Brandix is Sri Lanka's largest apparel exporter with over 40,000 employees. It uses various logistic functions like customer service, warehouse management, inventory management, transportation management, and demand forecasting. However, it faces challenges like shrinking lead times, frequent style changes, raw material capacity issues, and poor information flow/forecasting. The document recommends solutions like new inventory systems, lean manufacturing, cost reduction, and continuous improvement.
strategic practices of the of Keells Food Product PLC Tharushika Ruwangi
I am pleased to present strategic practices of the of Keells Food Product PLC on behalf of the Strategic Management module. By studying this report you would be able to understand the strategies used in the Keells Food Product PLC and how effective it has established within the Keells Food Product PLC.
Situational analysis & integrated communication plan for Keells Super.Dayenkie Chandrasekera
This report is prepared in order to assess the productivity of the currently implemented communication strategies and based on the findings, to outline the integrated communication plan of Keells Super for the next financial year.
Unit 1: Business and Business EnvironmentMaruf Bappy
The business environment is the combination of ‘Business’ and ‘Environment’. Business Environment is the surroundings of business where the business operations are operated and affected. The success of Business highly depends on proper use of the environment. Many factors affect the business operations and the product line. The assignment has been prepared with scrutinization of the business environment of the top retailing business Asda. The analysis of the macro factors for Asda has been shown in the assignment. As a leading retailer, Asda devotes its effort to retain their current position in the industry where it operates and in this regard, it is essential to understand overall business environment which affects company’s operation. Throughout this work, a brief overview of the business and business environment of Asda is illustrated.
Walmart* have done tremendous work on supply chain management. One of the
keys to Walmart’s effective logistical system is the flexibility that it has when
choosing suppliers.
When Walmart negotiates with suppliers and the suppliers know that Wal-Mart
will only pay the most competitive prices. This is because it is very easy for them
to find another supplier of that particular material with a lower price and very few
logistical problems
Another reason that Walmart's prices are so competitive is because they buy in
such large quantities that transportation from one end of the supply chain to
another is not as costly for additional units. Here they focus on bulk and get profit
out of it
This aspect of the logistical system does not come from skill or expertise it simply
comes from the sheer size of the company, but this is still a factor.
Walmart buys so many supplies from different places throughout the world, that
they have the luxury of using bigger trucks and using less fuel to go back and forth.
Also if by chance they have to use shipping services to transport material from one
location to another, Walmart will give them so much business that they will get
huge discounts.
Prepared By Dharmik
This report is prepared in order to assess a customer journey map is merely an illustration of all the touch-points when customers come into contact with Keells Super online or offline platforms. And using the surveys to gather voice of customer insights about the Keells Super experience is a great way to understand how our customers and the company are performing in the eyes of consumers.
strategic practices of the of Keells Food Product PLC Tharushika Ruwangi
I am pleased to present strategic practices of the of Keells Food Product PLC on behalf of the Strategic Management module. By studying this report you would be able to understand the strategies used in the Keells Food Product PLC and how effective it has established within the Keells Food Product PLC.
Situational analysis & integrated communication plan for Keells Super.Dayenkie Chandrasekera
This report is prepared in order to assess the productivity of the currently implemented communication strategies and based on the findings, to outline the integrated communication plan of Keells Super for the next financial year.
Unit 1: Business and Business EnvironmentMaruf Bappy
The business environment is the combination of ‘Business’ and ‘Environment’. Business Environment is the surroundings of business where the business operations are operated and affected. The success of Business highly depends on proper use of the environment. Many factors affect the business operations and the product line. The assignment has been prepared with scrutinization of the business environment of the top retailing business Asda. The analysis of the macro factors for Asda has been shown in the assignment. As a leading retailer, Asda devotes its effort to retain their current position in the industry where it operates and in this regard, it is essential to understand overall business environment which affects company’s operation. Throughout this work, a brief overview of the business and business environment of Asda is illustrated.
Walmart* have done tremendous work on supply chain management. One of the
keys to Walmart’s effective logistical system is the flexibility that it has when
choosing suppliers.
