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How to Make Social Media Relevant for Wine

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Jonathan Cato
Jonathan Cato
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July 16-17, 2009 Napa Valley Marriott How do you make Social Media relevant to the world of wine? Adon Kumar President July 2009
Who we are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wine-Searcher Community 750,000 visitors per month 10,000 ProVersion Subscribers 380 sponsors and advertisers 32 million searches per annum 55 million pageviews per year Visitors from 211 countries and 13,000 cities 6.5 million referrals sent to merchants & sponsors each year Facebook Fans
What are our users looking for? Top 10 Searches in 2008 Of the 32 million searches made in 2008 Rank Search 1 Margaux 2 Romanee Conti 3 Latour 4 Yquem 5 Petrus 6 Mouton Rothschild 7 Dom Perignon 8 Lafite Rothschild 9 Cheval Blanc 10 Opus One
How do we reach our community? The Transition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fondly remembered? The new bubble ?
Wine-Searcher’s Social Media Experience A Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What we learned? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making Social Media Relevant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Is Social Media just another fad?
Facebook Page: Wine Searcher Email: adon@wine-searcher.com

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How to Make Social Media Relevant for Wine

  • 1. July 16-17, 2009 Napa Valley Marriott How do you make Social Media relevant to the world of wine? Adon Kumar President July 2009
  • 2.
  • 3. Wine-Searcher Community 750,000 visitors per month 10,000 ProVersion Subscribers 380 sponsors and advertisers 32 million searches per annum 55 million pageviews per year Visitors from 211 countries and 13,000 cities 6.5 million referrals sent to merchants & sponsors each year Facebook Fans
  • 4. What are our users looking for? Top 10 Searches in 2008 Of the 32 million searches made in 2008 Rank Search 1 Margaux 2 Romanee Conti 3 Latour 4 Yquem 5 Petrus 6 Mouton Rothschild 7 Dom Perignon 8 Lafite Rothschild 9 Cheval Blanc 10 Opus One
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Facebook Page: Wine Searcher Email: adon@wine-searcher.com