This document discusses various advertising and social media trends related to television. It outlines opportunities for using quick response codes, social TV to gather meaningful data and drive interactions. Examples are provided of second screening apps like Shazam, Zeebox and IntoNow that allow social sharing around TV content. The document also discusses using publicity stunts, interactive walls and memes to engage audiences. Overall it explores how social features and interactivity can enhance TV viewing and create more effective advertising.

1. ADVERTISING TREND
REPORT
Samantha Falewee & Lauren Frager

2. Quick Response Codes
• E-mart Korea uses natural QR codes

3. Social TV: Opportunities and Hurdles
- Opportunity: TV in social media and topic of
interaction between viewers
- Challenge:
• gather more meaningful data
• how to measure the difference between
causation and correlation

4. Social TV
(Love is in the App)
“As connected TVs become more prevalent, and
Facebook becomes the thing we access most on the
internet, it seems inevitable that social media will creep
onto our TVs at some point…”
- Ovens & Co

5. What is Second-Screening?
“For advertisers, second screen engagement can take a 30-
second advert into two, three, even five minutes of
engagement with a brand, giving people more information
and a more personal interaction.” - Andrew Fisher, Shazam

6. GfK MRI’s Survey of the American
Consumer®.

7. "The best thing to happen to TV since TV"

8. How Does Zeebox Measure Up?

9. Yahoo IntoNow
http://screen.yahoo.com/intonow-
food-network-integration-
31027712.html

10. How Does IntoNow Measure Up?
IntoNow:
quick synchronization, tons of social features, and content that's specific to what you're
watching make TV viewing more enjoyable.
Amazing app. A definite must have app for anyone wanting more info on the TV show or movie
you are watching. Many great features. Good job Yahoo!
It's pretty neat to see what others think or comment on the show you watch. Seems like I'm
seeing less users on here lately though...
It worked and it is very interesting how it knows what TV show you are watching. Still think it is a
novelty though. What's the real purpose? Notifications can get a little out of control.

11. Discovery Channel Mobile App

13. The “Must List”: Every week, EW editors pick the 10 movies, TV shows, books, music,
viral videos, games, or apps that any smart pop-culture junkie NEEDS to know about.

14. NGC Opportunities
By combining watching TV with engaging content, we can
change the way audiences are entertained and informed,”
- Ron Jacoby, VP of Connected TV at Yahoo!

15. One of the unique
capabilities of online video is
the fact that there’s
interactivity. You can do
more than just communicate
one directionally to your
users. How can we make
that experience more
engaging for the user and
more effective for the
advertiser?
• Eric Feng, Senior VP Hulu

17. TV (advertising) is a Two-Way Street
• Give your audience some responsibility:
http://www.bestadsontv.com/ad/48405/Volkswagen-Street-Quest

18. Publicity Stunts: Shark Bite Media
“Shark Bite Media: We
bought hundreds of items
off of Ebay and Craigslist,
had bites taken out of
them, stenciled them, and
then left them on the
streets for people to see
and take. Everything from
cars and surfboards to
office desks and pet carriers
were branded”

19. TLC Uses Old Cars for “Overhaulin” Media
"Any place the trucks stopped, we would immediately be
overloaded with questions, requests for samples and more than
anything requests for pictures with the car.”

20. Bring Interactive Forest to the City
http://www.bestadsontv.com/ad/48054/TD-Bank-
Interactive-video-wall

21. Trends with OUR Demographic
• QR Codes
• Infographics
• Cats
Books Marketing did this with Angry
Birds, we should too!
• LOLcatz from last year:
https://www.facebook.com/media/set/?
set=a.10150513269010930.424880.1960
08660929&type=3#!/media/set/?set=a.1
0150513269010930.424880.1960086609
29&type=3

22. MEMES! “I’d Cap That”

23. How can this relate to NGC or Wild?

24. Interesting Sites for Your Perusal
• http://www.huffingtonpost.co.uk/andrew-fisher/interactive-tv-and-the-
se_b_1505886.html
• http://www.gfkmri.com/assets/PDF/iPanelReporter_Tablets%20&%20Multitaski
ng.pdf
• http://www.forbes.com/sites/bruceupbin/2012/09/27/zeebox-the-app-for-the-
tv-obsessed/
• http://www.ovensandco.com/ovens-
perspective.aspx?postDate=634647581400000000
• http://screen.yahoo.com/intonow-food-network-integration-31027712.html
• http://www.bestadsontv.com/ad/48405/Volkswagen-Street-Quest
• http://www.interferenceinc.com/
http://www.onthegroundlookingup.com/publicity-stunt/ (fun examples of
publicity stunts by Sam Travis Ewen)
• http://www.bestadsontv.com/ad/48054/TD-Bank-Interactive-video-wall