When Walmart negotiates with suppliers and the suppliers know that Wal-Mart
will only pay the most competitive prices. This is because it is very easy for them
to find another supplier of that particular material with a lower price and very few
logistical problems
Another reason that Walmart's prices are so competitive is because they buy in
such large quantities that transportation from one end of the supply chain to
another is not as costly for additional units. Here they focus on bulk and get profit
out of it
This aspect of the logistical system does not come from skill or expertise it simply
comes from the sheer size of the company, but this is still a factor.
Walmart buys so many supplies from different places throughout the world, that
they have the luxury of using bigger trucks and using less fuel to go back and forth.
Also if by chance they have to use shipping services to transport material from one
location to another, Walmart will give them so much business that they will get
huge discounts.
Prepared By Dharmik
This report is prepared in order to assess a customer journey map is merely an illustration of all the touch-points when customers come into contact with Keells Super online or offline platforms. And using the surveys to gather voice of customer insights about the Keells Super experience is a great way to understand how our customers and the company are performing in the eyes of consumers.
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In BlueOrchard’s fourth annual Social Performance Report,
we review the Social Performance Objectives that we as a
company have defined for 2013/2014 and provide concrete
examples of how these objectives are being pursued through
our daily activities, the products we create for our investors,
and the microfinance institutions in which we invest.
Expanding the access to financial pr oducts for micro entrepreneurs and small businesses; Empowering them to
manage their own financial future and improve their families’
well-being; Supporting the healthy development of the
communities in which they live. This is what microfinance
is all about, and the ability to achieve these outcomes is what
social performance management aims to assess.
Throughout the microfinance industry, there has been significant progress made to make social performance management more systematic and concrete. The Universal Standards for Social Performance Management that were released in 2012 developed benchmarks and yardsticks against which performance can be assessed.
We, at BlueOrchard have been actively involved
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a difference: by setting specific objectives, we aim to define
and illustrate how BlueOrchard works to make that difference,
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Health and Safety Management System at Noyan Lankan Pvt. Ltd. Of Mas Holdings Tharushika Ruwangi
After completing our “Human Resource Management” module, we were asked to prepare a report on Employee Health and Safety in an organization as an assignment. And also we were asked to do a presentation on that.
So, at first our group members got together and discussed what organization should be taken. Among the ideas we thought to select Noyan Lankan Pvt. Ltd. Of Mas Holdings, which have a world known trade name in world apparel industry.
We have observed the Health and Safety Management System at Noyan Lankan Pvt. Ltd. Of Mas Holdings in the next pages of this report.
organizations should have to maintain their businesses in a marketing oriented way. It doesn’t matter whether the organization is large scale or small but almost all the organizations have to achieve their best not because they have to but to survive in the market. In order to survive in the market they have to provide quality for customers which is better than the competing organizations. So therefore every organization need to have a quality oriented businesses for their survival.
During the module “Quality Management” we have been asked to fulfill a report and a presentation as the semester assignment.
We have chosen “Coca-Cola” which is the leader in beverage industry for our assignment. As the leading beverage brand in Sri Lanka they have good quality strategies within their organization. So it’s one of the best chances we’ve got to study the quality oriented strategies of this company as they have reached their best level.
Career Management
“A problem solving/ decision making process aimed at optimizing the match between an individual’s needs and values and his or her work related experience.”
Decisions of Operations Management
Goods and Service Design
Process and Capacity Design
Location Decisions
Layout Planning
Job Designing & Human Resource
Supply Chain Management
Material Requirement Planning And Inventory Control
Production Scheduling
Managing Quality
Maintenance Management
Decisions of Operations Management
Location Planning
Layout Planning
Supply Chain Management
Product and Service Design
Process and Capacity Design
Production Scheduling
Managing Quality
Maintenance Management
Job Designing & Human Resource
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The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
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Logistic functions of Brandix
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Table of Contents
Introduction...........................................................................................................................2
Objectives..............................................................................................................................3
Introduction to the Organization...........................................................................................4
Logistic functions of Brandix................................................................................................6
Customer service ...............................................................................................................6
Warehouse management system........................................................................................6
Inventory management and capacity planning ..................................................................6
Technologies and information systems .............................................................................7
Transport management system..........................................................................................7
Supplier relationship management ....................................................................................8
Demand management system............................................................................................8
Challenges and issues of logistic functions of Brandix.........................................................9
Recommendations ...............................................................................................................10
References ...........................................................................................................................11
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Introduction
As the global economy slowly turns itself around and begins its long-term recovery driven
by rapid growth in Asia, greater stability in the United States and the Middle East,
tempered somewhat by Europe’s continuing economy troubles. Sri Lanka today stands on
the verge of success and prosperity.
