Strategic issues in Readymade Garments Supply Chain Management: A Study on Mo...Md. Adib Ibne Yousuf
Course: Strategic Supply Chain Management
Course Code: SCM 6405
Prepared for
Lt Col Md. Tauhidul Islam (Retd.),
Associate Professor, Faculty of Business Studies
Bangladesh University of Professionals
Prepared by: Md. Adib Ibne Yousuf
MBA in Supply Chain Management
Bangladesh University of Professionals
Strategic issues in Readymade Garments Supply Chain Management: A Study on Mo...Md. Adib Ibne Yousuf
Course: Strategic Supply Chain Management
Course Code: SCM 6405
Prepared for
Lt Col Md. Tauhidul Islam (Retd.),
Associate Professor, Faculty of Business Studies
Bangladesh University of Professionals
Prepared by: Md. Adib Ibne Yousuf
MBA in Supply Chain Management
Bangladesh University of Professionals
H & M COMPANY PROFILE SUPPLY CHAIN MANAGEMENT H&M: Organization of Supply Cha...Ajeenkya D Y Patil
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
The report identifies the current HR practices at John Keells in terms of recruitment and selection. More effective methods such as using mass media to advertise on available opportunities, a more suitable role specification document have been proposed to carry out the recruitment and selection processes smoothly. The training and development requirements at the organisation are identified next. Training programs and learning activities that are required to up build the career progression of the employees are recommended after a critical evaluation.
Staff motivation is an important component in the HR process. Hence the classical motivation theories are evaluated to reach a hybrid model which is more applicable to the culture at John Keells. The effective leadership skills that would generate staff motivation are highlighted in detail.
As the final section the possible change management challenges that would arise with the recommendations made for the HR practices at John Keells are identified with the methods to overcome them and carryout a successful change management process to restructure the HR practices at John Keells Group.
This Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants specialized in Supply Chain Management, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Supply Chain Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to improve your skills and the supply chain capability of your organization. Build success stories such as Walmart, Amazon and Zara who all gain a competitive advantage through supply chain improvements.
This Powerpoint presentation is only a small preview of our Toolkit.
You can download the entire Toolkit in Powerpoint and Excel at www.domontconsulting.com
H & M COMPANY PROFILE SUPPLY CHAIN MANAGEMENT H&M: Organization of Supply Cha...Ajeenkya D Y Patil
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
The report identifies the current HR practices at John Keells in terms of recruitment and selection. More effective methods such as using mass media to advertise on available opportunities, a more suitable role specification document have been proposed to carry out the recruitment and selection processes smoothly. The training and development requirements at the organisation are identified next. Training programs and learning activities that are required to up build the career progression of the employees are recommended after a critical evaluation.
Staff motivation is an important component in the HR process. Hence the classical motivation theories are evaluated to reach a hybrid model which is more applicable to the culture at John Keells. The effective leadership skills that would generate staff motivation are highlighted in detail.
As the final section the possible change management challenges that would arise with the recommendations made for the HR practices at John Keells are identified with the methods to overcome them and carryout a successful change management process to restructure the HR practices at John Keells Group.
This Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants specialized in Supply Chain Management, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Supply Chain Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to improve your skills and the supply chain capability of your organization. Build success stories such as Walmart, Amazon and Zara who all gain a competitive advantage through supply chain improvements.
This Powerpoint presentation is only a small preview of our Toolkit.
You can download the entire Toolkit in Powerpoint and Excel at www.domontconsulting.com
Are you getting good value from your market data? At the turn of 2017/18, grasp surveyed 24 UK Fast Moving Consumer Goods / FMCG professionals. Our survey aimed to help category management/development professionals understand how to drive maximum value from UK FMCG investment in category data & insights. Participants were asked to benchmark the performance of different category data & insight suppliers. This is an executive summary of that research. Please contact us for more details.
it includes, research and development, example, operation strategy its kinds and functions, its kinds and functions,purchasing strategy its kinds and functions,logistics strategy its kinds and functions, , HRM strategy its kinds and functions, Creating the Business Scenario,stages.
