No Limit LLC produces an energy drink called Up All Night! that is marketed as enhancing performance. The company was founded in 2016 and controls 35% of the central U.S. market, aiming to increase that to 50% by 2021. No Limit LLC's founder Nicholas spent many nights working to develop the idea for a performance-enhancing energy drink, which has seen local and national success. The company's target market is ages 16-85 and it plans to promote the drink using social media, TV, radio and more.

3. society energy drinks have become a wave of the future and daily routine for many. What is an energy
drink? Dating back to the early 1960’s in Japan the release of Lipovitan was produced in small brown
medicine bottles marketed primarily to the salary man set. In 1985 Jolt Cola was introduced to the US. Its
marketing strategy centered on the caffeine content and promoted means to keep wakefulness. The original
slogan was “All the sugar and twice the caffeine.” Since then these drinks have evolved. So Why stop there?
Founded in 2016 No Limit LLC broke the limits of what an energy drink can be consumed for. Such
things as everyday energy boost, a nutritional meal alternative, and even sexual performance enhancing for
men and women.
Our primary market is young adults and their families, ages 16 – 85 years old. As a (Hypothetical)
Company we currently control 35% of the market in the central U.S. and plan to increase our influence by
15% by 2021

4. BACKGROUND INFORMATION ABOUT NO LIMIT LLC
The history of NO LIMIT llc is a difficult but exciting one. It all started with multiple
business project and only one destined to succeed. The NO LIMIT brand would be
laid out but Nicholas who spent many of nights working the issues out. What started
as a joke in Nicholas’s mind soon turned into a giant success with local and national
support for the performance enhancing energy drink.

5. TARGET MARKET ANALYSIS
Target
market
PRICE:
Product:
Place: Promote:
$3.99
Up All Night!-
performance enhancing
energy drink.
Future products: Saved You
and Detox. Information about these
products will be released at a later time.
Continent stores, Vending
machines, Walmart/other grocery
outlets, and Online.
Social media, TV,
Radio, and etc..

6. 18 to 25 25 to35 35 to 50 50 to 80+
1=10%
AGES
Need vs Want
Wants Needs unsure

7. SWOT ANALYSIS
Strengths: Weaknesses:
Opportunities: Threats:
• Strong brand identity
• Innovation-( a new method, idea, or product)
• Made in the USA (Product, Packaging, etc.)
• Emerging market and expanding
market
• Get to the top of market
• Limited market place reach
(on some drink of our products)
• People prone to heart attacks
• Price
• Competitor( red bull, monster , and etc.)
• Government regulations energy
drinks
• Create new consumers and keep
loyal customers

8. Integrated Marketing Communications can be looked at as a fancy why of
saying Communication. Integrated Marketing Communications requires a
lot of effort it delivers many benefits. It can create competitive
advantage, boost sales and profits, while saving money, time and stress.
At NO LIMIT Integrated Marketing Communications is important to us to
keep up. We live in an ever changing world, with endless choices. Our
Integrated Marketing Communications outlet that suites us best is soon
to be Website. Why? Because we can control the entire message of the
site, 24hr access to costumers and prospective costumers, and least
expensive implement.

9. Our creative strategy will visually display how NO LIMIT can become mainstream.
Integral products that can be used throughout the day. The campaign will use vivid
colors and eye-catching images, while using minimal copying of todays norm. This will
help NO LIMIT capture the attention and maintain it long enough to send a clear,
concise message. The copy tagline, “ It’s Not A Race, Just Keep The Pace” will be
displayed throughout the entire campaign. NO LIMIT will also work to incorporate
social media elements to it by including Facebook, Twitter, Instagram, and other such
Social media sites into the campaign.

10. RADIO ANNONCEMENT

11. MEDIA STRATEGY
*Use targeted conversations
with customers and
prospects
*Drive ongoing dialog
*Use news or humor to
deepen relationships
*Distinguish
the NO
LIMIT brand
* Help our customers/
prospects understand
the product
How to Buy?
How it works?
The ingredients ?

12. Public relations programs can often be created, managed, and
executed effectively by small businesses. By taking the time to
craft press release and to participate in community
service activities, a small business can generate significant good
will with very little time and effort. Our public relations strategy is
just that. We plan on hosting community events to get our product
and brand out there as well as Press releases to educate and
answer any questions that may arise. In the future we may do
promotions that give a percent of the proceeds to local charities
and other local organizations to better establish our brand to the
communities we are apart of.