With the permanent peace to the country in May 2009, the Sri Lankan Government has
accelerated economic progress through a series of measures such as control of inflation,
Reduction of interest rates, encouragement of tourism sector……etc.
Therefore today’s business organizations should have a well-managed logistic
management system within the organization in order to get the maximum output from its
employees as well as to increase the efficiency and effectiveness of the day to day work
activities in an economical way while reaching the objectives of the organization. It
doesn’t matter whether the organization is large scale or small but almost all the
organizations should have to achieve their best not because they have to but to survive in
the market while achieving the organization’s goals and objectives. So having a well-
managed Logistic Management system is a complete and utter plus point for any
organization where every organization is looking for maximum efficiency and
effectiveness.
After finishing the module “Logistic Management” I have been asked to go through the
information given by lecturer with regard to the logistic functions and to fulfill a report as
the end semester assignment on the topic of “Logistic Functions”.
So with that, I am pleased to present my report with regard to the analysis I did on
“Logistic Functions of Brandix” on behalf of the “Logistic Management” module. By
reading this report you would be able to make a clear view about the Logistic Functions of
the Brandix as well as you would be able to get to know how effective it is and what they
should change in order to make it more effective.
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Objectives
To get more knowledge about the practical side of logistic management.
To learn about the logistic functions and to identify its effectiveness and
weaknesses.
To forecast / predict the future situations with regard to the current practices of
logistic functions.
To cover my assignment of writing an analytical report on “Logistic Functions of
Brandix”.
To confirm the knowledge which I learnt by Logistic Management module.
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Introduction to the Organization
As the apex holding company of the Group, Brandix Lanka functions as the corporate
headquarters from which centralized services are provided. These include Finance,
Corporate Finance, Investments and Project Management, Treasury Management, Legal
and Secretarial Services, Tax Planning, Compliance, BOI Relations and Engineering. It is
also responsible for Human Resources Management, Corporate Communications, the
Group’s Management Information System and Communication Infrastructure. Forging the
strategic direction of the Group, Brandix Lanka is responsible for the creation of brand
equity, as well as establishing and monitoring Group-wide adherence to the principles of
Corporate Governance and Corporate Social Responsibility.
Now Brandix is the largest exporter of apparel in Sri Lanka. In last year they exceed
annual turnover USD 500 million. Also Brandix is unlisted company. A single
manufacturing facility in 1972 was the springboard to the 38 plants island wide and
supports the Group and employs over 40,000 people directly. The Brandix consists of
factories located in Sri Lanka, Bangladesh and India, producing a wide range of apparel
categories.
In 1992 Acquired Phoenix Fashions (Pvt.) Ltd, Set-up Lux Shirts Kahawatta (Pvt.) Ltd,
Acquired Kuruwita Manchester Textile Mills Ltd. In 1993 Commissioned Kuruwita
Textile Plant, Set-up LM Collections (Pvt.) Ltd, Formed Mast Lanka (Pvt.) Ltd. In 1997
Set-up Phoenix College of Clothing Technology (Pvt.) Ltd, Brandix Lanka Ltd was
founded under one logo in 2002 and pioneered the concept of holistic apparel solutions
from a unique, customer-centric structure. In 2006 launch the first manufacturing unit at
Brandix India Apparel City. A concerted initiative to facilitate their vision of achieving
manufacturing and supply chain excellence, and working closely with their partners, they
provide truly inspired solutions.
Brandix was presented the Presidential Award in recognition of its contribution to the
national economy as the Highest Net Foreign-Exchange Earner in 2005 and the
Outstanding Exporter of the Year award in the Apparel Category in 2005. In 2007, the
Export Development Board of Sri Lanka identified Brandix as Sri Lanka’s largest apparel
exporter. It won the coveted Most Outstanding Exporter of the Year award at the National
Awards for Export Excellence in 2003.
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The group emerged the overall national winner of both the Nagasaki Yamamoto Kaizen
Award and the Taiki Akimoto 5S Awards in 2004, making history of sorts when both
national awards were bagged by one company. Brandix has also received numerous
other awards including Community Leader Awards, National Safety Awards, National
Productivity Awards, Kaizen Awards and numerous customer-recognition accolades.