Merchandising Activities On Waymart Apparels limited.Rizwan Khan
Buying houses act as intermediary between the foreign buyer and local apparel manufacturer. Buying houses hunt buyers, approach them, send sample of apparel, negotiate price, receives confirmed order after buyer is satisfied with price and quality. Then the buying house contacts local suppliers for production of apparel strictly as per buyer’s specification in exchange of buying house commission.
Bangladesh is a developing country. In this country unemployment problem is slightly overcoming by our garments or apparel sector. A huge number of people are working in this sector. Initially, the situation of this sector is not so good but now a day this sector is earning a lot of foreign currency, around 75%-80% of our total economic growth which is making our economic sector very strong. And merchandisers are those people who are working here day to night in order to develop this sector. Merchandisers’ goal is to collect order, execute, develop the best & supply the best.
It was a great pleasure for me to work in merchandising sector of Waymart apparels ltd which provides me a wide range of scope to observe different function of buying house industry through the cordial assistance of the employees and seniors. All the employees of Waymart apparels ltd tried to give optimum service.
Introduction to Sales Management – The Sales Organization
– Determining Sales Related Marketing Policies – Sales
Functions and Policies – International Sales Management
– Personal Selling.
Sales Planning – Sales Budgets – Estimating Market
Potential and Forecasting Sales – Sales Quotes – Sales &
Cost Analysis, Sales Force Management: Hiring and Training Sales
Personnel – Time and Territory Management –Compensating Sales Personnel – Motivating the Sales Force
– Leading the Sales Force – Evaluating Sales Force
Performance.
Marketing Logistics - Distribution as Marketing Mix
Element – Distribution Resource Planning – Marketing
Channel Integration – Channel Management – Nature of
Marketing Channels – Evaluating Channel Performance-
Specialized Techniques in selling – Tele Marketing – Web
Marketing
Distribution Cost Analysis: Managing Channel Conflicts –
Channel Information Systems – Wholesaling – Retailing –
Ethical And Social Issues in Sales and Distribution
Management.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
5 Things You Need To Know Before Hiring a Videographer
Supply chain management brandix supply chain
1. Supply Chain management
Major assignment
Bachelor of Applied Science (Textile Technology)-2012/2013
Lasitha Nawarathna
2. 1
01. Define & Discuss the value chain of your organization
Selected organization: - Brandix
Brandix:- the Brandix group has pioneered the concept of holistic apparel solutions from a unique,
customer- centric standpoint since its inception in the year 2002. Its unconventional approach to a
conventional sector has propelled Brandix to the forefront of the industry as the single largest
apparel exporter in Sri Lanka with a turnover of US $ 600 Mn. The public limited company’s fast
expanding network of factories and offices span across the south Asian sub-continent.
The first company in Sri Lanka’s apparel sector to pioneer the concept of ‘total solutions’, Brandix
is now considered a preferred solutions provider to some of the world’s leading apparel brands
situated in the UK, US and parts of Europe. The group specialized In manufacturing casual bottom
, intimate apparel, underwear, lounge and sleepwear, bras, woven and knitted fabric and host of
apparel industry accessories.
A backward and forward integrated operations, the company manufactures its own fabric,
buttons treads and hangers, lending it a tactical edge in the apparel sector
Our group-wide initiatives to achieve manufacturing and supply chain excellence, close
collaboration with our suppliers, and sales offices at the customer's doorstep all guarantee fast and
flexible solutions from the source to your stores.
