Brandix Lanka is the largest apparel exporter in Sri Lanka. It focuses on providing total solutions for apparel through its six strategic business units, including Essentials which produces cotton underwear. The Essentials supply chain is focused on here. Key entities include customers like Victoria's Secret, suppliers of fabrics, elastics, and trims, Brandix headquarters which oversees operations, and the Essentials SBU which manages production. Raw materials are ordered from suppliers and manufactured in Sri Lanka and India before being inspected and delivered to customers through clearing agents.

1. Supply Chain Analysis of
Brandix Lanka
By Senuri Wijenayake

2. Journey Today..
- Introduction to Brandix Lanka
- A little bit about the “Essentials” product category
- Supply Chain Analysis
- Customers
- Suppliers
- Intermediaries
- SBU Operations
- Brandix HQ
- Overall Process
- Supply Chain Diagram
- Questions and Answers

3. Introduction to
❖ Brandix Lanka is the holding company of the Brandix Group, the largest apparel
exporter in Sri Lanka to USA and Europe
❖ Vision : THE inspired solution provider for branded clothing
❖ Focus on providing total solutions
❖ Strategic Business Units (6)
➢ Essentials
➢ Athleisure
➢ Casualwear
➢ Fast Fashion
➢ Lingerie
➢ Finishing
Our Focus

4. “Essentials” Product Category
❖ Cotton underwear products
❖ We are focusing on a ladies’ cotton undergarment
❖ Main Customers :
➢ Victoria’s Secret
➢ European retailers (M&S)
❖ Three main raw materials :
➢ Fabrics
➢ Elastics
➢ Trims
❖ Simplest supply chain at Brandix !

5. Supply Chain Entities
Customers
SuppliersBrandix HQSBU
Intermediaries

7. Our Customers..
❖ High-end Cotton underwear retailers in USA and Europe such as,

9. Our Suppliers..
❖ Textured Jersey Lanka and Ocean Lanka
❖ Pioneer Elastic India
❖ Other Indian and Chinese Suppliers

11. SBU Operations..
❖ Each product category has a SBU responsible for its operational governance
❖ The SBU is responsible for,
➢ Product development and design
➢ Determining suppliers for each season
➢ Negotiation of prices and placing orders to suppliers
➢ Processing the orders placed by the customers
➢ Production planning for each quarter
➢ Distribution and handling of the production orders
➢ Quality control and reviewing performance within the SBU
➢ Payment handling

13. Brandix HQ..
❖ Located in Colombo 03, Sri Lanka
❖ Delegates all operational responsibility to the corresponding SBU
❖ Responsible for,
➢ Overall corporate governance of the six SBUs
➢ Choosing new suppliers
➢ Determining preferential suppliers
➢ Reviewing the performance of each SBU
➢ Quarterly quality audits
➢ Corporate HR, ICT
➢ Corporate Social Responsibility
➢ Compliance

15. Overall Process..
1. The designs change every season. The customer (VS) will negotiate with the
Sales and Marketing Division (SMD) in New York
2. SMD will place the order to the “Essentials” SBU
3. The SBU will aggregate the orders, calculate the demand and produce purchase
orders and production plans
4. SBU orders raw materials from the suppliers and sent the Production plans to
the factories
5. There are 4 factories in Sri Lanka and one in Brandix India Apparel City (BIAC)
6. The goods will be delivered by the suppliers to the manufacturing plants
7. Raw materials undergo inspections, cutting, stitching, washing and packing
8. Finished goods inspected by “Buying House” representatives
9. Delivered to the Clearing and Forwarding Agents (CFA) in the Port
10. The CFAs send the garments to the warehouses of VS and other customers