Brandix continuously demonstrates its commitment to responsible business practices by
actively pursuing ISO, SA8000 and WRAP certification programmers at its various
plants.
Sri Lanka's apparel sector inspiration Brandix has achieved a world first across all
sectors, with its Green Factory in Seeduwa becoming the first apparel manufacturing
facility in the world to be rated Platinum under the Leadership in Energy and
Environmental Design (LEED) Green Building Rating System of the US Green Building
Council.
The Board of Directors, headed by a Non-Executive Chairman, CEO and five Directors,
is responsible for setting the direction of the company and for the formulation of the
overall business policy and strategy. The Board also sets the desired standards and
priorities concerning the management of the Company and the conduct of all its business
affairs accordingly. It is ultimately responsible for the Company’s activities, strategies
and its financial performance. The Board formally met 4 times during the year. The CEO
and Directors meet informally on a weekly basis to brainstorm, review and charter plans
and operations pertaining to individual SBUs. In addition, the CEO and the Executive
Directors conducted quarterly reviews of the performance of the SBUs.
Board of Directors
Left to right : Udena Wickremasooriya, Trevine Jayasekara, Ajit Johnpillai, Sarnoff Omar, Aslam Omar, Ken
Balendra, Feroz Omar
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Logistic functions of Brandix
Customer service
Building strong customer and vendor relationships are pursuits of paramount importance
for Brandix, while working in an ethical, socially responsible and transparent manner have
been the determinants of its success. The group has let its products and services do the
talking, playing down any overt promotional efforts, despite winning a slew of national
awards for quality and productivity. Meanwhile, its corporate pillars of environment,
people, technology, community commitment and compliance serve as beacons for its
growth and strategic direction.
Warehouse management system
Brandix warehouse management system (WMS) provides database and user level tools in
order for a company to optimize it’s storage facilities while at the same providing user
level task direction and activity support. The combination of system direction operations
supported by real time, paper less, and interactive information systems will provide
warehouse management and personal with the tools to direct, control, measure and report
on distribution operations.
Inventory management and capacity planning
For inventory management and capacity planning Brandix use Enterprise Resource
Planning (ERP) Software. The software will provide Brandix with complete support for
Enterprise Resource Planning (ERP), customer relationship management, business
performance management and value chain collaboration. Some of the key benefits of this
system are that it significantly improves the availability of real time information for
management decision making, a seamless processing from receipt of customer order to
delivery as well as the ability to incorporate e-business through the logistics chain.
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Technologies and information systems
Brandix Lanka is the hub from which all centralized services are provided.in addition; it is
responsible for Corporate Communications, Management Information System and
Communication Infrastructure. It drives the Group's brand equity and strategic concepts
including its considerable investments for local and regional expansion, and establishes
and monitors Group-wide adherence to corporate governance and CSR and environmental
initiatives.
Brandix i3
Brandix i3 is the IT and Consulting Company of the Brandix Group, which was fused
bringing together experts from the fields of ERP Consulting, Enterprise Software
Development and Business Improvement.
Transport management system
Transportation involves many different parties within and outside a company who are
required to routinely share information and ideas. Specially involves some foreign
countries also. Brandix used fully functional transportation management system should
provide the basic components of a shared information system to support.
Content such as rates, routes, roles and contracts at inter enterprise generic levels
Commerce to support and credit transaction sets documents and information
exchanged to facilitate the booking execution.
The data model and data dictionary of the TMS should thus support a wide and divers
range of interactions. The combination of these robust system infrastructures and
collaborative applications should enable the usre to perform all necessary functions
involved in the planning, execution and analysis of transportation movements.
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Supplier relationshipmanagement
Brandix supplier relationship management is relatively new way of categorizing softw are
born out of the concept that you have customer relationship management system for
managing customer facing processors, enterprise resource planning (ERP) system for
internal processors and SRM for both supplier facing process and managing the supply
base. Actually now Brandix use fast react software to their enterprise resource planning
(ERP). The heart of SRM is sourcing and procurement which differ from their internally
focused ERP counterparts primarily in that the SRM modules have a much greater
emphasis on integrating and connecting with the suppliers. SRM also includes interactions
with the supply base throughout the full life cycle of processors from design through to
fulfillment, manufacturing and settlement.