This core strength future reinforces our advance researches and development, outstanding design,
fabric printing, washing, dyeing, wet processing, finishing and relentless quality control services
with fastest turnaround time. Embedding and integrating these services into seamless verticality is
the value chain we offer our customers
The key value additions we offers are
Speed and flexibility
Right cost
Convenience
Assurance
Innovations
3. 2
What is Value chain:-
A model that considers how supply chain activities can add value to products and services to be
delivered to the customer
A strategic business analysis tool used for the seamless integration and collaboration of value
chain components and resources. Value chain management focuses on minimizing resources and
accessing value at each chain level, resulting in optimal process integration, decreased
inventories, better products and enhanced customer satisfaction.
Porter’s value chain consists of a “set of activities that are performed to design, produce and
market, deliver and support its product”. Porter distinguishes between
primary activities: inbound logistics, operations, outbound logistics, marketing and sales,
service in the core value chain creating directly value
support activities: procurement, technology development, human resource management,
firm infrastructure supporting the value creation in the core value chain
Figure 1
4. 3
Discussion of value chain in Brandix
When considering present value chain activities of Brandix six distinct value-adding activities
can be identified
R&D: This value-adding function includes Brandix that engage in R&D, as well as activities
related to improving the physical product or process and market and consumer research. Still
brandix has low involvement in this stage.
Design: This stage includes Brandix that offer aesthetic design services for products and
components throughout the value chain. Actually Brandix has buyer wise product development
team. Design and style activities are used to attract attention, improve product performance, cut
production costs, and give the product a strong competitive advantage in the target market. Still
brandix has low involvement in this stage.
Inbound:
This stage refers to the inbound processes involved in purchasing and transporting textile products.
Raw material such as Fabric, buttons, zippers, labels, cartons, polybags, hangers, sewing threads
are commonly used to manufacture and finish a garment and components such as parts of the
sewing machines, furnace oil, water and electricity supply are indirectly support to the production
Most of time Brandix can’t produce all raw materials under one roof. It includes physically
transporting products, as well as managing or providing technology and equipment for supply
chain coordination. Logistics can involve domestic or overseas coordination. In Brandix has anther
additional group called Brandix logistic to control and advice for unbound logistic activities
Most of the raw materials are sourced from within the group raw materials suppliers. Sometime
Brandix sourced raw materials from India, Pakistan, Hong Kong and China. All the foreign raw
materials merchandize as a FOB orders.
5. 4
Operations
Production/Assembly/Cut, Make, Trim: Brandix cuts and sews woven or knitted fabric or knit
apparel directly from yarn. The group specialized in manufacturing casual bottom, intimate
apparel, underwear, lounge and sleepwear, bras, woven and knitted fabric and host of apparel
industry accessories.
Each plant has their own fabric and trims store, cutting department, technical department, sewing
floor and ironing and packing department. Productions starts after doing the pilot run and it helps
to minimize measurements and other quality related issues. The cut-and-sew classification
includes a diverse range of establishments making full lines of ready-to-wear and custom apparel.
Sometime Brandix performing cutting or sewing operations on materials owned by others.
For the manufacturing brandix has been using lean manufacturing and modular systems. Brandix
can purchase textiles from another establishment or make the textile components in-house. All
Brandix apparel manufacturing plants going under higher efficiency its help to reduce production
lead time.
Outbound
Brandix after apparel is manufactured, Brandix has one warehouse in every manufacturing
plants. Sometime Brandix responsible for value-adding activities outside of production. Like do
some packing activates in warehouses. Most of time brandix do free on board orders that time
have to responsible for outbound logistics activates also.
Internal logistic activates and Shipping is done by third party logistic supplier and there is a
separate supplier to deliver the containers to the ports and to handle documentation work.
Bradix has additional group for monitor all logistic activities.
6. 5
Sales and Marketing
Brandix has marketing departments in New York, London and Hong Kong. In Sri Lanka brandix
buyer wise brandix has marketing teams. This function includes all activities and companies
associated with pricing, selling, and distributing a product, including activities such as branding or
advertising.
