Electronic Commerce

1. Please Visit,
http://tranoreas.wix.com/tranotours
for more details

2. Trano Tours Site
Trano Tours Mobile Site

3. Context
Business is an industry which was revolutionized into a critical extent in recent
history with the impact of E-Commerce concept. It has become one of the main
feature to decide on the sustainability and development of each business sector.
Exposure of E-Commerce in business sectors is unique from one to another and
according to activities which the business is engaged in. With the restless and stressful
life style of people, it has become the most successful solution in order to maintain
distance relationships with customer without making a necessity to visit sales outlets.
It helped people to save their time consumed on commodity and service requirements
while improving the level of service in the business organization. Application of e-
commerce in business environment has expand from simple buying and selling
businesses to sensitive business activities such as banking transactions, hotel and air
ticket reservations. Those business sectors were described as “sensitive” industries
since values of financial transactions are comparatively greater than business
transactions in retail business activities. Even though the above concept has
established worldwide in greater scale and majority was accepted, there are also a
greater percentage of people who reluctant to change into global business
environment considering the factor of risk in business transaction. Some of the
benefits of using e-commerce business transactions are less consumption of time,
business owners can increase of the margin of profit since cost of intermediary
activities such as advertising, inventory maintenance and employee cost will be
reduced, customers can directly contact with business owners and negotiate for
transactions and also the business transaction can be customized according to their
requirements. However, there is a prime disadvantage to customer in e-commerce
application since they are not allowing a physical experience in of the product prior to
purchase of the same. Stated problem has mainly effected on trading activities of
commodities. Other than the above web site hackers and computer viruses are also
played major role in discouraging people for e-commerce business transactions.
During evaluations of e-commerce applications, it was observed that there is a greater
potentiality to establish as an online business in tourism business. Considering
intensity of domestic as well as global community to release work life stress and the
interest on exploring other countries, other cultures has become the above business as
profitable and more attractive business sector. When observing popular travel and

4. booking web sites such as Agoda.com, Trip advisor, Booking.com and Expedia.com it
was observed that those web sites are more concern on reservation of hotels since it is
the most important requirement of travelers. Proposed e-commerce business
application has prepared for hotel reservation activities as well as other value
additions. Proposed e-commerce web site will be facilitate with providing of
information in tourist attractive environment and ancient locations, locating and
booking transportation requirements near to hotels, banks and ATM locator, and other
required locators such as super markets, hospitals, post offices, famous restaurants
and also authorized currency exchange dealers in the area. Main intention of the
proposed e-commerce business application is to satisfy different requirements of
tourists at one point. It will be a total package of reservation and also more
convenience business package to customers who will visit Sri Lanka.
Government of Sri Lanka has decided to promote Sri Lanka as a tourist hub in South
Asia and also it has become one of the favorite destination in the world for tourists.
As per to statistics from the ministry of tourism, there were more than 1.5Mn tourists
visited Sri Lanka and also expecting to be increased further. Further, the government
has also implemented a project to improve individual residences in the country as
tourist’s reservations and the proposed web application will be a great advantage to
promote individual locations for tourists. Considering the government intention to
develop tourism in Sri Lanka, propose business plan has great opportunity to success
in short period of time. Main focus of the proposed business plan is to attract
international tourists who visit Sri Lanka and domestic people who intend travel in
different parts of the country. During the preparation of proposed business plan, there
was a consideration on the sustainability of business during the off season of tourists.
Introduction of diversified packages such as booking hospitals and channeling
doctors, booking of cab services will maintain the income of the business in off
season period.
Implementation of proposed business plan will be a great opportunity to execute since
it is not observed an e-commerce business application which provides total business
package. However, it is accepted that there will be a potential threat from world
recognized web sites such as “Agoda” and “Trip adviser”. However, proposed total
package will be an advantage over those web sites since locations of domestic
business points such as hospitals, banks, ATMs and cab services will be more

