The document discusses how traditional business intelligence (BI) approaches have issues that can be addressed by agile BI. It notes that traditional BI implementations require a lot of time, skills, resources and ongoing maintenance. Agile BI is presented as a viable alternative that is quicker to install, more flexible, easier to use and less costly. The document demonstrates how agile BI from LogiXML works and its benefits for empowering users, enabling collaboration, providing insights and delivering business value.

1. Why Traditional BI Needs
a New Approach
How agile BI delivers business value
By: Gerry Brown
Sponsored by: LogiXML

2. Speakers
 David Abramson
Director of Product Management
LogiXML
 Gerry Brown
Director
MIS Associates Limited

3. Agenda
1. Where is BI today?
2. The traditional approach to BI
3. Issues with the traditional approach
4. Why agile BI offers a viable alternative
5. LogiXML: agile BI demonstration
6. Q&A

4. BI is a Paradox
“If Business = the tasks we undertake
to increase revenues, profits, and
shareholder value? And . . .
Intelligence = thinking; deductive;
reasoning; being smart
Does Business + Intelligence = the
thinking required to increase profits?”

5. Do These Characters Symbolise BI?
From the gut? Investigative?
Entrepreneurial? & Curious?
Decisive? Deductive?
Risk managers? Data-driven?

6. Will BI Make You and
Your Company Superhuman?

7. BI Helps Individuals and
Organisations to Be More Accountable
“In God we
trust; all
others must
bring data”
W. Edwards Deming

8. Traditional BI Vendors

9. What’s Wrong with Traditional BI?
Implementation Requirements Maintenance Issues
 Time  Support for customisations
 Skills availability  Training
 Systems and data integration  Active end use
 Consulting  Competency Centres
 Big budgets  IT admin and change requests
 Business buy-in / user acceptance  Upgrades management
 Change management  Heavyweight code base
 Executive sponsorship  Compatibility with other IT changes
 Risk  Accountability for success

10. Traditional BI was Designed for
Large Enterprises IT Architectures
Vs.
Agile BI is designed for end user
productivity

11. So What Does Agile BI Look Like?
 Quick to install
 Low cost entry point and Total Cost of Ownership (TCO)
 Flexible / adaptable / extensible - encourages
experimentation
 Web-based / available in the Cloud
 Easy to use: guided and self-service
 Embedded rather than separated
 Encourages IT and business collaboration for mutual
self-interest

12. What Does Agile BI Do for You?
3D views of enterprise data Multiple views of data
Near real-time data Alerts and reports
Performance measurement Quality management

13. What Does Agile BI Deliver?
Visualisation Insights
Management Empowers
reporting collaboration
Reveals trends Extrapolates the future

14. User-led BI Innovations
 Gaming – Harrah’s Casino
 Retail – Tesco
 Credit cards – Capital One
 Online – Amazon
 FMCG – Procter & Gamble

15. What Do You Need to Think About First?
 End user needs
 Data sources, availability, sharing and collaboration
 Data security
 Strategic, financial, operational BI
 Thinking, planning, creativity time
 Capturing best practices
 Defined discrete projects delivering measurable ROI
 A business + IT partnership

16. The Business Case
 Keep it short
 Sell the benefits - the KISS principle
 Low cost start and provides ‘quick wins’
 Measurement – a few simple KPIs
 Envision the ‘big picture’ future
 Good business cases are
measurable, understood, aligned, and
supported

17. A Roadmap to BI
Applications Maturity
Identify innovative apps
offering competitive advantage
Start experimenting
Add Board-level
Build champions reporting
and evangelists
Identify discrete Start small; work with
user-driven projects your vendor to develop apps
Augment existing data capture Make data fun rather than a chore . . .

18. Conclusions & Recommendations
 BI is now a business imperative
 Traditional BI is succeeded by Agile BI
 Agile BI is for all sizes of organisation - it’s
affordable, fast, flexible, easy to use, available on
the Web
 BI requires active involvement and engagement –
a journey not a destination
 Start evaluating BI now – a BI-driven competitive
advantage takes time to develop
 BI is a Business AND IT collaboration

19. Thank you for your time and attention
. . . now it’s time for a demo!
http://misassocs.com
http://twitter.com/gerrybrown

20. LogiXML
 Founded in 2000
 First to market with web-based BI
 Headquartered in Mclean, VA (near
Washington, DC)
– Offices/partners in Europe
and Australia

21. LogiXML
 High customer ratings in
Gartner BI Platforms User Survey
– Software & support quality
– Overall customer experience
 Over 700 customers worldwide
Overall Customer Experience
– Over 50% are ISVs and SaaS companies
– 10 year old dedicated OEM practice

22. Interactive Medica Transforms
User Experience with Embedded Analytics
 The Customer
– Supplier of SaaS
applications to the life
sciences industry
 The Challenge
– Develop and maintain useful, easy to understand
analytics
– Dundas visualizations and .NET report creation
difficult

23. Interactive Medica Case Study Cont.
 The Solution
– Logi Info
 The Results
– Interactive dashboards
– Territory Planner leveraging database write-back
– Internal adoption

24. LogiXML – How it works
Web Server
Metadata Data
Summary Data Warehouse
Raw Data
End User Smartphone or Tablet
Internet or
Intranet
Web Services
Logi Info Provider
Engine
End User Web Brower
Transactional Data Sources
(SQL, XML, etc.)
Logi Info Studio Report Definitions
(XML Files)

25. Thank You
LogiXML
 www.logixml.com
 sales@logixml.com
MIS Associates Limited
 http://misassocs.com
 http://twitter.com/gerrybrown