Services
This includes any type of activity a firm or industry provides to its suppliers, Buyers, or employees,
typically as a way to distinguish itself from competitors in the market. Also defectives are found
by them in the final inspection as well as their auditing point before send to retailers. We have to
replace the shortages to avoid dissatisfaction. Further to that we are claimed discounts for poor
quality products.
7. 6
02) Define & discuss the supply chain related to your organization
What is supply chain management?
According to the Council of Supply Chain Management Professionals (CSCMP), SCM can be
defined as encompassing “the planning and management of all activities involved in sourcing and
procurement, conversion, and all logistics management activities … It also includes coordination
and collaboration with channel partners, who can be suppliers, intermediaries, third-party service
providers and customers. In essence, supply chain management integrates supply and demand
management within and across companies.”
We can define supply chain management like this also Supply chain management is a set of
approaches utilized to efficiently integrate suppliers, manufacturers, warehouses, and stores, so
that merchandise is produced and distributed at the right quantities, to the right locations, and at
the right time, in order to minimize system wide costs while satisfying service level requirements.
How supply chain management related to Brandix
Managing the production of the company's good and services, monitoring, storage, inventories,
coordinating with suppliers and ensuring timely distribution of goods are some of the key functions
covered by supply chain management (SCM). When consider Brandix the supply chain is actually
made up of five important components of plan, source, make, and deliver, return. It also includes
three flows which are cash, product and information within the chain. .Through these components
and members, the Brandix management of the supply chain allows efficient inventory control. As
a dynamic process, the SCM requires the continuous exchange of information, finance and
materials between and within the members of the chain. These elements of the SCM also make
this business aspect challenging to implement and maintain.
The Brandix is one of company those who have been applying this strategy.. In Sri Lanka, the
apparel industry is one of its important and highly contributory economic sectors, hence, various
8. 7
local apparel manufacturers and businesses are employing different innovations so as to operate
successfully,
Brandix supply chain network
Raw material
Manufacturing
Garment
Manufacturing
Exporting
network
Importing
network
Yarn
(cotton/nylon
/polyester)
Fabric (Weaving/
knitting)
Ocean lanka/ TJ
Dyeing and
finishing
BTL/queanBy/
Garment
manufacturing
(R&D / cutting/
sewing/ packing)
BCW/BEL/BIA/BLI
Accessories
Buttons/hangers/tre
ads
(A & E/ T & S )
Brand-Named
Apparel
Companies
Overseas Buying
Offices
Trading
Companies
Fabric
/Accessories
Logistic and
Transport
operations
Logistic and
Transport
operations
C
U
S
T
O
M
E
R
Figure 2- supply chain network Brandix
BTL/queanBy/ Ocean lanka/ TJ /A & E/ T & S :- Brandix own raw materials manufactures
BCW/BEL/BIA/BLI :- Brandix own garment manufactures
9. 8
Brandix Supply Chain Management Functions
Transport management system
Transportation involves many different parties within and outside a company who are required to
routinely share information and ideas. Specially involves some foreign countries also. Brandix use
fully functional transportation management system should provide the basic components of a
shared information system to support:
Content such as rates, routes, roles, and contracts at inter-enterprise generic levels
Commerce to support and create transaction sets, documents, and information exchanged
to facilitate the booking, execution,
The data model and data dictionary of the TMS should thus support a wide and diverse range of
interactions. The combination of these robust system infrastructures and collaborative applications
should enable the user to perform all necessary functions involved in the planning, execution, and
analysis of transportation movements.
Operations –manufacturing
Manufacturer bears the responsibility over the production of items according to the requested quality
and the shipment of the right quantity to the right place on the right time. A lot of value addition is
there for the items produced since sourcing is done locally unless it is an exceptional case; this is quite
rare in the Sri Lankan apparel industry. The company focuses greatly on the control of its operations
and the quality. This is the consequence of vertical integration and company seeks highest quality at
every stage of production. Operations lead time depend on buyer requirement. Now our lead time
depend on 90 days to 10 days. Brandix has falsities to complete all manufactures process within 10
days also.
