Loeb's Crunch

2. MARKET OPPORTUNITY
LOEB’S CRUNCHTM IS A CONSUMER GOODS COMPANY ADDING A
COMPLETELY UNIQUE, FRESH PRODUCT TO THE FOODS INDUSTRY.
With a variety of crispy, crunchy, and healthy toppings unlike anything now available, We’re
Ready to Capitalize as a First-Mover in the quickly expanding condiments market.
According to IBISWolrd, a
global business intelligence
leader, increasing disposable
income and new healthy
product offerings will drive
demand in the Seasoning,
Sauce,and Condiment
industry in the US.
The $21 bn industry grew
at 2.4%annually between
2010 and 2015, despite price
increases due to higher
manufacturing costs.
In 2014, sales of sauces,
seasonings, and condiments
benefited from new
launches, especially
premium products from
numerous small companies.
Today,consumers are
searching for better,
premium condiments and
sauces to create meals at
home that are higher-
quality,
but still less expensive than
dining out.
The industry is expected to
grow by 2.6% in 2015, and
slightly faster during the
next five years.

3. PRODUCT
VALUE PROPOSITION TO CONSUMERS: VALUE PROPOSITION TO CUSTOMERS:
• Fast product turnover
• 1-year shelf life
• Family of products with new flavors and new vegetables
• Celebrity endorsements
• Excellent PR
Sprinkle as much flavor and crunchiness as you want on
any meal without feeling guilty.
• All-natural
• Just vegetables, flour, and vegetable oil
• Low fat
• Low sodium
• No cholesterol
• 0 grams of trans fat
• Just 40 calories per serving

4. CUSTOMERS: OVER 8000 RETAIL LOCATIONS

5. CUSTOMERS: OVER 2000 FOODSERVICEAND CONVENIENCE STORES
CONVENIENCE RESTAURANTS HEALTHCARE
AMUSEMENT PARKS
STADIUMS
UNIVERSITIES

6. COMPANY STRATEGY
ESTABLISHED MARKET
PRESENCE
• National Retail Footprint
-Over 8,000 Locations
MARGIN IMPROVEMENT/
EXPAND IN STORE
• Improving Margin
- Switched Out to Pouches
- Margin Increase North of 60%
• Expand In-Store Presence
- Pickle Crunch
- Jalapeño Crunch
- Fried Green Tomato Crunch
- Gluten Free Onion Crunch
• Marketing Blitz
- PR/Sampling/Demos/Social Media/
Sponsorships(hyperlocal approach)
- Cross Merchandising Program
- Content marketing online
• Channel Expansion
- Food Service/Convenience/Private
label/delivery and precooked foods.
EXPAND
NATIONALLY
• Expand Model to
Additional Regions
- 40,000 Locations
• Establish Brand/
Consumer Education
- In-Store Demos
- Guerrilla Marketing
- Public Relations/ Social Media
• National Food Service/
Ingredients Partnerships
• International Expansion
LAUNCH BRAND INTO
HIGH-VA LUE SPACE
GROW AWARENESS
INCREASE VELOCITY
INCREASE HH PENETRATION
ESTABLISH GLOBAL BRAND
2013 - 2014 2015 - 2016 2017- 2019

7. SALES
ONION CRUNCH SALES GROWTH IN TOP ACCOUNTS IN 2014
SALES
JAN - DEC 2013 JAN - DEC 2014 Y/Y GROWTH
GROSS SALES REVENUES
Wal-Mart Stores, Inc. $ 480,911 $ 568,592 18%
Regal Distributing Co. $ 88,908 $ 127,312 43%
Kroger (on-shelf) $ 34,101 $ 69,464 104%
PFG AFI Foodservice $ 26,112 $ 34,080 31%
Soofer Company $ 23,503 $ 35,616 52%
iHerb Inc. $ 7,692 $ 19,254 150%
TRADE DISCOUNT RATE
42% 30%

8. MANAGEMENT
NICK LOEB — CEO
Mr. Loeb earned a Bachelor of Science in Management and Finance from the A.B. Freeman School of
Business at Tulane University in 1998. He began his career working at Universal Studios in corporate
development and motion picture finance before forming IPC (International Production Company) where
he produced the MGM film THE SMOKERS with Quincy Jones and a documentary series called THE
LIVING CENTURY with Executive Producer Barbara Streisand. He then formed Loeb Investments: a
private investment company focusing on real estate and small ventures. Aeer moving to Florida, Mr.
Loeb began working at Lehman Brothers, in a business development capacity, making introductions and
generating deal flow to the firm’ s wealth management, investment banking and real estate divisions.
He was invited to speak at Tulane University to the MBA’s on the highs and lows of private banking. He
then founded Carbon Solutions America (CSA) where he previously served as a Managing Partner
providing climate change advisory services to corporate and government clients — he now serves on
their board of directors. In 2006, he formed Loeb’s Foods and began to develop his latest venture, the
Onion Crunch brand. In April of 2011, he finally launched Onion Crunch—securing his first customer.
Within a year, he was able to get Onion Crunch into over 7000 stores generating over a million dollars
in revenue.

9. MANAGEMENT
JOHN ABATEMARCO – VICE PRESIDENT OF OPERATIONS
Versatile professional with more than twenty-five years of increasing responsibilities in the
transportation and distribution industry. Member of the corporate executive staff with responsibility for
strategic planning and implementation. Negotiated and administered contracts and agreements with
suppliers and clients. Experienced traveler who increased corporate visibility and strengthened client and
staff relations both domestically and abroad. Adept at establishing trust and credibility with internal and
external customers and with staff. Strong analytical and problem-solving skills and high ethical
standards. Diverse experience including staff development, sales, client support, contract administration,
and operations management
WENDY HINES— VICE PRESIDENT OF NATIONAL SALES
Wendy has gained an in-depth knowledge and experience within the consumables industry, that in-
compasses all facets of the sales cycle process from the initial relationship building process, on through
planning, production, product launches, trainings, P&L management and data analysis. A sampling of the
positions she has held within the industry are: Management at Kroger, VP of Sales in Distribution, Director
of Sales for two premier brokerages, Ownership of a food brokerage, and National Sales Manager for food
manufacturers. Ensuring that the goals and revenue targets are realized for the company, while
implementing strategies with maximized ROI’s, are key strengths she brings to the table.

10. CELEBRITYENDORSEMENTS
DONNY DEUTSCH plugs Onion
Crunch® on Access Hollywood.
ROBERT IRVINE
Celebrity Chef/Iron Chef
“Old Homestead Borgata Onion
Crunch® Burger is the best
f”/!&’”ing burger at Burger Bash.
TIFFANY HINES
Celebrity from 90210
Eating Onion Crunch® Dip at the
Sundance Film Festival.
JOSH CAPON
Celebrity Chef
“It’s great product, Ihave them on
my desk and just eat them.”
IVY SUPERSONIC
On Howard Stern Radio
“It’s a slam-dunk… Like Heinz is to
Ketchup.”
MICHAEL SYMON
Iron Chef
Places 2nd at Burger Bash at with
his Onion Crunch® Burger.
ROBERTO JR. CLEMENTE
Major League Baseball
Wearing the Onion Crunch® Hat
supporting Onion Crunch®.
LEE SCHRAGER
Founder of NY and South Beach
Wine
“Loved it, it’s a great product!”

11. NATIONAL PRESS

12. CROSS MERCHANDISING PROGRAMS

13. TRANSACTION
FOUNDER INVESTED OVER $1.3MM NATHAN’S, SOFIA VERGARA AND OTHER FAMILY OFFICES INVESTED $4MM.

14. THANK YOU