Essential for the Safe and Connected Car
AutoTechinsider LLC White Paper November 2010
Advanced UIs – The Future Safe and Connected Car
We asked the experts (in our interviews and on-line survey) who are the current leaders,
what technologies and processes do they employ (previously discussed) and what will the
future UI look like (with 2015 in view). You will have to read the full 100-page report because
of the brevity of this article, but here are selected findings:
The multi-modal UI as represented by the Audi A8 received high marks. Multi-modal
means the use of large displays, easy to reach controls/steering wheel controls
supplemented by voice.
The use of large panel displays in the cluster and center stack, especially. Haptics will
largely be a luxury vehicle application, as will be OLEDs. As one expert said, “It’s all
about getting larger, more capable displays in the cars.” According to another expert,
“Affordability is the issue relative to application.” Volume application, expected around
2015 is needed in HUDs and large cluster LCDs before wide adoption in mid-range
and smaller cars. The 2010 Range Rover with the 12inch LCD and the Lexus with
the use of super bright OLEDs are showing us the future.
Dave
McNamara
-‐
Autotechinsder
LLC
9
November
8,
2010
10. The Advanced User Interface –
Essential for the Safe and Connected Car
AutoTechinsider LLC White Paper November 2010
Lexus OLED for Navigation Display
2010 Range Rover LCD Display Cluster
Dave
McNamara
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Autotechinsder
LLC
10
November
8,
2010
11. The Advanced User Interface –
Essential for the Safe and Connected Car
AutoTechinsider LLC White Paper November 2010
Haptics as represented by the new BMW 5-series has arrived and significantly
improved i-Drive such that it received a best-in-class rating. Also, surprisingly many
think haptics will relegate voice recognition to complex data entry tasks (e.g. Music
search implemented in Ford SYNC).
OEMs such as Mercedes are showing publically implementations of new collision
warning features see below. Challenges remain on how these new functions
associated with curve speed warning and intersection safety will be integrated in the
car. For this reason, the USDOT proposed a safety pilot of 1000 or so vehicles in the
2011-2012 time frame, as well as continuing CAMP’s work.viii
Surprising the resurgence of HUDs is expected, as several experts indicated that
HUDs are now affordable and more importantly packageable. HUDs are a new
display surface, a way to get important information into the car! Our report
forecasted significant growth in HUD applications in the 2013-2015 tine frame
Dave
McNamara
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Autotechinsder
LLC
11
November
8,
2010
12. The Advanced User Interface –
Essential for the Safe and Connected Car
AutoTechinsider LLC White Paper November 2010
The year 2015 will be an important one for the auto industry and for the advancement of the
auto UI. The U.S. auto industry is expected to have restructured and largely recovered by
2015, returning to the 1976–2020 trend line of about 16 million vehicles sold per yearix. The
vehicle of 2015 will be safe and connected, built on open, green, and energy-efficient
platforms. We think the new technological trends include:
• Significant penetration of DAS features augmented by IntelliDrive SM features,
cooperative driving systems introduced
• Connected car technologies will be available on all vehicle types, including mid-range
and lower-end vehicles, with UIs designed to be safe, affordable, easy to use, and
aligned with brand identity.
• Best-practice HMI development process and associated tool sets adopted
• The strongest brands and suppliers will be the winners. They are best placed to
respond to customer demands and have already adopted advanced UIs
Dave
McNamara
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Autotechinsder
LLC
12
November
8,
2010
13. The Advanced User Interface –
Essential for the Safe and Connected Car
AutoTechinsider LLC White Paper November 2010
In conclusion, below are two contrasting views of the advanced UI or cockpit of the 2015
vehicle. The windscreen display is “over-the-top” but recognizes the need for a new display
surface. We agree expanded but a more judicious use of HUDs. The graphic on the next
page is what we summarized from what the experts told us, the “multi-modal” UI.
Wired Magazine – the windshield is the display
Dave
McNamara
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Autotechinsder
LLC
13
November
8,
2010
14. The Advanced User Interface –
Essential for the Safe and Connected Car
AutoTechinsider LLC White Paper November 2010
The 2105 Advanced UI
Adoption of the advance UI will be steady and will
require significant “value engineering” to achieve the
right performance with quality and affordability. We
expect governments to encourage and accelerate
deployment through regulatory actions. For example
in the US we expect NHTSA to use New Car
Assessment Program (NCAP) to encourage OEMs
to build safer vehicles and consumers to buy them.
Important to the development of new active safety
products, NHTSA has added new rating categories
to NCAP. The current focus on “crash worthiness”
testing to change to “crash avoidance” testing.
Dave
McNamara
-‐
Autotechinsder
LLC
14
November
8,
2010
15. The Advanced User Interface –
Essential for the Safe and Connected Car
AutoTechinsider LLC White Paper November 2010
The HMI is indeed strategic as we enter the “best of times”, as our cars become safer and
connected. We just need to design easy to use and effective UIs to accommodate more
features/functions and at the same time deal with driver distraction. Fortunately, our former
“old-school” auto industry is up to these challenges. The unfortunate alternative is de-
contenting, what the driving public doesn’t want!!
Frost
and
Sullivan
2008
market
reports
i
ii
http://www.intellidriveusa.org/library/videos/ica.php
iii
2009
New
York
Auto
Show:
Volvo
XC60
with
City
Safety
forerunner
of
Platooning
iv
http://www.telematicsupdate.com/human-‐machine-‐interface-‐report/index.html
v
VEHICLE
SAFETY
COMMUNICATIONS
IN
THE
UNITED
STATES,
Michael
Shulman
Ford
Motor
Company
United
States
Richard
Deering
General
Motors
Corporation
United
States
Paper
Number
07-‐0010
vi
NHTSA
–
CAMP
Annual
Report
vii
http://www.nhtsa.gov/people/injury/research/pub/acas/Ch3-‐10.htm
viii
The
USDOT
has
recently
announced
that
a
site
will
be
chosen
to
launch
this
―safety
pilotǁ‖
of
V2V
safety
applications,
thousand
of
vehicles
will
be
involved
•
the
pilot
goals
presented
at
a
recent
USDOT
workshop
were
to
support
the
2013
Regulatory
V2V
Decision
with
field
data
and
drive
public
awareness
&
acceptance.
•
Expect
this
project
to
be
a
launched
in
2011
running
through
2012
as
a
key
input
to
federal
rulemaking.
According
to
the
Center
for
Automotive
Research
ix
Dave
McNamara
-‐
Autotechinsder
LLC
15
November
8,
2010