Supplier Relationship Management
Brandix supplier Relationship Management is a relatively new way of categorizing software–born
out of the concept that you have customer relationship management systems for managing
customer-facing processes, enterprise resource planning (ERP) systems for internal processes and
10. 9
SRM for both supplier-facing processes and managing the supply base. Actually now Brandix use
Fast React software to there , enterprise resource planning (ERP ).The heart of SRM is sourcing
and procurement, which differ from their internally-focused ERP counterparts primarily in that the
SRM modules have a much greater emphasis on integrating and connecting with the suppliers.
SRM also includes interactions with the supply base throughout the full lifecycle of processes from
design through to fulfillment, manufacturing, and settlement.
Warehouse management system
Brandix warehouse management system (WMS) provides database and user-level tools in order
for a company to optimize its storage facilities while at the same time providing user level task
direction and activity support. The combination of system-directed operations, supported by real-
time, paper-less, and interactive information systems will provide warehouse management and
personnel with the tools to direct, control, measure, and report on distribution operations.
Demand management systems
Today Brandix has moved beyond the narrow concept of statistical forecasting to encompass both
global and cross enterprise trading partner processes. In addition, the real-time nature of today’s
business requires that rapid feedback from markets and adjustments to demand assumptions are
propagated through the supply chain to improve delivery and cost performance.
Demand management means identifying and creating demand (marketing, merchandising, and
promoting), modeling (forecasting, pricing, and life cycle planning), and collaborating
(communicate, simulate, and create consensus) with the network of trading partners. It also means
evaluating results and creating learning cycles where the market, including geographic,
demographic, and economic assumptions are evaluated and improved upon to constantly improve
the performance of the chain.
11. 10
03) Identify the value chain & supply chain management challenges, issues and presently
given solutions
Challengers and issues
Shrinking lead times
Brandix identified rapidly shrinking lead times as one of the biggest challenges for the apparel
industry. The growing demand for ‘instant gratification’ by trend-driven consumers could result
in manufacturers being given hours rather than days to deliver new designs within the next 18 to
24 months.
Increasing no of style changers
With is short time of period styles and designs are changing. When come new style for
manufacturing plant they take some learning curve to come high efficacy level. Because this
situations operations side can’t do manufacturing products in high efficacy.
Not enough capacity for own raw material suppliers
Brandix own raw material producers can’t supply total garment manufacturing capacity of
brandix. That time brandix has to import raw materials form foreign suppliers. It manly effect to
our value chain. As an example if import yarn and our factory produce fabric mean can add some
ting to our value chain. In this fabric mils low capacity problem we had to export fabric from our
suppliers it effect to our value chain.
Poor flow of information
Poor flow of information in both forward and backward in the supply chain. Our customers’
requirements, information and specifications may not pass to manufacturer/ suppliers and quality
issues of the raw materials also not been informed to suppliers. Sometime above details not pass
within group suppliers also. So, suppliers are able to send anything they produce as they do not
get any feedback.
12. 11
Demand forecasting problems
Poor demand forecasting. There is an issue in production planning and as result delivery are not
met on time. Some raw materials such as packing trims are not in housed on time and unfinished
goods are remaining at packing.
Logistics problems
Brandix has large number of logistics problems. Internal and external logistic problems increasing
now day by day. Logistic and transportations problems effect to the on time delivery. Lack
communications, non-skill human resources, dealing with lot of logistic companies those are the
main reasons for logistic problems.
Inventory management problems
Poor inventory management. Raw materials such as interlining, has to maintain minimum stock as
they widely used. Sometimes they are not available and it affects to production. WIP in
embellishment division is higher and as a result garment finishing cannot be done as scheduled
Presently given solutions
Introducing new inventories management systems
Now Brandix has been implementing just in time inventory management system. Now this
concept implementing all group raw materials manufacturing companies and garment
manufacturing companies. Its help to reduce upcoming poor inventory management problems.
