The document discusses organizing corporate wine events. It explains that the goal is to communicate wine culture and use wine as a communication tool. Some key aspects to consider include defining communication objectives, choosing an event format and location, and ensuring the presence of interesting wines, an engaging speaker, and a relaxed atmosphere. The organizer should have expertise in wine, hospitality skills, and the ability to customize events to help guests have an experience that enhances communication.

1. www.Loftwines.com

2. 'Reflections on what is a wine event
What is the process of creation, what to consider, what decision-making, what
is essential to organize a corporate wine event '
Corporate Wine Tasting Events
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3. Where we are…
Tourism
Enotourism
Enohospitality
Corporate Wine
Events
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4. Where we are…
Company
Tourism
Mk & RH
CWTE
Enohospitality
Enotourism
Wine
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5. How does a Corporate Wine Event work?
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6. The vision
is communicate the wine culture
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7. With the mission
to use wine as a communication tool
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8. What does ‘communicate the wine culture’ mean?
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9. Origins
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10. Explain Interpreters
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11. And how we use it to create communication ?
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12. And how we use it to create communication ?
Communication needs ?
Atmosphere created ?
Format elected ?
Which setup ?
Place to organize ?
How to fill it ?
But what is essential to be successful ?
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13. And how we use it to create communication ?
Communication, Network,
What communication needs ?
Team Building…
To define the event objective is
important to take
posterior decisions
Nº of wines, format,
Speech or not,
Additional materials,
place to organize…
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14. And how we use it to create communication ?
Formal, Casual
Rural, cosmopolitan Atmosphere created ?
Apprenticeship
Defined communication objectives
Have to create the best atmosphere
to communicate
The versatility of the wine as
main thread is infinite.
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15. And how we use it to create communication ?
Classes, Seminaries,
Format elected ?
Meetings, Dinners, Trips
There is a large diversity of formats
To involve the participant and make
him enjoy the wine culture, while
creating a communication objective.
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16. And how we use it to create communication ?
U shape, Imperial,
Which setup ?
Wine Bar, Cocktail
Fairs, Dinner
To adapt the setup to the number
of persons, wines to drink, time
to taste, additional material…
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17. And how we use it to create communication ?
The event can be organize
in a city o between vineyards.
In a Cellar, a Hotel o a singular place.
Cellar, Venue Hotel Place to organize ?
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18. And how we use it to create communication ?
To complete the event with catering
and animation elements, allow
the invited feeling relax and enlarge
his experience.
Catering, Complements
How to fill it ?
Presentations, Music
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19. And how we use it to create communication ?
Wines to speak about
( score and interpreter )
Receptive attitude and empathy
of everybody to the assistant
Spontaneity and plain language
Interesting Wines, Behaviour
But what is essential ?
and Spontaneity
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20. And how we use it to create communication ?
Communication, Network,
Communication needs ?
Team Building
Formal, Casual
Rural, cosmopolitan Atmosphere created ?
Apprenticeship
Classes, Seminaries,
Format elected ?
Meetings, Dinners, Trips
U shape, Imperial,
Wine Bar, Cocktail Which setup ?
Fairs, Dinner
Cellar, Venue Hotel Place to organize ?
Catering, Complements
How to fill it ?
Presentations, Music
Interesting Wines, Behaviour
But what is essential?
and Spontaneity
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21. 3 last and questions…
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22. Organizer profile for this kind of events ?
Capacities
• Deep knowledge's of the wine and gastronomy worlds.
• Experience and costumer contacts, hospitality and empathy.
• Capacity of designing rooms and places, to organize events of
communication.
Values
• Independence and strictness for a strong message.
• Humility to escape snobbism.
• Passion to communicate.
• Oriented to services.
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23. Advantages to bear in mind
• Ideal to break the ice.
• Experience that last in time.
• Possibility of identifying the brand with different values.
• Versatility of the wine world.
• Include apprenticeship.
• Actual added value of the wine world.
• Feeling of customization for the guests.
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24. One message;
“The Wine World can be a Communication Tool.”
Thank you!
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25. Loftwines sommeliers uses his passion for the wine world,
creating experiences for amateurs and companies
And also commits himself with the wine culture, through formation
and collaboration with professionals and Cellars.
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www.SommelierAlumni.org
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