Locative media delivers location-based multimedia content to mobile devices. It provides audio and video content to users based on their real-world location. Several mobile apps have been developed to take advantage of this by allowing users to share location-based videos, participate in audio tours, and access location-triggered media content. Lokadot is an example of a local location-based audio platform that provides historical anecdotes and stories for places in Philadelphia.

1. “Locative Media” on the “Third Screen”
(or, location based audio and video on mobile devices)

2. Locative Media
• Delivers multimedia and other content
directly to the user of a mobile device
dependent upon their location.
• The physical implementation of locative
media however is not bound to the same
location to which the content refers.
• Locative media are digital media applied to
real places and thus triggering real social
interactions.
http://en.wikipedia.org/wiki/Locative_media

3. Video: Some Context
AVG U.S. Monthly Viewing:
- TV = 136 hrs/mo
- Online Video = 18 hrs
- Mobile Video = 4.3 hrs
- NYTimes, Nielsen - http://www.google.com/url?q=http%3A%2F%2Fwww.nytimes.com%2F2011%2F01%2F03%2Fbusiness%2Fmedia%2F03ratings.html%3F_r%3D3%26ref%3Dmedia&sa=D&sntz=1&usg=AFQjCNEu80ugs9ymayiZh6zxsmpKavkldA
- ComScore - VideoMetrix - http://www.comscore.com/Press_Events/Press_Releases/2011/9/comScore_Releases_August_2011_U.S._Online_Video_Rankings
- Nielsen - http://www.mobilemarketingwatch.com/nielsen-us-teens-among-biggest-consumers-of-mobile-content-mobile-ads-16106/

4. mobile subscribers age 12-17 =
7 hrs,13 mins of mobile video a month
mobile video viewing continues to see
marked gains, increasing 41% over 2010
and more than 100% since 2009.
- Nielsen - http://www.mobilemarketingwatch.com/nielsen-us-teens-among-biggest-consumers-of-mobile-content-mobile-ads-16106/
- http://blog.nielsen.com/nielsenwire/online_mobile/cross-platform-report-americans-watching-more-tv-mobile-and-web-video/

5. LBS:Video - apps (1)
Vidcinity = iPhone app that allows you to share
and discover videos near a location. Vidcinity
reveals what’s really going on around you!
Published by VMIX MEDIA, Inc. - VMIX for Non-Profits is a full-service online video platform
that lets you reach existing supporters and add new ones using the power of video.
http://www.vmix.com/solutions/non-profits/

6. LBS:Video - apps (2)
meporter = “The Beat on the Street”, an iPhone and
Android app that empowers citizen journalists by allowing
you to report on hyperlocal news that is directly relevant
and important to you and those around you.
http://www.meporter.com/

7. LBS:Video - apps (3)
viddy squawkme socialcam LoKast
"Instant Social Network...Right
Where You Are!"
(think Instagram for video) (think FourSquare + YouTube) (developed by justin.tv) (message and share videos, etc. with
others next to you, instantly.)
http://www.facebook.com/pages/SquawkMe/
http://viddy.com/ 204455442917931 / http://socialcam.com/ http://www.lokast.com/
Others: Facebook mobile, QIK(Skype), Blurb mobile...

8. LBS:Video - local example
“NCC” - National Constitution Center
(free iPhone app with $.99 in-app video tour purchases)

9. Audio: Some Context
90 % of U.S. adults are
exposed to audio media daily
- 79% = Broadcast/Satellite
(for avg of 122 mins/day
- 37% = CDs/Tapes
(for avg of 72 mins/day)
- 19% = Desktop computer
(for avg of 66 mins/day)
- 11% = Portable audio (ie, iPod)
(for avg of 69 mins/day)
(2009 Study by Radio Advertising Bureau)
Radio Advertising Bureau - http://www.rab.com/public/reports/VCM_Radio-Audio_Report_FINAL_29Oct09.pdf (2009)

10. “The Times They Are A-Changin'’”

11. 20.3 % of mobile
subscribers
listened to music
on their mobile
device in July 2011
U.S. Population in 2010 = 309 million
U.S. mobile subscribers in July 2011 = 234 million
Arbitron ratings among the A18-34
28.5% of “Millennials” (aged demo, Pandora’s AQH is now higher
16-34) say they “usually” or than any terrestrial radio station in all of
“always” listen to Internet the five-largest U.S. radio markets.
radio — compared to
25.9% to local radio.
60% of Pandora listening
comes from mobile, up from
just 12% two years ago.
- comScore - http://www.comscore.com/Press_Events/Press_Releases/2011/8/comScore_Reports_July_2011_U.S._Mobile_Subscriber_Market_Share
- RAIN - http://textpattern.kurthanson.com/articles/1303/rain-823-study-shows-internet-radio-more-popular-among-millennials-ages-16-34-than-local-radio
- Bloomberg - http://www.bloomberg.com/news/2011-07-21/pandora-says-mobile-user-growth-outpacing-demand-for-ads-raising-concern.html

12. LBS: Audio - apps (1)
SoundTracking = iPhone app that “takes social networking
to the next level, combining music, photography, and
location-sharing in an extraordinary way.”
http://soundtracking.com/

13. LBS: Audio - apps (2)
Geotrio Tours MyTourGuide Toozla HearPlanet
(partner with publishers, organizations and
(curated audio tours; especially (self-serve audio, video + AR (wikipedia text-to-speech, everyone with something to say about
for universities; TIPS!) tour creation, free or for sale) etc. audio streams) places; premium app = $3.99 or free LITE)
http://www.geotrio.com http://mytourguide.com// http://toozla.com http://www.hearplanet.com/
Others: Geoloqi, HipGeo, Tagwhat, iTourU and many one-offs for Travel Bureaus/Publishers.

14. LBS: Audio - apps (3)
broadcastr Shoudio AudioBoo
“The Location Based
“what’s your story?” “Because sound is social”
Audio Platform”
http://beta.broadcastr.com/ http://shoudio.com/ http://audioboo.fm/

15. LBS: Audio - local example
Lokadot = Location-based Audio Platform for Mobile.
“Hear What You’ve Been Passing By”
GPTMC,Mural Arts, Assoc of Phila. Tour Guides, Historic Philadelphia, & HistoryWalk by Nancy Gilboy.
Lokadot is pronounced: low + kuh + dote ...
as in “local” + “anecdote”

16. Thank you!
Your location-based audio
should be on Lokadot?
• Cliff Stevens Museums
• Founder/President of Lokadot, LLC Parks
• http://lokadot.com Tourist Orgs
• Twitter = @lokadot & @myownitguy Cultural Orgs
Universities
• YouTube = youtube.com/lokadot
Artists
• Email = cliff@lokadot.com
Local Businesses
(btw, it’s free)

17. BONUS: Bluebrain
“The National Mall”
The first location-aware record album!!!
“An app designed for smartphones that uses Global Positioning System technology
to trigger different swaths of electro-pop based on physical location. Titled “The
National Mall,” the app-album can be heard only in Washington by iPhone-toting
listeners strolling around the monuments and museums.”
- The Washington Post, By Chris Richards, Published: May 27
“It’s like a ‘Choose Your Own Adventure’ of an album.