Implementing lean manufacturing for manufacturing
Using lean tools Brandix hope to reduce cost and increase productions efficiencies
Cost reducing
13. 12
Brandix management reduced the cost of the organization and there is higher level of cost savings.
Such as the duplication work, transport, delivery, cost that is been involved. Furthermore, it brings
about efficiency to the organization, and also quick responding to the consumer demands
Find new raw materials suppliers and increase productivity of own raw materials
producing factories
This splitting-up of once vertically aligned organizations into many independently working apparel
companies, brandix having a separate operation but in raw material capacities not enough. Now
brandix invest another fabric manufacturing companies and increase value of them value chain.
Makes efficient coordination among them a must to sustain increased competition. Also large,
vertically oriented organizations, which still exist, need to coordinate their entire supply in light of
growing inter-unit competition for productivity, often disregarding market priority. This stimulates
apparel organizations to manage their various activities under a new paradigm, supply chain
management
Brandix has set up vertically integrate city (Brandix apparel city)
Brandix India Apparel City (BIAC) is a revolutionary development in the apparel industry; a
unique, integrated apparel supply chain city, managed by Brandix Lanka Ltd. Spread over 1000
acres in the port city of Visakhapatnam (or Vizag for short) in the eastern state of Andhra Pradesh,
it brings alive an avant garde 'Fibre to Store' concept. BIAC will bring together world class
apparel chain partners from the design table to consumer brands in flawless integration.
The dynamics of the apparel market demands the key value propositions of speed to market, least
cost, flexibility & assurance of compliance. BIAC is built on this premise. Its smooth flowing
verticality will ensure minimum lead times, the most critical competitive factor.
14. 13
04) Based on the knowledge gain during this program describe your own views and
recommendations to future improve the value chain and the supply chain of your own
organization
Own Recommendations to future improve the value chain and the supply chain
Use highly accurate forecasting methods using technology
Highly accurate forecasting algorithms and dynamic time-phased replenishment plans for apparel
supply chain management, apparel marketers can reduce inventory, improve service levels
All ready Brandix use Enterprises resource planning system for forecasting. My suggestion is after
do research, Analyze sales history and forecasts in units, revenues, margin, or any other unit of
measure after that develop own highly accurate forecasting method for forecasting.
Increases involvement for highly value added stages
When consider value chain focus high value added stages. Actually when considering Brandix
value chain it start R & D, design, purchasing, production distributing, marketing and service. But
think about Brandix value chain, Percentages of involvement for each stages Brandix has low
involvement for highly value added stages. As a figure 2 mention apparel value chain highly value
added things are R&D, Design and after service. If Brandix can increases involvement for R & D
and design stages can add high value for our value chain. Its help to increases profitability also
apparel business.
Figure 3 : Source: Frederick, 2010.
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Start own logistic company
Present Brandix in bound and out bound all logistics services have been out sourcing. Because this
situations facing lot of problems. If Brandix start own logistic company can reduce several logistic
problems and save money. When we think about world success business like WALMART, they
have own logistic company and it help to meet there requirement and goals.
Build up new supplier performance evaluation system
Need to have proper supplier performance evaluation procedure to identify best and reject others
Need to build up good relationship with suppliers and customers
This reality is increasingly inaccurate as companies facilitate their return item processes and
customer feedback through their network. As a result, the consumer experience is improved as
retailers combine their e-commerce operations with those of their stores.
Have to do Continuous improvement
This notion is believably the most complex to exploit because of the large number of stakeholders
involved in the garment industry. However, this principle is applied by world-class manufacturing
In the context of this fascinating industry, a series of articles will be released in the coming months
on various aspects of the supply chain. Through these columns, we wish to give you food for
thought, bestow possible solutions to your industry’s difficulties and potentially arouse
questioning about your supply chain operations with business partners.