5. accurately point out than those foreign web applications. Even though the proposed
application will compete with those international web sites with quality, there is a
threat of marketing Sri Lankan e-commerce application since the proposed application
will be mainly focus on Sri Lankan hotels and other services and it is difficult to
approach international coverage of total package considering unawareness of
locations in foreign countries. The purpose of the proposed e-commerce application is
to provide the best booking and information application in Sri Lanka.
Commerce
Commerce is refers to sale of product or service on a website if the website is
intended for commercial transactions. Then it has to be secure, safe and also user
information has to be kept private. And also it has to be communicated to other
customers that the using website is safe, to indicate that most websites use a “lock”
symbol in the corner to indicate that it has been encrypted. It is considered that all
electronic sites should facilitate registration to store information, preferences that’s
mean it enable the registration of a user and allow to store all the information about
credit cards, where the shipping items should delivered, shopping cart to hold items
which preferred by the customers, security, instant credit card approval, order
tracking, delivery options and affiliate link transaction database. This is simply refers
to the ability of the website to perform online transactions.
When a website performing online transactions, they can facilitate more payment
options such as Google Wallet which is a digital wallet where all the payment details
are stored electronically. Traders also can display their savable offers or integrate a
loyalty program to Google Wallet through the Wallet Objects API. Furthermore,
traders are able to make a fast checkout experience for their mobile sites and apps
with Google Wallet Instant Buy. And Google Wallet can be linked to Google sign-in
to reduce friction of registering to merchant sites.
Pay pal also another payment system available and it has 137 million active registered
accounts and over 30 million U.S mobile customers around the world. it is available
in 193 markets and 26 currencies. PayPal is one of the world's largest Internet
payment companies.

6. One of the other payment features that is available in most websites is the Amazon
Payment. This features “Login” and “Pay with Amazon” options to the website to
allow millions of Amazon customers to easily create a profile and purchase. Amazon
offers a seamless mobile payment experience and a massive user-base.
When it comes to the order tracking or if find the answer to how to track Ecommerce
orders, details of purchased products and abandoned carts on a website, it can be done
through several systems. It can be done through Google Analytics. The basic process
for tracking ecommerce using Google Analytics can do in three steps. Very first step
is to create a transaction object. It supports to stores all the related information about a
single transaction, such as the transaction ID, shipping charges, and billing address.
The second step is to Add items to the transaction. It is a method that tracks details
about each individual item in the user's shopping cart and associates the item with
each transaction via the transaction Id field. This method tracks the details about a
particular item, such as SKU, price, category, and quantity. The third step is to submit
the transaction to the Analytics servers. it is a method that confirms that a purchase
has occurred, and all data that has been built up in the transaction object is finalized as
a transaction.
Community (Sense of popularity)
Any business organizations main objective is to make their business well known
among the customers. When it comes to a web business the need to make it popular is
even more since a web business has to be popular among customers for them to visit
the site as there are many business sites available in the business world today.
Therefore a web business would use many ways to make their business popular
among customers and some of the tools and techniques that we used in order to make
our business grab the attention of customers are described below.
1. Search engine optimization
SEO is the process of increasing our website’s visibility in search engine’s organic
results through optimizing our pages with the use of SEO process. As for example
when we search for something in Google, do we typically go beyond the first couple
pages of results? Probably not, and neither will our potential customers.

7. To improve organic search results
• We are going to use editing existing content.
• Remove barriers to indexing activities of search engines.
• Increasing the number of backlinks and inbound links (links the website
receives from other webpages — which indicates the popularity or importance of your
website).
SEO is an important step towards getting more traffic and grabbing a top spot in
search engines for our main keyword phrases.
It might take several months to see significant results with SEO for our company.
2. Blogging and guest blogging
By offering free, original content on our site can help to bring new visitors and set us
apart from the competition. Usage of other prominent blogs in our niche will be
beneficial in generating traffic.
3. Pay per click (PPC)
This method will bring more traffic to our website from search engines like Google
and Yahoo. When we pay a fixed price for every click of our ads gets in the search
engine, and our ultimate goal of the click is to convert that users in order to see a ROI.
Our main focus will be conversion, so we get the best ROI possible.
4. Retargeting
This method will work by placing a tracking cookie on each of our consumer’s
(visitor’s) computers. As we all know when they leave our site, they start seeing our
ads to come back. This strategy will help us to reach visitors who leave without
conversion.
Then, when they leave the site, they start seeing ads to come back. Using this type of
advertising will help us to reach visitors who leave without conversion which is about
98% of all your traffic and makes those visitors to come back and convert.