Demand management system
Today Brandix have moved beyond the narrow concept of statistical forecasting
encompass both global and cross enterprise trading partner processors. In addition, the real
time nature of today’s business requires the rapid feedback from markets and adjustments
to demand assumptions are propagated through the supply chain to improve delivery and
cost performance.
Demand management means identifying and creating demand (marketing, merchandising
and promoting),modeling (forecasting, pricing and life cycle planning) and collaborating
(communicate, simulate, and create consensus) with the network of trading partners. It
also means evaluating results and creating learning cycles where the market including
geographic, demographic and economic assumptions are evaluated and improved upon to
constantly improve the performance of the chain.
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Challenges and issues oflogistic functions of Brandix
Brandix has large number of logistic problems. Internal and external logistic problems are
increasing now day by day. Followings are some of them.
Shrinking lead time
Rapidly shrinking lead times is one of the biggest challenges for the industry. The growing
demand for ‘instant gratification’ by trend driven consumers could result in manufactures
being given hours rather than days to deliver new designs within the next 18 to 24 months.
Increasing no of style changers
Within short time period styles and designs are changing. When new styles come for
manufacturing plant they take some learning curve to come high efficiency level. Because
in this situations operation side cannot do manufacturing in products in high efficiency.
Not enough capacity for own raw material suppliers
Brandix own raw material producers cannot supply total garment manufacturing capacity
of Brandix. That time Brandix has to improve raw material from foreign suppliers. It
mainly effect to their value chain. As an example import yarn and factory produce mean
can add something to their value chain. In this fabric mails low capacity problem they had
to export fabric from their suppliers it effort to their value chain.
Poor flow of information
Poor flow of information in both forward and backward in the supply chain. Their
customers’ requirements, information and specifications may not pass to manufactures,
suppliers and quality issues of the raw materials also not been informed to suppliers.
Sometimes above details not pass within group suppliers also. So suppliers are not able to
send anything they produce as they do not get any feedback.
Demand forecasting problems
Poor demand forecasting. There is an issue in production planning and as a result delivery
is not met on time. Some raw materials such as packing trims are not in housed on time
and unfinished goods are remaining at packing.
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Inventory management problems
Poor inventory management. Raw materials such as interlining have to maintain minimum
stock as they widely used. Sometimes they are not available and it affect to production.
WIP in embellishment division is higher and as a result garment finishing cannot be done
as scheduled.
Recommendations
Introduce new inventory management system
Brandix has to implement just in time inventory management system as it helps to reduce
upcoming poor inventory management problems.
Build up good relationship with suppliers and customers
This reality is increasingly inaccurate as companies facilitate their return item processors
and customer feedback through their network. As a result the customer experience is
improved as retailers combine their e-commerce operations with those of their stores.
Continuous improvement
This notion is believably the most complex to exploit because of the large number of stake
holders involved in the garment industry. However this principle is applied by world class
manufacturing.
Implement lean manufacturing for manufacturing
Brandix has to use lean tools to reduce cost and increase productions effifiency.
Cost reducing
Brandix has to reduce the cost of organization and their higher level of cost savings. Such
as the duplication work, transport, delivery cost that they have been involved. Furthermore
it brings efficiency to the organization and also quick responding to the customer
demands.
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References
Books
Annual report of Brandix 2012-2013
Bob Donath,The IOMA Handbook of Logistics and Inventory Management, John
Wiley & Sons Inc.
Raja G. Kasilingam, Logistics and Transportation
Palgrave Macmillan, Supply Chain Management, 2nd edition
Web addresses
http://brandixgroup.blogspot.com/
http://brandix.com/brandix/brandix_lanka.php
http://www.brandix.com/brandix/intimate.php
http://www.ft.lk/2014/01/09/lanka-apparels-in-new-supply-chain-breakthrough/
http://www.intechopen.com/books/globalization-education-and-management-
agendas/the-company-s-logistic-activity-in-the-conditions-of-current-globalisation
http://books.google.lk/books/about/Logistics_Systems_Design_and_Optimizatio.ht
ml?id=9I8HvNfSsk4C&redir_esc=y