8. 5. Facebook advertisements
Millions of people use Facebook every day and according to statistics, the average
U.S. Facebook user spends eight hours per month on the site. And it’s not only
popular with teenagers and college students, all types of demographics are now
regular users of the social network. Additionally, according to a study from Nielsen,
people are 68 percent more likely to remember seeing an ad with social context than
without.
Therefore Facebook ads can help us target people from a specific location, friends of
our current fans, or even folks who “like” other pages, among other options such as
age and interests. At the same time, it’s a cost-effective way to bring in new traffic,
which means our website can set a daily budget, pay for clicks, or pay when people
see our advertisement.
Connection
Connection is the degree to which a website link to other sites on the internet. Sites
content could be linked to other sites. If a website use links properly it can help the
site rank higher in search engine results as well as it allows the company to serve the
customer out of good faith, providing additional web resources to help inform and
educate is always good practice.
The importance of Links
Links from other websites are very important to maintain a direct correlation between
quality/quantity of links to the site and how much search traffic will the site receive.
Google’s method of ranking websites in search was typically based around the
number of links a web site has. Links to the website are popularity votes. More votes
the site get the more popular the site with Google.
Another benefit of having links is building relationships. Link building always acts as
a bridge to connect to other relevant websites and blogs in the same industry. This
could be helpful for the company to build long term relationship with customers as
well as to build trust among them. Good link building can help the company to build
up the brand and establish the company as an authority in the niche.

9. As a website of hotel package with advance facilities it should have to contain lot of
links in their website in order to gain trust and build up the image among customers.
They are Facebook page link, Transportation information link, customers’
recommendation (comments/ranking/rating), Restaurants location with the map,
Number of reviews link, trip advisor link, smart phone app, Instagram page link and
also multiple languages.
Links
Cab services
 Kangaroo cabs : www.2588588.com
 Sonit cab ( Pvt ) Ltd : www.nearby.lk/sonitcab
 VS nano cabs srilanka :
 Kango cabs : www.kangocabs.com
 Abans Tours : www.abanstours.lk
 Malkey Rent a car: www.malkey.lk
 Online cabs ( pvt ) ltd : www.onlinecabslk.com
 New Derana Cabs : www.newderana.com
 Colombo airport taxi transfers transport : www.colomboairporttaxi.info
 Lion cabs : www.newlioncabs.blogspot.com
 Royal cabs & rent a car : www.royalrentacar.lk
 Budget taxi ( pvt ) Ltd : www.budgettaxilk.com
 Prarthana cabs : www.prarthanacabs.com
Train bookings
 Sril lanka railway department : www.railway.gov.lk
 SLT ticketing : www.slt.lk/en/personal/telephone/megaline/value-added-
services/ticketing
Hotel bookings
 Agoda com : www.agoda.com
 Bookings : bookings.lk
 Jetwing : www.jetwing.com/jetwing-holidays

10.  John Keells : www.keells.com
 Hemas : www.hemastravels.com
 Aitken Spence : www.aitkenspencehotels.com
Adventure activities
 TLC.lk : www.tlc.lk
 Alpha travel holidays : www.alphatravels-holidays.com
 Uga Escapes : www.ugaescapes.com
 Walkers travels: www.walkerstours.com
 ECD global : www.ecdglobal.lk
 Aitken Spence : www.aitkenspencetravels.com
 Abans Tours and Travels : www.abanstours.lk
 Leisure Srilanka : www.leisuresrilanka.com
 Exotic Leisure Tours : www.exoticleisuretours.com
Communication
Ways customer can communicate with the company:
In today’s fast moving business world, it is harder than ever for customers and the
companies to get each other’s attention. This applies not just to the company but to
the consumers such as prospective or existing customers as well. So that the company
should help the customers to find some easy ways to contact them for their inquiries.
So that people will pay attention to, read and respond to our messages. In market there
are number of examples which improves business communication.
The customer can talk with us as the traditional way via the general telephone
connection through 24x7 regarding the general inquires in related to reservation and
more clarification. Those are the primary methods that the costumer can connect with
us.
Furthermore we have a postal address therefore customers can get information.
Customers can request leaflets related to our services. We are always ready to reply
for any local and foreign customers at any time.

11. Going beyond that in advance today we have given the many of other alternative
methods to customers to link with us in the digital way. And its provide the necessary
information to the customers to overcome their matters in related to our products,
service and etc. then and their it arrived
Email allows to communicate in a way that respects the client’s time and attention,
That means sending short email messages, with the most important content in the first
sentence and a clear subject line because some people never read past the first line of
any email. To make it easier we are giving a record that is easily searchable from any
corner of the country or world.
Contact through social media:
Customer can like the social media pages. Customer can get the new updates about
our hotel. Furthermore customer can have benefits such as location, news feeds.
Customer can give complaints and suggestions about our services and products. They
can make decisions by looking at our pervious comments and rates of our hotel that
other pervious customers have given to us. They like comments and give more
confidence to next customers who are planning to buy our service.
Customers can get information through tourism web sites. Customer can make
decisions by looking at rates of our hotels.
Contact through Mobile Apps:
Customers can contact us through this mobile app. This app support for iOS, Android,
and Windows.
Our mobile hotline number linked with mobile apps like whatsapp, line and viber.
Customers can get information through these apps. They can chat with our employees
and get information related to our services. For that we are having a social groups
especially in Viber App. In that customers easily can follow us even without knowing
the mobile number.
We make the ways easy for customers to communicate with us. This means as we
mentioned early providing customers with an email address and phone number, or
live chat or social media link such as Twitter and etc. we mainly focused on the easy
way of replying for customers. Be willing to listen to what they have to say. We

12. acknowledging them, not only makes customers feel more respected and more likely
to do business with the competitors can serve as a valuable source of feedback to
improve our hotel’s image.
We are following apps Such as Skype, video calls and Google Hangouts for regular
communication with the customers. We try to maintain a weekly or bi-weekly Skype
call with clients, with or without video based on the need of customers these weekly
calls can typically last 30 to 45 minutes and offer a great way to connect multiple
people in different locations. Skype is great for make conference calls with
international clients which help to create Public Relations. It is useful to contact
people in multiple countries.
Content (Information lead to purchase, interest)
Website maintenance is one of the major factors to make sure that our customers are
updated about the latest news feeds and events that that take place in our business. In
general any customer would visit a site hoping that it would contain information and
details that they are looking for. Therefore as a web business, we have to make sure
our customer know about the services we offer through our website, the web page will
always have to be updated with the recent events that took place through our business
and how well the customers enjoyed their experience with us.
As a website business, we have to make our customers have sufficient information
and details about our services that we offer in order to understand what we offer them.
In such a business, there are news, such as, new products, staff changes,
announcements, policy changes, new services, warnings, tips etc. Customers want to
do business with whoever they perceive to be the best. Having a bunch of outdated
posts, wrong dates, staff members who don’t work there anymore, these make a very
bad first impression for the customer. Therefore it is our duty to provide our
customers with the relevant information. This can be done through several methods.
One of the methods could be, by using videos that show our customers how to use our
website for the first time. It can show them how they are to carry out their hotel
reservations, how to contact our travel agents etc. some other videos can be created
for the customers to visually get an idea about the experience they would get if they
decide to start their holiday journey with us. For example, videos on the list of hotels

13. that we offer, videos of how our previous customers enjoyed their stay in Sri Lanka
and the places they visited etc.
Another method could be to create accounts through instagram with every customer
that have joined with us for their holiday plan in Sri Lanka and to keep them updates
with the latest news and other services that we would offer them. Pictures could be
uploaded, which would let see what our latest updates are so they can compare the
difference of how it was previously and the change we had made. Comments from
customers that have already joined with us also can be a technique to provide
information for the customers who use our website for the first time, as they would
get to view the feedback of customers.
The use of proper and meaningful text is essential for a customer to get an idea and to
picture the type of services that we are offering to our customers. If the text and
description on the site are being changed frequently, it will affect the consistency of
the content, therefore the text used has to be always focused and it has to be fit for the
purpose of the customer. Since our website is related to travel, the terms used has to
be attractive and should create a sense of excitement in the minds of the customer.

15. LECTURER COMMENT FROM
The lecturer comment form together with the plagiarism test result sheet should be
attached to the assignment.
To be filled by the student
Student Name(s)
Assessment Title Electronic Commerce-Assignment 02
Module Code
MIS3008L
Module Title
Electronic Commerce
Module Co-ordinator
Dr. Michael MacDonnell
Date Submitted
10th January 2016
Lecturers Use only
Grade (100%)
Comments